Teresa Bartaseviciute

Diaceutics PLC

Diaceutics - supports pharmaceutical companies to successfully launch precision medicines through its proprietary DXRX platform, which integrates global diagnostic testing data and real-world evidence to optimise the development and commercialisation of these therapies.

I lead the growth marketing team focused on high-value strategic accounts in biotech and pharma. We aim to drive revenue by developing personalised, omni-channel campaigns in close collaboration with sales, SMEs, and customer success, ensuring a fully aligned and data-driven approach.

Senior Director - Growth Marketing, TechBio

Automata

Automata - fully integrated lab automation platform: hardware, software and expert support that empowers lab automation teams to build data powerhouses.

• Managed comprehensive marketing funnels for multi-omics, cell biology, and early drug
discovery in biotech and biopharma, driving lead generation through paid ads, cold outreach,
hybrid events, content strategy, and ABM.
• Led co-marketing initiatives with key partners, including The Francis Crick Institute, NVIDIA,
Illumina.
• Partnered with biotech communities like Bits in Bio and Nucleate to co-host events,
amplifying brand visibility and engaging lab automation engineers and bioinformatics experts.
• Produced a global thought leadership webinar series on AI-enabled drug discovery and
supported post-event sales outreach.
• Ran paid ad campaigns across Google, LinkedIn, GenomeWeb, and ResearchGate to
generate leads and increase brand awareness.
• Managed marketing automation strategy (HubSpot, Salesforce) to nurture mid-funnel leads, analysed campaign performance to optimise tactics and meet KPIs.
• Created marketing assets: landing pages, design specs, ad and email copy.

Senior Revenue Marketing Manager, TechBio

Hurdle

Hurdle.bio - diagnostic infrastructure to scale healthcare solutions. Hurdle's modular platform provides tailored solutions that meet the unique challenges faced by clinics, digital health providers, diagnostics companies and research institutions. 

• Executed multi-channel GTM programs in the Americas and EMEA regions; including demand generation activities and collateral, major industry trade shows (HIMSS, HLTH etc), ABM tactics for key accounts.
• Key target verticals - Labs, Pharmaceuticals, CROs, General and Specialised Healthcare Providers, and Pharmacies.
• Closely worked with sales to support their pipeline needs in the top and middle of the funnel.
• Weekly tracking, measuring, and developing a reporting dashboard on marketing and sales metrics across all programs to internal stakeholders and leadership team, assigned as a departmental data champion.
• Main CRM and Automation tool used: Hubspot
• Managed multiple external stakeholders (B2B and B2C performance marketing agency, freelance graphic designers, lead generation assistants, etc)

Senior Demand Generation Manager, TechBio

Upto11

• Automated Payment Transfer Ltd (Now part of Smarter Pay)
• Successfully segmented existing customer base by annual usage and net profit. Used these insights to change product pricing guidelines and increase the company’s ARR by 20%.
• Led a complete brand revamp to increase trust in a brand as a leading BACS payments provider, the company’s payment SaaS processes £40billion per annum
• UX optimised website and lead generation efforts to increase from zero leads to consistent monthly growth of 20% in MQL
• Developed iConnect SaaS product positioning strategy and created sales-winning materials to support it (sales email templates, call scripts, brochures, website, landing pages, PPC copy)
• Prepared customer and sales flow analysis and feature recommendations for the custom CRM module in the next-generation payments solution based on Open Banking & NPA (New Payments Architecture)

Growth Marketing Consultant, Payments Fintech

Senior Marketing Consultant

Alara Wholefoods

• Led a marketing team of 3, managed more than 100 SKUs across 3 brands (plus multiple white label brands) in 10 different countries across EMEA and Japan.
• Created annual promotional campaigns for all key B2B clients, such as Sainsburys, Waitrose, Wholefoods Market, Co-op, etc.
• Created a B2C Earned Media & Influencers department, which led to a 200% increase in the visibility of publications and engagement on social media.
• Grew brand awareness of Of The Earth Superfoods by organizing experience events such as influencers cooking competitions and public parties such as the annual Alara Wassailing celebration attended by 500 plus people.
• Helped to develop the unique Of The Earth Superfoods’ brand identity and voice #EnergisedForLife

B2B & B2C Marketing Manager

When I was a kid, instead of Cartoon Network I have been watching the Cannes Golden Lions Advertising awards. Now my professional career leads me to...

