CEO @ Conversion House 🏠 | On-demand design for small SaaS marketing teams so they can launch faster, position better and convert more.

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Joe Wheatley

The best GTM principle → Create abundance where there is scarcity

Credit goes to Santosh Sharan for this one!

Before ZoomInfo, B2B data was locked behind Dun & Bradstreet at $100K/year. Only the IBMs of the world could access it.

ZoomInfo dropped that to $5K/year and went from $10M to $100M (abundance for SMBs)

Then Apollo arrived and made B2B data available for under $100/mo (abundance for everyone)

Each time, data was scarce for a lower segment of the market
A company noticed → made it abundant → their growth exploded

The cycle repeats over and over. Scarcity becomes abundance. Winners look for new scarcity.

And when data becomes fully abundant (thanks Apollo) the old playbooks stop working (goodbye spray and pray). That's why the industry has shifted towards signals. 

Tools like:

- Clay
- Freckle.io
- BirdDog
- Signalbase (Previously LeadsOnTrees)

So the real money question: What’s scarce now, and what will be scarce next?

That’s where the opportunity lies.

Joe Wheatley 🏠

Founder @ Demand House | Intelligent outbound for B2B SaaS | Trusted by Warmly, Summize & Coefficient

4 layers of B2B outbound (and our go-to tech stack)

1 / Capture Layer
- Prospeo.io for cold leads, RB2B for website leads and Trigify.io for social listening

Note: since Prospeo's V2 launch, we've switched over from Apollo (see link in description for reasons why)

2 / Intelligence Layer
- Freckle.io as the GTM-brain (others use Clay - they do the same thing)
- HTTP APIs to find and validate emails, using the following providers:
--> Prospeo, LeadMagic and FullEnrich for waterfall enrichment
--> ZeroBounce for email validation
--> BounceBan to verify catch-alls
- Freckle credits for mobile numbers (only credits we use)
- OpenAI API for AI enrichments and classification
- Tier leads based on account-fit and engagement score
- Build email and cold call scripts using messaging frameworks + AI
- Route leads to right sequences (Apollo for Tier 1 & 2, Instantly for Tier 3)

3 / Outreach Layer
- Tier 1 is multi-channel, manual SDR outreach (with scripts to assist)
- Tier 2 is multi-channel, manual outreach (when out of Tier 1 leads)
- Tier 3 is fully-automated email outreach (using copy built in Freckle)
- Tier 3 also identifies who is in-market vs who is out-of-market. For in-market, send sales-focused messaging; for out-of-market, send marketing nurture

4 / Sales Layer
- If positive reply, add lead to CRM. Now over to SDR team to book a demo

Founder @ Demand House | Outbound systems for B2B SaaS | Trusted by Warmly, Summize & Coefficient

Proof that cold outbound isn't dead, and remains the BEST channel for building predictable pipeline

Last week we sent 1,800 emails across 3 campaigns (roughly 600 leads contacted)

Reply rates between 5.7-10.6%

5 opportunities

See for yourself.

Given we only just started running outbound for ourselves (started in 2026), with only 10 secondary inboxes, I'd say this is a damn good start

Before you say outbound is dead, think again!

You need to give the recipient a reason to reply (value).

Then you need to deliver on this value and offer more value to get the call.

But most don't offer real value, and then complain no one responds. Why would they?

Others give value to the wrong people. Your fault you've got a bad list.

Also - stop relying on marketing / content as your savior. It's a long-term play that should consume 20% of your efforts max. 80% should be on near-term pipeline aka. outbound.

If you put in the work to build the right list and offer (and you deliver on your promises), you will win.

Building Curacity's top 100 prospects in 10 minutes:

1 / What they do
Demand creation platform where hotels create content, Curacity distributes to premium publishers (Travel + Leisure, Condé Nast Traveler, etc.) to drive bookings and revenue

2 / Define ICP by analyzing best customers
50% small chains (8-14 properties), 33% independent (1 property), 67% US-focused, 83% hotels

3 / Identify buyer personas
CMOs, VP Marketing, Director of Marketing, VP Revenue Management (decision makers) + Marketing Managers, Brand Managers, Revenue Managers (champions)

4 / Identify key signals
Rapid growth (headcount/revenue), hiring for marketing manager, new CMO/VP Marketing, new property launches, rebranding, recent funding/acquisition, performance issues (low direct bookings, declining occupancy)

5 / Find leads in Apollo
Filter by marketing roles, C-suite/VP/Director level, company lookalikes (Viceroy Hotels, Virgin Hotels), US location, 200-1,000 employees, hotels/hospitality industry, layer on signals

6 / Import to Freckle / Clay
Combine 4 signal lists from Apollo (lookalike + rapid growth, lookalike + hiring, rapid growth, hiring) and import to Freckle/Clay

7 / Validate emails
Zero Bounce for validation, Bounce Ban for catch-all verification

8 / Enrich with phone numbers

9 / Verify ICP + buyer persona match
Is company ICP? Is person decision-maker? Remove leads that don't match both

10 / Build messaging
Rapid growth: "Growing team = need revenue to support payroll, explore new marketing channels?" / Hiring: "What are new marketing manager's priorities? Open to exploring new channels?"

