Ceresant Solutions®

Leading development of BrainDash, the first school-wide mental illness risk management platform combining clinical biomarkers with AI-powered prevention. Our comprehensive solution helps educational leaders:

::: Deploy evidence-based screening and early intervention at scale
::: Monitor real-time risk factors through validated clinical assessments
::: Demonstrate measurable outcomes in student mental health programs
::: Transition from crisis response to prevention-focused wellness

Building strategic partnerships across independent schools while developing expansion pathways into public education and healthcare markets. Advancing UN SDG 3.4 through scalable prevention technology."

Founder & Chief Executive Officer

Rocket Factory

Developed to support mid-market Revenue Responsible executives who want to build a sustainable revenue engine and increase board confidence, Rocket Factory is a C-Level advisory focused specifically on their unique pains and needs. Founded by Revenue Whisperer Todd Feldman, Rocket Factory helps the revenue responsible identify opportunities, build relationships, enhance skills, and define and deliver on their revenue goals quickly and efficiently.

President and Revenue Whisperer

Pavilion

Executive Member

Startup Virginia

Mentor

Four Ten Commerce

Fractional Chief Marketing Officer services addressing the needs of companies who seek to drive growth by connecting attributable marketing and business transformation activities. Four Ten Commerce evolved into what is now known as Rocket Factory.

Principal (Fractional Chief Marketing Officer / CMO & Chief Digital Officer / CDO)

Virginia Credit Union

Largest Virginia State-Chartered/Top US credit union with over $3.6B in assets.

Oversaw all integrated marketing and communications, e-commerce, and membership development strategy with a focus on department innovation to create efficient performance and measurable impact. Led internal teams and external agencies to drive brand, acquisition, engagement, conversion, and retention through effective planning and execution.

Senior Vice President & Chief Marketing Officer (CMO)

Vice President, Marketing

AAXIS

Recruited to dual role to serve as trusted client advisor and lead all marketing activities for company. Conceived, built, developed, and scaled new strategic digital transformation consulting practice targeted at companies looking to find a way to more effectively reach their customers where they shop and purchase.

Vice President, Marketing and Strategic e-Commerce Services (Management Consulting)

Art Technology Group

Leading ecommerce platform provider.

Recruited to new global consulting practice charged with providing strategic analysis, guidance, and leadership to top enterprise e-Commerce groups by working to connect business goals and objectives to the ATG/Oracle Commerce Suite. Partner with customer C-level management teams to drive ROI through implementation of cross-channel commerce strategy and process.

Global Principal e-Commerce Business Consultant (Oracle Consulting)

Circuit City

Various Roles (Circuit City Direct)

The Dan Ryan Group

Founder & CEO

The mental health crisis is overwhelming institutions.
Schools are battling absenteeism rates and learning culture.
Health plans are drowning in costs.
Families are flying blind until it’s too late.

Most solutions show up after crisis. I’m building what comes before.

I’m the founder and CEO of Ceresant Solutions, where we’re developing BrainDash—the first AI-powered platform for mental illness risk detection. We start in schools, helping leaders act before students fall through the cracks. But the infrastructure we’re building supports predictive prevention across education, healthcare, and beyond.

Our first market is K–12. In partnership with the Virginia Association of Independent Schools, BrainDash combines clinical biomarkers, real-world signals, and intelligent pattern recognition to identify invisible risks before they escalate into crises. Schools utilize it to protect student well-being, reduce attrition, and give families confidence that their children are seen and supported.

I bring a 30-year track record in innovation and growth strategy.
	•	Founded one of the first independent sports media startups
	•	Led GTM for a $500K startup that scaled to $23M in 3 years
	•	Delivered over $1B in revenue impact across healthcare, finance, telecom, and government

What unites it all is this: I apply emerging technology to real-world problems that matter.

Specialties: Predictive Prevention, Applied AI in Education and Healthcare, Clinical-Grade Risk Modeling, Go-to-Market Strategy, Digital Transformation, Data-Driven Growth, Human-Centered Tech Innovation

Brands Served: AARP, Aerielle, AOL, Atlantic 10 Conference, Armstrong Flooring, AT&T, Comcast, Circuit City, Conde Nast, Ford, Gevalia, Guitar Center, Kraft, Lego, Oracle/ATG, Penn Medicine, PhillySports.com, Subaru, Tylenol, USPS, WorldGate

Todd Feldman

Kelly Stone

Ironstone Strategy

Co-Founder

Channel Program

In this leadership role, I significantly influenced the direction of this B2B SaaS platform serving the IT channel as we added new products and offerings designed to add transparency to the solution-buying process for Managed Service Providers (MSPs). We launched several new products and announced acquisitions as we strengthened the brand voice and message during my tenure.

Areas of accomplishment for this role include:
- Oversee the communication and GTM strategy of four major initiatives in one week: two acquisitions, a new category-changing product and an investment announcement.
- Increased e-mail open rates to an average of 34 percent (benchmark: 22 percent), an increase of 190 percent.
- Increased attendance at our key live virtual event for paid partners by 207 percent.
- Increased LinkedIn followers by 64 percent, post reactions by 95 percent, comments by 430 percent and reposts by 100 percent resulting in a 27 percent increase in custom button clicks and 45 percent increase in unique visitors.

Chief Marketing Officer

Inellas Restoration Center

Board Member

Chief

Member

CompTIA

In this role, I provided strategic insights to ensure a seamless flow of all activities associated with four areas of supervision, including brand, high-funnel leads, philanthropy, community membership, creative services, video production, and events, while reporting directly to the CMO. With digital marketing knowledge, I improve brand experience by promoting market/product innovation and training/mentoring creative teams on best practices.

