Teresa Bartaseviciute

Diaceutics PLC

Diaceutics - supports pharmaceutical companies to successfully launch precision medicines through its proprietary DXRX platform, which integrates global diagnostic testing data and real-world evidence to optimise the development and commercialisation of these therapies.

I lead the growth marketing team focused on high-value strategic accounts in biotech and pharma. We aim to drive revenue by developing personalised, omni-channel campaigns in close collaboration with sales, SMEs, and customer success, ensuring a fully aligned and data-driven approach.

Senior Director - Growth Marketing, TechBio

Automata

Automata - fully integrated lab automation platform: hardware, software and expert support that empowers lab automation teams to build data powerhouses.

• Managed comprehensive marketing funnels for multi-omics, cell biology, and early drug
discovery in biotech and biopharma, driving lead generation through paid ads, cold outreach,
hybrid events, content strategy, and ABM.
• Led co-marketing initiatives with key partners, including The Francis Crick Institute, NVIDIA,
Illumina.
• Partnered with biotech communities like Bits in Bio and Nucleate to co-host events,
amplifying brand visibility and engaging lab automation engineers and bioinformatics experts.
• Produced a global thought leadership webinar series on AI-enabled drug discovery and
supported post-event sales outreach.
• Ran paid ad campaigns across Google, LinkedIn, GenomeWeb, and ResearchGate to
generate leads and increase brand awareness.
• Managed marketing automation strategy (HubSpot, Salesforce) to nurture mid-funnel leads, analysed campaign performance to optimise tactics and meet KPIs.
• Created marketing assets: landing pages, design specs, ad and email copy.

Senior Revenue Marketing Manager, TechBio

Hurdle

Hurdle.bio - diagnostic infrastructure to scale healthcare solutions. Hurdle's modular platform provides tailored solutions that meet the unique challenges faced by clinics, digital health providers, diagnostics companies and research institutions. 

• Executed multi-channel GTM programs in the Americas and EMEA regions; including demand generation activities and collateral, major industry trade shows (HIMSS, HLTH etc), ABM tactics for key accounts.
• Key target verticals - Labs, Pharmaceuticals, CROs, General and Specialised Healthcare Providers, and Pharmacies.
• Closely worked with sales to support their pipeline needs in the top and middle of the funnel.
• Weekly tracking, measuring, and developing a reporting dashboard on marketing and sales metrics across all programs to internal stakeholders and leadership team, assigned as a departmental data champion.
• Main CRM and Automation tool used: Hubspot
• Managed multiple external stakeholders (B2B and B2C performance marketing agency, freelance graphic designers, lead generation assistants, etc)

Senior Demand Generation Manager, TechBio

Upto11

• Automated Payment Transfer Ltd (Now part of Smarter Pay)
• Successfully segmented existing customer base by annual usage and net profit. Used these insights to change product pricing guidelines and increase the company’s ARR by 20%.
• Led a complete brand revamp to increase trust in a brand as a leading BACS payments provider, the company’s payment SaaS processes £40billion per annum
• UX optimised website and lead generation efforts to increase from zero leads to consistent monthly growth of 20% in MQL
• Developed iConnect SaaS product positioning strategy and created sales-winning materials to support it (sales email templates, call scripts, brochures, website, landing pages, PPC copy)
• Prepared customer and sales flow analysis and feature recommendations for the custom CRM module in the next-generation payments solution based on Open Banking & NPA (New Payments Architecture)

Growth Marketing Consultant, Payments Fintech

Senior Marketing Consultant

Alara Wholefoods

• Led a marketing team of 3, managed more than 100 SKUs across 3 brands (plus multiple white label brands) in 10 different countries across EMEA and Japan.
• Created annual promotional campaigns for all key B2B clients, such as Sainsburys, Waitrose, Wholefoods Market, Co-op, etc.
• Created a B2C Earned Media & Influencers department, which led to a 200% increase in the visibility of publications and engagement on social media.
• Grew brand awareness of Of The Earth Superfoods by organizing experience events such as influencers cooking competitions and public parties such as the annual Alara Wassailing celebration attended by 500 plus people.
• Helped to develop the unique Of The Earth Superfoods’ brand identity and voice #EnergisedForLife

B2B & B2C Marketing Manager

When I was a kid, instead of Cartoon Network I have been watching the Cannes Golden Lions Advertising awards. Now my professional career leads me to...

A creative B2B Growth Marketing specialist with 11 years of experience in Life Sciences tech (Automation, Biotech), SaaS, Fintech. 

Obsessed with understanding customer needs and delivering positive marketing ROI. Strong ability to effectively handle multiple projects and stakeholders in a fast-paced, hands-on environment.

Holds Master's degree in Data Analytics & Marketing, dissertation topic: blockchain uses in tech marketing. Hold CIM Award in Professional Marketing. Attended art school for 6 years as an extracurricular. Passionate about tech and innovation.

Whenever I'm off professional duties I derive pleasure in traveling, reading, art and culture, or embracing the stillness of mountains. 

