That Bookkeeper

I have worked as an independent bookkeeper since 2004. That Bookkeeper offers excellent small business bookkeeping, consulting, and support.

Owner

Scott's Music

Bookkeeper from 2005-2009.
Purchasing Manager from 2008-2009.
General Manager 2009.

General Manager, Purchasing Manager, Bookkeeper

The Recycle Bin

Bookkeeper, Office Manager

Your New Bookkeeper | Saving 🇨🇦 & 🇺🇸 Owners Time & Stress | Fully remote bookkeeping for solopreneurs & small teams

If you’re reading my About section, you’re likely 1 of 3 people. 

1. A business owner
2. A bookkeeper

3. You’re just trying to figure out if I’m the Eric Matthews 
you remember from school, work, jail, etc. 
Short answer: I’m probably not. 

If you run a business, here are a few ways I can help. 

DIY, DWY, DFY

DIY (do it yourself): 

If you want to do your own bookkeeping, I get it. 

Every owner should know their numbers. 
Doing the work gives you a deep understanding on how your business runs. 
If/when you decide to outsource the work, you’ll know what to look for 
and you’ll be able to understand the monthly financial reports.

If that’s you, I recommend following me. 
I share content that will help you understand 
what to look for in your numbers, and tips on running a more efficient business. 

DWY (do it with you): 

If you’re not looking for a bookkeeper but just need some advice, 
I recommend connecting with me. 

Send me a message and let me know what you’re struggling with, like: 

- how to set up your software
- what to look for in your reports
- how to improve cash flow

I can answer most questions right in the messages. 
For bigger topics, we can set up a consulting call.

DFY (do it for you): 

If it’s time to outsource your bookkeeping, 
we can book a call and find out if I’d be a good fit. 
Not all bookkeepers are created equal, and only certain ones 
will be suited for your business and your needs. 
The important thing is finding one right for you. 

If you’re a bookkeeper, here’s how I can help. 

Please consider following me. 
I write content that most bookkeepers can relate to.
It’s not all about bookkeeping tips. There are plenty of places to find that. 

My goal is to give you tips on running a practice. 
How to deal with the pressure of running one by yourself, 
and some advice on doing it in an efficient way without burning out. 

If you’d like to get a deeper dive each week, you’d like my newsletter. 
It comes out every Monday morning, and it provides more advice 
than you can easily fit into a LinkedIn post. 

And, if you ever have questions that I haven’t covered, please connect with me. 
Send me a message. 
I’m always happy to help a fellow bookkeeper. 
In most cases, I can give you a quick answer in the messages. 
If your question needs a bit more time, we can book a consulting call. 
On a call, you’ll be able to explain your question in detail, and we can work together to find an answer. Or, if you just want to spend some time venting about a client, 
we can do that too.

Eric Matthews

Second Half Solopreneur | C.L.E.A.R. Purpose™ | Monetize Your Mind™ | live a profitable life

𝗧𝗛𝗘 𝗧𝗛𝗥𝗘𝗘 𝗢𝗪𝗡𝗘𝗥𝗦Every week, I meet three types of business owners:Owner #1 just realized they should start thinking about selling "someday." They're 55+, tired, and terrified to look under the hood. Will they leave millions on the table?Owner #2 is drowning in due diligence, second-guessing everything, hasn't slept in weeks. The buyer went silent. Their attorney and banker are fighting. They're ready to walk away just to make it stop.Owner #3 sold six months ago. $30M+ in the bank. But they're sitting in their kitchen at 10am with nowhere to go, nobody calling, nothing urgent. They thought selling would bring freedom. Instead, it brought a void.Here's what nobody tells you: Only 20% of businesses that go to market actually sell. And 85% of those owners deeply regret it within 12 months.Not because of the price.Because they planned the EXIT but not the ENTRANCE.𝗜 𝗗𝗢 𝗦𝗢𝗠𝗘𝗧𝗛𝗜𝗡𝗚 𝗗𝗜𝗙𝗙𝗘𝗥𝗘𝗡𝗧.For 21 years, I've guided business owners through M&amp;A—but my work doesn't start at the LOI and doesn't end at closing.I guide owners through three critical transitions:PREPARING TO SELL → So you don't leave $5-10M on the tableNAVIGATING THE SALE → So you don't get retraded or outmaneuvered by professional buyersTHRIVING AFTER THE SALE → So you don't wake up post-close with a full bank account and an empty soulThis is the SMART Exit Framework™—maximum value, minimum regret.𝗠𝗬 𝗦𝗧𝗢𝗥𝗬:I launched my first business at 20. Since then, I've owned or partnered in 9 companies—giving me the perspective of someone who's been in your shoes.21 years in M&amp;A. Hundreds of transactions. Global stages. Author of SMART Exit Advantage.But here's what drives me: I've watched too many owners sell and collapse. They got the money but lost themselves.My mission is to make sure that doesn't happen to you.𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛:→ Owners 50+ preparing for exit in 1-5 years→ Owners in-transaction feeling overwhelmed→ Recently exited owners searching for purposeYou deserve an exit that's valuable financially AND emotionally.𝗟𝗘𝗧'𝗦 𝗧𝗔𝗟𝗞:Read the book: SMART Exit AdvantageBook a SMART Exit Assessment: [link in profile]Your business is worth millions.Your life after should be priceless.

