Teresa Bartaseviciute

Diaceutics PLC

Diaceutics - supports pharmaceutical companies to successfully launch precision medicines through its proprietary DXRX platform, which integrates global diagnostic testing data and real-world evidence to optimise the development and commercialisation of these therapies.

I lead the growth marketing team focused on high-value strategic accounts in biotech and pharma. We aim to drive revenue by developing personalised, omni-channel campaigns in close collaboration with sales, SMEs, and customer success, ensuring a fully aligned and data-driven approach.

Senior Director - Growth Marketing, TechBio

Automata

Automata - fully integrated lab automation platform: hardware, software and expert support that empowers lab automation teams to build data powerhouses.

• Managed comprehensive marketing funnels for multi-omics, cell biology, and early drug
discovery in biotech and biopharma, driving lead generation through paid ads, cold outreach,
hybrid events, content strategy, and ABM.
• Led co-marketing initiatives with key partners, including The Francis Crick Institute, NVIDIA,
Illumina.
• Partnered with biotech communities like Bits in Bio and Nucleate to co-host events,
amplifying brand visibility and engaging lab automation engineers and bioinformatics experts.
• Produced a global thought leadership webinar series on AI-enabled drug discovery and
supported post-event sales outreach.
• Ran paid ad campaigns across Google, LinkedIn, GenomeWeb, and ResearchGate to
generate leads and increase brand awareness.
• Managed marketing automation strategy (HubSpot, Salesforce) to nurture mid-funnel leads, analysed campaign performance to optimise tactics and meet KPIs.
• Created marketing assets: landing pages, design specs, ad and email copy.

Senior Revenue Marketing Manager, TechBio

Hurdle

Hurdle.bio - diagnostic infrastructure to scale healthcare solutions. Hurdle's modular platform provides tailored solutions that meet the unique challenges faced by clinics, digital health providers, diagnostics companies and research institutions. 

• Executed multi-channel GTM programs in the Americas and EMEA regions; including demand generation activities and collateral, major industry trade shows (HIMSS, HLTH etc), ABM tactics for key accounts.
• Key target verticals - Labs, Pharmaceuticals, CROs, General and Specialised Healthcare Providers, and Pharmacies.
• Closely worked with sales to support their pipeline needs in the top and middle of the funnel.
• Weekly tracking, measuring, and developing a reporting dashboard on marketing and sales metrics across all programs to internal stakeholders and leadership team, assigned as a departmental data champion.
• Main CRM and Automation tool used: Hubspot
• Managed multiple external stakeholders (B2B and B2C performance marketing agency, freelance graphic designers, lead generation assistants, etc)

Senior Demand Generation Manager, TechBio

Upto11

• Automated Payment Transfer Ltd (Now part of Smarter Pay)
• Successfully segmented existing customer base by annual usage and net profit. Used these insights to change product pricing guidelines and increase the company’s ARR by 20%.
• Led a complete brand revamp to increase trust in a brand as a leading BACS payments provider, the company’s payment SaaS processes £40billion per annum
• UX optimised website and lead generation efforts to increase from zero leads to consistent monthly growth of 20% in MQL
• Developed iConnect SaaS product positioning strategy and created sales-winning materials to support it (sales email templates, call scripts, brochures, website, landing pages, PPC copy)
• Prepared customer and sales flow analysis and feature recommendations for the custom CRM module in the next-generation payments solution based on Open Banking & NPA (New Payments Architecture)

Growth Marketing Consultant, Payments Fintech

Senior Marketing Consultant

Alara Wholefoods

• Led a marketing team of 3, managed more than 100 SKUs across 3 brands (plus multiple white label brands) in 10 different countries across EMEA and Japan.
• Created annual promotional campaigns for all key B2B clients, such as Sainsburys, Waitrose, Wholefoods Market, Co-op, etc.
• Created a B2C Earned Media & Influencers department, which led to a 200% increase in the visibility of publications and engagement on social media.
• Grew brand awareness of Of The Earth Superfoods by organizing experience events such as influencers cooking competitions and public parties such as the annual Alara Wassailing celebration attended by 500 plus people.
• Helped to develop the unique Of The Earth Superfoods’ brand identity and voice #EnergisedForLife

B2B & B2C Marketing Manager

When I was a kid, instead of Cartoon Network I have been watching the Cannes Golden Lions Advertising awards. Now my professional career leads me to...