Please feel free to send me an invite; I’d love to connect with you.

Senior Growth Manager, Life Sciences

• Automata is the leading robotics and automation company powering the laboratories of the future. 
• Our Lab Automation Platform meets labs where they are on their automation journey, and we are the trusted partner to improving efficiencies and freeing scientists to work on new and innovative discoveries, or healthcare systems to bring life-saving testing faster and in quantities unattainable to achieve manually.

Nick Krueger

ThreatLocker

Paid Performance Specialist

NP Digital

Sr. Manager, Paid Media

Darden

As a member of the organization’s internal agency, I supported the SEM initiatives for The Capital Grille, Eddie V’s, and Bahama Breeze.

Sr. Digital Marketing Analyst

dutchie

I was the first marketing hire at dutchie, a hyper-growth e-commerce software startup in the highly regulated cannabis industry. 

While I was there, I facilitated webinars, revamped the email marketing strategy to increase inbox delivery and wrote copy for non-customer-facing emails and organic social media posts for Facebook, LinkedIn, and Instagram. I also provided both customers and the internal sales team with SEO consultations while developing a structured, goal-oriented plan for the company itself. 

I negotiated multiple display advertising agreements with industry-specific digital publications and set up Google Search and LinkedIn ad campaigns. 

Concurrently, I laid the groundwork for content creation, partnership marketing, and data cleaning efforts while initiating a customer analysis research project.

B2B Marketing Specialist

Full Sail University

I oversaw the team, strategy, execution, and multimillion-dollar budget for all paid (SEM) and organic (SEO) search marketing efforts for the company's globally promoted website. I also led the strategy development for all owned web properties while facilitating UX and performance tests and reporting. In addition, I assisted the content creation process and collaborated with the paid social and display teams to identify audience development opportunities.

While in this role, I acted as a representative for the marketing department in an initiative to improve cross-departmental communications and helped revamp the go-to-market strategy for new products.

Associate Director, Marketing

I managed a multimillion-dollar paid search (SEM) account and a team of four, focused on generating leads for over 30 products globally. Additionally, I pitched and spearheaded new processes for web testing, content creation, and the development of a new content marketing site. 

I also facilitated a joint business plan between Full Sail University and Google which helped us align our goals and partnership.

Senior Channel Manager

For the first two years in this role, I managed paid search and paid social media campaigns. Then, after successfully managing the campaigns for two years, I was trusted to start training and managing the entire paid search team. 

I also assisted in redesigning the company's main website by performing SEO-related tasks to ensure no loss in rankings and developed an SEO strategy for the YouTube channel using repurposed content.

During this time, I was selected to attend the company's first leadership and management training. It was a six-month program with members from different departments that concluded in a capstone project pitched to senior leadership. My team won the pitch competition with our idea to develop a mindfulness program for the organization. Shortly after, the program was implemented and is still active.

Marketing Specialist

I created, maintained, and updated reports for the marketing department and all of its efforts.

Data Marketing Coordinator

Admissions Connection Specialist

Self Employed

I've had the opportunity to provided paid search, search engine optimization, user experience analysis, digital and print asset development, customer communication strategy, and content strategy for B2B and B2C clients in the medical, e-commerce, accounting, custom athletic apparel, home design, and home entertainment industries.

Freelance Marketing Consultant

Songrize

I joined the app startup in its beginning stages, and my primary focus was to develop the brand’s story and assist in product development. I also helped create a pitch deck that the founder and I presented to private equity groups, the Rollins College Venture Plan Competition panel, and the 1MillionCups audience.

Marketing Director

Marketing Professional | Demand and Growth Strategy | B2B and B2C | Startup to Enterprise Experience

Driving initiatives that move teams and organizations forward is what I find most fulfilling. 

I’ve had the opportunity to work in corporate, startup, agency, and freelance settings for both B2C and B2B organizations. In every setting I’ve found that growth starts with figuring out what the right question is, then asking. 

My primary experience is in:

- 6+ Years of Leadership Experience
- Demand generation and capture strategy
- Search Engine Marketing (SEM)- domestic and international
- Search Engine Optimization (SEO)
- Data Analysis
- Conversion Rate Optimization (CRO)
- Strategy Development
- Content Marketing
- YouTube Paid and Organic strategy
- LinkedIn Ads
- A/B Testing 
- Copywriting
- Digital Asset Development
- Customer Research
- User Experience (UX) Analysis
- Cross-functional Team Management & Communications
- Project Management
- Focus Group Facilitation 

Secondary experience:

- Go-to-Market Strategy
- Emailing Marketing
- Print Asset Development 
- Sales Communications Strategy
- Display Advertising


Industries I’ve worked in include:

- Education 
- Restaurant
- Personal Finance
- Business WiFi solutions
- Medical
- eCommerce Software
- Education 
- Fitness 
- Interior Design
- Apparel 

I’ve proven I can adapt to any environment and quickly contribute. I credit that to my emphasis on being a life-long learner and challenge-seeker. 

taplio

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Teresa Bartaseviciute

Nick Krueger

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