Paul B. Evans

One of the biggest elephants in the room when an owner wants to sell? Unproven adjust EBITDA. (Wait! Don't go to sleep, this won't be boring!)

Here’s the reality:
 
You don’t defend value with a story.
 You defend it with numbers buyers can trust.

A Quality of Earning doesn’t just clean up your financials—it protects your valuation.
 
It turns “Here’s what we think the business earns” into “Here’s what the business actually earns once non-recurring, discretionary, and personal expenses are normalized.”

Buyers rely on Adjusted EBITDA to price your company.
 
* Without a QofE, they assume the worst:
* Add-backs get challenged
* EBITDA gets reduced
* Offers come in lower
* And retrades become almost guaranteed
 
(See my Add-Backs Workbook for exactly how buyers think)

A strong QofE flips the script.
 
It defends your value, eliminates ambiguity, and shows buyers you’re credible, organized, and deal-ready.

If selling your business may be in your future—even 12–36 months out—invest in a QofE early.
 
It’s not an expense.
It’s a valuation shield.

Your future buyer will thank you.
Your future self will too.

Anything to add... Jeff Hawkins, CPA or Jeff Silver, CPA ?

Paul B Evans

Sell your company for 25% more | 21 Years of 7, 8, & 9 Figure Transaction Experience | SellReady 365™ | Get the book... SMART Exit Advantage™

Why Identity Matters (Even If You'll Never Sell a Business)

Whether you're a business owner planning an exit or someone navigating any major life transition—retirement, empty nest, career change, divorce, relocation... this framework solves the same core problem: identity crisis following change.

Most people wait until AFTER the transition to figure out who they're becoming, leading to regret, depression, and feeling lost. 

The Exit Identity Shift Framework™ teaches you to practice being your future self NOW, so major transitions feel like natural progressions instead of cliff jumps into the unknown. 

If you've ever thought "I'll be happy when..." or "Once X happens, then I'll..." this article will show you why that thinking fails and how to transform your identity before circumstances force you to.

21 Years of 7, 8, & 9 Figure Transaction Experience | Exit 365 Infused Strategy | Get the book... SMART Exit Advantage™

Navigating the Hidden Crisis of Selling Your Business Here's the brutal truth: 85% of business owners regret their sale within a year. Not because the

Open article: The Exit Identity Shift Framework™ by Paul B Evans • 5 min read

2 a.m. last night. My grandson decided to sneak out.

Thought he was clever. Thought he'd get away with it.

Forgot about the outside motion cameras. Got caught. Plus he damaged the screen on top of it.

And then? He still lied. "I never went outside."

The evidence said otherwise. 

Footprints in the dirt. 

Grass on his shoes. 

The screen ripped from the frame.

The lie made everything worse.
 
You're not 14. 

Your business isn't a bedroom window.

But some of you are doing the same thing.

Hoping buyers won't notice. 
Hoping they won't dig deep enough. 

Hoping the story you tell covers the truth you're avoiding.

It won't work.

