Teresa Bartaseviciute

Diaceutics PLC

Diaceutics - supports pharmaceutical companies to successfully launch precision medicines through its proprietary DXRX platform, which integrates global diagnostic testing data and real-world evidence to optimise the development and commercialisation of these therapies.

I lead the growth marketing team focused on high-value strategic accounts in biotech and pharma. We aim to drive revenue by developing personalised, omni-channel campaigns in close collaboration with sales, SMEs, and customer success, ensuring a fully aligned and data-driven approach.

Senior Director - Growth Marketing, TechBio

Automata

Automata - fully integrated lab automation platform: hardware, software and expert support that empowers lab automation teams to build data powerhouses.

• Managed comprehensive marketing funnels for multi-omics, cell biology, and early drug
discovery in biotech and biopharma, driving lead generation through paid ads, cold outreach,
hybrid events, content strategy, and ABM.
• Led co-marketing initiatives with key partners, including The Francis Crick Institute, NVIDIA,
Illumina.
• Partnered with biotech communities like Bits in Bio and Nucleate to co-host events,
amplifying brand visibility and engaging lab automation engineers and bioinformatics experts.
• Produced a global thought leadership webinar series on AI-enabled drug discovery and
supported post-event sales outreach.
• Ran paid ad campaigns across Google, LinkedIn, GenomeWeb, and ResearchGate to
generate leads and increase brand awareness.
• Managed marketing automation strategy (HubSpot, Salesforce) to nurture mid-funnel leads, analysed campaign performance to optimise tactics and meet KPIs.
• Created marketing assets: landing pages, design specs, ad and email copy.

Senior Revenue Marketing Manager, TechBio

Hurdle

Hurdle.bio - diagnostic infrastructure to scale healthcare solutions. Hurdle's modular platform provides tailored solutions that meet the unique challenges faced by clinics, digital health providers, diagnostics companies and research institutions. 

• Executed multi-channel GTM programs in the Americas and EMEA regions; including demand generation activities and collateral, major industry trade shows (HIMSS, HLTH etc), ABM tactics for key accounts.
• Key target verticals - Labs, Pharmaceuticals, CROs, General and Specialised Healthcare Providers, and Pharmacies.
• Closely worked with sales to support their pipeline needs in the top and middle of the funnel.
• Weekly tracking, measuring, and developing a reporting dashboard on marketing and sales metrics across all programs to internal stakeholders and leadership team, assigned as a departmental data champion.
• Main CRM and Automation tool used: Hubspot
• Managed multiple external stakeholders (B2B and B2C performance marketing agency, freelance graphic designers, lead generation assistants, etc)

Senior Demand Generation Manager, TechBio

Upto11

• Automated Payment Transfer Ltd (Now part of Smarter Pay)
• Successfully segmented existing customer base by annual usage and net profit. Used these insights to change product pricing guidelines and increase the company’s ARR by 20%.
• Led a complete brand revamp to increase trust in a brand as a leading BACS payments provider, the company’s payment SaaS processes £40billion per annum
• UX optimised website and lead generation efforts to increase from zero leads to consistent monthly growth of 20% in MQL
• Developed iConnect SaaS product positioning strategy and created sales-winning materials to support it (sales email templates, call scripts, brochures, website, landing pages, PPC copy)
• Prepared customer and sales flow analysis and feature recommendations for the custom CRM module in the next-generation payments solution based on Open Banking & NPA (New Payments Architecture)

Growth Marketing Consultant, Payments Fintech

Senior Marketing Consultant

Alara Wholefoods

• Led a marketing team of 3, managed more than 100 SKUs across 3 brands (plus multiple white label brands) in 10 different countries across EMEA and Japan.
• Created annual promotional campaigns for all key B2B clients, such as Sainsburys, Waitrose, Wholefoods Market, Co-op, etc.
• Created a B2C Earned Media & Influencers department, which led to a 200% increase in the visibility of publications and engagement on social media.
• Grew brand awareness of Of The Earth Superfoods by organizing experience events such as influencers cooking competitions and public parties such as the annual Alara Wassailing celebration attended by 500 plus people.
• Helped to develop the unique Of The Earth Superfoods’ brand identity and voice #EnergisedForLife

B2B & B2C Marketing Manager

When I was a kid, instead of Cartoon Network I have been watching the Cannes Golden Lions Advertising awards. Now my professional career leads me to...

A creative B2B Growth Marketing specialist with 11 years of experience in Life Sciences tech (Automation, Biotech), SaaS, Fintech. 

