Teresa Torres

World Pulse

Board Member

Product Talk

I help digital product teams adopt continuous product discovery practices including a regular cadence of customer interviews, rapid prototyping, and assumption testing. I emphasize strong critical thinking practices to ensure there is a strong connection between what the teams are learning in their research activities with the product decisions that they are making. 

Recent clients include: Allstate, CarMax, CapitalOne, Snagajob, Spotify, among others.

Product Discovery Coach

Master of Science in Learning & Organizational Change at Northwestern University

Instructor, Designing Solutions for Organizational Effectiveness

Executive Learning & Organizational Change Program at Northwestern University

Instructor, Co-Creating Change

Kindling

Advisor

AfterCollege

- Relaunched www.aftercollege.com to move away from traditional search and toward career exploration and discovery to better meet college students needs. 
- Repositioned employer products away from transactional job listing-based recruiting and toward on-campus relationship-building recruiting.
- Grew engaged users by 65% month over month and reduced audience churn by 3x.
- Redesigned product email strategy tripling MAU in first quarter.
- Introduced user-centered, hypothesis-driven product development practices.
- Launched content marketing strategy targeting college students (blog.aftercollege.com) and employers (employers.aftercollege.com).

Vice President, Products

Affinity Circles

Affinity Circles was acquired by Mingle LLC. 

Affinity Circles operates exclusive social networks for over 150 university alumni associations, professional organizations and honor societies, connecting 18 million members.

President & CEO

- Led an operational turnaround by focusing on core products, implementing new sales and account management processes, growing a key channel partner relationship and reducing operating expenses. 
- Extended operating runway from months to sustained profitability.

Vice President, Operations

- Drove product vision, strategy and execution for 2 revenue-generating product lines, including a social networking platform used by Stanford, Johns Hopkins, Purdue and 150+ other organizations and a corporate recruiting solution used by Google, Merrill Lynch, UBS and dozens of other Fortune 500 clients.
- Drove product discovery through client interviews, user research, usability studies and traffic analysis. 
- Managed a 4-person team of product managers and an interaction designer.

Senior Director, Product Management & User Experience Design

Become, Inc.

Become.com provides shoppers with product research and price comparison.

- Led design on core product from site launch to 3.5 million monthly unique visitors.
- Drove product discovery through user research, usability studies and site traffic analysis.
- Led design and development of key-performing features from concept to launch: “Suggest as You Type” Search Suggestions, “My Favorites” shopping cart, innovative shop filters including Find by Color and community-based shopping lists.

Product Manager / UI Designer

HighWire Press

HighWire Press, a division of the Stanford University Libraries, is the online publisher for over 1400 journals, books, reference works and other scholarly publications.

- Lead interaction designer for several Knowledge Environments (i.e. research collaboration communities) for the American Association for the Advancement of Science (AAAS), Oxford University Press and the International Bone and Mineral Society.
- Managed client design projects from concept to launch.
- Drove the design and implementation of several core features that became part of the Knowledge Environment platform including a suite of personalization services (i.e. saved searches, research folders, etc) and an innovative virtual journal that pooled topical articles from multiple publications.
- Implemented a robust template system that allowed diverse Knowledge Environments to maximize shared code while accommodating customizations.

Interaction Designer

As a product discovery coach, I help product teams make better decisions about what to build. I teach them how to:
- Identify clear business outcomes 
- Uncover unmet customer needs, pain points, and desires
- Discover the right solutions that deliver both business value and customer value

My book Continuous Discovery Habits has sold over 100,000 copies, we've taught over 15,000 students from 102 countries through the Product Talk Academy, and reach 100,000s of product people through our free blog posts and social media content.

If you aren't satisfied with how your teams decide what to build, get in touch.

I help digital product teams adopt continuous product discovery practices including a regular cadence of customer interviews, rapid prototyping, and assumption testing. I emphasize strong critical thinking practices to ensure there is a strong connection between what the teams are learning in their research activities with the product decisions that they are making. 

Recent clients include: Allstate, CarMax, CapitalOne, Snagajob, Spotify, among others. 

Recharge

Leading Product, Design, Engineering & Data teams on our mission to make prepaid easy. 
Built an entirely new platform from first principles to drive >500m GMV.

Chief Product and Technology Officer

Leading Product & Design for e-commerce and fintech scale up, recharge.com. Global consumer product offering consisting of prepaid cards, gift cards and remittance. 8 product teams and 50 engineers focused on delighting 3m+ active users across 6 brands, serving 179 countries and enabling $500m+ GMV. 

One of the six management team members. 
Recharge is backed by Prime Ventures, Smartfin, Committed Capital, and BlackRock.

Director of Product and Design

Mobile app / Engagement. Ran the core customer experience of N26: Customer Onboarding, Home (Transactions), Spaces (Accounts), Insights, Search & more. Member N26 Leadership team. Managed existing set of PMs and hired additional in short period of time under challenging market conditions

Product Director

Zoopla

Reinventing Customer Growth (B2B) through data, ML and design. Designed a new platform and services to help our customers grow their business on and off Zoopla - successfully pitched and presented to C-Suite and SilverLake for budget and team. Built and scaled the new product team of multiple levels from regular PMs to Directors. Hired Product Leads during highly competitive market environment.

Director of Product Management

Azimo

Chief Product Officer

At Azimo we create the faster, safer way to transfer money. With the Azimo app you can send money from anywhere in Europe to over 190 countries around the world in seconds.

