Teresa Bartaseviciute

Diaceutics PLC

Diaceutics - supports pharmaceutical companies to successfully launch precision medicines through its proprietary DXRX platform, which integrates global diagnostic testing data and real-world evidence to optimise the development and commercialisation of these therapies.

I lead the growth marketing team focused on high-value strategic accounts in biotech and pharma. We aim to drive revenue by developing personalised, omni-channel campaigns in close collaboration with sales, SMEs, and customer success, ensuring a fully aligned and data-driven approach.

Senior Director - Growth Marketing, TechBio

Automata

Automata - fully integrated lab automation platform: hardware, software and expert support that empowers lab automation teams to build data powerhouses.

• Managed comprehensive marketing funnels for multi-omics, cell biology, and early drug
discovery in biotech and biopharma, driving lead generation through paid ads, cold outreach,
hybrid events, content strategy, and ABM.
• Led co-marketing initiatives with key partners, including The Francis Crick Institute, NVIDIA,
Illumina.
• Partnered with biotech communities like Bits in Bio and Nucleate to co-host events,
amplifying brand visibility and engaging lab automation engineers and bioinformatics experts.
• Produced a global thought leadership webinar series on AI-enabled drug discovery and
supported post-event sales outreach.
• Ran paid ad campaigns across Google, LinkedIn, GenomeWeb, and ResearchGate to
generate leads and increase brand awareness.
• Managed marketing automation strategy (HubSpot, Salesforce) to nurture mid-funnel leads, analysed campaign performance to optimise tactics and meet KPIs.
• Created marketing assets: landing pages, design specs, ad and email copy.

Senior Revenue Marketing Manager, TechBio

Hurdle

Hurdle.bio - diagnostic infrastructure to scale healthcare solutions. Hurdle's modular platform provides tailored solutions that meet the unique challenges faced by clinics, digital health providers, diagnostics companies and research institutions. 

• Executed multi-channel GTM programs in the Americas and EMEA regions; including demand generation activities and collateral, major industry trade shows (HIMSS, HLTH etc), ABM tactics for key accounts.
• Key target verticals - Labs, Pharmaceuticals, CROs, General and Specialised Healthcare Providers, and Pharmacies.
• Closely worked with sales to support their pipeline needs in the top and middle of the funnel.
• Weekly tracking, measuring, and developing a reporting dashboard on marketing and sales metrics across all programs to internal stakeholders and leadership team, assigned as a departmental data champion.
• Main CRM and Automation tool used: Hubspot
• Managed multiple external stakeholders (B2B and B2C performance marketing agency, freelance graphic designers, lead generation assistants, etc)

Senior Demand Generation Manager, TechBio

Upto11

• Automated Payment Transfer Ltd (Now part of Smarter Pay)
• Successfully segmented existing customer base by annual usage and net profit. Used these insights to change product pricing guidelines and increase the company’s ARR by 20%.
• Led a complete brand revamp to increase trust in a brand as a leading BACS payments provider, the company’s payment SaaS processes £40billion per annum
• UX optimised website and lead generation efforts to increase from zero leads to consistent monthly growth of 20% in MQL
• Developed iConnect SaaS product positioning strategy and created sales-winning materials to support it (sales email templates, call scripts, brochures, website, landing pages, PPC copy)
• Prepared customer and sales flow analysis and feature recommendations for the custom CRM module in the next-generation payments solution based on Open Banking & NPA (New Payments Architecture)

Growth Marketing Consultant, Payments Fintech

Senior Marketing Consultant

Alara Wholefoods

• Led a marketing team of 3, managed more than 100 SKUs across 3 brands (plus multiple white label brands) in 10 different countries across EMEA and Japan.
• Created annual promotional campaigns for all key B2B clients, such as Sainsburys, Waitrose, Wholefoods Market, Co-op, etc.
• Created a B2C Earned Media & Influencers department, which led to a 200% increase in the visibility of publications and engagement on social media.
• Grew brand awareness of Of The Earth Superfoods by organizing experience events such as influencers cooking competitions and public parties such as the annual Alara Wassailing celebration attended by 500 plus people.
• Helped to develop the unique Of The Earth Superfoods’ brand identity and voice #EnergisedForLife

B2B & B2C Marketing Manager

When I was a kid, instead of Cartoon Network I have been watching the Cannes Golden Lions Advertising awards. Now my professional career leads me to...

A creative B2B Growth Marketing specialist with 11 years of experience in Life Sciences tech (Automation, Biotech), SaaS, Fintech. 

Obsessed with understanding customer needs and delivering positive marketing ROI. Strong ability to effectively handle multiple projects and stakeholders in a fast-paced, hands-on environment.

Holds Master's degree in Data Analytics & Marketing, dissertation topic: blockchain uses in tech marketing. Hold CIM Award in Professional Marketing. Attended art school for 6 years as an extracurricular. Passionate about tech and innovation.

Whenever I'm off professional duties I derive pleasure in traveling, reading, art and culture, or embracing the stillness of mountains. 

Please feel free to send me an invite; I’d love to connect with you.

Senior Growth Manager, Life Sciences

• Automata is the leading robotics and automation company powering the laboratories of the future. 
• Our Lab Automation Platform meets labs where they are on their automation journey, and we are the trusted partner to improving efficiencies and freeing scientists to work on new and innovative discoveries, or healthcare systems to bring life-saving testing faster and in quantities unattainable to achieve manually.

