Teresa Torres

World Pulse

Board Member

Product Talk

I help digital product teams adopt continuous product discovery practices including a regular cadence of customer interviews, rapid prototyping, and assumption testing. I emphasize strong critical thinking practices to ensure there is a strong connection between what the teams are learning in their research activities with the product decisions that they are making. 

Recent clients include: Allstate, CarMax, CapitalOne, Snagajob, Spotify, among others.

Product Discovery Coach

Master of Science in Learning & Organizational Change at Northwestern University

Instructor, Designing Solutions for Organizational Effectiveness

Executive Learning & Organizational Change Program at Northwestern University

Instructor, Co-Creating Change

Kindling

Advisor

AfterCollege

- Relaunched www.aftercollege.com to move away from traditional search and toward career exploration and discovery to better meet college students needs. 
- Repositioned employer products away from transactional job listing-based recruiting and toward on-campus relationship-building recruiting.
- Grew engaged users by 65% month over month and reduced audience churn by 3x.
- Redesigned product email strategy tripling MAU in first quarter.
- Introduced user-centered, hypothesis-driven product development practices.
- Launched content marketing strategy targeting college students (blog.aftercollege.com) and employers (employers.aftercollege.com).

Vice President, Products

Affinity Circles

Affinity Circles was acquired by Mingle LLC. 

Affinity Circles operates exclusive social networks for over 150 university alumni associations, professional organizations and honor societies, connecting 18 million members.

President & CEO

- Led an operational turnaround by focusing on core products, implementing new sales and account management processes, growing a key channel partner relationship and reducing operating expenses. 
- Extended operating runway from months to sustained profitability.

Vice President, Operations

- Drove product vision, strategy and execution for 2 revenue-generating product lines, including a social networking platform used by Stanford, Johns Hopkins, Purdue and 150+ other organizations and a corporate recruiting solution used by Google, Merrill Lynch, UBS and dozens of other Fortune 500 clients.
- Drove product discovery through client interviews, user research, usability studies and traffic analysis. 
- Managed a 4-person team of product managers and an interaction designer.

Senior Director, Product Management & User Experience Design

Become, Inc.

Become.com provides shoppers with product research and price comparison.

- Led design on core product from site launch to 3.5 million monthly unique visitors.
- Drove product discovery through user research, usability studies and site traffic analysis.
- Led design and development of key-performing features from concept to launch: “Suggest as You Type” Search Suggestions, “My Favorites” shopping cart, innovative shop filters including Find by Color and community-based shopping lists.

Product Manager / UI Designer

HighWire Press

HighWire Press, a division of the Stanford University Libraries, is the online publisher for over 1400 journals, books, reference works and other scholarly publications.

- Lead interaction designer for several Knowledge Environments (i.e. research collaboration communities) for the American Association for the Advancement of Science (AAAS), Oxford University Press and the International Bone and Mineral Society.
- Managed client design projects from concept to launch.
- Drove the design and implementation of several core features that became part of the Knowledge Environment platform including a suite of personalization services (i.e. saved searches, research folders, etc) and an innovative virtual journal that pooled topical articles from multiple publications.
- Implemented a robust template system that allowed diverse Knowledge Environments to maximize shared code while accommodating customizations.

Interaction Designer

As a product discovery coach, I help product teams make better decisions about what to build. I teach them how to:
- Identify clear business outcomes 
- Uncover unmet customer needs, pain points, and desires
- Discover the right solutions that deliver both business value and customer value

My book Continuous Discovery Habits has sold over 100,000 copies, we've taught over 15,000 students from 102 countries through the Product Talk Academy, and reach 100,000s of product people through our free blog posts and social media content.

If you aren't satisfied with how your teams decide what to build, get in touch.

I help digital product teams adopt continuous product discovery practices including a regular cadence of customer interviews, rapid prototyping, and assumption testing. I emphasize strong critical thinking practices to ensure there is a strong connection between what the teams are learning in their research activities with the product decisions that they are making. 

Recent clients include: Allstate, CarMax, CapitalOne, Snagajob, Spotify, among others. 

Manages the development, strategy, and go-to-market initiatives for consumer print setup and onboarding solution category, leveraging prior experience in consumer inkjet hardware. Oversees strategic roadmap planning, prioritize investments through business case development, conduct user and market research, generate development requirements, and monitor performance metrics within the business category.

Senior Software Product Manager

ESCO Corporation

Oversaw daily portfolio operations of new product introductions, orchestrating marketing promotions to grow installations, and executing product lifecycle management initiatives. Established cross-functional workstream with supply chain, manufacturing, and sales to swiftly address product inquiries or performance issues, ensuring on-time delivery of product and conversation installations.

Global Product Manager

Oregon Tool

Led product strategy, development and go-to-market of guide bar product category, representing an estimated annual revenue of $50M, manufactured across three countries worldwide. Expertly oversaw a diverse product portfolio across multiple global sales channels (OEM, dealer, distributor, mass) and brands (OEM, Oregon, Carlton, KOX), as well as autonomously managing various work streams across Marketing, Sales, R&D and Supply chain. Partnered with sales to design and present training materials to dealers/distributors.

GERBER

Managed new product development projects for Equipment and Quarterly Promotion categories for Gerber, Winchester and Bear Grylls brands. Coordinated media traffic, sponsorships, merchandising displays and tradeshows. Annually managed the production, budget and project management of digital and print assets for new products in collaboration with photography studios, advertising agencies and designers. Created product website tool for quick access to product photography, technical specifications and standardized copy of feature/benefit descriptions.

Assistant Product Manager

Passionate and empathetic product leader committed to driving customer-centric innovation across consumer hardware and software domains. Renowned for my collaborative approach, I excel in creatively solving customer pain points, delivering impactful solutions that enhance brand value and drive positive business outcomes. With a focus on aligning product strategies with overarching business goals, I lead development and execution initiatives that yield measurable results.

taplio

The Battle

Teresa Torres

Mandy Hagedorn

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?