Highlights of accomplishments in this role include:
- Created and implemented strategic plans to enhance the quality of creative content and video production endeavors.
- Maintained customer retention in the 90s by coordinating community management and philanthropic giving operations.
- Streamlined marketing operations of a $130M self-funded nonprofit organization by guiding the organizational workforce and executing marketing/branding plans and chart strategy.
- Orchestrated 175 global virtual and in-person events and represented one of the largest budgeted items in the organization.

Senior Vice President Marketing

I was promoted from senior director to SVP at the beginning of 2022 for showcasing exceptional leadership skills. Given my aptitude for achieving corporate goals, I directed cross-functional team of 15 individuals to optimize all aspects of creative content development, event management, and video production processes. 

Highlights of accomplishments in this role include:
- Upheld marketing campaigns and arranged global conference for 1.2K attendees to match pre-pandemic numbers and obtain 98% attendee satisfaction score, highest in past 10 years.
- Attained 12M potential engagements on Twitter and acquired 210% and 368% increase in social media and LinkedIn engagement, respectively, by organizing global B2B, B2C, and policy-related events.
- Increased Net Promoter Score (NPS) for company events by delivering high-quality services and completing all event management functions in timely and efficient manner.
- Won multiple awards in Social Shakeup 2022, such as Best LinkedIn Company Page, Best YouTube Channel – CompTIA Connect, Digital and Social Channels, and PR News.

Senior Vice President, Creative Content and Events

As a Senior Director, Digital Strategy, I delivered insights to improve B2B and membership recruitment/retention and recruited and trained two Senior Social Specialists to optimize all operations connected with B2B sales management. To yield premium outcomes, I switched from online to virtual events by setting up social media destinations and creating a YouTube channel to facilitate membership audience.

Highlights of accomplishments in this role include:
- Elevated growth metrics of followers by more than 39% through production of two broadcasts monthly.
- Maximized clicks on LinkedIn broadcasts by offering certifications and recognized as a well-known on-air personality (Kelly@CompTIA) by conducting 31+ broadcasts in one year.
- Instructed top-performing team on video production and adjacent communication to accomplish sales objectives.
- Executed digital strategies and arranged virtual conferences for brand awareness; won the best virtual conference award in 2022.

Senior Director, Digital Strategy

During this tenure, I was known for my in-depth understanding of latest advertising platforms and technologies and for managing YouTube channels. By utilizing my strong industry-relevant skills, I recruited two individuals to manage team, paid Omni Channel, and organic social media activities.

Highlights of accomplishments in this role include:
- Attained 12M potential engagements on Twitter and acquired 210% and 368% increase in social media and LinkedIn engagement, respectively, by organizing global B2B, B2C, and policy-related events.
- Amplified company growth by building new channels and certifying precise allocation of resources; devised social media and go-to-market strategies and created superior-quality content to support live broadcasts. 
- Showcased exceptional performance, exceeded business metrics, and secured several awards, including Movers and Shakers Award, Best Nonprofit Marketing Campaign for Hurricane Harvey Fundraiser, Nonprofit Communicator of the Year, Award of Distinction for Social Media, and Social Media Professional of the Year.

Senior Director, Global Social Media

David James Group

Within this role, I participated in Society of Women Engineers (SWE) and orchestrated sponsored tweet chats and events to generate substantial client revenue. I also nurtured healthy market relations to secure media mentions in USA Today, U.S. News and World Report, Wall Street Journal, Chicago Sun-Times, Crain's Chicago, Chicago Tribune, Upworthy, BuzzFeed, AV Club, Lifehacker, and Refinery 29.

Highlights of accomplishments in this role include:
- Oversaw 11 client portfolios and enhanced overall engagement by supervising social media team and running successful promotions on multiple social media platforms.
- Enabled SWE to leverage a four-second mention on John Oliver's "Last Week Tonight" into $55K+ in individual donations.
- Augmented Facebook page interactions by 6K% through PR campaigns and new business development opportunities.
- Secured $5M in client AdValue while stewarding $40K public relations budget to increase client's annual meeting attendance by 20%.

Director, Public Relations and Social Media

Lions Clubs International

Communications Specialist

Assistant Editor

The Pampered Chef

eCommunications Writer

Northwest Herald

Reporter

Chief Marketing Officer at Channel Program, the home page destination for every MSP

I am a driven and passionate marketing executive, with nearly 20 years of experience scaling marketing operations to meet fluctuating business needs by optimizing digital marketing strategies, organizing events/conferences, executing social media campaigns, and improving brand awareness.

Leveraging a strategic mindset, I can take a fresh approach and am extremely self-motivated, which has resulted in aligning go-to-market plans with corporate growth goals, maximizing B2B and B2C sales, and generating multi-million-dollar revenue. With my proven success in directing innovative content development and video production activities, I am instrumental in elevating sales through marketing techniques.

A few of my career highlights include:

- Launched market-changing offerings for Managed Service Providers and IT Channel vendors to accelerate business growth.

- Streamlined marketing operations for $130M self-funded non-profit organization by guiding the organizational workforce and executing marketing/branding plans and strategy.

- Orchestrated 175 global virtual and in-person events and represented one of the largest budgeted items in the organization.

- Led marketing campaigns and arranged a global conference for 1.2K attendees to match pre-pandemic numbers with a 98% attendee satisfaction score - the highest in the past 10 years.

KEY EXECUTIVE COMPETENCIES
Digital/Social Media Marketing | B2B and B2C Marketing | Public Relations | Content Strategy | Managed Services Marketing | Channel Marketing | Go-to-Market Strategies | Budget Stewardship | Brand Building | Strategic Management | High-Performance Team Leadership

Contact me at kellystone1026@gmail.com.

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Todd Feldman

Kelly Stone

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