Teresa Torres

World Pulse

Board Member

Product Talk

I help digital product teams adopt continuous product discovery practices including a regular cadence of customer interviews, rapid prototyping, and assumption testing. I emphasize strong critical thinking practices to ensure there is a strong connection between what the teams are learning in their research activities with the product decisions that they are making. 

Recent clients include: Allstate, CarMax, CapitalOne, Snagajob, Spotify, among others.

Product Discovery Coach

Master of Science in Learning & Organizational Change at Northwestern University

Instructor, Designing Solutions for Organizational Effectiveness

Executive Learning & Organizational Change Program at Northwestern University

Instructor, Co-Creating Change

Kindling

Advisor

AfterCollege

- Relaunched www.aftercollege.com to move away from traditional search and toward career exploration and discovery to better meet college students needs. 
- Repositioned employer products away from transactional job listing-based recruiting and toward on-campus relationship-building recruiting.
- Grew engaged users by 65% month over month and reduced audience churn by 3x.
- Redesigned product email strategy tripling MAU in first quarter.
- Introduced user-centered, hypothesis-driven product development practices.
- Launched content marketing strategy targeting college students (blog.aftercollege.com) and employers (employers.aftercollege.com).

Vice President, Products

Affinity Circles

Affinity Circles was acquired by Mingle LLC. 

Affinity Circles operates exclusive social networks for over 150 university alumni associations, professional organizations and honor societies, connecting 18 million members.

President & CEO

- Led an operational turnaround by focusing on core products, implementing new sales and account management processes, growing a key channel partner relationship and reducing operating expenses. 
- Extended operating runway from months to sustained profitability.

Vice President, Operations

- Drove product vision, strategy and execution for 2 revenue-generating product lines, including a social networking platform used by Stanford, Johns Hopkins, Purdue and 150+ other organizations and a corporate recruiting solution used by Google, Merrill Lynch, UBS and dozens of other Fortune 500 clients.
- Drove product discovery through client interviews, user research, usability studies and traffic analysis. 
- Managed a 4-person team of product managers and an interaction designer.

Senior Director, Product Management & User Experience Design

Become, Inc.

Become.com provides shoppers with product research and price comparison.

- Led design on core product from site launch to 3.5 million monthly unique visitors.
- Drove product discovery through user research, usability studies and site traffic analysis.
- Led design and development of key-performing features from concept to launch: “Suggest as You Type” Search Suggestions, “My Favorites” shopping cart, innovative shop filters including Find by Color and community-based shopping lists.

Product Manager / UI Designer

HighWire Press

HighWire Press, a division of the Stanford University Libraries, is the online publisher for over 1400 journals, books, reference works and other scholarly publications.

- Lead interaction designer for several Knowledge Environments (i.e. research collaboration communities) for the American Association for the Advancement of Science (AAAS), Oxford University Press and the International Bone and Mineral Society.
- Managed client design projects from concept to launch.
- Drove the design and implementation of several core features that became part of the Knowledge Environment platform including a suite of personalization services (i.e. saved searches, research folders, etc) and an innovative virtual journal that pooled topical articles from multiple publications.
- Implemented a robust template system that allowed diverse Knowledge Environments to maximize shared code while accommodating customizations.

Interaction Designer

As a product discovery coach, I help product teams make better decisions about what to build. I teach them how to:
- Identify clear business outcomes 
- Uncover unmet customer needs, pain points, and desires
- Discover the right solutions that deliver both business value and customer value

My book Continuous Discovery Habits has sold over 100,000 copies, we've taught over 15,000 students from 102 countries through the Product Talk Academy, and reach 100,000s of product people through our free blog posts and social media content.

If you aren't satisfied with how your teams decide what to build, get in touch.

I help digital product teams adopt continuous product discovery practices including a regular cadence of customer interviews, rapid prototyping, and assumption testing. I emphasize strong critical thinking practices to ensure there is a strong connection between what the teams are learning in their research activities with the product decisions that they are making. 

Recent clients include: Allstate, CarMax, CapitalOne, Snagajob, Spotify, among others. 

Servier

I collaborate with R&D and industrial teams on solution discovery and ergonomics of digital innovations such as immersive solutions (XR), Saas, explore iA opportunities in new processes...
As a Human Factors advocate, I help stakeholders understand users problems and value opportunities, Ideate on solutions and evaluate their impact. 

My missions include :
- To frame, plan and conduct research for complex projects (value, risks...)
- To lead solution discovery for R&D and industry 5.0 
- To facilitate solution ideation with stakeholders 
- To help problem solving and simplification 
- To help priorization by user value & ergonomics
- To develop Digital Ops (intelligence, methods, tools…)
- To collaborate on Change management with a user centric mindset

DDSI - Digital Factory
Via Nexton Consulting.

