CEO @ Conversion House 🏠 | On-demand design for small SaaS marketing teams so they can launch faster, position better and convert more.

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Joe Wheatley

After 2.5 years, I've closed the agency down.

In August 2023 I was completely new to business. Came from the defence industry. Didn't know what SaaS was, didn't even know the difference between marketing and sales.

Knew how to make websites and write, so started freelancing - blog posts and websites for marketing agencies.

Then started landing my own clients. Re-invested everything back into the business - courses, paid ads, tools.

A few courses said "pick a niche", so after some research and zero prior experience, niched down to SaaS.

Started posting about SaaS design on LinkedIn (around November 2024). One month later, landed my first major SaaS gig. Built a website for Summize.

A few more websites, then pivoted to content for SaaS companies. Started a podcast around this time. 

FYI, podcasts are one of the biggest growth hacks - you learn from people you wouldn't otherwise get in a room, they get free marketing.

Summer 2025, flew to San Francisco and filmed videos for a few names you'd recognize.

Came back, jumped on some disco calls. The demand was for outbound not content. Followed the demand. Learned outbound, picked up some new clients. Someone even offered equity for Demand House.

As of today: 30+ B2B companies, multi 10k+ projects, 27 five-star reviews. Not every project was a success - but when we failed, we reflected and learned from our mistakes.

At the beginning of Feb 2026, started thinking longer term. Two things kept coming to mind:

1. GTM agencies are fighting over lower market and small budgets - a race to the bottom with automation and AI.

2. The market rewards those with a top 1% skill, not a jack of all trades.

That pointed to one thing: build a career in tech sales, selling to mid-market and enterprise. Big budgets, opportunity, high-touch, human-led. Skill still matters.

Started applying for roles. Found Vertice - 13x growth in 2 years (one of the fastest growing tech companies in Europe).

Went to their office for the final interview and the floorplate was pure hustle energy. Perfect

Starting on monday as a BDR. Team look great. Very excited. All-in.

Reflections:

99% of this 2.5 year journey was raw action in the face of intense confusion & ambiguity

But push through and on the other side is clarity. Then you must repeat.

That's growth.

Everyone has been through this process, but most stop. The process defeats them. You see it all over their faces. This is what you must avoid.

Instead, you must learn to love the journey. The good, the bad. Every single part of it. Amor Fati

Like Yin and Yang, there is no light without dark.

Everything is connected.

So if you take away one thing away from this post it’s this:

- The journey is the point.
- There is no finish line.
- NEVER stop chasing growth.

GTM @ Vertice | Intelligent Procurement Platform | #1 fastest growing scale-up in UK (Sifted) | #2 in Sunday Times 100 Tech

Master these 5 areas of deliverability so you avoid the spam folder and book more qualified meetings

1️⃣ Infrastructure & Settings
→ Purchase domains with reputable providers like Porkbun
→ Use .com domains
→ Age domains for 30 days before sending
→ Buy backup domains for rotation
→ Use 2 inboxes per domain
→ For inboxes, use trusted re-sellers like Zapmail.ai
→ Diversity your sending infra (mix of Google, Outlook and 3rd party)
→ Ensure proper authentication and DNS (SPF, DKIM, DMARC, URL re-directs)
→ Warm-up inboxes (start at 5 per day, increase by 1 per day up to 15-20)
→ Set warm-up reply rate to 70%
→ When warm-up is complete, send maximum of 25 emails per day per inbox
→ Ensure warm-up stays on at 10-15, 70% reply rate
→ When starting cold email campaigns, begin with 5 emails per day in week 1
→ Then gradually increase to 25 emails per day by the end of week 2
→ Match ESPs for better deliverability (outlook to outlook, Google to Google)
→ Keep bounce rates < 2% and spam complaints < 0.1%
→ Check domains aren't blacklisted using MXtoolbox

2️⃣ Lead Lists
→ Ensure company is within your TAM or ICP
→ Ensure contact is a buyer persona
→ Use enrichment waterfalls like BetterContact to maximize both quality and quantity of contact data
→ Ensure proper enrichment, scoring, tiering, filtering and lead routing using Freckle.io or Clay

3️⃣ Offer
→ Must be compelling
→ And relevant

4️⃣ Sequence
→ Good sequence length e.g. for Tier 3 email-only outreach, max 3 emails
→ Optimize time between steps (depends on ICP and tier)

5️⃣ Copy
→ Write in plain-text (no links, no HTML)
→ Add unsubscribe option
→ Remove any spam trigger words (use spam checkers like Mail Meteor)
→ Use Spintax, messaging frameworks and AI-generated copy
→ Ask questions and personalize
→ A/B test
→ Follow copywriting best practices

Anything to add? Drop below

Hi, I’m Cédric 👋

With a background as a software engineer and years of hands-on experience, I’ve navigated the challenges of creating SaaS products as a solopreneur. Over two years, I’ve learned what it takes to turn ideas into solutions, from coding and marketing to pivoting and starting fresh.

