Teresa Bartaseviciute

Diaceutics PLC

Diaceutics - supports pharmaceutical companies to successfully launch precision medicines through its proprietary DXRX platform, which integrates global diagnostic testing data and real-world evidence to optimise the development and commercialisation of these therapies.

I lead the growth marketing team focused on high-value strategic accounts in biotech and pharma. We aim to drive revenue by developing personalised, omni-channel campaigns in close collaboration with sales, SMEs, and customer success, ensuring a fully aligned and data-driven approach.

Senior Director - Growth Marketing, TechBio

Automata

Automata - fully integrated lab automation platform: hardware, software and expert support that empowers lab automation teams to build data powerhouses.

• Managed comprehensive marketing funnels for multi-omics, cell biology, and early drug
discovery in biotech and biopharma, driving lead generation through paid ads, cold outreach,
hybrid events, content strategy, and ABM.
• Led co-marketing initiatives with key partners, including The Francis Crick Institute, NVIDIA,
Illumina.
• Partnered with biotech communities like Bits in Bio and Nucleate to co-host events,
amplifying brand visibility and engaging lab automation engineers and bioinformatics experts.
• Produced a global thought leadership webinar series on AI-enabled drug discovery and
supported post-event sales outreach.
• Ran paid ad campaigns across Google, LinkedIn, GenomeWeb, and ResearchGate to
generate leads and increase brand awareness.
• Managed marketing automation strategy (HubSpot, Salesforce) to nurture mid-funnel leads, analysed campaign performance to optimise tactics and meet KPIs.
• Created marketing assets: landing pages, design specs, ad and email copy.

Senior Revenue Marketing Manager, TechBio

Hurdle

Hurdle.bio - diagnostic infrastructure to scale healthcare solutions. Hurdle's modular platform provides tailored solutions that meet the unique challenges faced by clinics, digital health providers, diagnostics companies and research institutions. 

• Executed multi-channel GTM programs in the Americas and EMEA regions; including demand generation activities and collateral, major industry trade shows (HIMSS, HLTH etc), ABM tactics for key accounts.
• Key target verticals - Labs, Pharmaceuticals, CROs, General and Specialised Healthcare Providers, and Pharmacies.
• Closely worked with sales to support their pipeline needs in the top and middle of the funnel.
• Weekly tracking, measuring, and developing a reporting dashboard on marketing and sales metrics across all programs to internal stakeholders and leadership team, assigned as a departmental data champion.
• Main CRM and Automation tool used: Hubspot
• Managed multiple external stakeholders (B2B and B2C performance marketing agency, freelance graphic designers, lead generation assistants, etc)

Senior Demand Generation Manager, TechBio

Upto11

• Automated Payment Transfer Ltd (Now part of Smarter Pay)
• Successfully segmented existing customer base by annual usage and net profit. Used these insights to change product pricing guidelines and increase the company’s ARR by 20%.
• Led a complete brand revamp to increase trust in a brand as a leading BACS payments provider, the company’s payment SaaS processes £40billion per annum
• UX optimised website and lead generation efforts to increase from zero leads to consistent monthly growth of 20% in MQL
• Developed iConnect SaaS product positioning strategy and created sales-winning materials to support it (sales email templates, call scripts, brochures, website, landing pages, PPC copy)
• Prepared customer and sales flow analysis and feature recommendations for the custom CRM module in the next-generation payments solution based on Open Banking & NPA (New Payments Architecture)

Growth Marketing Consultant, Payments Fintech

Senior Marketing Consultant

Alara Wholefoods

• Led a marketing team of 3, managed more than 100 SKUs across 3 brands (plus multiple white label brands) in 10 different countries across EMEA and Japan.
• Created annual promotional campaigns for all key B2B clients, such as Sainsburys, Waitrose, Wholefoods Market, Co-op, etc.
• Created a B2C Earned Media & Influencers department, which led to a 200% increase in the visibility of publications and engagement on social media.
• Grew brand awareness of Of The Earth Superfoods by organizing experience events such as influencers cooking competitions and public parties such as the annual Alara Wassailing celebration attended by 500 plus people.
• Helped to develop the unique Of The Earth Superfoods’ brand identity and voice #EnergisedForLife

B2B & B2C Marketing Manager

When I was a kid, instead of Cartoon Network I have been watching the Cannes Golden Lions Advertising awards. Now my professional career leads me to...

A creative B2B Growth Marketing specialist with 11 years of experience in Life Sciences tech (Automation, Biotech), SaaS, Fintech. 

Obsessed with understanding customer needs and delivering positive marketing ROI. Strong ability to effectively handle multiple projects and stakeholders in a fast-paced, hands-on environment.

Holds Master's degree in Data Analytics & Marketing, dissertation topic: blockchain uses in tech marketing. Hold CIM Award in Professional Marketing. Attended art school for 6 years as an extracurricular. Passionate about tech and innovation.

Whenever I'm off professional duties I derive pleasure in traveling, reading, art and culture, or embracing the stillness of mountains. 

Please feel free to send me an invite; I’d love to connect with you.

Senior Growth Manager, Life Sciences

• Automata is the leading robotics and automation company powering the laboratories of the future. 
• Our Lab Automation Platform meets labs where they are on their automation journey, and we are the trusted partner to improving efficiencies and freeing scientists to work on new and innovative discoveries, or healthcare systems to bring life-saving testing faster and in quantities unattainable to achieve manually.