Professional buyers aren't your tired grandparent heading to the kitchen at 2 a.m. 

They're forensic accountants. 

Due diligence teams with unlimited time and sharp eyes.

They audit your operations.
They examine your financials. 
They interview your key employees. 
They test every part of your narrative.

All of it gets scrutinized. 
All of it needs to be defendable.

Because here's what I know: 

The lie or half-truth, or omission always makes it worse & makes your company worth less.

So stop sneaking. Stop hoping they won't find it.

Whatever you're being sneaky about in your business---fix it now.

Before they find the footprints in the dirt.

Before the damaged screen gives you away.

Start thinking today about anything you hope a buyer won't discover. 

Then make the changes. Now.

Because sophisticated buyers discover everything.

And your credibility and the value of your business is worth more than any shortcut.

As for my grandson? He's gonna get to do some fun outdoor chores today since he wanted to be outside so badly last night.

You, on the other hand, don't have to learn this lesson the hard way.

SMART Exit Advantage walks you through exactly what buyers are looking for, what they'll dig into, and how to fix it before they ever show up.

Think of it as getting ahead of the chores instead of being forced to do them.

(Much better than raking leaves on a Sunday afternoon as a teen. Trust me.)

Jeff tried to sell his company a few years ago.

It was an emergency. His partner wanted out. They needed to move fast.

It was a battlefield. Constant fighting over terms, add-backs, escrow percentages.

It was an identity crisis. He spent nine months trying to get a deal done while wondering who he'd be without the business.

The deal fell apart at month ten.

Jeff felt exhausted, exposed, and exploited.

When we met two years later, he said: "I'm not doing that again."

He didn't have to.

We spent 18 months preparing focusing on... 

Clean financials. 
Strong management team. 
Reduced owner dependence. 
Built a competitive process with multiple qualified buyers.

This time, Jeff wasn't scrambling. He was selecting.

This time, he wasn't defending. He was leading.

This time, buyers competed for him instead of him being at their mercy.

The sale closed 37% higher than the original failed deal. 

Better terms. 
Better buyer. 

Jeff walked away excited about his next chapter, not devastated like the last one.

Same owner, but better. 
Same business, but better. 

Completely different outcome.

The difference?

Preparation.

Exits don't have to be emergencies, battlefields, or identity crises.

They just feel that way when you're unprepared.

Prepare SMART - available on Kindle - https://amzn.to/4pnk3Il

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A better future for business owners | Sell your company for 25% more | 21 Years of 7, 8, & 9 Figure Transaction Experience | SellReady 365™ | Get the book... SMART Exit Advantage™

Business owners are professional business builders — not professional business sellers.

And yet, when it’s time to exit, they find themselves negotiating with professional buyers who do this every single day.

It’s not a level playing field.

Owners pour years (often decades) into building something meaningful. Buyers bring teams, tactics, and experience designed to acquire that value at the best possible price for them.

This isn’t about fear.
It’s about awareness.

If you want freedom, control, and maximum value at exit, preparation matters.
You don’t have to become a professional seller — but you can level the field by understanding how the process really works.

Teach yourself the game before you play it.
Your life’s work deserves nothing less.

The past few months have gone great with the SMART Business Exit webinar. Next up... the book. 

Coming early in 2026...  

SMART Exit Advantage: Prepare & Position Your Business to Win Against Professional Acquirers.

87% of business owners regret selling - not because of the price, but the void | I teach you to sell for millions AND love your new identity | M&A + Life Transition Expert | S.M.A.R.T. Exit Architect™

Only 20% Sell.

Only about 20% of companies taken to market ever sell.

Most owners don’t miss the exit because the business is weak—
they miss it because the preparation is.

Prep your company to be sell-ready long before you think you need to be.

21 Years of Transaction-Tested, Exit-Infused Strategy | I help business owners build a business and life they love so they can exit their company in the top 5% & avoid regret | The book... SMART Exit Advantage™

I asked AI what it "thinks" about the CPA Extinction fear being circulated...

Don't let a nod cost you $2 million. Become exit-fluent.

You show up for the purchase agreement call. 

The buyer's attorney says: "We'll need a 15% escrow holdback for standard reps and warranties, plus a working capital adjustment based on the peg date."

