Teresa Bartaseviciute

Diaceutics PLC

Diaceutics - supports pharmaceutical companies to successfully launch precision medicines through its proprietary DXRX platform, which integrates global diagnostic testing data and real-world evidence to optimise the development and commercialisation of these therapies.

I lead the growth marketing team focused on high-value strategic accounts in biotech and pharma. We aim to drive revenue by developing personalised, omni-channel campaigns in close collaboration with sales, SMEs, and customer success, ensuring a fully aligned and data-driven approach.

Senior Director - Growth Marketing, TechBio

Automata

Automata - fully integrated lab automation platform: hardware, software and expert support that empowers lab automation teams to build data powerhouses.

• Managed comprehensive marketing funnels for multi-omics, cell biology, and early drug
discovery in biotech and biopharma, driving lead generation through paid ads, cold outreach,
hybrid events, content strategy, and ABM.
• Led co-marketing initiatives with key partners, including The Francis Crick Institute, NVIDIA,
Illumina.
• Partnered with biotech communities like Bits in Bio and Nucleate to co-host events,
amplifying brand visibility and engaging lab automation engineers and bioinformatics experts.
• Produced a global thought leadership webinar series on AI-enabled drug discovery and
supported post-event sales outreach.
• Ran paid ad campaigns across Google, LinkedIn, GenomeWeb, and ResearchGate to
generate leads and increase brand awareness.
• Managed marketing automation strategy (HubSpot, Salesforce) to nurture mid-funnel leads, analysed campaign performance to optimise tactics and meet KPIs.
• Created marketing assets: landing pages, design specs, ad and email copy.

Senior Revenue Marketing Manager, TechBio

Hurdle

Hurdle.bio - diagnostic infrastructure to scale healthcare solutions. Hurdle's modular platform provides tailored solutions that meet the unique challenges faced by clinics, digital health providers, diagnostics companies and research institutions. 

• Executed multi-channel GTM programs in the Americas and EMEA regions; including demand generation activities and collateral, major industry trade shows (HIMSS, HLTH etc), ABM tactics for key accounts.
• Key target verticals - Labs, Pharmaceuticals, CROs, General and Specialised Healthcare Providers, and Pharmacies.
• Closely worked with sales to support their pipeline needs in the top and middle of the funnel.
• Weekly tracking, measuring, and developing a reporting dashboard on marketing and sales metrics across all programs to internal stakeholders and leadership team, assigned as a departmental data champion.
• Main CRM and Automation tool used: Hubspot
• Managed multiple external stakeholders (B2B and B2C performance marketing agency, freelance graphic designers, lead generation assistants, etc)

Senior Demand Generation Manager, TechBio

Upto11

• Automated Payment Transfer Ltd (Now part of Smarter Pay)
• Successfully segmented existing customer base by annual usage and net profit. Used these insights to change product pricing guidelines and increase the company’s ARR by 20%.
• Led a complete brand revamp to increase trust in a brand as a leading BACS payments provider, the company’s payment SaaS processes £40billion per annum
• UX optimised website and lead generation efforts to increase from zero leads to consistent monthly growth of 20% in MQL
• Developed iConnect SaaS product positioning strategy and created sales-winning materials to support it (sales email templates, call scripts, brochures, website, landing pages, PPC copy)
• Prepared customer and sales flow analysis and feature recommendations for the custom CRM module in the next-generation payments solution based on Open Banking & NPA (New Payments Architecture)

Growth Marketing Consultant, Payments Fintech

Senior Marketing Consultant

Alara Wholefoods

• Led a marketing team of 3, managed more than 100 SKUs across 3 brands (plus multiple white label brands) in 10 different countries across EMEA and Japan.
• Created annual promotional campaigns for all key B2B clients, such as Sainsburys, Waitrose, Wholefoods Market, Co-op, etc.
• Created a B2C Earned Media & Influencers department, which led to a 200% increase in the visibility of publications and engagement on social media.
• Grew brand awareness of Of The Earth Superfoods by organizing experience events such as influencers cooking competitions and public parties such as the annual Alara Wassailing celebration attended by 500 plus people.
• Helped to develop the unique Of The Earth Superfoods’ brand identity and voice #EnergisedForLife

B2B & B2C Marketing Manager

When I was a kid, instead of Cartoon Network I have been watching the Cannes Golden Lions Advertising awards. Now my professional career leads me to...

A creative B2B Growth Marketing specialist with 11 years of experience in Life Sciences tech (Automation, Biotech), SaaS, Fintech. 

Obsessed with understanding customer needs and delivering positive marketing ROI. Strong ability to effectively handle multiple projects and stakeholders in a fast-paced, hands-on environment.

Holds Master's degree in Data Analytics & Marketing, dissertation topic: blockchain uses in tech marketing. Hold CIM Award in Professional Marketing. Attended art school for 6 years as an extracurricular. Passionate about tech and innovation.

