CEO @ Conversion House 🏠 | On-demand design for small SaaS marketing teams so they can launch faster, position better and convert more.

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Joe Wheatley

The best GTM principle → Create abundance where there is scarcity

Credit goes to Santosh Sharan for this one!

Before ZoomInfo, B2B data was locked behind Dun & Bradstreet at $100K/year. Only the IBMs of the world could access it.

ZoomInfo dropped that to $5K/year and went from $10M to $100M (abundance for SMBs)

Then Apollo arrived and made B2B data available for under $100/mo (abundance for everyone)

Each time, data was scarce for a lower segment of the market
A company noticed → made it abundant → their growth exploded

The cycle repeats over and over. Scarcity becomes abundance. Winners look for new scarcity.

And when data becomes fully abundant (thanks Apollo) the old playbooks stop working (goodbye spray and pray). That's why the industry has shifted towards signals. 

Tools like:

- Clay
- Freckle.io
- BirdDog
- Signalbase (Previously LeadsOnTrees)

So the real money question: What’s scarce now, and what will be scarce next?

That’s where the opportunity lies.

Joe Wheatley 🏠

Founder @ Demand House | Intelligent outbound for B2B SaaS | Trusted by Warmly, Summize & Coefficient

4 layers of B2B outbound (and our go-to tech stack)

1 / Capture Layer
- Prospeo.io for cold leads, RB2B for website leads and Trigify.io for social listening

Note: since Prospeo's V2 launch, we've switched over from Apollo (see link in description for reasons why)

2 / Intelligence Layer
- Freckle.io as the GTM-brain (others use Clay - they do the same thing)
- HTTP APIs to find and validate emails, using the following providers:
--> Prospeo, LeadMagic and FullEnrich for waterfall enrichment
--> ZeroBounce for email validation
--> BounceBan to verify catch-alls
- Freckle credits for mobile numbers (only credits we use)
- OpenAI API for AI enrichments and classification
- Tier leads based on account-fit and engagement score
- Build email and cold call scripts using messaging frameworks + AI
- Route leads to right sequences (Apollo for Tier 1 & 2, Instantly for Tier 3)

3 / Outreach Layer
- Tier 1 is multi-channel, manual SDR outreach (with scripts to assist)
- Tier 2 is multi-channel, manual outreach (when out of Tier 1 leads)
- Tier 3 is fully-automated email outreach (using copy built in Freckle)
- Tier 3 also identifies who is in-market vs who is out-of-market. For in-market, send sales-focused messaging; for out-of-market, send marketing nurture

4 / Sales Layer
- If positive reply, add lead to CRM. Now over to SDR team to book a demo

Founder @ Demand House | Outbound systems for B2B SaaS | Trusted by Warmly, Summize & Coefficient

Proof that cold outbound isn't dead, and remains the BEST channel for building predictable pipeline

Last week we sent 1,800 emails across 3 campaigns (roughly 600 leads contacted)

Reply rates between 5.7-10.6%

5 opportunities

See for yourself.

Given we only just started running outbound for ourselves (started in 2026), with only 10 secondary inboxes, I'd say this is a damn good start

Before you say outbound is dead, think again!

You need to give the recipient a reason to reply (value).

Then you need to deliver on this value and offer more value to get the call.

But most don't offer real value, and then complain no one responds. Why would they?

Others give value to the wrong people. Your fault you've got a bad list.

Also - stop relying on marketing / content as your savior. It's a long-term play that should consume 20% of your efforts max. 80% should be on near-term pipeline aka. outbound.

If you put in the work to build the right list and offer (and you deliver on your promises), you will win.

Building Curacity's top 100 prospects in 10 minutes:

1 / What they do
Demand creation platform where hotels create content, Curacity distributes to premium publishers (Travel + Leisure, Condé Nast Traveler, etc.) to drive bookings and revenue

2 / Define ICP by analyzing best customers
50% small chains (8-14 properties), 33% independent (1 property), 67% US-focused, 83% hotels

3 / Identify buyer personas
CMOs, VP Marketing, Director of Marketing, VP Revenue Management (decision makers) + Marketing Managers, Brand Managers, Revenue Managers (champions)

4 / Identify key signals
Rapid growth (headcount/revenue), hiring for marketing manager, new CMO/VP Marketing, new property launches, rebranding, recent funding/acquisition, performance issues (low direct bookings, declining occupancy)

5 / Find leads in Apollo
Filter by marketing roles, C-suite/VP/Director level, company lookalikes (Viceroy Hotels, Virgin Hotels), US location, 200-1,000 employees, hotels/hospitality industry, layer on signals

6 / Import to Freckle / Clay
Combine 4 signal lists from Apollo (lookalike + rapid growth, lookalike + hiring, rapid growth, hiring) and import to Freckle/Clay

7 / Validate emails
Zero Bounce for validation, Bounce Ban for catch-all verification

8 / Enrich with phone numbers

9 / Verify ICP + buyer persona match
Is company ICP? Is person decision-maker? Remove leads that don't match both

10 / Build messaging
Rapid growth: "Growing team = need revenue to support payroll, explore new marketing channels?" / Hiring: "What are new marketing manager's priorities? Open to exploring new channels?"

