Demand House

Founder

MASS

Analyst working on defence projects in collaboration with US Gov and Applied Physics Laboratory.

Analyst

Engineer across design, construction, commissioning and operations.

Engineer

CEO @ Conversion House 🏠 | On-demand design for small SaaS marketing teams so they can launch faster, position better and convert more.

Are you a SaaS / tech startup between $500k and $3M ARR with high retention, but low ARR growth?

If the answer is yes, then acquisition is the bottleneck. 

If we dig a little bit deeper, it's because you don't have a system for generating consistent pipeline.

In other words, you're too dependent on referrals and inbound (Spoiler: Hope is not a strategy).

The solution? Allbound:
→ Hyper-targeted outreach fills pipeline today.
→ Scroll-stopping content fills pipeline tomorrow.
→ Together, results multiply.

Want to learn more about allbound?
→ Visit my website: https://www.demandhouse.agency/
→ Subscribe to my newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7307333213792665600
→ Subscribe to my YouTube channel: https://www.youtube.com/@demand-house

Joe Wheatley

2025 reflections and plan for 2026

1️⃣ 2025

Marketing
↳ 0 → 3k+ LinkedIn followers
↳ 0 → 300+ newsletter subscribers
↳ 0 → 25 podcast episodes on YouTube

Network
↳ Built relationships and become friends with amazing founders, CEOs and GTM leaders across B2B SaaS

Social proof
↳ Worked with 4 x $5M+ ARR SaaS companies
↳ Worked with 10+ $1M+ ARR B2B companies
↳ 27 five-star Google reviews

Business
↳ Pivoted from websites → content → GTM

Who we help
↳ B2B SaaS from ~$500k ARR and up

2️⃣ 2026

Marketing
↳ 3k → 6k+ LinkedIn followers
↳ 300 → 1k+ newsletter subscribers
↳ 25 → 60 podcast episodes

Network
↳ Network better, give more
↳ Go deeper in the GTM communities I am already part of
↳ Potentially launch a startup GTM community (for those who aren't mature enough to work with us)

Social proof
↳ 10+ outbound case studies
↳ 50+ five-star Google reviews

Business
↳ $60k MRR
↳ 2 new clients per month
↳ 100% retention

Who we help
↳ DIY outbound consulting for startups with sub-5 person sales teams (under $2M ARR)
↳ DFY outbound systems for B2B SaaS with 5+ sales reps ($3M+ ARR)

Biggest Change from 2025 to 2026:
- We’re qualifying out unvalidated startups (pre-$1M ARR).
- You cannot guarantee results if they’re unproven.
- You can do everything right, but at the end of the day, if the founder isn’t made of the right “stuff”, nothing will save them.
- If you have social proof (which we do now), leave the brokies behind.

Onwards 🚀

Outbound systems for $3M+ SaaS | Trusted by Warmly, Summize, Coefficient & more | 27 x 5-star reviews on Google | Founder @ Demand House

J.Y Delmotte bootstrapped BuddiesHR to $43k MRR. But how exactly did he do it?

No. 1: He took advantage of being early to the Slack Marketplace.

He built up 700 customers, stacked reviews and now competitors are too far behind to catch up.

Slack is now their #1 source of signups.

Next biggest source is SEO.

Jean-Yves developed a real passion for culture and employee engagement while running his previous startup, PaletteHQ.

And he was living by example → No one left in two years.

Now he creates content derived from topic clusters, closely aligned with the product and what users want to know.

If it starts ranking, he optimizes.
If it drives traffic but is vanity, he kills it.

He’s also getting customers from Reddit and LinkedIn.

Two powerful lessons from J.Y. here:

1. Being early and riding a wave is a good strategy (if you’re confident the wave will get bigger). Similar to Warmly with nametags. Build on someone else’s wave (Zoom for Warmly, Slack for BuddiesHR), get in early and you’ll be miles ahead by the time everyone else catches on. We’re seeing this now with Clay / GTM agencies.

2. Choose channels that fit your own style. SEO works for BuddiesHR because they’re good at it. Podcasting works for me because I like talking to people. Pick channels you can actually win at.

But the most important thing you can learn from Jean-Yves:

“Ship code and talk to users” 😉

If you're looking for a fresh pair of eyes on your GTM strategy going into 2026 and already dreading Q1, DM me.

In under 2 hours, I’ll review your GTM system and give you the 3 growth levers you should focus on next.

No sales pitch. Just honest advice that will move the needle.

DM me - I’ve worked with 4 × $5M ARR SaaS businesses in 2025 alone (plus 10+ at ~$1M ARR), building GTM systems that book demos.