Whenever I'm off professional duties I derive pleasure in traveling, reading, art and culture, or embracing the stillness of mountains. 

Please feel free to send me an invite; I’d love to connect with you.

Senior Growth Manager, Life Sciences

• Automata is the leading robotics and automation company powering the laboratories of the future. 
• Our Lab Automation Platform meets labs where they are on their automation journey, and we are the trusted partner to improving efficiencies and freeing scientists to work on new and innovative discoveries, or healthcare systems to bring life-saving testing faster and in quantities unattainable to achieve manually.

Arctech Innovation

Product Manager

Onboarded a diverse network of 25+ laboratories and device/assay manufacturers with outstanding contract negotiations leading to 10-15% savings on products/ services , while ensuring stringent ICH-GLP/GMP guidelines & in compliance with regional regulations FDA/MHRA/EMA
Leading end-to-end medical device launch projects by conducting human usability studies for MDR Article 22 registration within EU and UK with the help of our CRO partners to launch our pipeline Medical devices.
Responsible for supporting CX team in post sales enquires and looping the feedback gathered from clients to improve operational efficiency
Spearheading strategic and operational planning along side scientific/business/Commercial teams to swiftly execute wellness based medium to large B2B projects while utilising minimal resources.

Global Implementation Manager 

Science Operation Supply Chain Specialist

CIPLA (EU) LIMITED

Created product pricing and market entry strategies based on detailed cost analysis coupled with in-depth understanding of customer value, to provide insight into untapped profit zones & key focus areas that lead to ~2% additionally profit in 2020
Liaising between supply, quality and regulatory teams to help launch an unbranded generic drug within the UK market within record time of 3 months, that was shelved due to lack of guidance that resulted in close to £50K sales
Collaborated with business managers, NHS and private hospitals/ pharmacy chains such as Walgreens, Mawsdelys and Day Lewis to investigate ROI for 20 pipeline products and to submit a launch strategy for upcoming launch plans
Identified and produced process breakdowns for unbranded generic drugs (Drug Tariff)in Respiratory and Oncology segments for pharmacies/distributors/ wholesalers to support the sales team to stay abreast with pricing dynamics

Project Manager- Sales Support

Biocon

Delivered a significant ramp up in CMO output (USA and India), which underpinned 3X revenue growth from $20M to $60M with launch of new products in the US generic market.
Managed project timelines & budgets, supervised tasks at CMO including tech transfer, regulatory submission, manufacturing, supply and demand planning, and documentation(SoW, agreements & CDAs)
Mapped new CMO associations, established commercial launch strategy to acquire new business in generic market,  negotiated and closed on critical contracts for expansion of the business entity
Improved productivity by 5% and supported CMO output with cost control initiatives including reduction in raw material procurement cost and timelines and improving packaging process lags

Assistant Manager (SCM -CMO Projects)

Apollo Life

Successfully acquired 100% targeted B2B accounts, handled contract and price negotiation, on-boarding & KOL management (ideally C-Level Executives of corporate B2B).
Managed project life cycle for a SaaS based solution from launch to closure including designing road-maps, generating health communication initiatives, & primary and research.
Aided executive decision-makers with monthly status reports, action items, data insights and new/improved product strategy plans based on customer assessment to support business growth.
Streamlined operational efficiencies, managing work orders, inquiry follow-ups, pricing and cash flow and marketing projects.

Deputy Manager (Corporate Projects)

Svasth Life

Managed and delivered end to end implementation of a SaaS based technology solutions to B2B clients and seamlessly managed the scale-up > 200%
Built customer loyalty through exceptional service( ~90% CSAT Score), and with the retention rate of 98% for an increase in business revenue from 0.5M$ annually to 1.5M$
Hired and managed team of developers, testers, field executives, & contract clinics employees to achieve product launch within targeted timelines & budget.
Identified areas of potential improvement, submitted inefficiencies reports through structuring, analysing and interpreting company MIS data to help build actionable strategies to decision makers

Operations Lead (B2B Projects)

Effortlessly managed the API business including regulatory submissions, tech
transfer, sample dispatch, change control, warehouse and logistic planning for over
50 API's
Oversaw 60 % of India business for API customer mapping; client servicing;
monitoring the projects for the territory; phase-wise movement of a project from
development to launch; eliminating bottlenecks while carrying a project;
negotiating legal and supply agreements
Over looked in-house drug formulation manufacturing and managing releasing and
dispatching client specific formulation batches based on their specific COA (stability,
impurities and analytical reports) requirements

Marketing Executive (API Business)

Internship Trainee Drug Development Lab 

A result-orientated Project and Operations Manager with 10 years of experience in private healthcare, pharmaceutical & scientific environments delivering large-scale projects. Demonstrating commercial and financial acumen, a confident decision-maker and solution-based problem solver who embeds regulatory and compliant solutions in delivering projects successfully. Fostering a high-performance team culture, a natural leader who empowers teams to be aspirational in the approach and to exceed expectations.

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Teresa Bartaseviciute

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