A creative B2B Growth Marketing specialist with 11 years of experience in Life Sciences tech (Automation, Biotech), SaaS, Fintech. 

Obsessed with understanding customer needs and delivering positive marketing ROI. Strong ability to effectively handle multiple projects and stakeholders in a fast-paced, hands-on environment.

Holds Master's degree in Data Analytics & Marketing, dissertation topic: blockchain uses in tech marketing. Hold CIM Award in Professional Marketing. Attended art school for 6 years as an extracurricular. Passionate about tech and innovation.

Whenever I'm off professional duties I derive pleasure in traveling, reading, art and culture, or embracing the stillness of mountains. 

Please feel free to send me an invite; I’d love to connect with you.

Senior Growth Manager, Life Sciences

• Automata is the leading robotics and automation company powering the laboratories of the future. 
• Our Lab Automation Platform meets labs where they are on their automation journey, and we are the trusted partner to improving efficiencies and freeing scientists to work on new and innovative discoveries, or healthcare systems to bring life-saving testing faster and in quantities unattainable to achieve manually.

Eduardo "Eddie" Casado

Growth & Marketing Lead

Convert.com

Partnerships and affiliates are about much more than just transactions—they’re about building relationships, trust, and community. I’ll be growing our vibrant affiliate and tech partnership community, empowering our partners to drive meaningful growth and conversions.

Affiliate and Technology Partnerships Manager

The Nest Intermedia

Growth starts from within. That's my motto.

People tend to overlook the importance of alignment in a company when bedazzled by the latest growth-hack or growth success in the news. How much growth can you have if you have an uninspired, misaligned company?

As a consultant, I identify choke points that prevent a company to kick into growth, or run a growth operation. I develop plans and train people on growth frameworks and coach stakeholders to shift their mindset to make room for experimentation and learning.

Mouseflow

I lead the development and execution of comprehensive growth marketing strategies that support the company's overarching goals. Collaborating closely with the CMO, marketing team, and the rest of the departments, I set clear objectives, key results, and timelines to ensure alignment and focus.

Some of my responsibilities include:

- Crafting and implementing growth strategies in alignment with corporate goals, involving meticulous planning and coordination with the CMO and marketing team.

- Manage Paid Advertising, including the end-to-end ABM strategy for the company as well as SEM.

- Leveraging data analysis to unearth trends, insights, and optimization opportunities across the marketing funnel, enabling data-driven decision-making and effectiveness evaluation of growth initiatives.

- Spearheading verticalization with multi-channel marketing campaigns to efficiently acquire new customers at scale, incorporating SEO, SEM, social media, email, and content marketing among other tactics. Influenced revenue for 3 ICPs by more than +$1M.

- Enhancing conversion rates through optimization of landing pages, user experience (UX), and customer journey mapping, improving the transition from prospect to paying customer.

- Implementing strategies aimed at boosting customer lifetime value (LTV) by enhancing retention rates and engagement, ensuring sustained business growth.

- Ensuring growth strategies are cohesively aligned across the company by fostering strong collaboration with product, sales, and customer success teams.

- Overseeing the marketing budget to ensure efficient allocation and maximization of ROI across various campaigns and channels.

- Promoting a culture of innovation and continuous improvement by encouraging experimentation with new growth tactics and technologies, driving forward-thinking strategies and solutions.

Head of Growth Marketing

Working closely from the Marketing team with development, sales, business development and stakeholders to unlock growth for the brand.

Currently working on setting up growth frameworks, best practices and the infrastructure to support controlled, sustained growth through experimentation in all steps of the funnel.

Some of my current projects include setting up programs to generate leads, new sign ups through a revamped, customized referral experience, improving CR across multiple properties including our app, and supporting the company in anything it needs to leap forward!

Senior Growth Marketing Manager

upRing

Spearheaded the development and implementation of the app’s attribution and behavior tracking platforms. 

Developed and executed go-to-market strategy that included identifying potential user niches, launching paid media campaigns on Google AdWords, social media ads on Facebook, Instagram, Twitter, Reddit, designed rich-media assets for the brand, built an editorial for the website’s blog to establish an organic acquisition channel, and wrote blogposts for SEO. 

Created and executed a multi-channel onboarding strategy for our users through email, push notifications, in-app messages and remarketing channels. Launched influencer activations and affiliate campaigns. 

Participated in shaping the product’s and company’s vision and culture through UX/UI and product to find product market fit.

Planandgo

Increased retention rates by 30% through a multi-channel marketing campaign.