Result: 94 verified top hotel decision-makers ready for multichannel outreach to drive Curacity sales

Top 100 Prospects in 10 Minutes for Blink (Employee Engagement Platform)

- Determine ICP based on best customers
- Map TAM & signals
- Build tiering system
- Find leads in Apollo
- Enrich, validate and filter in Freckle (or Clay)
- Build messaging relevant to signal (observation), ICP and persona

Frank Sondors 🥓 is literally the 🐐 of startup sales (he books 500 demos per month and scaled Salesforge.ai 🔥 from $0-$3M in less than 1 year)

When building a team, he said to start off with 2 reps
(Do not hire from big corporate like Google - wrong mindset)

And then he talked about how to acquire customers. It's not about one channel, it's about multi-channels working together.

Get data, test & iterate.

He also spoke about why you need to track first touch and last touch attribution

And finally, how to warm-up prospects before booking the demo

Head over to Frank's profile now and follow him. The guy to watch in 2026

We're getting more positive replies than we can handle.

Here's one example:

- Reached out to someone who just joined a 7/8 figure SaaS as Head of Sales
- Asked how the role was going (be human!)
- Offered genuine value

Outbound works when you do it better than everyone else.

Step 1 - Offer value to get the reply 
Step 2 - Offer value to get the call/audit

If you offer what they actually want and deliver on it, you'll win. Simple.

Outbound Sales Specialist | SDR/AE for SMB and MidMarket SaaS in marketing, finance, and IT

Great sales expertise in software sales, mostly in marketing and financial tech. Been working with different industries including retail, construction, furniture, agriculture, and horeca.

Building exceptional knowledge and relationships in those industries.

Well-versed in managing the full sales cycle. Most frequent persona: C-level, VP, Directors, and managers.

Great listening skills, empathic and a natural problem solver. Customer obsessed.
10+ years of experience in building relationships with cross-functional colleagues on internal or external teams

Alex Baldovin

People think you need a team to scale an agency.

I just hit $460K in revenue with zero employees.

No hiring headaches. No payroll stress. No management overhead.

Just a solid partner network and the right tech stack.

Here's exactly how I did it:

1. Partner Network Over Payroll

I built relationships with specialists instead of hiring full-time staff.

→ Designers
→ GTM engineers
→ Content creators
→ Technology partners

They handle their expertise. I handle the client relationship.

Everyone wins, and I'm not stuck managing people.

2. Project Management Tools

Google Drive keeps everything organized:

→ Client briefs
→ Project timelines
→ Deliverable tracking
→ Partner assignments

One source of truth means nothing falls through the cracks.

3. Communication Stack

Slack for partners. Loom for client updates.

I record quick videos instead of writing long emails.

Clients love the personal touch. Partners get clear direction.

Everything's documented without endless meetings.

4. Automation Layer

n8n connects my entire workflow:

→ New client? Auto-creates a project in Google Drive
→ Invoice paid? Triggers partner payments
→ Project complete? Sends feedback form

I spend time on strategy, not admin work.

5. GTM tools

Data tools:
→ CompanyEnrich, Ocean.io, and Prospeo.io
Email infrastructure:
→ Luella, Maildoso, Mailforge - Cold Email Infrastructure 📈

Sequencers:
→ Instantly.ai, Smartlead, Woodpecker.co

CRM:
→ HubSpot (the one and only)

LLMs:
→ Anthropic, OpenAI, Perplexity, Grok

The secret sauce:
→ n8n, Serper, Apify, Trigify.io, Warmly, OutboundSync, RevyOps

And Clay for data orchestration

I know exactly what's coming in and going out.

No surprises. No cash flow issues.

The math is simple: $460K revenue, 30% to partners, 70% profit.

That's $322K in my pocket without managing a single employee.

You don't need a team to scale.

You need the right people in your corner and systems that work while you sleep.

