Teresa Bartaseviciute

Diaceutics PLC

Diaceutics - supports pharmaceutical companies to successfully launch precision medicines through its proprietary DXRX platform, which integrates global diagnostic testing data and real-world evidence to optimise the development and commercialisation of these therapies.

I lead the growth marketing team focused on high-value strategic accounts in biotech and pharma. We aim to drive revenue by developing personalised, omni-channel campaigns in close collaboration with sales, SMEs, and customer success, ensuring a fully aligned and data-driven approach.

Senior Director - Growth Marketing, TechBio

Automata

Automata - fully integrated lab automation platform: hardware, software and expert support that empowers lab automation teams to build data powerhouses.

• Managed comprehensive marketing funnels for multi-omics, cell biology, and early drug
discovery in biotech and biopharma, driving lead generation through paid ads, cold outreach,
hybrid events, content strategy, and ABM.
• Led co-marketing initiatives with key partners, including The Francis Crick Institute, NVIDIA,
Illumina.
• Partnered with biotech communities like Bits in Bio and Nucleate to co-host events,
amplifying brand visibility and engaging lab automation engineers and bioinformatics experts.
• Produced a global thought leadership webinar series on AI-enabled drug discovery and
supported post-event sales outreach.
• Ran paid ad campaigns across Google, LinkedIn, GenomeWeb, and ResearchGate to
generate leads and increase brand awareness.
• Managed marketing automation strategy (HubSpot, Salesforce) to nurture mid-funnel leads, analysed campaign performance to optimise tactics and meet KPIs.
• Created marketing assets: landing pages, design specs, ad and email copy.

Senior Revenue Marketing Manager, TechBio

Hurdle

Hurdle.bio - diagnostic infrastructure to scale healthcare solutions. Hurdle's modular platform provides tailored solutions that meet the unique challenges faced by clinics, digital health providers, diagnostics companies and research institutions. 

• Executed multi-channel GTM programs in the Americas and EMEA regions; including demand generation activities and collateral, major industry trade shows (HIMSS, HLTH etc), ABM tactics for key accounts.
• Key target verticals - Labs, Pharmaceuticals, CROs, General and Specialised Healthcare Providers, and Pharmacies.
• Closely worked with sales to support their pipeline needs in the top and middle of the funnel.
• Weekly tracking, measuring, and developing a reporting dashboard on marketing and sales metrics across all programs to internal stakeholders and leadership team, assigned as a departmental data champion.
• Main CRM and Automation tool used: Hubspot
• Managed multiple external stakeholders (B2B and B2C performance marketing agency, freelance graphic designers, lead generation assistants, etc)

Senior Demand Generation Manager, TechBio

Upto11

• Automated Payment Transfer Ltd (Now part of Smarter Pay)
• Successfully segmented existing customer base by annual usage and net profit. Used these insights to change product pricing guidelines and increase the company’s ARR by 20%.
• Led a complete brand revamp to increase trust in a brand as a leading BACS payments provider, the company’s payment SaaS processes £40billion per annum
• UX optimised website and lead generation efforts to increase from zero leads to consistent monthly growth of 20% in MQL
• Developed iConnect SaaS product positioning strategy and created sales-winning materials to support it (sales email templates, call scripts, brochures, website, landing pages, PPC copy)
• Prepared customer and sales flow analysis and feature recommendations for the custom CRM module in the next-generation payments solution based on Open Banking & NPA (New Payments Architecture)

Growth Marketing Consultant, Payments Fintech

Senior Marketing Consultant

Alara Wholefoods

• Led a marketing team of 3, managed more than 100 SKUs across 3 brands (plus multiple white label brands) in 10 different countries across EMEA and Japan.
• Created annual promotional campaigns for all key B2B clients, such as Sainsburys, Waitrose, Wholefoods Market, Co-op, etc.
• Created a B2C Earned Media & Influencers department, which led to a 200% increase in the visibility of publications and engagement on social media.
• Grew brand awareness of Of The Earth Superfoods by organizing experience events such as influencers cooking competitions and public parties such as the annual Alara Wassailing celebration attended by 500 plus people.
• Helped to develop the unique Of The Earth Superfoods’ brand identity and voice #EnergisedForLife

B2B & B2C Marketing Manager

When I was a kid, instead of Cartoon Network I have been watching the Cannes Golden Lions Advertising awards. Now my professional career leads me to...

A creative B2B Growth Marketing specialist with 11 years of experience in Life Sciences tech (Automation, Biotech), SaaS, Fintech. 