Set and achieve strategic goals related to platform growth, social media metrics, OOH, advertising and marketing campaign initiatives

Design and improve upon marketing campaigns for each aspect of our company

Develop the platform's user behavior measurement platform to provide valuable business intelligence and user insights

Develop and execute paid marketing efforts focused on growth and retention

Negotiate compensation and project details for outside contractors related to marketing and promotions

Create and propagate an enthusiastic brand message that will resonate with our target demographic

“Listen” to the trends of the market and direct the market research efforts of the company

C-Level communications

Develop a feasible marketing plan for the department and oversee its day-to-day implementation

Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company’s unique “voice”

Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)

Build a highly efficient team of marketing professionals

Create and nurture a solid network of strategic partnerships

Head Of Marketing & Growth

Amovens

Planned, executed and optimized strategy that led the company to become the leader in the private leasing (Renting particulares) market by selling more than 2.000 cars through performance channels alone.

Stakeholder for marketing and product for the Spanish market

Collaborated with the company's central marketing team in HQ in Denmark to plan, test and implement new marketing and product tools for 5 markets (SE, DK, FR, ES, NO)

Managed a multi-disciplinary marketing and product team

Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative

Responsible for sales leads generation

Spearheaded the development of social media's voice and tone, editorial, content calendar, hashtag and engagement strategy.

Prepare and manage monthly, quarterly and annual budgets for the Marketing department

Set, monitor and report on team goals

Responsible for product strategy for the Spanish market

Spearheaded the implementation of the multi-attribution tool, LeadsRX

Design branding and positioning across multiple business verticals and channels

Collaborated in creative direction 

Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)

Spearheaded the implementation of Mixpanel to analyze consumer behavior and determine customer personas

Craft quarterly and annual hiring plans

Monitor competition (acquisitions, pricing changes, and new products and features)

Coordinate with department leaders to maximize marketing impact and support the departments' growth and objectives

Monitor and bolster team morale and professional development through tailored, career planning

Responsible for affiliate networks and partnership communications

Head Of Marketing

Building the company’s digital marketing roadmap

Planning and execution of digital marketing campaigns 

Manage all digital marketing channels (Adwords, Facebook, Instagram and Twitter ads, affiliate networks, etc)

Supporting creative and art direction to maximize its impact in the digital sphere

Supporting social media editorial development

Manage and improve analytics, user behavior measurement and attribution platforms (Mixpanel, Google Analytics, Google Tag Manager, Facebook Insights, Facebook Analytics, Appsflyer)

Proactively seek digital opportunities to maximize return on advertising spend

Liase with Product to make improvements in tracking, user testing, and overall processes

Support BI in facilitating data access road mapping and developing solutions to address the needs of the business

Support and inspire the team to achieve our collective goal

Digital Marketing Director

Plan and execute all digital marketing, including SEM, marketing database, email, in-app, in-web, push notification, social media and display advertising campaigns

Collaborated with content calendar production for social media and special activations

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Built landing page infrastructure and automation of lead processing.

Developed, maintained and optimized CRO strategy

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Created and monitored user funnels, cohorts and event-based user behavior

Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Digital Marketing Manager

Vertigo Music | App

Managed and prioritized development backlog.

Participated in Agile/SCRUM development method for app development for marketing.

Leveraged relationship between development team and marketing team to draw tactics that will efficiently fulfill the needs for both teams.

Translating business and marketing objectives intro trackable events to provide valuable data.	

Translating data into consumer behavior insights to be leveraged in marketing campaigns and product development.

Audited product development and made recommendations for effective event tracking.

Developed branding package and assets for digital distribution.

Participated in stakeholders table to provide music industry, app development experience, and key marketing insights.

Developed, executed and optimized social media ad campaigns.

Provided rich media support for digital-only assets.

Oversaw development of content management system for the app.

Provided creative oversight and execution of launch campaign that allowed the app to be featured in the Apple Appstore and trend in the Music Category.

Product Manager

Tiny Horse / Caballito

Rich-media producer for Tiny Horse portfolio of clients that include: The X Factor, Wal-Mart’s "My Country Nation", Wal-Mart’s "VUDU", America’s Got Talent, Paramount’s "Transformers" Franchise, Univision, Dancing with the Stars, The Voice, ESPN Deportes, Fox LATAM "Crackovia América", Maty Noyes, Hopeland, Adaptive Media "The Runner", among others.