Lead generation for B2B with cold email | Clay [Club] lead in Bucharest | GTM advisor

2 years ago, Hugo from Prospeo.io asked me a question that changed everything.

"If there were a database that could do anything you want, what would you wish it would do?"

I had a couple of things that came to mind:

- Data accuracy and transparency
- Email verification that actually works
- Speed that doesn't waste time
- An API that doesn't break.

He said: "Good. thanks"

Then.. nothing.

Didn't even know if they were going to do anything with this feedback.

But I kept using the email finder as a happy customer.

A couple of days ago, Matthew reached out.

"Hey, we finished the database the way you wanted. Want to have a look?"

I sign in to Prospeo V2.

My eyes get BIG.

Every profile I check works at the company they say they work at.

I tested a friend who changed jobs last week.

Already updated in their database.

That's the kind of freshness that actually matters.

- The email verification is next level.
- SMTP verified with bounceban on top.
- No more wondering if your outreach will bounce.
- No wasted sends or damaged sender reputation.

Then I notice something else.

They show you exactly where data comes from.

No black box. No mystery sources.

Just clean, verified information you can trust.

It was well worth the wait.

This is what happens when a team actually listens and ships.

Huge props to the Prospeo.io team

"I don't know how to do cold email in 2026."

Let's solve that problem here and now:

Level 1: Deliverability Foundations

→ Use a mix of mailbox providers
→ Monitor sender reputation and bounce rates
→ Use multiple domains to protect your main domain
→ Warm up domains properly before sending volume

Level 2: List Building Mastery

→ Build your entire TAM audience
→ Segment target audiences based on your offer
→ Verify emails before sending to reduce bounces
→ Segment lists by industry, role, and pain points

Level 3: Personalisation at Scale

→ Research prospects using AI tools and social profiles
→ Reference specific company news or achievements
→ Customise opening lines for each segment
→ Use dynamic variables beyond just first names

Level 4: Copy That Converts

→ Write subject lines that get opened (not clickbait)
→ Keep emails under 100 words. Short and crisp
→ A/B test everything: subject lines, CTAs, and body copy

Level 5: Follow-Up Sequences

→ Send 2-3 follow-ups per prospect (most replies come after email 1)
→ Space follow-ups 3-5 days apart
→ Change angles with each follow-up
→ Know when to stop and move on

Level 6: Multi-Channel Outreach

→ Combine email with LinkedIn connection requests
→ Add phone calls for high-value prospects
→ Engage with prospects' content before reaching out

Level 7: Automation Without Robotics

- Use tools like Instantly or Smartlead for sending
- Set up conditional logic based on engagement
- Automate follow-ups but keep replies human
- Monitor campaigns daily and adjust in real-time

Level 8: Compliance and Ethics

→ Follow CAN-SPAM and GDPR regulations
→ Include clear unsubscribe options in every email
→ Respect opt-outs immediately
→ Build reputation through value, not spam

Level 9: Revenue Attribution

→ Track replies, meetings booked, and deals closed
→ Calculate cost per meeting and ROI per campaign
→ Optimise based on conversion data, not just open rates
→ Scale what works, kill what doesn't

Completed all levels?

Now you know.

"I don't know how to get positive replies from outreach".

I hear it all the time.

You need a system that's easy to follow.

Here's mine:

→ Listen to what your audience actually wants.
→ Understand what looks like a really good deal.
→ Add a bit of context to personalize your message.
→ And there's your offer.

Research. Personalize. Connect. Test. Repeat.

Works for founders, sales teams, marketers, you name it.

Following this does 2 things for your outreach:

1. It shows you actually understand their business
2. It makes them want to reply instead of delete

Most people skip step one and wonder why they get ignored.

They blast generic messages about what they sell.

But your audience doesn't care about your product.

They care about their problems.

Spend 5 minutes researching before you hit send:

- Check their LinkedIn posts
- Look at their company's recent changes or launches
- Find the gap between where they are and where they want to be

Then write a message that speaks directly to that gap.

That's how you get replies.

PS. Want more systems like this? Click follow.

I just hate networking events, cold outreach, pushy sales approaches…

Yet, this is what I do for a living.

And I've connected with many industry leaders in GTM.

Small talk drains my battery.
Conference mixers make me want to hide in the bathroom.
"Let's grab coffee" feels like a root canal.

But I've built relationships with people I once thought untouchable.

Here's what I learned after 5 years of making content and avoiding the "dreaded" network functions:

Stop networking. Start teaching.

My 3-step system:

Step 1: Create content consistently

You don't need to chase clients non-stop
Just keep posting good, valuable content. They'll know where to find you.