Result: 94 verified top hotel decision-makers ready for multichannel outreach to drive Curacity sales

Top 100 Prospects in 10 Minutes for Blink (Employee Engagement Platform)

- Determine ICP based on best customers
- Map TAM & signals
- Build tiering system
- Find leads in Apollo
- Enrich, validate and filter in Freckle (or Clay)
- Build messaging relevant to signal (observation), ICP and persona

Frank Sondors 🥓 is literally the 🐐 of startup sales (he books 500 demos per month and scaled Salesforge.ai 🔥 from $0-$3M in less than 1 year)

When building a team, he said to start off with 2 reps
(Do not hire from big corporate like Google - wrong mindset)

And then he talked about how to acquire customers. It's not about one channel, it's about multi-channels working together.

Get data, test & iterate.

He also spoke about why you need to track first touch and last touch attribution

And finally, how to warm-up prospects before booking the demo

Head over to Frank's profile now and follow him. The guy to watch in 2026

We're getting more positive replies than we can handle.

Here's one example:

- Reached out to someone who just joined a 7/8 figure SaaS as Head of Sales
- Asked how the role was going (be human!)
- Offered genuine value

Outbound works when you do it better than everyone else.

Step 1 - Offer value to get the reply 
Step 2 - Offer value to get the call/audit

If you offer what they actually want and deliver on it, you'll win. Simple.

Serial Entrepreneur and Business Coach - Creating Raw Traction and Fundraising for Businesses.

With 29 years of experience, I've built 15+ startups, exited 5, and gone bankrupt twice.

I've raised millions of dollars in funding and generated millions in revenue for myself and my clients.

All my clients have 3 problems:

1. Lack of a solid strategy to scale business sales
2. Not signing enough clients as a result
3. Struggling with personal growth

And the competition is surpassing you.

I also had these problems.

Now I help B2B founders, CEOs, and their teams grow business revenue through strategy, sales, and traction.

My clients' feedback:

*

"Stefan is a true force of nature and exudes optimism and positive energy. He provided me with a valuable reset, which prioritized focusing on what matters in business: getting more sales. Thank you Stefan for taking me from an overwhelmed founder to a focused and confident rainmaker."

- Daniel Feander, Founder of Salesmentor.io

*

"I cannot emphasize enough; the impact Stefan has had on my life and business, and I will forever be thankful for the support and mentoring he offered me during the chaotic launch of a tech start-up during the pandemic.

I can only highly recommend that you contact Stefan if you want to improve your chances of start-up success, but more importantly want to grow as a founder – he can help you do that, I can say from experience and a wealth of gratitude."

- Bjørn Vestergaard, SaaS Founder


If you want these results for yourself,

DM me ‘Raw’ and I’ll share the details of how we can work together.

Stefan Avivson

It’s official. RSN-Raw Speed Networking is real.

In December, 50 leaders, founders, and company owners from 15 countries across 3 continents met for the first sessions.

It worked. Fast, focused, and genuinely valuable conversations. It was a blast

This Thursday, we’re doing it again.

More than 135 people have already signed up.

If you value sharp conversations, mutual respect, and time well spent, you’ll fit right in.

Read more here: https://lnkd.in/ekNw_-KE

Or send me a DM.

CEO Advisor. Author. Entrepreneur. Hands-on consultant

Something doubled last week.

Not revenue.
Not followers.
Not noise.

People.

Our first Raw Speed Networking session had fifty founders and leaders.
Last Thursday, it was a hundred.

From more than fifteen countries.
Across three continents.
All showing up for one reason. Real conversation.

No pitching.
No pretending.
Just ten minutes at a time with people who understand what it means to build and lead.

That kind of growth matters.
Because it does not come from hype.
It comes from trust.

So we are continuing.

Raw Speed Networking will now happen every first Thursday of the month.
Same format. Same rules.
Just stronger conversations each time.

Monday reminder.

When you build something honest, people come back.
And they bring others with them.

That is the kind of momentum worth keeping.

RAW Speed Networking

There is a certain kind of conversation you do not get very often.

The one where you do not have to explain your role.
Or defend your decisions.
Or pretend everything is going great.

It usually happens by accident.

With the right person.
At the right moment.

Raw Speed Networking was built to create more of those moments on purpose.

No pitches.
No performance.

Just a few short conversations with people who know what it takes to build and lead.

If you have been missing that kind of room, you will understand this immediately.

Happening Tomorrow. Sign up from the comment below.

Here is my real problem with this platform. 
This is not ai generated. 
That’s what i started writing when i send dm’s on the platform. 