My latest project focuses on blending automation and human touch in customer support with a unique feature: the ability to take over AI responses when needed. This bridges the gap between efficiency and personalization, giving businesses control when it matters most.

I’m passionate about problem-solving, building painkiller tools, and helping solopreneurs and startups maximize their impact with minimal resources.

If you’re looking to simplify your processes, scale smarter, or want to connect over SaaS, AI, or entrepreneurship, let’s chat!

Cédric Berry-Croguennec

LinkedIn is the only platform where you can post the most absurd thing ever and someone will still drop a ChatGPT comment.

I could literally write:

"Just spent 47 minutes watching a pigeon eat a croissant on my balcony. Made me rethink my entire business model."

And guaranteed, some guy who didn't even read it would comment:

"This is such an insightful perspective on patience and observation in entrepreneurship. The best founders know how to pause and extract wisdom from unexpected moments. Thanks for sharing this valuable lesson."

Bro what 😂

Last week I posted a joke about Elon working from my home office.

Still got comments like: "It's surprising how platforms people once dismissed end up becoming serious business channels."

They literally replied like I dropped a TED talk.

If you're using AI to comment and don't want to sound like this, this might helps: engagefast.ai

Write comments that drive profile views & sales without spending hours | Maker | Solving problems by writing code and building tools

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Remember when Elon hated LinkedIn?

Yeah, this era is over...

I showed him EngageFast.
Then watched him comment on 23 posts in 12 minutes without being cringe.

(he even got 2 cybertruck sales through them)

The man who called LinkedIn cringe is now farming engagement like he farms rockets.

Then he asked about pricing.

Me: "$119 lifetime"
Him: "bro, 4x that sh*t"

Look at his face in the pic, you can see the disappointment.

So at 11:59pm EST:
- Lifetime jumps from $119 to $487
- Monthly from $14 to $24
- Annual from $108 to $239

And only 20 lifetime spots left at $119.

After that, it's gone forever: engagefast.ai

(check the pic if you think I'm joking)

last week I made 2 high performing posts.

I used what I call the "bear on a bike" framework (you can use it too)👇

You see a bear. Rare, cool.
You see a bike. Nobody cares.
You see a bear riding a bike. WTF.

My first post :
- a gym bro, ok
- a geek shipping successful saas, cool
- fusion of both, WTF

-> 30k impressions, 87 reactions, 32 profile views

My second post:
- me, ok
- elon musk, cool
- us together in my home office + elon not hating linkedin anymore, WTF

-> 19k impressions, 76 reactions, 63 profile views

Combine two unrelated things and people stop scrolling.

Once they're hooked and you have their attention, you can actually pass your message.

If you also want to make bear on a bike posts that bring you clients,
I'm building a paid community to help solopreneurs grow on LinkedIn.

Access to multiple services and premium tools only accessible via the community.
+ surrounded by people at the same level as you.

DM me LINKEDIN if you want to be part of it.

"So basically: post at 6am, 12pm, and 5pm for maximum reach, comment on 50 posts daily for 3 hours, create video content, design carousels, write long-form posts, talk about what your last diarrhea taught you about business..."

Naahh come on.

LinkedIn gurus built an entire industry around overcomplicating this.

Meanwhile here's what I actually do to get clients every week for my tiny biz:

- post once a day monday to friday, whatever crosses my mind
- spend 30 minutes commenting with engagefast.ai each of these days
- connect with 10 people daily who are at my level or in my target audience

That's it.

No carousels.
No videos.
No 47-step content strategy.
No posting at magical hours.

Just showing up consistently and not wasting 4 hours in the comment section.

What actually matters -> solid foundations first.

Life's too short to follow a 12-page LinkedIn playbook that don't move the needles...

P.S. I'm launching a paid community to help you land clients with LinkedIn with an access to services and tools I'm building.
DM me "CLIENTS" if you're interested.

I spent 12 months figuring LinkedIn out, now I get impression, leads and clients.
I want to help 10 people get the same in less time, for FREE.