Rida Oyebade

Workday

Social Media Manager UKI

ROC Digital

Empowering companies with impactful social media and influencer strategies for business growth.

🔹Strategic audits & roadmaps
🔹Social media management 
🔹Influencer marketing campaigns
🔹Social & influencer consultations

📧rida@rocdigital.uk 
🔗www.rocdigital.uk

Founder | Digital Marketing Consultant

Speaker

BECG

Influencer Marketing Strategy and Execution  | National Grid,  British multinational energy company 
🔵 Developed and executed social media and influencer strategy for National Grid's "What if" campaign.
🔵 1.8M impressions | 20K website click-throughs || Influencer: 104k impressions | 8K post engagements

Social Media Audit & Management | Global B2B travel platform
🔵 Doubled social media engagement on corporate channels to 8%
🌍 Provided comprehensive report on social media channels and developed strategy for a glocal approach

Social Media Management | Singaporean multinational real estate and property management company
🔵 x4 engagement rate on Linkedin
🌍 Led efforts in optimising LinkedIn content and establishing the brand in the UK market

Paid Social Media Consultancy | UK Personal Insurance Provider
🔵 Provided consultancy for their paid social media campaign and advised how to optimise

Digital Campaign Manager | Social Media & Influencer Consultant 

Birkbeck, University of London

As a guest speaker for MBA students, I had the opportunity to share my insights on a variety of topics, including: 

🎓 Benefits of postgraduate study
👩‍💼 Role of women and diversity in marketing
📝 Application of marketing theories in the real world

MBA Guest Speaker

JIN is a European boutique digital influence and PR agency with offices in London, Paris and Berlin and a presence in 40 other markets.

UK Expansion - Influencer Marketing | Jollibee Foods - Multinational food chain
🔵 Secured major influencer collab: 275K views +  67K engagements on one video (see below)
🌍 Pioneered and led the development of an impactful influencer marketing strategy for Jollibee's UK market expansion, which was adopted across all their other UK openings
 
Global Social Media Audit & Strategy - Swiss multinational private bank and financial services company
🔵 Conducted comprehensive social media audit for their marketing team
🌍  Delivered recommendations to streamline and localise their global social media strategy

European Influencer Marketing | Mizkan Group, International food manufacturer
🔵 Exceeded client expectations: Estimated 2M impressions and 1.4K engagements, achieved 9.6M impressions and 15.9K engagements
🌍 Led the campaign across 3 markets: UK, Italy, and France, while overseeing local experts

LinkedIn Consultation | Global Asset Manager
🔵 Provided expert advice and consultation on optimizing their LinkedIn presence
🌍 Advised on best practices for leveraging content effectively for both French and English speakers

Social Media & Employee Advocacy Management | Multinational Flooring Corporation
🔵Grew social media channels by 10K and exceeded objectives by 12%
🌍EMEA employee advocacy program boosted brand visibility on LinkedIn

 C-Level Leadership Support | Technicolor, Global VFX services company
🔵 Developed content for exec's LinkedIn presence
🌍 Managed global executive team newsletter

Digital Communications Consultant

Fiduciam - the trusted lender to SMEs and entrepreneurs

Fiduciam is a dynamic fintech lender providing loans secured over real estate assets in the United Kingdom, the Netherlands, Ireland, Spain, Switzerland and France from 250k to 25m.

🌍 Supported the brand in establishing Fiduciam as a recognised international lender in the UK market
🔵 Developed the marketing department from scratch and created new systems
🔵 Created monthly analytics report with actionable recommendations, adopted across Europe offices
🔵 Tripled following on LinkedIn within a month and increased post engagement from 1% to 10%
🔵 Increased qualified leads through effective communications plan and PR strategy

Marketing Manager

André Balazs Properties

📚✨In line with my master's dissertation, I delved into the hospitality field to strengthen my research. ✨ 📚 

Chiltern Firehouse, part of Andre Balasz properties, is a 5-star luxury boutique hotel with an award-winning restaurant in Marylebone, London.

🔵 Created performance reports for the CEO & department heads through regular meetings with the General Manager.
🔵 Managed CRM system, providing insights on guest frequency, spending etc
🔵 Set daily targets based on past figures, contributing to meeting monthly budget goals.
🔵 Created monthly performance reports and analysis with actionable insights for the teams in a digestible format
🔵 Cultivated relationships with influential profiles, fostering regular customer engagement.

Reservations Specialist

MSc International Marketing Student 

PARAGON BUILDING SOLUTIONS 

Paragon Building Solutions have been providing maintenance services for small domestic repairs up to major projects for over 15 years.

🔵 Managed Paragon's marketing and communication activities to build brand awareness
🔵 Developed social media strategies, tailoring content for effective communication with the target audience
🔵 Created branding and marketing strategies, including logo editing, website development, and tradesmen platform presence

Guiding Corporate Brands with Data-Driven Social Media & Influencer Marketing | Specialising in Business Growth Solutions | MCIM MSc

Hello! I'm Rida!

🌍 Born in Ukraine to African parents and brought up in the UK, I bring a unique multicultural perspective to my work.

 🎯I've worked with international brands like American Express GBT, where I audited their approach, developed and executed a global yet locally adaptable social media strategy.

🏆 My biggest highlight was leading a campaign for National Grid, which won the Best Public Affairs Social Media Campaign award.

📧 Let's connect here or email me on rida@rocdigital.uk






-----

Insights are my own, not of Workday.

taplio

The Battle

Teresa Bartaseviciute

Rida Oyebade

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?