Frank Sondors 🥓 (Founder of Salesforge.ai 🔥) is booking 500 demos per month by dogfooding

He’s solving a real problem:
- Sales reps are split across too many tools → forced to stitch workflows together and deal with unnecessary complexity

And he has a solution:
- An apple-like experience for sales teams

How:
- Mailforge, Primeforge, Infraforge and Warmforge for infrastructure & deliverability
- Leadsforge for finding leads (larger DB than Apollo)
- Salesforge for outreach execution (LinkedIn + email)
- The suite integrates together seamlessly giving you an 'apple-like' experience

Proof of value:
- Forge has a huge TAM (sales teams worldwide)
- They're dogfooding with 250 domains and 500 inboxes
- A sh*t ton of email & LinkedIn outreach (and they’re adding a dialer in 2026)
- Booking 500 demos per month

And before you assume that with this number of inboxes they’re just spamming the TAM - watch the full episode.

Frank used to lead sales teams of up to 100 people. At the end of the show, we actually talked tactics and that there's an unreal amount of gold there

Frank is an absolute authority on building sales teams & outreach and the results speak for themselves.

Will you be bringing home the bacon 🥓 like Frank in 2026?

P.S. They went from 0 to $3M+ ARR in less than 12 months (so clearly, they are very good demos)

At Abhmedia, we have been helping SaaS and B2B companies grow and become sellable. The reason they become sellable and self-sustained is because of our organic inbound system.

Our organic inbound system generates sign-ups and demos on autopilot, indefinitely, and for FREE. It's completely organic. Also, conversion rates are much higher. Why? The customers or leads coming to sign-up or book a call with you, are "actively seeking buyers."

You aren't advertising on their social media while they're looking at their friend's photos, or reaching out to them, interrupting whatever they have going on. You're only getting leads actively seeking you, and what you offer. They're ready to slam their credit card on the table immediately.

Adam Hamdan

Why Most In-House SEO Efforts Stall

(And how we solve it for SaaS teams)

"We have a content person and some engineers. How hard can SEO be?"

Famous last words.

I've talked to 170+ SaaS teams in 2025.

And the majority of them started with this exact logic:

• "We already have writers"
• "Our devs can handle technical stuff"
• "Someone here knows Ahrefs"

Fast-forward 6 months...

"This is way more complex than we thought. My team keeps getting pulled into other priorities."

This happens too often...

Here's why internal SEO efforts always stall:

1. No cohesive system

Everyone's writing content.

But no one's mapping it to:

• Search intent
• Funnel stages
• Revenue potential

You end up with "blog articles" instead of high-intent pages/posts that convert.

2. Split attention kills momentum

Your "SEO person" also handles:

• Marketing ops
• Email Campaigns
• Social marketing production
• Whatever fire needs putting out

SEO progress dies when it's not the sole focus.

3. No measurement framework

Most teams track rankings and traffic.

But they have no idea:

• Which keywords drive demos
• What content converts prospects
• Whether SEO is helping pipeline or not

Even when rankings go up, revenue doesn't follow.

This is why even strong marketing teams struggle to make SEO work.

Our entire system was built for this exact problem:

→ Conversion-focused architecture (not vanity traffic)
→ Full technical and content setup
→ Authority building via strategic backlinks
→ Conversion tracking and attribution

The result?

A reliable inbound lead flow that compounds month over month.

Without taking your team off mainline work. 

I hope you all had a Blessed Chrismtas! 

-Adam

Founder @ ABHMedia | Book 10-20+ new SaaS demos per week with SEO | Growth for 70+ B2B SaaS companies | ✞

Why most in-house SEO efforts stall

Wrapping 2025:

- Got married
- Bought my first home
- Expanded the superstar team at the agency
- Expanded network of mentors and business owners built 
- Traveled all over the country

So blessed by the Lord Christ!

No praise or award to myself, only Jesus.

My only goal in 2026 is to continue to put my faith in Him.

Happy new year everyone!

"SEO takes 12 months to work"

This is the biggest lie in SaaS marketing.

Here's what actually happened:

We finished our first 3 months recently working with a Series A automation SaaS.

They had zero organic search presence.

Only ranking for their brand name.

What most SaaS companies think they should do at this time is put out thought leadership content.

That's not SEO, that's general top of funnel content.

Real SEO targets revenue.

Our client came to us, to avoid that fluff.

• Target bottom-funnel keywords
• Go after high-CPC terms competitors pay for
• Publish large volumes of (only high quality) content
• Make every SEO page conversion-optimized

Basically, we treated SEO like a REAL revenue channel.

