Teresa Bartaseviciute

Diaceutics PLC

Diaceutics - supports pharmaceutical companies to successfully launch precision medicines through its proprietary DXRX platform, which integrates global diagnostic testing data and real-world evidence to optimise the development and commercialisation of these therapies.

I lead the growth marketing team focused on high-value strategic accounts in biotech and pharma. We aim to drive revenue by developing personalised, omni-channel campaigns in close collaboration with sales, SMEs, and customer success, ensuring a fully aligned and data-driven approach.

Senior Director - Growth Marketing, TechBio

Automata

Automata - fully integrated lab automation platform: hardware, software and expert support that empowers lab automation teams to build data powerhouses.

• Managed comprehensive marketing funnels for multi-omics, cell biology, and early drug
discovery in biotech and biopharma, driving lead generation through paid ads, cold outreach,
hybrid events, content strategy, and ABM.
• Led co-marketing initiatives with key partners, including The Francis Crick Institute, NVIDIA,
Illumina.
• Partnered with biotech communities like Bits in Bio and Nucleate to co-host events,
amplifying brand visibility and engaging lab automation engineers and bioinformatics experts.
• Produced a global thought leadership webinar series on AI-enabled drug discovery and
supported post-event sales outreach.
• Ran paid ad campaigns across Google, LinkedIn, GenomeWeb, and ResearchGate to
generate leads and increase brand awareness.
• Managed marketing automation strategy (HubSpot, Salesforce) to nurture mid-funnel leads, analysed campaign performance to optimise tactics and meet KPIs.
• Created marketing assets: landing pages, design specs, ad and email copy.

Senior Revenue Marketing Manager, TechBio

Hurdle

Hurdle.bio - diagnostic infrastructure to scale healthcare solutions. Hurdle's modular platform provides tailored solutions that meet the unique challenges faced by clinics, digital health providers, diagnostics companies and research institutions. 

• Executed multi-channel GTM programs in the Americas and EMEA regions; including demand generation activities and collateral, major industry trade shows (HIMSS, HLTH etc), ABM tactics for key accounts.
• Key target verticals - Labs, Pharmaceuticals, CROs, General and Specialised Healthcare Providers, and Pharmacies.
• Closely worked with sales to support their pipeline needs in the top and middle of the funnel.
• Weekly tracking, measuring, and developing a reporting dashboard on marketing and sales metrics across all programs to internal stakeholders and leadership team, assigned as a departmental data champion.
• Main CRM and Automation tool used: Hubspot
• Managed multiple external stakeholders (B2B and B2C performance marketing agency, freelance graphic designers, lead generation assistants, etc)

Senior Demand Generation Manager, TechBio

Upto11

• Automated Payment Transfer Ltd (Now part of Smarter Pay)
• Successfully segmented existing customer base by annual usage and net profit. Used these insights to change product pricing guidelines and increase the company’s ARR by 20%.
• Led a complete brand revamp to increase trust in a brand as a leading BACS payments provider, the company’s payment SaaS processes £40billion per annum
• UX optimised website and lead generation efforts to increase from zero leads to consistent monthly growth of 20% in MQL
• Developed iConnect SaaS product positioning strategy and created sales-winning materials to support it (sales email templates, call scripts, brochures, website, landing pages, PPC copy)
• Prepared customer and sales flow analysis and feature recommendations for the custom CRM module in the next-generation payments solution based on Open Banking & NPA (New Payments Architecture)

Growth Marketing Consultant, Payments Fintech

Senior Marketing Consultant

Alara Wholefoods

• Led a marketing team of 3, managed more than 100 SKUs across 3 brands (plus multiple white label brands) in 10 different countries across EMEA and Japan.
• Created annual promotional campaigns for all key B2B clients, such as Sainsburys, Waitrose, Wholefoods Market, Co-op, etc.
• Created a B2C Earned Media & Influencers department, which led to a 200% increase in the visibility of publications and engagement on social media.
• Grew brand awareness of Of The Earth Superfoods by organizing experience events such as influencers cooking competitions and public parties such as the annual Alara Wassailing celebration attended by 500 plus people.
• Helped to develop the unique Of The Earth Superfoods’ brand identity and voice #EnergisedForLife

B2B & B2C Marketing Manager

When I was a kid, instead of Cartoon Network I have been watching the Cannes Golden Lions Advertising awards. Now my professional career leads me to...

A creative B2B Growth Marketing specialist with 11 years of experience in Life Sciences tech (Automation, Biotech), SaaS, Fintech. 

Obsessed with understanding customer needs and delivering positive marketing ROI. Strong ability to effectively handle multiple projects and stakeholders in a fast-paced, hands-on environment.

Holds Master's degree in Data Analytics & Marketing, dissertation topic: blockchain uses in tech marketing. Hold CIM Award in Professional Marketing. Attended art school for 6 years as an extracurricular. Passionate about tech and innovation.

Whenever I'm off professional duties I derive pleasure in traveling, reading, art and culture, or embracing the stillness of mountains. 

Please feel free to send me an invite; I’d love to connect with you.