Obsessed with understanding customer needs and delivering positive marketing ROI. Strong ability to effectively handle multiple projects and stakeholders in a fast-paced, hands-on environment.

Holds Master's degree in Data Analytics & Marketing, dissertation topic: blockchain uses in tech marketing. Hold CIM Award in Professional Marketing. Attended art school for 6 years as an extracurricular. Passionate about tech and innovation.

Whenever I'm off professional duties I derive pleasure in traveling, reading, art and culture, or embracing the stillness of mountains. 

Please feel free to send me an invite; I’d love to connect with you.

Senior Growth Manager, Life Sciences

• Automata is the leading robotics and automation company powering the laboratories of the future. 
• Our Lab Automation Platform meets labs where they are on their automation journey, and we are the trusted partner to improving efficiencies and freeing scientists to work on new and innovative discoveries, or healthcare systems to bring life-saving testing faster and in quantities unattainable to achieve manually.

Self Employed

Digital Marketing Freelancer

360 OM

• Orchestrated a winning marketing strategy for UniCompare, resulting in significant growth and recognition at the UK Media Awards.https://www.360om.agency/news-insights/360-om-celebrates-double-victory-at-the-uk-digital-excellence-awards
• Cultivated strong client relationships, understanding their individual and business goals, and addressing challenges to achieve predefined targets and key performance indicators (KPIs).
• Lead the digital team to plan, create and implement a comprehensive ppc/paid social strategy to drive revenue.
• Facilitated regular client communication, proactively manage expectations, ensure all interactions are transparent and effective.
• Collaborated with the Client Services Director to pinpoint growth opportunities within client accounts, ultimately driving increased revenue and client retention.

Senior Digital Account Manager

Scene

Clients include; Sazerac ( Southern Comfort, Buffalo Trace, Fireball ),   Consorcio(UK), Dermactiva, Amberen(US)  
• Developing and implementing comprehensive digital strategies of  multiple clients across the world. 
• Overseeing the client's online presence and identifying areas of  improvement. 
• Analyzing the effectiveness of digital strategies, recalibrate to align  with industy/trend changes  
• Managing an overseas team and international freelancers • Keeping abreast with the digital industry

Digital Account Manager

Digital House

Clients include; Tommy Hilfiger, Yargıcı, Timberland, Daikin, Hemington Bellamaison,  NNHayat, Mng Kargo, Lufian
 
• Lead in the ideation, development and execution of measurement  strategies and frameworks 
• Collaborating with partners to analyze their conversion data to  monitor performance and uncover areas for improvement. 
• Preparing and publishing growth marketing best practices for use by  various clients.

Senior Digital Analytics Consultant

Wunderman Thompson

Worked exclusively with Coca Cola Turkey and Central Asia.
Clients worked previously: Sanofi, Vakıfbank, Renault, Unilever, BKM, Pfizer, Pasabahce, Kagider.
Responsible for measurement strategy, technical implementation, maintenance & monitoring of analytics tools and tags. Supporting the marketing team as being an interface between internal/external technical teams. Guiding agencies and marketing teams on implementation issues. Coordinating the measurement process with global analytics team. Creating campaign KPI dashboards for stakeholders. Delivering adhoc report and insights on request.

Digital Strategy Consultant - Performance, User Acquisition and Growth

Partnership 4 Every Child

Digital Strategy 

Take Off Communications

Generated and implemented new digital media projects and platforms, Identified trends and technologies impacting consumer’s lives, Implemented performance marketing campaign, Social Media and SEO/content strategies of clients such as Tuti Patriots(cricket team), M'bessy(resturant chain), Zorba(Sarva), Vidiem kitchen appliances, Kamachi(b2b), SunnyBee(WayCool Foods).

Growth Marketer

OMD Turkey

Took care of all media activities incl. Digital (display, SEO, mobile, social media) TV, Radio, Outdoor and Press campaigns for the following companies; Peugeot, FIC, Heinz, Ciner Media Group, ELCA(Estee Lauder, Tom Ford, Aramis Designer Fragrance Group)
Created and planned integrated media communication plans and projects for clients.  
Prepared monthly, quarterly and annual competitive analysis for each client.

Strategy Planning Executive

Anadolu Efes

Brand Ambassador | Communications and Consumer Engagement

Digital Analytics & Strategy

Flexible and analytical with a keen eye for details; skilled at synthesizing and editing information to achieve overall objectives. Strong communication, interpersonal, and presentation skills.
Practical experience in Wunderman Thompson and Omnicom Media Group (OMD).

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