The results in under 90 days?

• 211 new keyword rankings
• 4 → 67 top 3 rankings  
• Organic traffic tripled
• Traffic value: $300 → $5.9k/month (CPC savings)
• Daily impressions: 1,500 → 13,000+
• Multiple demos booked organically in first 45 days

That last point is what matters.

This wasn't vanity traffic, it was legit pipeline.

From zero to demos in 6 weeks.

SEO works fast when you stop treating it like a general content dump and start treating it like a revenue channel.

Most SaaS founders are still stuck in 2015 thinking.

Done right, SEO compounds like crazy!

P.S If you want an enterprise SEO system built inside your SaaS to drive more inbound trial signups, paid users, and demos...

Visit my website to book a free strategy call

Series A SaaS SEO Case Study

"Should I hire an In-house SEO team or outsource it?"

Every SaaS founder asks this question at some point.

And most get it wrong.

Because they think it's about cost.

It's not.

It's about bandwidth, expertise, and where you are RIGHT NOW.

Let me break down the 3 models:

1. DIY SEO (You Do Everything)

This is where 90% of SaaS teams start.

You're:
• Writing content yourself
• "Building" backlinks yourself (most don't know how)
• Wondering if your keywords are right
• Learning and executing at the same time

Time commitment: 80-90 hours/month minimum

For most founders? That's unsustainable.

But if you have more time than money...

And you LOVE learning SEO?

This can work.

2. DWY (Done-With-You)

This is either:

1. You get a complete SEO infrastructure installed in your business, and you run it.

Or

2. You get SEO coaching or consulting alongside running it internally.

Time commitment: 40-50 hours/month

The difference?

Every hour actually moves the needle.

You're not wasting time on "what should we do?"

You just execute.

3. DFY (Done-For-You)

This is essentially: "I don't want to think about SEO. I just want results."

You get:
• Monthly content published
• Backlinks built for you
• Technical issues fixed monthly 
• Traffic and lead reports

Your job?

Focus on your product and customers.

SEO just... happens in the background.

So how do you choose?

Be honest about 3 things:

1. How much time do you ACTUALLY have?
2. Do you want to become an SEO expert?
3. What's your bandwidth for managing this?

If you love learning SEO: DIY

If you want control but need direction: DWY

If you want results without the work: DFY

The best SaaS teams aren't chasing the "perfect" model.

They pick what fits their current situation.

P.S If you want an enterprise SEO system built inside your SaaS to drive more inbound trial signups, paid users, and demos...

Visit my website to book a free strategy call

In-House Vs Outsourced

You’ll generate more revenue doing SEO in December than any other month

December is the MOST efficient time to start SEO.

While your competitors are checking out for the holidays...

You're setting yourself up to dominate 2026.

Here's exactly why:

• Low competition right now
• New Year = Google reshuffles rankings
• B2B search volume peaks in Q1
• No one is refreshing content

Let me break down each one:

1. Low Competition Right Now:

--> Most SEO teams are offline.
--> Content strategies are on pause.
--> Everyone's "waiting for January."

Meanwhile, you're building your SEO.

2. Google Reshuffles Rankings in January:

--> Every new year, Google reshuffles rankings.
--> Fresh content takes over top spots.
--> If you're outputting and publishing now, you'll be prioritized.

3. B2B Search Volume Peaks:

--> January-March = high search volume for software and solutions.
--> Decision makers are planning budgets.
--> They're actively searching for solutions and ready to convert.

4. No One Updates Their Content:

--> Most articles still say "2025."
--> Google wants 2026-relevant content.
--> Your updated content will dominate dated stuff.

Something else to note, if you start SEO today...

By mid-2026, you'll be crushing it.

While everyone else is "just getting started."

I hope that gave you some good insight, start SEO, it's high leverage right now!  

- Adam

SEO in December

The January SEO surge is here.

(And the data is crazy)

Yesterday was Monday, January 6th.

The first real day the business world is back after holidays.

And across our client portfolio?

We saw search traffic EXPLODE.

Some hit all-time highs.

This happens every year, but most people miss it:

→ Decision makers are back 
→ Q1 budgets are ready
→ "Best [software]" searches spike
→ Comparison queries go through the roof

Why this matters:

Organic search captures intent the moment it exists.

No cold outreach needed.
No ad spend required.
No complex funnels.

Just pure buying intent landing on your site.

And January is THE month to capitalize.

If you've been waiting to get serious about SEO...

This is your moment.

P.S If you want an enterprise SEO system built inside your SaaS to drive more inbound trial signups, paid users, and demos...

