Teresa Bartaseviciute

Diaceutics PLC

Diaceutics - supports pharmaceutical companies to successfully launch precision medicines through its proprietary DXRX platform, which integrates global diagnostic testing data and real-world evidence to optimise the development and commercialisation of these therapies.

I lead the growth marketing team focused on high-value strategic accounts in biotech and pharma. We aim to drive revenue by developing personalised, omni-channel campaigns in close collaboration with sales, SMEs, and customer success, ensuring a fully aligned and data-driven approach.

Senior Director - Growth Marketing, TechBio

Automata

Automata - fully integrated lab automation platform: hardware, software and expert support that empowers lab automation teams to build data powerhouses.

• Managed comprehensive marketing funnels for multi-omics, cell biology, and early drug
discovery in biotech and biopharma, driving lead generation through paid ads, cold outreach,
hybrid events, content strategy, and ABM.
• Led co-marketing initiatives with key partners, including The Francis Crick Institute, NVIDIA,
Illumina.
• Partnered with biotech communities like Bits in Bio and Nucleate to co-host events,
amplifying brand visibility and engaging lab automation engineers and bioinformatics experts.
• Produced a global thought leadership webinar series on AI-enabled drug discovery and
supported post-event sales outreach.
• Ran paid ad campaigns across Google, LinkedIn, GenomeWeb, and ResearchGate to
generate leads and increase brand awareness.
• Managed marketing automation strategy (HubSpot, Salesforce) to nurture mid-funnel leads, analysed campaign performance to optimise tactics and meet KPIs.
• Created marketing assets: landing pages, design specs, ad and email copy.

Senior Revenue Marketing Manager, TechBio

Hurdle

Hurdle.bio - diagnostic infrastructure to scale healthcare solutions. Hurdle's modular platform provides tailored solutions that meet the unique challenges faced by clinics, digital health providers, diagnostics companies and research institutions. 

• Executed multi-channel GTM programs in the Americas and EMEA regions; including demand generation activities and collateral, major industry trade shows (HIMSS, HLTH etc), ABM tactics for key accounts.
• Key target verticals - Labs, Pharmaceuticals, CROs, General and Specialised Healthcare Providers, and Pharmacies.
• Closely worked with sales to support their pipeline needs in the top and middle of the funnel.
• Weekly tracking, measuring, and developing a reporting dashboard on marketing and sales metrics across all programs to internal stakeholders and leadership team, assigned as a departmental data champion.
• Main CRM and Automation tool used: Hubspot
• Managed multiple external stakeholders (B2B and B2C performance marketing agency, freelance graphic designers, lead generation assistants, etc)

Senior Demand Generation Manager, TechBio

Upto11

• Automated Payment Transfer Ltd (Now part of Smarter Pay)
• Successfully segmented existing customer base by annual usage and net profit. Used these insights to change product pricing guidelines and increase the company’s ARR by 20%.
• Led a complete brand revamp to increase trust in a brand as a leading BACS payments provider, the company’s payment SaaS processes £40billion per annum
• UX optimised website and lead generation efforts to increase from zero leads to consistent monthly growth of 20% in MQL
• Developed iConnect SaaS product positioning strategy and created sales-winning materials to support it (sales email templates, call scripts, brochures, website, landing pages, PPC copy)
• Prepared customer and sales flow analysis and feature recommendations for the custom CRM module in the next-generation payments solution based on Open Banking & NPA (New Payments Architecture)

Growth Marketing Consultant, Payments Fintech

Senior Marketing Consultant

Alara Wholefoods

• Led a marketing team of 3, managed more than 100 SKUs across 3 brands (plus multiple white label brands) in 10 different countries across EMEA and Japan.
• Created annual promotional campaigns for all key B2B clients, such as Sainsburys, Waitrose, Wholefoods Market, Co-op, etc.
• Created a B2C Earned Media & Influencers department, which led to a 200% increase in the visibility of publications and engagement on social media.
• Grew brand awareness of Of The Earth Superfoods by organizing experience events such as influencers cooking competitions and public parties such as the annual Alara Wassailing celebration attended by 500 plus people.
• Helped to develop the unique Of The Earth Superfoods’ brand identity and voice #EnergisedForLife

B2B & B2C Marketing Manager

When I was a kid, instead of Cartoon Network I have been watching the Cannes Golden Lions Advertising awards. Now my professional career leads me to...

