Teresa Torres

World Pulse

Board Member

Product Talk

I help digital product teams adopt continuous product discovery practices including a regular cadence of customer interviews, rapid prototyping, and assumption testing. I emphasize strong critical thinking practices to ensure there is a strong connection between what the teams are learning in their research activities with the product decisions that they are making. 

Recent clients include: Allstate, CarMax, CapitalOne, Snagajob, Spotify, among others.

Product Discovery Coach

Master of Science in Learning & Organizational Change at Northwestern University

Instructor, Designing Solutions for Organizational Effectiveness

Executive Learning & Organizational Change Program at Northwestern University

Instructor, Co-Creating Change

Kindling

Advisor

AfterCollege

- Relaunched www.aftercollege.com to move away from traditional search and toward career exploration and discovery to better meet college students needs. 
- Repositioned employer products away from transactional job listing-based recruiting and toward on-campus relationship-building recruiting.
- Grew engaged users by 65% month over month and reduced audience churn by 3x.
- Redesigned product email strategy tripling MAU in first quarter.
- Introduced user-centered, hypothesis-driven product development practices.
- Launched content marketing strategy targeting college students (blog.aftercollege.com) and employers (employers.aftercollege.com).

Vice President, Products

Affinity Circles

Affinity Circles was acquired by Mingle LLC. 

Affinity Circles operates exclusive social networks for over 150 university alumni associations, professional organizations and honor societies, connecting 18 million members.

President & CEO

- Led an operational turnaround by focusing on core products, implementing new sales and account management processes, growing a key channel partner relationship and reducing operating expenses. 
- Extended operating runway from months to sustained profitability.

Vice President, Operations

- Drove product vision, strategy and execution for 2 revenue-generating product lines, including a social networking platform used by Stanford, Johns Hopkins, Purdue and 150+ other organizations and a corporate recruiting solution used by Google, Merrill Lynch, UBS and dozens of other Fortune 500 clients.
- Drove product discovery through client interviews, user research, usability studies and traffic analysis. 
- Managed a 4-person team of product managers and an interaction designer.

Senior Director, Product Management & User Experience Design

Become, Inc.

Become.com provides shoppers with product research and price comparison.

- Led design on core product from site launch to 3.5 million monthly unique visitors.
- Drove product discovery through user research, usability studies and site traffic analysis.
- Led design and development of key-performing features from concept to launch: “Suggest as You Type” Search Suggestions, “My Favorites” shopping cart, innovative shop filters including Find by Color and community-based shopping lists.

Product Manager / UI Designer

HighWire Press

HighWire Press, a division of the Stanford University Libraries, is the online publisher for over 1400 journals, books, reference works and other scholarly publications.

- Lead interaction designer for several Knowledge Environments (i.e. research collaboration communities) for the American Association for the Advancement of Science (AAAS), Oxford University Press and the International Bone and Mineral Society.
- Managed client design projects from concept to launch.
- Drove the design and implementation of several core features that became part of the Knowledge Environment platform including a suite of personalization services (i.e. saved searches, research folders, etc) and an innovative virtual journal that pooled topical articles from multiple publications.
- Implemented a robust template system that allowed diverse Knowledge Environments to maximize shared code while accommodating customizations.

Interaction Designer

As a product discovery coach, I help product teams make better decisions about what to build. I teach them how to:
- Identify clear business outcomes 
- Uncover unmet customer needs, pain points, and desires
- Discover the right solutions that deliver both business value and customer value

My book Continuous Discovery Habits has sold over 100,000 copies, we've taught over 15,000 students from 102 countries through the Product Talk Academy, and reach 100,000s of product people through our free blog posts and social media content.

If you aren't satisfied with how your teams decide what to build, get in touch.

I help digital product teams adopt continuous product discovery practices including a regular cadence of customer interviews, rapid prototyping, and assumption testing. I emphasize strong critical thinking practices to ensure there is a strong connection between what the teams are learning in their research activities with the product decisions that they are making. 

Recent clients include: Allstate, CarMax, CapitalOne, Snagajob, Spotify, among others. 

National Indemnity Company

Product Owner

GrandPad

Senior Product Manager and Team Lead

Fiserv

Manage a group of Product Owners for a core banking platform. Coach and mentor Product Owners. Facilitate trainings and workshops regarding roles and responsibilities and agile practices. Created workshop content to present to Product Owners and Product Managers.

Manager, Product Delivery

Worked with Product Managers and Technical Leadership to understand strategy and vision of the product. Translated the product and vision to the development team. Collaborated with development team to create epics and user stories that would deliver value to our clients. Ensured backlog was ordered with the right amount of detail for the development team. Facilitated backlog refinement and sprint planning. Facilitator of Community of Practice for fellow Product Owners.

Home Instead Senior Care

Worked with strategic partner on requirements needed to enhance product. Created statements of work, QAed changes, wrote release notes and training documentation. Worked with Product Manager to establish an internal and external roadmap.

BANYAN

Worked with Product Manager and other stakeholders to understand features being requested. Write requirements for the development team. Worked with development team to refine and pare down backlog. Worked with graphic designer to translate requirement into mock-ups.

Business Analyst

Blue Cross and Blue Shield of Nebraska

Product Owner for development team.  Create, manage, and groom backlog for enterprise initiatives. Managed user requests, writing user stories, defining acceptance criteria and prioritizing work for the development team. Support internal systems for our clinical and provider teams as well as external provider users. Maintain relationships with business stakeholders. Hold and explain the vision for the product to the team.

Business administrator for care management system that supported decision support for preauthorizations, precertifications and medical claims.

I reviewed medical and drug dollar accumulators between medical claims system and pharmacy benefit manager to make sure accumulators stayed in sync.

Integrated Benefits Specialist

I reviewed medial and drug claims and applied the appropriate rules for the claims to process correctly.

Claims Processor

Senior Product Manager

Dedicated and results-driven Senior Product Manager with over a decade of experience in product development and leadership roles. Adept at crafting and executing strategic product roadmaps, collaborating with cross-functional teams, and leading high-performing product owners, designers, and engineers. Proven track record of synthesizing customer feedback to drive product innovation and enhance overall customer satisfaction.

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The Battle

Teresa Torres

Cassandra Johnson

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