- Running Product Management, Design, Brand Design, Content and Localisation teams (15 people) in two countries. 
- Designed and launched a KPI driven organisational structure across Product and Engineering teams to maximize focus on impact for customers and Azimo.
- Oversaw shift from web to iOS and Android apps increasing frequency of use, NPS and referral propensity.
- Ran Outbound marketing/CRM for 6 months and shifted the focus away from desktop email to behavioural driven in-apps and push notifications. Delivered thousands of additional transfers per month from currency alerts.
- Designed, built and grew the #1 paid customer acquisition channel - referrals.
- Led the largest rebrand in Azimo’s five-year history - from positioning, values, identity and personality. Ran two high targeted OOH campaigns across London Tube and bus network.
- Conceptualised and built a groundbreaking new way to send and request money to a phone number without the need for bank details, removing the biggest obstacle to sending money around the world.
- Created the first remittance network where customers can automatically find each other and no longer need bank details to send money instantly.

- Member of the Azimo Senior Management team. Regularly presents to the Azimo Board on Product, Design and Brand.
- The Azimo App was awarded the 'Judges Overall Favourite Award in the 2017 Remittance Innovation Awards' by the World Bank.
- Featured by Apple for iOS 10 Siri integration on the App Store and Apple's CRM emails to all European customers. 
- Featured on Google Play throughout January and February 2017.

Head of Product

Intercom

Leading the mobile SDK products (Messenger) and business. Contract.

Mobile

Hailo

Doubled the #1 business metric in less than six months, significantly boosting the efficiency of the business, GMV and customer satisfaction. Designed and developed an automated, behaviour changing feature for drivers that materially increased reliability for customers. Led Hailo's allocation algorithm concepts which gave double percentage point increases to  order fulfillment.

Launched new vehicle types (luxury cars, high quality taxis) in London, Ireland, North America and Singapore. Designed, validated and shipped new features to increase availability and proximity drivers across all Hailo cities.

Owned key elements of the customer experience, both iOS and Android Driver apps, platform services, such as, but not limited to, allocation, driver selection and prebooking. Responsible for company wide metrics - reliability, orders per customer, driver engagement.
 
Regularly presented to the executive management team and the company.  Identified and pitched new business and expansion opportunities. Showcased team success across the company through all-hands.

Featured in the Apple Design guidelines for Watch apps (colour and typography).

Hailo has raised over $100M from the best investors anywhere, including Union Square Ventures, Accel Partners, Wellington Partners, Atomico Ventures and Sir Richard Branson.

In July 2016, Hailo was purchased by the Daimler group and merged into FREE NOW

Director, Product Management

Microsoft

Led the biggest redesign and development of Skype for iOS bringing the best of Apple’s iOS 7 design language with Microsoft’s Modern UI and animation. Held overall accountability for design execution and implementation of Modern onto iPhone and iPad by developing a clear product vision and strategy. 
Partnered with Product Marketing on the launch campaign and played a key role in the marketing communication video. Ran cross-platform UI and Interaction design projects for iOS, Android and Windows Phone. Transformed Skype for iOS into one of the most accessible communication products in the App Store, and a core flagship for Microsoft. Exceeded CVAA legislation brought in the USA at the time. 

Subsequently featured by Apple in the Best of the App Store for 2014. Skype for iOS is one of the top 10 most popular apps in the App Store of all time.

Senior Product Manager

Nokia

- Led native Maps apps and services across mobile – from conception to shipment, leading product strategy, design and development. Owned and executed Maps apps and SDKs for WP7, WP8, Android, MeeGo and Nokia’s platform ‘for the next billion’. 
- Partnered with Head of Experiences to transform Nokia Maps from a navigation device competitor into a modern day places, routing, navigation and discovery app, making you a local anywhere in the world.
- Worked closely with Microsoft to bring future software innovations directly into Windows Phone OS. 
- Lead Product Owner for Nokia's Augmented Reality product, LiveSight, across apps and platforms. The AR technology was embedded into Nokia’s core platform which was the turned into a top USP for 3rd parties to buy Nokia Maps SDKs and data.
- Augmented Reality feature - LiveSight - brought Places and Routes to the Nokia camera and was a flagship feature of the Nokia 920 phone launch. 
- Deeply partnered with select emerging market teams (China and India) to localize product offerings for local regulations and customers.
- Presented product progress and innovation to Nokia EVPs, Board of Directors and CEO regularly. 
- Voted Employee of the year in the Location and Commerce business unit.

Lead Product Manager, Maps & LiveSight (AR)

Led the creation of a new mobile HTML5 and CSS3 Maps application and location framework. Improved delivery speed of features, framework components and test coverage by engaging agile teams through feedback loops and daily stand-up’s. Achieved high code quality and team morale resulting in Nokia’s top performing mobile apps.

ScrumMaster

AKQA

Directed AKQA’s team of 12 frontend developers and QA for Nike. Successfully delivered all 18 markets ahead of schedule to the highest AKQA quality standards by optimising efficiency, development practices and communication flows.

Lead Technical Publisher/Developer (Nike)

Wolseley

Led web design for Wolseley UK, the world’s largest supplier of professional building materials, consumer facing brands and eco-driven initiatives. Streamlined design and development flows. Co-ordinated developers across continents and built full e-commerce solutions resulting in millions of pounds in trade.

Lead Web Designer

Consumer focused product, design & technology leader with 14 years experience across international startups, growth scale-ups and global technology businesses. Built product and engineering teams from scratch at startups and scale-ups, shipped game changing products used by 100+ million people, served on executive teams and delivered product driven growth. First hand experience in fintech, payments, on-demand, chat, maps and augmented reality. Held leadership roles in Berlin, London, Lisbon and Amsterdam. 

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Teresa Torres

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