Senior Growth Manager, Life Sciences

• Automata is the leading robotics and automation company powering the laboratories of the future. 
• Our Lab Automation Platform meets labs where they are on their automation journey, and we are the trusted partner to improving efficiencies and freeing scientists to work on new and innovative discoveries, or healthcare systems to bring life-saving testing faster and in quantities unattainable to achieve manually.

RAMPD

Helping the world's fastest growing technology companies grow faster through great process and people.

Co-Founder

Scalewise

Scale Expert / Fractional Sales leader / Coach

RevGenius

Member

Insider.

First on the ground to launch and lead the UK market for Sequoia Capital backed growth management platform company Insider. 

Built initial revenues from strategy/process through to execution within new business sales, marketing, customer success, hiring and operations solo. Acquired and managed enterprise accounts eg. M&S, HP, Philips, Green Man Gaming, Decathlon from the London office. 

Built and managed the initial team of 7 for Insider UK including marketing, partnerships, sales and customer success.

Commercial Director, UK

YOOBIC

First person on the ground in the UK market tasked with building a team and unlocking revenues.
Within 4 months responsibility increased and I subsequently built a team covering DACH, Nordics, ES, IT, US, NL, Africa.
Replicated the grad scheme model I created at Yieldify which functioned as sales support / BD.
Within Year 1 unlocked revenues in these markets with tier 1, enterprise retailers.

Additionally helped to hire the product marketing and initial customer success team to support the above regions.

Vice President Sales UK 

Yieldify

Responsible for the UK and European sales and partnerships operation including hiring, setting quotas, coaching and development, scaling, reporting, closing to target.
Successfully running an EMEA team of 23 sales managers and a sales quota spanning UK, FR, DACH, Nordics, BeNeLux, ES & IT.

Vice President Sales and Partnerships EMEA, Head of UK and European Sales

First hire and employee number 3.
As we have scaled I am now responsible for running the UK sales/partnerships operation including all new business and partner / channel relationships.

We are always looking for talented people to join our team. Please check out our careers page (http://yieldify.com/careers) or feel free to message me personally on ollie@yieldify.com

Vice President Sales & Partnerships EMEA, Head of UK Sales

Sales & Partnerships Director

discountvouchers.co.uk

- Managing and running the entire DV office in the absence of COO and CEO (including all E-commerce and affiliate operations.)
- At these times being the senior decision maker regarding any business issues or developments that may ensue as well as internal HR issues and developments. 
- Managing not only the Partnerships, Site & Email Campaign and Administration teams but also the new Local/Regional Daily Deals Team.
- Maintaining a significant input in business decision making at the most senior level.

Partnerships & Affiliate
- Running the entire affiliate operation for Discount Vouchers. From the acquisition of all content for each affiliate marketing campaign, successful commercial negotiations with the relevant partners to optimise those campaigns and strategic long term planning for successful growth of the entire affiliate operation. 

Regional Daily Deals
- Running the entire regional deals e-commerce operation from the acquisition of deals partners to utilising the deals platform, creating and testing the deals email campaigns and the management of strategic targeting of those campaigns to the relevant users / locations.
- Supporting all Regional Deals staff.
- Senior planning and implementation of the regional deals strategy.

Head of Partnerships and Regional Daily Deals

- Full internal management of the Partnerships, Campaign, Site and Email Administration & Testing teams.

Partnerships Team
- Developing and managing the affiliate operations within the company.
- Strategic planning of both site and email campaigns at a senior level.
- Managing the development of new commercial relationships at a senior level as well as executing significant growth throughout all existing commercial partnerships in fitting with their agreed strategies.
- Recruiting, training and integrating new employees into the team.
- Supporting and aiding all employees under my management.
- Negotiating and booking tenancy fees for heightened exposure.

Campaign, Site & Email Admin. Teams.
- Managing & overseeing the creation and testing of consumer targeted emails on a daily basis to fit with the strategy of that particular time.
- Creating and optimising campaign subject lines, promotional copy ordering and creatives for increased traffic generation, CTR and conversion rate growth.
- Managing and maintaining relevant and accurate site content & display advertising in fitting with partners' agreed strategies.
- Representing the affiliate/commercial operations and giving relevant input to site changes for design projects.
- Developing and executing a robust testing model for campaigns in order to maintain accuracy and quality of function.
- Managing the development of the user experience in both email and on site whilst maintaining a sense of commercial optimisation.

Partnerships Manager

Marketing:
- Planning and implementing marketing strategy and exposure packages to fulfil objectives of specific merchants, networks or agencies.
- Planning, editing and implementing content and copy of all email campaigns.
- Writing and editing site copy.
- Briefing tech team on new site redesign features and merchant creatives.
- In charge of all PR work including editing releases, introducing appropriate key phrase lists and eventual sign off.
- Analysis of site and email campaign data to ensure objectives of merchants are reached.
Partnerships:
- Finding and developing new and existing business partnerships.
- Managing accounts and communications between networks and merchants.
- Negotiating tenancy, CPA increases and Exclusive promotions for site and email campaigns.

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Teresa Bartaseviciute

Ollie Jones

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