Parabolic Pages

🎯 WHAT I DO: 

Help companies/personal brands scale using omnichannel lead generation techniques, PPC, content creation, SEO, inbound, email & automations. Cutting my teeth inside ad account to prove and disprove what actually works, where trust is built and the wide-net / ecosystem approach that is proven to work.
Utilizing top-tier reporting and optimization software: Wicked Reports, Google Analytics & Tableau, fully understanding the LifeTime Value of clients, and where best to focus ad spend. 

🎯 HOW I DO IT:

Taking operational brands from $10k+ a month and beyond. Leveraging proven conversion tactics and brand-building digital marketing methods.  Offering an ego-free approach to analyzing the core values of a business and its offer to potential customers. We lean on our top software tool and tactics to build a holistic approach to building the "machine" ready to capture sales & sustain growth into the future. 

🎯 WHO I WORK WITH:

Serving operational business poised to scale, funding in place | ParabolicPages'™ client's are English-speaking in North America, UK, and Europe.

🎯 WHAT MAKES US DIFFERENT:

   ⚔  Work closely with clients, listen to wants & delivering on desires. Sounds cheesy cause it is ;)
   ⚔  Client budget is always respected, we are not aiming to put people in uncomfortable positions.
   ⚔  We have a track record of delivering positive ROI for clients (ROAS in PPC language), while 
           we are confident in our abilities, ego is left at the door and never guides the approach.
   ⚔  Communication: Delivering dashboards, reports, and Loom videos weekly, Team Zoom meetings are baked into our recipe for success. A pillar of our success is Communication.  

🔊 READY TO TALK?
 Book a call: https://calendly.com/parabolicpages/meet-greet


🎯 MORE INFO:
⚙ Web - https://ParabolicPages.com
⚙ Facebook - https://www.facebook.com/ParabolicPages

Founder

Parabolic Partners AE

As Co-founder & CEO, I lead our team of marketing experts & pull from my network of investors and mentors to help guide and scale businesses.  

My role encompasses shaping our growth trajectory, building strong client relationships, and ensuring operational excellence in services such as go-to-market implementation, and strategic planning, growth funding. 



💢 MOST PROUD:

With years of experience in business growth strategies, I am integrating these skills into Parabolic Partners' community-driven approach to business systems.



💢 WHY IT MATTERS:

My focus is on transforming financial data into actionable strategies that drive sustainable business success. At Parabolic Partners, we’re committed to being the trusted ally that businesses need to thrive

Co-founder & CEO

City of Burlington

🍁 WHAT I DID:

Assist community, often during emergency situations. 

🍁 HOW I/WE DID IT: 

Call was dispatched: Got on fire truck, drove fire truck, got off fire truck, helped people, got back on fire truck, drove fire truck back to fire hall, readied fire truck to ensure it was prepared for the next time we had to get back on fire truck. It was a wonderful chapter of my professional life.

🍁 WHO I WORKED WITH:

Various individuals from fellow crewmates, community members, other supportive assets such as paramedics, police, municipalities & agencies to figure out how best to solve a myriad of problems.

🍁 WHAT MAKES US DIFFERENT:

   🔥 We did our job happily in any condition, often with a winsome smile;)
   🔥 Embracing diversify in a workspace, being defined & often tested on a daily basis
   🔥 Firefighting in a well-funded community allowed for the best equipment & training available.
   🔥 Understanding environmental and personal safety demands on a fire service in this advancing world.
   🔥 City of Burlington: international waterway, highways, industrial & business enterprises, manufacturing, 
         rail systems & world recognized events. Preparedness for all these situations was paramount.
   🔥 Fully accredited NFPA 1001 Level II - Professional Firefighter. 

🍁 TYPES OF TASKS:

   1️⃣ - Structural fires.
   2️⃣ - Medical emergencies.
   3️⃣ - Vehicle accidents & patient extrication efforts.
   4️⃣ - Community education and events.
   5️⃣ - Preplanning locations in the event of emergency situations.

🍁 MORE INFO:

⚙ Web - https://www.burlington.ca/en/services-for-you/burlington-fire.asp
⚙ Facebook - https://www.facebook.com/BurlingtonFireDept

Professional FireFighter (IAFF)

Helping Founders Take Command of Their LinkedIn Presence 🔮 - How the Heck to Sell What the Heck You're Selling via [in] SocialSelling & LI Ads 👻 I'm Behind Many of Your Favorite [in] Profiles 🔰 Top-Rated on Upwork.

How the Heck to Sell What the Heck You're Selling 🔮 The Sorcery of Social Selling.

Leveraging LinkedIn as the social selling platform that it is. 

A nerd for Clay.com & Outreach Strategies.

- A digital business conference -  

👉 Your competitors are "de-humanizing" this safe space with AI tools and poor-performing "connect & pitch" tactics. 
We can do better. I friendily force my founder to come out from behind their keyboards... it's ok, no one bites. 🦈

👉 I build out an eco-system: Gentle professional messaging; personalized images, video, content, and potentially LinkedIn ads for retargeting. 


This is my core offer - it works. Top-rated on upwork. 🔰
If this sounds like something you want to learn more about, let's have a chat. 

You can easily get in touch with me here:
Message me on LinkedIn

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The Battle

Teresa Bartaseviciute

Matthew Armstrong 💪

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