You nod.

(You have no idea what he just said.)

**𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗲𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲 𝗹𝗮𝗻𝗴𝘂𝗮𝗴𝗲 𝗯𝗮𝗿𝗿𝗶𝗲𝗿 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗹𝗶𝗳𝗲.**

Here's what nobody tells you: M&A has its own dialect. Terms like "EBITDA normalization," "earnouts," "clawbacks," and "seller notes" get thrown around like everyone's supposed to just... know them.

But most don't. Because why would you? You've spent 20 years building a company, not studying deal structures.

And that puts you at a serious disadvantage.

It's like trying to negotiate a contract in a language you don't speak. Sure, you can hire a translator (your advisors). 

But if YOU don't understand what's being said, you can't ask the right questions. 

You can't push back when you should. 

You can't smell a bad term buried in legalese.

I've watched owners leave millions on the table simply because they didn't understand what they were agreeing to.

**So I created a glossary.**

Not some academic dictionary. 

A practical guide to the 116 terms that matter when you're selling your company. 

The ones buyers and their teams use every single day.

Think of it as your crash course in becoming *exit fluent.*

Because when you speak the language, you stop being the person who nods and hopes for the best.

You become the person who understands exactly what's at stake - and negotiates accordingly.

Don't sell your business until you can speak the language.

Your future self will thank you.

When it comes to selling your company, I’m not a CPA — and you absolutely need a great one.

Not a generalist. Not a tax-season-only CPA.

A credible, M&A-savvy CPA who understands how to protect value during a transaction.

Here are five reasons a strong M&A CPA directly increases the money you keep after the sale:

1. They turn “tax surprises” into tax strategy.

Most owners focus only on enterprise value.

But what you net after taxes is what funds your next chapter.

A transaction CPA models scenarios and identifies strategies that can save hundreds of thousands — sometimes millions — in tax leakage.

(See: the importance of deal structure & tax planning in SMART Exit Advantage. )

2. They defend your Adjusted EBITDA with credibility.

Buyers don’t accept add-backs just because you say they’re legitimate.

They accept them when they’re documented, defensible, and survive QofE scrutiny.

A CPA who understands M&A knows how to present clean, credible financials that buyers trust — protecting your multiple and preventing retrades.

(This is a core purpose of proper add-backs. )

3. They reduce buyer risk — which increases your valuation.

Messy financials make buyers nervous. Nervous buyers lower offers.

Clean, organized, audit-ready numbers tell buyers:

“This business is safe, stable, and scalable.”

That confidence translates directly into higher enterprise value.

(Clean financials are a core value driver in SMART Exit. )

4. They help you structure the deal in your favor.

Asset sale vs. stock sale… allocation… depreciation recapture… rollover equity limits…

A CPA who specializes in M&A understands how each choice impacts your tax bill — and maximizes what you keep.

Many owners unknowingly lose 10–20% of their proceeds because nobody helped them optimize.

(Your uploaded materials emphasize structure as a major lever.)

5. They protect you from value erosion during due diligence.

Due diligence is where deals fall apart.

A seasoned CPA anticipates buyer questions, prepares documentation, identifies red flags early, and prevents small issues from becoming big price reductions.

Their job is simple:

Get you to the closing table with the value intact.

(This aligns directly with the Resolve & Transaction stages of SMART. )

Bottom line:

A strong M&A CPA doesn’t just “do your taxes.”

They maximize your net, protect your valuation, and eliminate deal-killing surprises.

If you’re thinking about selling — whether it’s in 3 months or 3 years — get the right CPA involved early. It’s one of the highest-ROI decisions a business owner can make.

Anything to add... Chad Pinson, Aaron Akanlu, Ross Mackenzie, Kelly Bollinger, Roderick Williams,

SMARTexitAdv.com

Meet Owen.

Right out of the gate, he says: "Listen, I know business. I know this industry inside and out. But I have never sold a company, so just tell me what to do and I'll do it."

I almost dropped the phone.

During 21 years in M&A, I usually hear:

"I already know what my company's worth." 

"My buddy sold his business for 10x, so that's what I expect." 

"I don't need advisors, I'll handle this myself."