Social Media Manager for ESPN Deportes #Redes.

Live tweeted the 2014 World Cup for ESPN Deportes's #Redes Franchise.

Created and curated content for #Redes's digital platforms.

Developed content calendars and engaged with fans across #Redes digital platforms.

Executed paid media campaigns on Facebook, Twitter and Instagram to increase reach and engagement while achieving cost efficiencies.

Digital Media Manager

Grupo Mediapro

Responsible for the successful launch and commercialization of Mediapro’s live-streaming electronic music platform website and app.

Developed processes and structural models to guarantee optimal functioning of platform and delivery of product to consumers across the world. 

Oversaw commercialization and marketing developments. 

Developed and supervised digital marketing programs and implementation. 

Executed amplification tactics over social media and other outlets. 

Conducted re-branding of original website and app. 

Optimized encoding of video & audio packages for web and app delivery. 

Provided music industry insight and on-the-ground quality control for live-streaming sessions. 

Provided audio and music support. 

Lead the production of the first 360º live-streaming sessions delivered in both app & web.

Recording/Mixing Engineer - Freelance

Four-time Latin Grammy nominee and one-time Latin Grammy winner. Taking the artists' raw vision into a commercially-successful product. 

Worked with world-renowned artist like:
Willy Chirino
Servando y Florentino
Trece
Alexis y Fido
Roselyn Sánchez
Alejandro Sanz
Belinda
Negroni’s Trio
Ed Calle
Agustín Espina
Doc Wiley
Lewis Pickett 
Frank Rodriguez
Chaliwa Inc.
Javier Garza
Julio Reyes Copello
Luny Tunes
Chino y Nacho
Eddie Thomas
AB Quintanilla
FANIA

Recording/Mixing Engineer

It’s been close to 15 years since I had to give my dream of becoming an astronaut. It was not hard to give it up considering I had never been into roller coasters, and considering that my visit to Kennedy Space Center ended abruptly after being upside down in a “training pod” and having an out-of-body experience – and by out-of-body, I mean getting sick.

From an early age, I’ve made it my mission to re-invent myself at every opportunity I get. This has led me across multiple paths that have made me an award-winning (Latin GRAMMY), multi-faceted machine. From conceptualization, design, animation and execution of advertising campaigns, mobile development and measurement, social media management to rich-media editing, brand integration, UX/UI analysis, product and project management.

My cross-training has allowed me to understand the different facets of a project and effectively manage them while leveraging my leadership skills to inspire and empower everybody I work with. I am strong believer that you should invest in the work, but you should always invest more on people. 

Currently, I am unlocking Growth for Mouseflow, a behavior analytics platform that lets you create website experiences based on how your website visitors interact with your site through session replay, heatmaps, funnels, form analytics and feedback campaigns.

Somebody very wise once said, “The world needs more Eddies”. I only know his name was Eddie, and that I wished I had come up with the quote.

I lead the development and execution of comprehensive growth marketing strategies that support the company's overarching goals. Collaborating closely with the CMO, marketing team, and the rest of the departments, I set clear objectives, key results, and timelines to ensure alignment and focus.

Some of my responsibilities include:

- Crafting and implementing growth strategies in alignment with corporate goals, involving meticulous planning and coordination with the CMO and marketing team.

- Leveraging data analysis to unearth trends, insights, and optimization opportunities across the marketing funnel, enabling data-driven decision-making and effectiveness evaluation of growth initiatives.

- Spearheading multi-channel marketing campaigns to efficiently acquire new customers at scale, incorporating SEO, SEM, social media, email, and content marketing among other tactics.

- Enhancing conversion rates through optimization of landing pages, user experience (UX), and customer journey mapping, improving the transition from prospect to paying customer.

- Implementing strategies aimed at boosting customer lifetime value (LTV) by enhancing retention rates and engagement, ensuring sustained business growth.

- Ensuring growth strategies are cohesively aligned across the company by fostering strong collaboration with product, sales, and customer success teams.

- Overseeing the marketing budget to ensure efficient allocation and maximization of ROI across various campaigns and channels.

- Promoting a culture of innovation and continuous improvement by encouraging experimentation with new growth tactics and technologies, driving forward-thinking strategies and solutions.

In this role, I am committed to driving sustainable growth, enhancing customer acquisition, and fostering a culture of continuous optimization and innovation within the organization.

taplio

The Battle

Teresa Bartaseviciute

Eduardo "Eddie" Casado

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