Teresa Bartaseviciute

Diaceutics PLC

Diaceutics - supports pharmaceutical companies to successfully launch precision medicines through its proprietary DXRX platform, which integrates global diagnostic testing data and real-world evidence to optimise the development and commercialisation of these therapies.

I lead the growth marketing team focused on high-value strategic accounts in biotech and pharma. We aim to drive revenue by developing personalised, omni-channel campaigns in close collaboration with sales, SMEs, and customer success, ensuring a fully aligned and data-driven approach.

Senior Director - Growth Marketing, TechBio

Automata

Automata - fully integrated lab automation platform: hardware, software and expert support that empowers lab automation teams to build data powerhouses.

• Managed comprehensive marketing funnels for multi-omics, cell biology, and early drug
discovery in biotech and biopharma, driving lead generation through paid ads, cold outreach,
hybrid events, content strategy, and ABM.
• Led co-marketing initiatives with key partners, including The Francis Crick Institute, NVIDIA,
Illumina.
• Partnered with biotech communities like Bits in Bio and Nucleate to co-host events,
amplifying brand visibility and engaging lab automation engineers and bioinformatics experts.
• Produced a global thought leadership webinar series on AI-enabled drug discovery and
supported post-event sales outreach.
• Ran paid ad campaigns across Google, LinkedIn, GenomeWeb, and ResearchGate to
generate leads and increase brand awareness.
• Managed marketing automation strategy (HubSpot, Salesforce) to nurture mid-funnel leads, analysed campaign performance to optimise tactics and meet KPIs.
• Created marketing assets: landing pages, design specs, ad and email copy.

Senior Revenue Marketing Manager, TechBio

Hurdle

Hurdle.bio - diagnostic infrastructure to scale healthcare solutions. Hurdle's modular platform provides tailored solutions that meet the unique challenges faced by clinics, digital health providers, diagnostics companies and research institutions. 

• Executed multi-channel GTM programs in the Americas and EMEA regions; including demand generation activities and collateral, major industry trade shows (HIMSS, HLTH etc), ABM tactics for key accounts.
• Key target verticals - Labs, Pharmaceuticals, CROs, General and Specialised Healthcare Providers, and Pharmacies.
• Closely worked with sales to support their pipeline needs in the top and middle of the funnel.
• Weekly tracking, measuring, and developing a reporting dashboard on marketing and sales metrics across all programs to internal stakeholders and leadership team, assigned as a departmental data champion.
• Main CRM and Automation tool used: Hubspot
• Managed multiple external stakeholders (B2B and B2C performance marketing agency, freelance graphic designers, lead generation assistants, etc)

Senior Demand Generation Manager, TechBio

Upto11

• Automated Payment Transfer Ltd (Now part of Smarter Pay)
• Successfully segmented existing customer base by annual usage and net profit. Used these insights to change product pricing guidelines and increase the company’s ARR by 20%.
• Led a complete brand revamp to increase trust in a brand as a leading BACS payments provider, the company’s payment SaaS processes £40billion per annum
• UX optimised website and lead generation efforts to increase from zero leads to consistent monthly growth of 20% in MQL
• Developed iConnect SaaS product positioning strategy and created sales-winning materials to support it (sales email templates, call scripts, brochures, website, landing pages, PPC copy)
• Prepared customer and sales flow analysis and feature recommendations for the custom CRM module in the next-generation payments solution based on Open Banking & NPA (New Payments Architecture)

Growth Marketing Consultant, Payments Fintech

Senior Marketing Consultant

Alara Wholefoods

• Led a marketing team of 3, managed more than 100 SKUs across 3 brands (plus multiple white label brands) in 10 different countries across EMEA and Japan.
• Created annual promotional campaigns for all key B2B clients, such as Sainsburys, Waitrose, Wholefoods Market, Co-op, etc.
• Created a B2C Earned Media & Influencers department, which led to a 200% increase in the visibility of publications and engagement on social media.
• Grew brand awareness of Of The Earth Superfoods by organizing experience events such as influencers cooking competitions and public parties such as the annual Alara Wassailing celebration attended by 500 plus people.
• Helped to develop the unique Of The Earth Superfoods’ brand identity and voice #EnergisedForLife

B2B & B2C Marketing Manager

When I was a kid, instead of Cartoon Network I have been watching the Cannes Golden Lions Advertising awards. Now my professional career leads me to...

A creative B2B Growth Marketing specialist with 11 years of experience in Life Sciences tech (Automation, Biotech), SaaS, Fintech. 

Obsessed with understanding customer needs and delivering positive marketing ROI. Strong ability to effectively handle multiple projects and stakeholders in a fast-paced, hands-on environment.

Holds Master's degree in Data Analytics & Marketing, dissertation topic: blockchain uses in tech marketing. Hold CIM Award in Professional Marketing. Attended art school for 6 years as an extracurricular. Passionate about tech and innovation.

Whenever I'm off professional duties I derive pleasure in traveling, reading, art and culture, or embracing the stillness of mountains. 

Please feel free to send me an invite; I’d love to connect with you.

Senior Growth Manager, Life Sciences

• Automata is the leading robotics and automation company powering the laboratories of the future. 
• Our Lab Automation Platform meets labs where they are on their automation journey, and we are the trusted partner to improving efficiencies and freeing scientists to work on new and innovative discoveries, or healthcare systems to bring life-saving testing faster and in quantities unattainable to achieve manually.