A creative B2B Growth Marketing specialist with 11 years of experience in Life Sciences tech (Automation, Biotech), SaaS, Fintech. 

Obsessed with understanding customer needs and delivering positive marketing ROI. Strong ability to effectively handle multiple projects and stakeholders in a fast-paced, hands-on environment.

Holds Master's degree in Data Analytics & Marketing, dissertation topic: blockchain uses in tech marketing. Hold CIM Award in Professional Marketing. Attended art school for 6 years as an extracurricular. Passionate about tech and innovation.

Whenever I'm off professional duties I derive pleasure in traveling, reading, art and culture, or embracing the stillness of mountains. 

Please feel free to send me an invite; I’d love to connect with you.

Senior Growth Manager, Life Sciences

• Automata is the leading robotics and automation company powering the laboratories of the future. 
• Our Lab Automation Platform meets labs where they are on their automation journey, and we are the trusted partner to improving efficiencies and freeing scientists to work on new and innovative discoveries, or healthcare systems to bring life-saving testing faster and in quantities unattainable to achieve manually.

INFUSE

Senior Expert, Client Relations and Strategy

At INFUSEmedia, we leverage our advanced content marketing engine, data-driven demand tactics, and extensive database of 138 million B2B decision makers in numerous verticals to reach your ideal target audience with precision and scale. By combining our unmatched expertise and broad audience reach, we produce integrated, omnichannel programs that deliver results and maximize ROI.

Responsibilities include:

• Self-sourcing pipeline across various channels and building brand awareness of INFUSE
• Driving EMEA revenue growth by identifying, nurturing, and converting opportunities into sales
• Collaborating with Customer Success & Marketing to optimise go-to-market strategies
• Understanding clients' business goals to align our programs for maximum impact
• Negotiating campaign terms and closing deals to achieve quarterly targets
• Maintaining long-term client relationships for ongoing value delivery
• Supporting with onboarding/ mentoring of new team members

Account Executive, Growth Sales EMEA

Responsibilities include:

- Responsible for managing the Tier 1 EMEA account portfolio and implementing unique growth strategies  
- In charge of communicating and overseeing the execution of all campaigns (display, email, content and lead generation)
- Identifying opportunities for account expansion in conjunction with Account Directors to up-sell and cross-sell different products  
- Working cross functionally across 4 teams to ensure our clients reach their KPIs and enhance their ROI
- Partnering with various internal stakeholders to advocate customer needs
- Managing projects and initiatives from concept to launch
- Supporting with onboarding/ mentoring of new team members

Customer Success Manager, EMEA and APAC

Madison Logic

Customer Success Manager

Grass Roots Meetings and Events

Venue Consultant and Social Media Editor

Conference Coordinator

ROOT Media Group

Freelance Event Manager

JL Events - Management & Staffing

Freelance Event Assistant

Apple

Specialist

WedMap

Junior Event Manager

Regent's University London

Academic Events Executive 

Encompass Events

Client Servicing Intern

WII SELECT EVENTS AND HOSPITALITY STAFF LIMITED

Waitress

As a Senior Expert in Client Strategy, I specialise in crafting tailored, data-driven strategies that help our clients across EMEA achieve their business objectives. With over 5 years of experience in B2B Demand Generation and Account Management, my focus is on understanding our clients' needs, designing customised solutions, and delivering measurable results through our omnichannel approach.

My expertise lies in developing strategic partnerships, guiding clients through their growth journey, and ensuring long-term success by aligning their marketing and sales goals with innovative, outcome-driven approaches. As a trilingual and proactive professional, I thrive in collaborative environments and am always looking to push the boundaries of what we can achieve together.

Tech stack: Hubspot / Outreach / Salesforce / MeetAlfred / JIRA / Trello / Slack / Integrate / Convertr

Keertana Gursahani-Khatwani

taplio

The Battle

Teresa Bartaseviciute

Keertana Gursahani-Khatwani

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