Visit my website to book a free strategy call

Huge GSC Spikes

21 SEO tricks to INSTANTLY improve your rankings

(full visual walkthrough below)
 
First, let me be clear...

If you really want to see real results from these SEO hacks, you need to apply everything I'm about to show you.

Because if you just do one or two, it's not going to be enough to actually make a difference in your rankings.

1. Add a Benefit Bracket to the Title

Add a short benefit in brackets at the end, like [Free
Template], [Online Tool], or [Updated 2026].

2. Turn the Meta Description into a Mini Offer

Rewrite the meta description using a Problem → Outcome → CTA format.

3. Use the Main Keyword Early in the Introduction

Add the exact target keyword naturally within the first 50–100 words of the article.

4. Fix the H1 so There's One Clear, Keyworded Heading

Ensure there is only one H1 containing the main keyword.

5. Add a Search Intent Intro Block

Add 2–3 sentences at the top that directly state what the searcher is trying to achieve.

6. Add Internal Links From High-Traffic Pages

Find pages that already get traffic and add contextual links back.

7. Improve Internal Anchor Text

Replace vague anchors like "click here" with the keyword.

8. Add a Related Resources Section

Add a section on your posts linking to 3–5 relevant internal articles on the same topic.

9. Turn "People Also Ask" Questions into FAQs

Pull 2–3 "People Also Ask" questions from Google and answer them on your page.

10. Add a Simple Comparison or Summary Table

Insert a table that compares features, options, pros and cons, or plans.

11. Add One Highly Relevant Outbound Link

Link out to 1–3 authoritative sources where it naturally supports the content.

12. Refresh the Content and Mark It Updated for 2026

Update the year in the title and H1 and add a short "Updated for 2026."

13. Remove Noindex Tags and Fix Indexing Issues

Check the page for noindex tags or robot blocks and remove them if the page should rank.

14. Make Sure Every Page Has a Proper Canonical URL

Ensure each page outputs one clean, self-referencing canonical URL using the preferred version of the page.

15. Add Article or BlogPosting Schema

Add basic Article or BlogPosting schema with headline, author, date, and URL using a plugin or generator.

16. Add a Table of Contents With Jump Links

Place a table of contents at the top that links to each H2 section using anchor links.

17. Add Descriptive Alt Text to Key Images

Add natural, descriptive alt text to page images.

18. Embed a Supporting Video Near the Top

Embed a relevant YouTube video near the top of the article that explains the same topic.

19. Add Breadcrumb Navigation

Add clickable breadcrumbs that show the page's position in the site structure, like Home > Category > Page.

20. Set Open Graph Images for Social Sharing

Assign a clean, branded image that converts clicks.

21. Submit Your XML Sitemap to Google and Bing

These 21 tactics are simple, actionable, and work.


(watch the full visual walkthrough below)👇

- Adam

"If I could just rank for XYZ keyword, it would change everything."

I've had this conversation more times than I can count.

A prospect tells me their dream keyword would position them as THE authority in their market.

Generate conversions on autopilot.

Drive serious revenue.

Make their competition irrelevant.

And they're absolutely right.

But here's where it gets frustrating...

When I show them proof:

• Companies we've worked with that ranked #1
• Screenshots of their organic traffic growth
• Revenue attribution directly from SEO

They hesitate.

Instead of taking action, they put off SEO again.

Why?

I think it comes down to this:

Believing the result is too good to be true feels easier than taking action.

It's safer to stay in the fantasy of "what could be" than to actually commit and be accountable for making it happen.

There's also a fear of ownership.

If they don't take the leap, they can always say:

• "SEO didn't work for us"
• "The agency wasn't good enough"
• "Our market is different"

It's a way to avoid responsibility.

Even when the path is laid out in front of them.

And this isn't just for SEO, this is for any service offering or marketing growth channel.

SEO works if you're willing to work the process.

Ranking for that game-changing keyword is entirely doable.

My most successful and high-revenue generating clients close on calls with big SEO budgets and no campaign end date in sight.

Because they know it works.

They've either seen it work for themselves before, or they have mentors who understand that SEO is a top 3 channel for most B2B SaaS markets.

Stop looking for reasons why it won't work.

Start looking for reasons why it will.

- Adam

Why I'm actually excited about the holiday slowdown...

(Most solopreneurs see this backwards)

I used to fight the holiday chaos.

After Thanksgiving, something always shifts.

I'm still working.

But let's be honest...

Everyone's half-checked out.

• Prospects are "circling back after the holidays"
• Clients are pushing projects to January
• My own focus even feels scattered

And that's okay.

Because when January hits?

While everyone else is dusting off their business plans

I'll be ready to sprint.