Your content is your signal.

I started teaching what I knew.
Cold outreach. Pricing. Business. Branding.

I built a community on Linkedin. 
(next on X, Instagram and Youtube)

Slowly, at first. Like molasses slow.

But I didn't let the numbers discourage me.

Then, one day, people started showing up in MY comments.
Sharing MY posts.
Connecting ME to other people.

Eventually, my "heroes" didn't feel so far away.
The teacher becomes the magnet.

Step 2: The 1-9-90 Rule

For every 1 person you want to meet:
• Comment meaningfully on 9 of their posts
• Do this for 90 days

Not "Great post!" garbage.
Add to the conversation.
Challenge respectfully.
Share a related story.

When you finally DM them, you're not a stranger.
You're the person who's been adding value for months.

How do I know this works?
It works on me. I notice people who show up in the comments.

Consistency beats charisma.
Build the relationship slowly, so when you show up, it's not ice cold.

Step 3: Building your small circle

Introverts thrive in small, curated environments.
So I'm creating my own.

Started a mastermind. 8 people max.
Building an online friendship. Async connection.
Strangers became friends.

The result?

Conversations with industry titans.
6-figure business.
Brand partnerships.

The introvert's superpower isn't overcoming introversion.
It's designing systems that work WITH it.

You don't need to work the room.
Let the room come to you.

If you post over 3 times a week on LinkedIn and sell B2B, you NEED to see this

Valley V4 just launched and it's replacing the entire 6-tool workflow everyone's been struggling with. Instead of PhantomBuster → Clay → ChatGPT → HeyReach, Valley automatically finds your LinkedIn profile viewers, qualifies them against your ICP, and sends personalized outreach.
 
Every single day. The pilot users are seeing 47% reply rates (vs 8% for cold outreach).

See what Zayd Syed Ali built 👇

Founder & CEO, Valley | The Smartest LinkedIn Outbound Engine | 2x Exits | Angel & LP

🚨 🚀 Today, we're launching the biggest ever update to Valley! 



Making us the first Warm Outbound Platform for LinkedIn.

Think: LinkedIn native signals + incredible personalized message execution. All in one.

Here's the difference:

Cold outbound = Blasting strangers who've never heard of you
Warm outbound = Reaching people already showing interest in your company

Someone viewed your profile yesterday. Engaged with your post. Followed your company page.

They were interested. They were warm.

And you had no idea.

By the time you noticed - if you noticed at all - they moved on. Talked to your competitor. Became someone else's closed deal.

This happens dozens of times a week.

Most teams do one of two things:
→ Hire a $150k GTM engineer to build it themselves
→ Spend months in "tool-stack hell" with 7+ different tools

We built Valley to replace that entire mess.

Here's what happens now:

Every day, Valley automatically:

✓ Captures your profile viewers, post engagers, and followers
✓ Qualifies them against your ICP (no more messages to competitors)
✓ Researches each prospect across 60+ data points
✓ Writes messages in your exact voice
✓ Sends them on LinkedIn
✓ Notifies you when someone responds

The results from our pilot:
47% average reply rate (vs 8% for cold)
4x more meetings booked

One-time setup. Zero manual labor. No GTM engineer required.

You just keep showing up on LinkedIn, and Valley handles the engine for you.

Companies like Bolt , UiPath, Warp, Stub Hub, and Bennie are already using Valley to build 8-figures in pipeline.

Valley will actively find the leads who already know you, reach out, and win the deal.

Comment "Sure" and I'll have the team send you a special discount code + lock your price in and help you get this up and running asap.


Jeff Becker Roslyn Jin David Kaye Raed A. Masri Mussadiq Lakhani Adam Caplan Chris Minor M.S John Pleasants Christopher Denny-Brown Dan Green ♻ Chris Stone Jeff Ruby Matt Loop Munish Gandhi Kyle Poll Dan H. Romy Newman Kevin Gillies Kyle Stout Aaron N. Mike Weir Nicholas DeMarinis Garrett Marker Michel Lieben 🧠 Alex Vacca 🧠🛠️ Luke Shalom Marc Gaudett

taplio

The Battle

Joe Wheatley

Alex Baldovin

Followers

Posts

Engagements

Likes

Performance ScoreJoe Wheatley's LinkedIn Performance

Performance ScoreAlex Baldovin's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Joe Wheatley

Alex Baldovin

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joe Wheatley's LinkedIn Performance

Performance ScoreAlex Baldovin's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJoe Wheatley's LinkedIn Performance