“My company is special. Nobody is doing what we are.”

But Owen? Owen was a unicorn. A rare gem. A precious stone.

He actually meant it.

When I said, "You need three years of clean and defendable financials," he didn't argue about tax strategies. He hired the CPA.

When I said, "You need to reduce owner dependence," he didn't defend why the business couldn't run without him. He built a management team.

When I said, "We need to diversify your customer base," he didn't explain why his top client was loyal. He went out and signed five new contracts.

And here's the kicker: He asked questions. A lot of questions.

"Why does this matter to buyers?" 

"What happens if we structure it this way instead?" "

Help me understand the difference between these two approaches."

Not "I know better" statements disguised as questions. 

Real, curious, learning-oriented questions.

The result?

Owen sold eighteen months later at a valuation 40% higher than his initial expectations. 

The deal structure gave him exactly what he wanted: significant cash at close, minimal earnout risk, and a buyer who kept his team intact.

But here's what really mattered: He didn't just get a deal done.

He got THE deal done.

The one that matched his goals. The one that rewarded his years of work. The one he didn't regret six months later.

The Owen Principle:

You don't have to know everything. 

You just have to be willing to learn from people who've done this hundreds of times.

There's wisdom in saying, "I don't know what I don't know."

There's power in being coachable.

And there's value - literal dollar value - in trusting the guides who've walked this path before.

Want to become an Owen instead of an "I've got this" who crashes in due diligence?

SMART Exit Advantage walks you through every stage of the process so you know exactly what questions to ask, what moves to make, and when to trust your advisors.

Education first. Execution second. Exit on your terms.

Grab your copy.

Most business owners spend Sundays scrolling.

The 5% who thrive after their exit? They spend Sundays reflecting.

Here are 3 simple AI prompts designed for Sunday reconnaissance - the inner work that separates regret from freedom.

They're designed to surface the truth you've been avoiding about:

→ Your operator mindset vs. commander thinking
→ Your identity beyond the business
→ Your physical readiness for the exit marathon

Swipe through. Pick one. Use it today.

The questions you're avoiding could cost you millions when it comes time to sell your business. 

Or they can save you from becoming another exit regret statistic.

What I love about this work is that the exit regret the majority of business owners experience are completely avoidable.

Sunday Strategy Session - SMART Exit 365

What It Means To Be SellReady™

Being sell ready is not a moment.

It’s a condition.

It means your company is valuable, transferable, predictable, and buyer-ready at any time — even if you never plan to sell.

Being SellReady gives owners three rare advantages:

1. Maximum Value

Your business commands premium pricing because it's engineered for growth, proof, and low buyer risk.

2. Maximum Control

You choose if, when, how, and to whom you sell — instead of being forced into a deal by burnout, health issues, or external pressure.

3. Maximum Freedom

A SellReady business runs without your daily involvement, creating the life flexibility owners crave long before a transaction ever happens.

This is the antidote to:
• feeling trapped
• being the bottleneck
• having no plan
• guessing at value
• hoping a buyer “shows up someday”

SellReady™ 365 is the system that ensures owners are never caught in those traps again.

It allows you to build a business worth buying and a life you love.

My AI journal and I had a fight this morning!

Every day it's asks, "What would make today great?”

I've asked it time and again to stop using that question.

Not because it’s *bad* but because I realized something and it aggravates me.

The journal assumes today is **not already great.**

It's sounds like the rest of the world, which is runs on a dumb assumption.

The assumption shows up in common phrases like...

“Reach your potential.”
(As if you’re falling short by default.)

“Be more productive.”
(As if you’re already behind.)

"Life begins outside your comfort zone"
(As if being comfortable isn't being alive.)

So much of life and culture whispers and assumes...

You’re not enough — yet.

That's wrong.

What if today is already worthy?

What if life isn’t something to “upgrade” it’s something to experience fully?

That shift matters.

Instead of asking how to *fix* the day…

How do I want to *experience* this day?

What energy do I want to bring to life that’s already enough?

I don’t believe the world improves by assuming “not enough” is our default state.

Abundance begins with a simple idea:

I am already enough.
You are already enough.
Life is already enough.