Senior consultant- Digital Project manager

MyScript®

I helped develop a human-centered product through a variety of research methods to provide meaningful insights to talented and passionate teams. 

My missions included to:

- Conduct product discovery (ux bench, mental models, journeys and flows...)
- Help PM prioritize product opportunities based on different methods ( perceived value, Moscow…)
- Define a minimum viable experience (MVE) based on use cases
- Define and prioritize research questions (what do we want to know)
- Design and conduct experiments (prepare, recruit, plan, test...)
- Analyze quantitative and qualitative data on user efficiency, perceived value and usability metrics.
- Communicate insights to designers & PM
- Collaborate on recommendations with designer 
- Ergonomic feedback on solution specifications 
- Evaluate UX maturity levels of concepts (human readiness).
- Share clear insights all along studies (video feedback, ux maps, metrics...)
- Contribute to research repository (Airtable)
- Contribute to patent repository

Software used : Airtable, Alchemer, Google Analytics, Excel Stats, Mailchimp, , Figma/Figjam, Miro.

UX Researcher Lead 

Institut Mines-Télécom (IMT)

Lecture for master students about human factors in Industry 5.0 :

- Introduction to the human and organizational factors involved in a work situation
- Models to understand a human-machine-environment system
- Transdisciplinary ergonomic assessment models and maturity scales (HRL, IRL...)
- Perspectives for integrating operator assistance solutions (exoskeleton, augmented reality...)
-Impact analysis on organisation and environment

Guest Lecturer

Airbus

Lead of ux projects at EUROPE TECHNOLOGIES related to Human-Machine systems in Industry in partnership with AIRBUS and BENETEAU

My missions included to:

- Conduct early user research (user journey, mental models...)
- Design and conduct experiments (prepare, recruit, plan, test...)
- Analyze quantitative and qualitative data on user performance and usability metrics.
- Communicate ergonomic specifications based on results and literature.
- Prototype various maturity levels of concepts.
- Apply agile methods such as User centered design, scrum or design sprint to engineer solutions.
- Share clear results
- Lead patent repository

My mindset benefits from a start up background. I also like to work close to the field, to deeply understand user acceptance and ensure product performance.

Project Lead

Centrale Nantes

Lecturer & coach at Centrale Nantes Digital School.

User centered & Agile methods for Engineering students

Lecturer / coach 

Purple Digital Lab

Purple was a cool User Centered Design consultancy. 
I was hired to help client on every phase of R&D process:  LEARN > EXPLORE > VALIDATE > DELIVER


LEARN
Trends Analysis
Ergonomics 
Field study

EXPLORE
Strategic user scenarios & services flows
Creative development for products and services

VALIDATE / DELIVER
Quick prototyping

The DNA :
Agile & creative mindset
Collaborative management

>>>  My great clients where <<<

/Design & ergonomic studies  :  Ullo, Vel'Co tracking...

/Service design & creative workshops : Sncf, Maif, Engie, Armor, Conseil Général(44), Samoa...

/UX Education  : IUT de Nantes, Audencia Nantes, Idrac...

Founder. Digital innovation consultant

AXONE DESIGN

I Collaborated with Axone Design on design brief and UX strategies for various clients in digital and product design

UX project manager

Exponantes

Developing an environmental design project focused on biodiversity. Various scale design solutions from creative directions to lanscape, user interaction and product development, building a simple and sensitive pedagogical experience.

Project manager. UX & Product Design

CentraleSupélec - Paris-Saclay University Research Center

Introduction to the principles of HCD and workshop with master students.
- User centered design principles
- Accessibility principles
- Application workshops

Raffles Design Institute

Lecture on sustainable design principles for master students and project management.

Design workshops in partnership with design school and a local bamboo manufacturer.

Aloha !
I'm a senior Project manager with a solid background in digital innovation and user centric initiatives. I help teams innovate with agile methods, with a deep understanding of users various digital fields (iOt, iA, Saas). 

I usually get hired to lead strategic actions to ensure value oriented success.
My strong background in engineering and human sciences, allow me to work hand in hand with business people, design and developers to define use cases, propose actionable insights and help build digital solutions people like to use. 

To achieve this, I manage methods in various levels such as market research, expert audits, usability tests, A/B(n) tests, MVP evaluation, longitudinal studies...

I am passionate about listening to users and dive into data to help stakeholders develop successful products.

Ready to collaborate ? 

Feel free to contact me for more details.

taplio

The Battle

Teresa Torres

Aurélie Moyon, Ph.D

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