Sometimes the best move is embracing the slowdown.

Although there is a plot twist

Just as I was getting back in my groove post-Thanksgiving limbo

Feeling sharp again.

Energy returning.

Excitement building for January

It's time to unwind AGAIN.

Christmas is two days away.

Although, that's not a bad thing.

This isn't just about rest.

It's about remembering what Christmas actually means:

• The birth of the King
• Time with the people who matter most
• Being present instead of productive

So I'm making some non-negotiables:

✓ Work stays at work
✓ Conversations focused
✓ I actually LISTEN when my family talks

Some things are more important than productivity.

Even for solopreneurs.

Have a blessed Christmas! ✝️

These 5 SEO pillars generated 467+ inbound SaaS demos last quarter:

SEO only works when content and technical foundations move together.

Here's the full 5-Pillar breakdown we use across dozens of SaaS companies:

Check out the in depth-version here: https://lnkd.in/gUMzACwW


--> Pillar 1: Strategy & Research

Most content fails because it targets:

• Keywords that don't convert
• Keywords that are impossible to win
• Keywords no buyer actually cares about

Google ranks relevance now, not keyword density.

That means you must understand buyer intent, audience pain points, and SERP expectations better than competitors.

--> Pillar 2: Technical SEO

Great content means nothing if Google can't crawl or index it.

Technical SEO isn't complex, but it is non-negotiable.

You need:

• Clean URLs and crawlable architecture
• Proper indexing and sitemap setup
• Fast page speed
• In depth internal linking

Most sites never get past this stage.

--> Pillar 3: On-Page Optimization

Once Google can find your page, it needs to understand it.

On-page optimization tells Google: this is the best answer for this query.

That comes from structure, not stuffing keywords.

Focus on:

• Headings that mirror how people search
• Body copy that satisfies intent better than anyone else

Your goal is to match user search intent better than other results. 

--> Pillar 4: Content System

Random posts don't build authority.

A real content strategy plans:

• What to publish
• When to publish
• Which funnel stage each piece of content supports
• How future content will interlink

It also makes content refreshing easier and faster over time.

--> Pillar 5: Authority & Links

Google needs trust signals.

That means:

• High-quality backlinks, not mass links
• Linkable assets people actually reference
• Brand searches and brand mentions (site activity)
• Clear E-E-A-T signals across the site

Without authority, even great content stalls.

This is why SEO feels "slow" for most teams.

They're doing steps out of order or skipping them entirely.

But when all five pillars work together, ranking becomes very predictable. 

- Adam

Open video: Give me 18 minutes, and I’ll rank your SaaS #1 on Google on youtu.be

Give me 18 minutes, and I’ll rank your SaaS #1 on Google

Most SaaS companies don't become the default choice in their niche by accident.

Here's how they engineer it:

Right now, one of our clients is being positioned as the GO-TO AI solution for a legacy product.

They show up across AI Overviews and LLMs

It continuously says, "if you want an AI option, [our client] is a great choice." 

They're cited first in AI answers.
 
Their title tags drive the most clicks because they clearly own the "AI" angle.

It followed a very repeatable system, more than just SEO too.

Here's the exact roadmap SaaS teams use to become the default platform in their niche:

Phase 1: Build authority where buyers already look

• Bottom-funnel content targeting buying keywords
• Competitor and alternative pages that frame you as the obvious choice
• Leadership content across LinkedIn, YouTube and X

Phase 2: Turn content into revenue, then reinvest

Good content doesn't just bring traffic, it brings in revenue.

As demos from content close, that revenue gets recycled into:

• More content around what's already converting (same messaging across channels)
• Expanding coverage on more channels

Phase 3: Scale with paid ads

Once authority exists, paid becomes leverage.

Messaging that mirrors what prospects already believe from your content

Paid works best when it amplifies the trust you already have.

Your content will also serve as a nurture for paid prospects. 

Phase 4: Expand the product surface area 

Dominant SaaS companies launch:

• Add-ons tied to existing demand
• Features based on real data

This locks in customers and widens your TAM without starting from zero.

Phase 5: Turn customers into distribution

At this point, growth becomes self-reinforcing.

• Reviews and testimonials show up everywhere
• Communities form around the product
• Word of mouth does what ads never could

You need a great product at this point.

That's when your platform starts to feel inevitable.

The real goal isn't rankings or traffic.

It's being the first name people think of.

That's how categories are won.

P.S If you want an enterprise SEO system built inside your SaaS to drive more inbound trial signups, paid users, and demos...

Visit my website to book a free strategy call

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The Battle

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The Battle

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