Metranomic

Metranomic combines performance benchmarking, market intelligence, strategy consulting and specialist execution to help clients accelerate market demand and digital return on investment.

➤ The Demand-Surge Programme
Plan and build a scalable sales engine that delivers long term digitally-led growth.

➤ The DemandGen Benchmark
Objectively measure your business’s digital maturity to identify gaps in capability and the bottlenecks that are constraining your digital growth.

➤ The ABM Immersion
Close bigger deals faster and operate a zero waste marketing strategy by engaging your exact target clients in individualised marketing campaigns.

Founder

Bell Pottinger

Developing strategies and producing insight, content, comms, social, and web campaigns to drive marketing initiatives. Pitching, digital consulting, building and managing the agency’s insight and strategy capability. 

Clients
►HSBC ►PayPoint ►Bank Of Ireland ► CoInvestor ►Hitachi Capital ►Fintech portfolio

Associate Partner & Strategy Lead (Consumer / Fintech)

Collinson

Customer loyalty strategy within the customer loyalty division of the Collinson group. 

Developing strategy and producing content, comms, social, mobile and web campaigns. Developing omnichannel customer loyalty strategies that are founded upon customer insights and optimised using analytics. Digital consulting, building and managing the strategy team.

Clients
►MasterCard  ►Vodafone ►Mars ►Caterpillar

Strategy Director

OgilvyOne

Developing insights, propositions and customer engagement campaigns for Diageo, Unilever, Vodafone and other brands. Managing production of digital solutions (CRM, social, mobile, web, events, ATL). Developing briefs, integrated marketing strategy, messaging, branding and positioning. Agency P&L Management, team building and training. 

Clients
►Diageo ►Vodafone ►Vespa ► Surf ►Unilever

Vice President Online & Office Head

Dentsu

Developing digital comms strategies with print, TV and events teams to deliver fully integrated communications programmes. Leading the digital unit for Perfect Relations (a Dentsu company) and developing the team’s capabilities. Building the team, training staff and managing delivery of campaigns and projects. 

Clients
►Diageo ►TED ►Skoda

Director - Online

Camino de Santiago

I walked  1,000 KM across the whole of Northern Spain, starting in Saint-Jean-Pied-de-Port (France) and finishing in Cape Finisterre. 

Simply amazing and deeply enriching as a life experience - highly recommended!

1,000 KM walk across France & Spain

HSBC

Creative production management across HSBC’s consumer product portfolio. Concise brief development, briefing agencies and managing creative production. Set up multivariate (A/B) tests and ran Omniture analytics reports to evaluate A/B split test winners.

Digital Campaigns Planner & Manager (Short term contract)

Media strategy development & annualised projections and plans for direct response clients. Online media performance management to hit ROI targets. Rich media campaigns and creative planning. Worked in integrated teams with press, TV, Radio and outdoor media specialists. Supported pan-European multivariate creative testing for clients.

Clients
► Fedex ► ING Bank ► Warner Atlantic Records

Senior Digital Planner

Ptarmigan Media

Search marketing, analytics and ad-serving specialist responsible for setting up and managing SEM campaigns (Google, MSN, Yahoo) and media campaigns (Mediamind, Atlas). Media relations, campaign analytics and reporting performance of campaigns to clients. Also managed local and global financial listings for funds and equities in print media and online.

Clients
►Cantor Index ►GAM ►Merrill Lynch ►F&C ►HSBC ►NS&I ►GNI ►Henderson 
►Scottish Equitable ►Finspreads ►Standard Life ►Jupiter Asset Managment

Online & Listings Executive

Self Employed

Design of websites from consultation to launch. Graphic design, HTML coding, CSS, and SEO. Dreamweaver and Fireworks were used.

Freelance Web Designer

Since 2002 I have helped start-ups, scaleups and global market leaders drive their demand generation programmes. I have won awards for my digital strategy in the US, UK and Asia Pacific and have been directly responsible for delivering the digital growth strategies for brands in over 30 sectors. 

I developed Metranomic for clients that are operating on lean budgets that need practical and hands-on help to accelerate their demand generation programmes.

Metranomic combines performance benchmarking, market intelligence, strategy consulting and specialist execution to help clients accelerate market demand and digital return on investment.

➤ The Demand-Surge Programme
The Demand-Surge programme gives organisations the skills, tools and processes they need to capture more qualified leads, grow sales pipeline and improve sales conversion rates. We work with you to plan and build a scalable sales engine that delivers long term digitally-led growth.

➤ The DemandGen Benchmark
The DemandGen Benchmark provides complete clarity over your business’s digital performance and gives a roadmap to drive continuous performance improvements that deliver commercial impact. We objectively measure your business’s digital maturity to identify gaps in capability and the bottlenecks that are constraining your digital growth.

➤ The ABM Immersion 
The ABM Immersion shortens the sales cycle and increases sales pipeline for clients that are operating complex multi-stakeholder sales. We work with you to optimise your existing sales tools, lead generation tactics, sales channels, messaging and sales engagement techniques. We also optimise how you use data to measure, report and optimise sales performance.

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