Teresa Bartaseviciute

Diaceutics PLC

Diaceutics - supports pharmaceutical companies to successfully launch precision medicines through its proprietary DXRX platform, which integrates global diagnostic testing data and real-world evidence to optimise the development and commercialisation of these therapies.

I lead the growth marketing team focused on high-value strategic accounts in biotech and pharma. We aim to drive revenue by developing personalised, omni-channel campaigns in close collaboration with sales, SMEs, and customer success, ensuring a fully aligned and data-driven approach.

Senior Director - Growth Marketing, TechBio

Automata

Automata - fully integrated lab automation platform: hardware, software and expert support that empowers lab automation teams to build data powerhouses.

• Managed comprehensive marketing funnels for multi-omics, cell biology, and early drug
discovery in biotech and biopharma, driving lead generation through paid ads, cold outreach,
hybrid events, content strategy, and ABM.
• Led co-marketing initiatives with key partners, including The Francis Crick Institute, NVIDIA,
Illumina.
• Partnered with biotech communities like Bits in Bio and Nucleate to co-host events,
amplifying brand visibility and engaging lab automation engineers and bioinformatics experts.
• Produced a global thought leadership webinar series on AI-enabled drug discovery and
supported post-event sales outreach.
• Ran paid ad campaigns across Google, LinkedIn, GenomeWeb, and ResearchGate to
generate leads and increase brand awareness.
• Managed marketing automation strategy (HubSpot, Salesforce) to nurture mid-funnel leads, analysed campaign performance to optimise tactics and meet KPIs.
• Created marketing assets: landing pages, design specs, ad and email copy.

Senior Revenue Marketing Manager, TechBio

Hurdle

Hurdle.bio - diagnostic infrastructure to scale healthcare solutions. Hurdle's modular platform provides tailored solutions that meet the unique challenges faced by clinics, digital health providers, diagnostics companies and research institutions. 

• Executed multi-channel GTM programs in the Americas and EMEA regions; including demand generation activities and collateral, major industry trade shows (HIMSS, HLTH etc), ABM tactics for key accounts.
• Key target verticals - Labs, Pharmaceuticals, CROs, General and Specialised Healthcare Providers, and Pharmacies.
• Closely worked with sales to support their pipeline needs in the top and middle of the funnel.
• Weekly tracking, measuring, and developing a reporting dashboard on marketing and sales metrics across all programs to internal stakeholders and leadership team, assigned as a departmental data champion.
• Main CRM and Automation tool used: Hubspot
• Managed multiple external stakeholders (B2B and B2C performance marketing agency, freelance graphic designers, lead generation assistants, etc)

Senior Demand Generation Manager, TechBio

Upto11

• Automated Payment Transfer Ltd (Now part of Smarter Pay)
• Successfully segmented existing customer base by annual usage and net profit. Used these insights to change product pricing guidelines and increase the company’s ARR by 20%.
• Led a complete brand revamp to increase trust in a brand as a leading BACS payments provider, the company’s payment SaaS processes £40billion per annum
• UX optimised website and lead generation efforts to increase from zero leads to consistent monthly growth of 20% in MQL
• Developed iConnect SaaS product positioning strategy and created sales-winning materials to support it (sales email templates, call scripts, brochures, website, landing pages, PPC copy)
• Prepared customer and sales flow analysis and feature recommendations for the custom CRM module in the next-generation payments solution based on Open Banking & NPA (New Payments Architecture)

Growth Marketing Consultant, Payments Fintech

Senior Marketing Consultant

Alara Wholefoods

• Led a marketing team of 3, managed more than 100 SKUs across 3 brands (plus multiple white label brands) in 10 different countries across EMEA and Japan.
• Created annual promotional campaigns for all key B2B clients, such as Sainsburys, Waitrose, Wholefoods Market, Co-op, etc.
• Created a B2C Earned Media & Influencers department, which led to a 200% increase in the visibility of publications and engagement on social media.
• Grew brand awareness of Of The Earth Superfoods by organizing experience events such as influencers cooking competitions and public parties such as the annual Alara Wassailing celebration attended by 500 plus people.
• Helped to develop the unique Of The Earth Superfoods’ brand identity and voice #EnergisedForLife

B2B & B2C Marketing Manager

When I was a kid, instead of Cartoon Network I have been watching the Cannes Golden Lions Advertising awards. Now my professional career leads me to...