That is our starting block not our finish line.

I hope my journal learned its lesson!

Increase the value of your business by 25%…

Three Owners. Three Exits. Only One Saw It Coming.

I've watched hundreds of business owners sell their companies. Here are three I'll never forget. Each taught me something different about what it really takes to exit well.

STORY 1: Tom - The Unprepared Builder

Tom waited too long.

At 61, a health scare forced his hand. He had to sell - fast. No time to clean up the books. No time to diversify his customer base. No time to build a management team that could run things without him.

He got one offer. Just one.

The buyer could smell desperation. They offered 3.8x EBITDA on a business that should have commanded 6x. Tom knew it. But what choice did he have?

He took the offer. Sold for $11M when it should've been $20M.

He left $9 million on the table because he didn't prepare.

The Lesson: The best time to prepare your exit was 3 years ago. The second best time is today. Tom didn't have three years. Do you?

STORY 2: Sarah - The Overwhelmed Negotiator

Sarah did better. She prepared. She had clean financials, a solid team, and multiple offers.

Then due diligence started.

For 4 months, it was relentless. Document requests at 11pm. Buyer silence for weeks. A retrading attempt that dropped the price by $3M. Her attorney and CPA fighting over strategy.

She was running her company during the day and managing the deal at night. Stopped sleeping. Almost walked away three times.

Then, at 2am on a Tuesday, her buyer sent a final ultimatum: "Accept these new terms by Friday or we walk."

Sarah called me. We talked for an hour. I'd seen this bluff play before.

She held firm. The buyer blinked. The deal closed at the original price 3 weeks later.

The Lesson: The deal often goes to the one with the most resolve. Sarah almost lost $3M because she didn't know the game. Now she's retired in Tuscany.

STORY 3: Michael - The Hollow Victor

Michael sold for $47M at 53. He thought he'd won.

12 months later, he was crying.

"I got everything I wanted," he said. "So why do I feel like I lost?"

Because Michael planned the EXIT but not the ENTRANCE. 

He spent 3 years preparing the business but zero time preparing himself.
He had no vision for Day 366. No purpose. No identity outside of "Owner."

The money didn't fill the void. It amplified it.

The Lesson: The most dangerous moment isn't the day you sell. It's the day after.

Tom lost millions because he didn't prepare the business.

Sarah almost lost millions because she didn't prepare for the battle.

Michael lost himself because he didn't prepare for the aftermath.

SMART addresses all three.

Because selling your business isn't one moment. It's three critical transitions:

Strategy - The Builder Phase

Market/Attract/Resolve - The Navigator Phase

Transaction & Beyond - The Life After Phase

Most advisors help you close the deal.

I help you close the chapter and start a new one.

Which owner are you?

Request your SMART PreScore™ - let's figure out where you are and what you need.

21 Years of 7, 8, & 9 Figure Transaction Experience | SellReady 365™ | Get the book... SMART Exit Advantage™

Build a business worth buying and a life worth living. 

Most owners focus so hard on the business that they forget the second part.

But what’s the point of a big exit if you’re too exhausted, disconnected, or directionless to enjoy the next chapter?

The real win isn’t just selling well.

It’s living well — before, during, and after the deal.

Build your company with intention.
Build your life with even more.

Saturday morning. Coffee in hand. Working through an almost final proof. Just added something to the SMART Exit Advantage™ book that I wish every owner had three years before they sell:

The SMART Exit Readiness Checklist.

One consolidated assessment that shows you exactly where you stand across all five pillars: Strategy, Market, Attract, Resolve, and Transaction.

Not a test. Not a performance review.

Just clarity.

Because you can't fix what you can't see.

And you can't sell smart if you don't know where the gaps are.

The checklist reveals your true position and guides exactly where to focus your preparation.

Book drops soon. Getting closer.

Happy Saturday.

I was just asked this question yesterday and it's a valid one...

No. But they can guard against receiving a lower one. Let me explain. Most owners think hiring a CPA to audit or review their financials is about maki

Open article: Will Audited Financials Get You a Higher Multiple When Selling Your Business? by Paul B Evans • 4 min read

Will Audited Financials Get You a Higher Multiple When Selling Your Business?

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