A creative B2B Growth Marketing specialist with 11 years of experience in Life Sciences tech (Automation, Biotech), SaaS, Fintech. 

Obsessed with understanding customer needs and delivering positive marketing ROI. Strong ability to effectively handle multiple projects and stakeholders in a fast-paced, hands-on environment.

Holds Master's degree in Data Analytics & Marketing, dissertation topic: blockchain uses in tech marketing. Hold CIM Award in Professional Marketing. Attended art school for 6 years as an extracurricular. Passionate about tech and innovation.

Whenever I'm off professional duties I derive pleasure in traveling, reading, art and culture, or embracing the stillness of mountains. 

Please feel free to send me an invite; I’d love to connect with you.

Senior Growth Manager, Life Sciences

• Automata is the leading robotics and automation company powering the laboratories of the future. 
• Our Lab Automation Platform meets labs where they are on their automation journey, and we are the trusted partner to improving efficiencies and freeing scientists to work on new and innovative discoveries, or healthcare systems to bring life-saving testing faster and in quantities unattainable to achieve manually.

Automata is a global B2B biotech company providing robotic automation solutions to the life sciences industry.

Responsible for: social media, employer branding, company merchandise and the streamlining of processes within Marketing.

Achievements:

- Owning the company's social media platforms, employer branding and event management

- Growing our LinkedIn following by 67% in less than one year

- Achieving 54k+ organic impressions in one month alone

- Implementing effective strategies and campaigns for social media and employer branding

- Creating a successful '1 minute with' video series centred around our employees

- Introducing social media scheduling software and an employee advocacy program

- Streamlining various processes within the wider Marketing function

- Rebuilding our careers page to align with the company's new branding, internal values and culture

- Managing the company's first lab automation event in the USA

Social Media Coordinator

Responsibilities:

- Bank & Payments: oversee the use of Pleo (both virtual cards and expenses) and manage business cards, manage budgets in our Sunlight L&D spending platform, onboarding/offboarding employees from accounting platforms

- Bank Reconciliations: perform weekly bank reconciliations on Xero, automate the reconciliation process, ensure tax invoices are properly uploaded in the system

- Accounts Payable: be responsible for posting incoming invoices on a weekly basis, assess and improve processes that help the finance team to handle the increasing workload

- EOM supplier statements: ensure credit account balances are up to date on a monthly basis and match with supplier records

- System Integration: ensure that the accounting software in use talk to each other, investigate integration issues and help integrate new software
 
- Expenses: review and approve employee expenses on Xero Expenses/Pleo Pocket, submit for payment on a monthly basis

- Company Policy & Handbook: audit Finance Ops processes on a regular basis and update the company handbook accordingly to make sure that information is clearly shared across the whole team

- Communication: handle inbound AP & payment questions from team members and redirect them to the right stakeholder when needed

Bookkeeper

Responsibilities:

- Managing day-to-day office operations

- Providing office supplies for staff and maintaining adequate stock

- Owning and implementing office processes/systems

- Managing and supporting internal and external events

- Arranging travel and accommodation for staff

- Reviewing and updating the company handbook and other relevant documentation as required

(Maternity Cover)

Office Manager

Goodcup

Responsibilities:

- Keeping a lively local cafe thriving in the community

- Day-to-day running, logistics and problem-solving in a crisis

- Management of ~6 employees

- Organising and distributing staff rotas, managing holidays and absence effectively through busy periods

- The creation of an entirely new seasonal menu, including recipes for employees to follow and costings for the owner 

- Forming strong relationships with staff, suppliers and customers

- Stock/produce and local supplier management (ordering, stock checks)

- Advocating for and promoting the continued selling of local art at the cafe, including my own

- Running social media campaigns on Instagram, generating content and managing customer engagement

- Maintaining a clean and organised kitchen that adhered to Government Health and Safety guidelines

- Recruiting, onboarding and training new staff members

General Manager

Coal Rooms

Head Bartender

Tailster

Dog Walker

Spike & Earl

Front of House 

Skillgreen Limited

Personal Assistant

Costa Coffee

Barista

Automata is a global B2B biotech company providing robotic automation solutions to the life sciences industry.

An accomplished Marketing Coordinator with proven expertise in social media marketing, employer branding, event management and creative innovation.

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Teresa Bartaseviciute

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