I realise 🙃 that’s what an ai would say. 

What to do? 😳

Do i start using excessive emojis? 

The image is supposedly a selfie 😂

No alternative text description for this image

Milestone day!!! 200 people have now signed up for our next event on February 5th. But is it worth attending? Don't ask me, ask the attendees...

They say
"The people I met were good people, and the conversations were honest and genuine. It was refreshing."

"Wonderful to connect with a few new friends today."

"2nd event and Stefan I'm grateful to see your smiling face and meet so many wonderful individuals in real time."

That was just the 3 first "random" feedbbacks we got.

And the list goes on - I can't believe it! But it's real - and why it is such a success is simply because that it is real conversation, real human connection, as human interaction once was before covid.

So grab your mouse - click the link - and try something extraordinairy (not my words) - join Raw Speed Networking | RSN

Link in comments!

I didn’t plan to say this in the meeting. But I’m glad it was recorded.
Yesterday we brought Andrew into the room. Our new official CTO.

Michael was there. I was there. And I said something I don’t usually say out loud.

I’m not perfect.
I’ve built companies for 15 years.
I’ve failed more times than most people even try.

And if I’m honest about my biggest flaw, it’s this

I believe in people. Too much, sometimes.

Most of my failures didn’t come from bad ideas or bad timing.

They came from partners turning greedy. Selfish. Ego driven.

That’s also why michael j. is still here with me.

And why Andrew is now sitting at this table.

So this time, the plan is simple.

Fewer people. Clear values. Zero ego tolerance.

This is not just another product or platform.

What we’re building is about restoring something we’re quietly losing.
Human connection.

Social media broke parts of it.
Corona accelerated the damage.
Egos finished the job.

But the signal is clear.

 - Even introverts want to connect.
 - Even tired people want meaning.
 - Even successful people feel something is missing.

Civilizations were built on connection.

Not followers. Not pitch decks. Not vanity metrics.

Real human connection.

If we get this right, people won’t just use what we’re building.

They’ll feel less alone using it.

Andrew Malinow, PhD, welcome. We not only have a reason - we have a team!

Here is an event no like any other for Super Connectors!
Join Mike Adams and Mister Raw on this exclusive Raw Speed Networking | RSN event in cooperation with introstars.

Join us here: https://lnkd.in/drdx-qPZ

- 45 minutes.
- 4 real conversations.
- 8 minutes each.

Zero pitching.
Maximum human connection.

This is speed networking for connectors who wants to try something genuine and just selling. Raw Human Connection First. 

+ No decks.
+ No scripts.
+ No “so what do you do” nonsense.

Just raw conversations about values, mission, purpose, and how we can genuinely help each other.

If you love real introductions and hate fake networking, this is for you.

If you plan to pitch, recruit, or flex, skip it.

It’s fast. It’s real. It works.

Reserve your spot now.

I believe we just hit a life nerve in humanity ❤️ that’s a good reason to follow your dreams. 

We want to be the reason for people to start caring for each other again. 

Watch out for more RSN - Raw Speed Networking. 

That’s raw

Business Development Manager at NIX | Driving growth through software & engineering solutions

Always say YES.

Recently, I unexpectedly received an invitation from michael j. kainatsky to an online event - Raw Speed Networking (RSN). It was a completely new and unfamiliar format for me, but I decided to join.

And I’m really glad I did.

It turned out to be a great event that gave me the opportunity to connect with people from different countries - entrepreneurs with diverse backgrounds and perspectives. I joined the European session, and the conversations felt natural, open, and engaging. They’ll have the US session as well today!

Sometimes saying “yes” to something new leads to the best experiences.

Huge thanks to michael j. kainatsky and Stefan Avivson!

And it was so nice to meet you all Alice Stein, Valdis Sprogis, Charles Maloney, Karl Minnie, Antonio Neri.

#Networking #RawSpeedNetworking #Entrepreneurship

Most people don’t lose deals because of price, product, or timing.
They lose because of frame.

In the latest Raw Talks episode, I sat down with Justin Michael to unpack what actually decides power, status, and persuasion in sales and in life.

A few truths that landed hard:
• You are always in a frame. Even when you think you’re not.
• Neediness leaks. Clients feel it before you say a word.
• Scarcity is not a tactic. It’s a signal.
• If your frame breaks, you either own it or lose the room.

Justin’s new book, is not about manipulation. It’s about self perception. How you see yourself determines how others treat you. In negotiations. In sales calls. In leadership.

One line stayed with me:

“How do you become powerful? You own your frame.”
If you sell. If you negotiate. If you lead people.

This conversation matters.

Listen to the episode here: https://lnkd.in/eaj4p34U

Then notice where your frame cracks.

Buy his book here: https://lnkd.in/emqmBEJf

That’s where the real work starts.

Stay Raw!

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The Battle

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Stefan Avivson

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joe Wheatley's LinkedIn Performance

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