A creative B2B Growth Marketing specialist with 11 years of experience in Life Sciences tech (Automation, Biotech), SaaS, Fintech. 

Obsessed with understanding customer needs and delivering positive marketing ROI. Strong ability to effectively handle multiple projects and stakeholders in a fast-paced, hands-on environment.

Holds Master's degree in Data Analytics & Marketing, dissertation topic: blockchain uses in tech marketing. Hold CIM Award in Professional Marketing. Attended art school for 6 years as an extracurricular. Passionate about tech and innovation.

Whenever I'm off professional duties I derive pleasure in traveling, reading, art and culture, or embracing the stillness of mountains. 

Please feel free to send me an invite; I’d love to connect with you.

Senior Growth Manager, Life Sciences

• Automata is the leading robotics and automation company powering the laboratories of the future. 
• Our Lab Automation Platform meets labs where they are on their automation journey, and we are the trusted partner to improving efficiencies and freeing scientists to work on new and innovative discoveries, or healthcare systems to bring life-saving testing faster and in quantities unattainable to achieve manually.

Brooks Automation

Responsible for new life science industry business development in the Precise Collaborative Robots product division of Brooks Automation.

Director of Business Development

MOVoices

Business Owner

Thermo Fisher Scientific

Responsible for leading the Global team dedicated to the OEM products business, which includes lab automation robots, ambient plate storage accessories, Momentum software and Cytomat automated incubators.

OEM Sales Manager, Lab Automation

Responsible for all robotics business in the life science research, quality control, and diagnostics markets, Worldwide.

Life Science Sales Manager

Restoration Robotics

Managed the data and collection processes  in the FDA Clinical Trial that resulted in clearance for sale of the ARTAS Robotic Hair Transplant device.  

Additionally, I architected several user experience paradigms that ulitmately were implemented in the final product that ulitimately made the device easier to operate.  

Once the product entered the marketplace, I created the ARTASLive surgical broadcast system that provided prospective users from around the World with the opportunity to experience a surgery through video and interactive audio.  Participants had the opportunity to interact with the ARTAS Robotic Surgeon live, during the actual procedure.

Robotics Engineer

Staubli

As part of a shift in the sales force strategy at Stäubli, I was the first USA based Applications Engineer to be promoted into robotics sales to address the highly technical needs of today's robotics customers.  

In this position, I landed several key OEM customers in the life sciences, semiconductor, and medical robotics markets which continue to grow with Stäubli.

Sales Engineer

In this position I took part in a program to exchange talent within the Stäubli Group between different groups around the World.  As a member of the Stäubli Robotics Applications Engineering team, I learned to speak the French language to support customers within France and support customers all over the World.  Additionally, I was a primary liason between the US facility and the French Headquarters for Stäubli.  Finally, I participated in the R&D test program for Staubli's latest VAL3 controller during it's prototype stage.  This feedback helped to refine and define the controller as it is in industry today.  The VAL3 controller is appreciated in the industry for it's advanced capabilities and ease of use.

Application Engineer

In the early part of my career, I developed a deep and rich set of complex problem solving skills by being challenged with new and unique problems every day.  Industrial robotics is a field that requires the simultaneous and careful consideration of spatial, software, efficiency, cost, precision, and environmental requirements.  In robotics, making connections between disparate technologies is not the exception; it's the rule.  Each application requires an awareness of the available technology and the tacit knowledge that comes with many years of robotics experience to find the best solution.  

My best work has always involved teaching, creating, architecting, facilitating, and/or deploying collaborative robot (CoBot) technology.

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