A year ago I knew nothing about this platform.

Today I'm running a SaaS that makes more money each month than my previous one.

And LinkedIn played a massive role in that.

I'm not some growth guru with a fancy system.
I'm just a solo founder who figured out how to make this thing work without wasting 4 hours a day.

But I keep seeing people stuck where I was a year ago.

- posting randomly and getting crickets.
- spending 3 hours commenting for zero clients.
- profile that converts nobody.

If that's you, let's fix it.

I'm giving away 10 free 30min call sessions for March.

And we'll tackle whatever is blocking you right now.

You come with your LinkedIn struggles.
- Profile
- Posts
- Comments
- DMs
- Strategy
- Whatever

-> I'll give you honest answers and actionable fixes based on what actually worked for me.

Here's how it works:

You: 
Drop "MARCH" in the comments

Me:
Share the link to a short form in your DM

You:
Explain why you need this fix session

That's it.
 
I’ll pick the 10 people based on the forms.

I've been using AI to comment for 4 months and my profile views went up 5x.
Here's what nobody tells you:

- zero people called me out.
- zero AI-ish vibes.
- actually got more replies than before.
- way more engagement on my own posts.
- way more DMs.
- way more clients.

But you know what doesn't work?

-> copy-pasting ChatGPT output without reading the post:

🤖 "Totally agree! This perspective is so important for anyone focused on growth."

🤖 "Absolutely! This really highlights a key point people often overlook."

🤖 "Well said! This kind of mindset truly makes all the difference."

That's the real AI stuff everybody hate.

The real problem: lazy thinking.
AI just exposes it faster.

On my side, I use AI to speed up my thinking.
Then my brain takes over.

To do that, I use engagefast.ai

The best part: it's plugged directly into LinkedIn.

Result: 10x faster, 10x better quality, 3x more profile visits.

The tool doesn't make you sound fake.
Not giving a damn about the person you're replying to does.

10 things I stole from founders who actually make money on LinkedIn:

1. Sell before you build - When I was launching stuff, I'd spend weeks on the "system" before I had 1 single warm lead. Today I start from a call, a DM, a real customer and I build the funnel around that. Otherwise you end up building shit nobody wants.

2. Chase the reach that makes you rich - My first viral post brought me zero clients. Just ego. Top creators optimize their posts for the right people, not to get 180,000 impressions from people who'll never buy.

3. Post simple, not sophisticated - The posts that perform aren't the most "smart" ones, they're the most readable. Short sentences, lists, one clear idea. If a CEO has to read it 3 times to understand, he scrolls.

4. Clear offer > 100 features - The best don't talk about "content", "funnel" or "growth". They talk about: more qualified leads, less wasted time, more sales. When I stopped the jargon, the calls started booking.

5. AI for quantity, brain for quality - AI helps me never run out of ideas and structure my posts. But top creators keep two things 100% human: understanding your customer and what actually converts.

6. Attention is the real currency in 2026 - Before $1, there's 1 email, 1 like, 1 comment, 1 DM. If I can't capture 10 seconds of attention on a post, I'll never capture a credit card. Top creators think "dwell time" first, "closing" second.

7. Document the system so you don't get lost - "Looks complicated, I'm scared I won't find my way around." I thought that too. What I stole from the best: put everything down. 1 doc for the avatar, 1 for content angles, 1 for the DM process. Once it's written, it looks 10x less complex.

8. Consistency as an unfair advantage - The best don't publish "when they feel inspired". They have a calendar, blocked time slots, and sometimes days when they post even though they don't want to. It sucks, but LinkedIn rewards those who stay.

9. Never send traffic to the void - I've seen beautiful funnels that lead to a Calendly with no script, no anti-no show, no email sequence behind. The best think the tunnel through to "yes / no / later", not just to the click.

10. Accept not understanding everything before you start - The creators I respect never wait to have "everything in place" to launch. They test, they break, they fix. The "I'll do it when it's clear in my head" often turns into "I never did it".

Your rules?

taplio

The Battle

Joe Wheatley

Cédric Berry-Croguennec

Followers

Posts

Engagements

Likes

Performance ScoreJoe Wheatley's LinkedIn Performance

Performance ScoreCédric Berry-Croguennec's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Joe Wheatley

Cédric Berry-Croguennec

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joe Wheatley's LinkedIn Performance

Performance ScoreCédric Berry-Croguennec's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJoe Wheatley's LinkedIn Performance