Obsessed with understanding customer needs and delivering positive marketing ROI. Strong ability to effectively handle multiple projects and stakeholders in a fast-paced, hands-on environment.

Holds Master's degree in Data Analytics & Marketing, dissertation topic: blockchain uses in tech marketing. Hold CIM Award in Professional Marketing. Attended art school for 6 years as an extracurricular. Passionate about tech and innovation.

Whenever I'm off professional duties I derive pleasure in traveling, reading, art and culture, or embracing the stillness of mountains. 

Please feel free to send me an invite; I’d love to connect with you.

Senior Growth Manager, Life Sciences

• Automata is the leading robotics and automation company powering the laboratories of the future. 
• Our Lab Automation Platform meets labs where they are on their automation journey, and we are the trusted partner to improving efficiencies and freeing scientists to work on new and innovative discoveries, or healthcare systems to bring life-saving testing faster and in quantities unattainable to achieve manually.

Eduardo "Eddie" Casado

Growth & Marketing Lead

It’s been close to 15 years since I had to give my dream of becoming an astronaut. It was not hard to give it up considering I had never been into roller coasters, and considering that my visit to Kennedy Space Center ended abruptly after being upside down in a “training pod” and having an out-of-body experience – and by out-of-body, I mean getting sick.

From an early age, I’ve made it my mission to re-invent myself at every opportunity I get. This has led me across multiple paths that have made me an award-winning (Latin GRAMMY), multi-faceted machine. From conceptualization, design, animation and execution of advertising campaigns, mobile development and measurement, social media management to rich-media editing, brand integration, UX/UI analysis, product and project management.

My cross-training has allowed me to understand the different facets of a project and effectively manage them while leveraging my leadership skills to inspire and empower everybody I work with. I am strong believer that you should invest in the work, but you should always invest more on people. 

Currently, I am unlocking Growth for Mouseflow, a behavior analytics platform that lets you create website experiences based on how your website visitors interact with your site through session replay, heatmaps, funnels, form analytics and feedback campaigns.

Somebody very wise once said, “The world needs more Eddies”. I only know his name was Eddie, and that I wished I had come up with the quote.

Head of Growth Marketing

I lead the development and execution of comprehensive growth marketing strategies that support the company's overarching goals. Collaborating closely with the CMO, marketing team, and the rest of the departments, I set clear objectives, key results, and timelines to ensure alignment and focus.

Some of my responsibilities include:

- Crafting and implementing growth strategies in alignment with corporate goals, involving meticulous planning and coordination with the CMO and marketing team.

- Leveraging data analysis to unearth trends, insights, and optimization opportunities across the marketing funnel, enabling data-driven decision-making and effectiveness evaluation of growth initiatives.

- Spearheading multi-channel marketing campaigns to efficiently acquire new customers at scale, incorporating SEO, SEM, social media, email, and content marketing among other tactics.

- Enhancing conversion rates through optimization of landing pages, user experience (UX), and customer journey mapping, improving the transition from prospect to paying customer.

- Implementing strategies aimed at boosting customer lifetime value (LTV) by enhancing retention rates and engagement, ensuring sustained business growth.

- Ensuring growth strategies are cohesively aligned across the company by fostering strong collaboration with product, sales, and customer success teams.

- Overseeing the marketing budget to ensure efficient allocation and maximization of ROI across various campaigns and channels.

- Promoting a culture of innovation and continuous improvement by encouraging experimentation with new growth tactics and technologies, driving forward-thinking strategies and solutions.

In this role, I am committed to driving sustainable growth, enhancing customer acquisition, and fostering a culture of continuous optimization and innovation within the organization.

I'm here. Officially.

Product Marketer at Convert.

A few weeks ago, I shared that I got my "License to PMM". A certification I didn't need to do the job, but needed to finally believe I could call myself one.

Today, the title matches the work.

Here's the thing nobody tells you about career transitions: You don't wake up one day suddenly "ready." You just keep showing up. Keep doing the work. Keep advocating for yourself even when nobody else will. Until someone does.

To Convert.com and Trina Moitra: gracias for betting on growth, not just credentials. For investing in people who are already doing the work, not just those who look good on paper.

To anyone still waiting for someone to tell them they're ready: Stop waiting. You probably already are.

2026, aquí vengo yo. 🚀

Growth l Product Marketing & Partnerships @ Convert | MBA l Vertical Development l GTM & Campaign Strategy

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The Battle

Teresa Bartaseviciute

Eduardo "Eddie" Casado

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Eduardo "Eddie" Casado's LinkedIn Performance

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