CEO @ Conversion House 🏠 | On-demand design for small SaaS marketing teams so they can launch faster, position better and convert more.

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Joe Wheatley

After 2.5 years, I've closed the agency down.

In August 2023 I was completely new to business. Came from the defence industry. Didn't know what SaaS was, didn't even know the difference between marketing and sales.

Knew how to make websites and write, so started freelancing - blog posts and websites for marketing agencies.

Then started landing my own clients. Re-invested everything back into the business - courses, paid ads, tools.

A few courses said "pick a niche", so after some research and zero prior experience, niched down to SaaS.

Started posting about SaaS design on LinkedIn (around November 2024). One month later, landed my first major SaaS gig. Built a website for Summize.

A few more websites, then pivoted to content for SaaS companies. Started a podcast around this time. 

FYI, podcasts are one of the biggest growth hacks - you learn from people you wouldn't otherwise get in a room, they get free marketing.

Summer 2025, flew to San Francisco and filmed videos for a few names you'd recognize.

Came back, jumped on some disco calls. The demand was for outbound not content. Followed the demand. Learned outbound, picked up some new clients. Someone even offered equity for Demand House.

As of today: 30+ B2B companies, multi 10k+ projects, 27 five-star reviews. Not every project was a success - but when we failed, we reflected and learned from our mistakes.

At the beginning of Feb 2026, started thinking longer term. Two things kept coming to mind:

1. GTM agencies are fighting over lower market and small budgets - a race to the bottom with automation and AI.

2. The market rewards those with a top 1% skill, not a jack of all trades.

That pointed to one thing: build a career in tech sales, selling to mid-market and enterprise. Big budgets, opportunity, high-touch, human-led. Skill still matters.

Started applying for roles. Found Vertice - 13x growth in 2 years (one of the fastest growing tech companies in Europe).

Went to their office for the final interview and the floorplate was pure hustle energy. Perfect

Starting on monday as a BDR. Team look great. Very excited. All-in.

Reflections:

99% of this 2.5 year journey was raw action in the face of intense confusion & ambiguity

But push through and on the other side is clarity. Then you must repeat.

That's growth.

Everyone has been through this process, but most stop. The process defeats them. You see it all over their faces. This is what you must avoid.

Instead, you must learn to love the journey. The good, the bad. Every single part of it. Amor Fati

Like Yin and Yang, there is no light without dark.

Everything is connected.

So if you take away one thing away from this post it’s this:

- The journey is the point.
- There is no finish line.
- NEVER stop chasing growth.

GTM @ Vertice | Intelligent Procurement Platform | #1 fastest growing scale-up in UK (Sifted) | #2 in Sunday Times 100 Tech

Master these 5 areas of deliverability so you avoid the spam folder and book more qualified meetings

1️⃣ Infrastructure & Settings
→ Purchase domains with reputable providers like Porkbun
→ Use .com domains
→ Age domains for 30 days before sending
→ Buy backup domains for rotation
→ Use 2 inboxes per domain
→ For inboxes, use trusted re-sellers like Zapmail.ai
→ Diversity your sending infra (mix of Google, Outlook and 3rd party)
→ Ensure proper authentication and DNS (SPF, DKIM, DMARC, URL re-directs)
→ Warm-up inboxes (start at 5 per day, increase by 1 per day up to 15-20)
→ Set warm-up reply rate to 70%
→ When warm-up is complete, send maximum of 25 emails per day per inbox
→ Ensure warm-up stays on at 10-15, 70% reply rate
→ When starting cold email campaigns, begin with 5 emails per day in week 1
→ Then gradually increase to 25 emails per day by the end of week 2
→ Match ESPs for better deliverability (outlook to outlook, Google to Google)
→ Keep bounce rates < 2% and spam complaints < 0.1%
→ Check domains aren't blacklisted using MXtoolbox

2️⃣ Lead Lists
→ Ensure company is within your TAM or ICP
→ Ensure contact is a buyer persona
→ Use enrichment waterfalls like BetterContact to maximize both quality and quantity of contact data
→ Ensure proper enrichment, scoring, tiering, filtering and lead routing using Freckle.io or Clay

3️⃣ Offer
→ Must be compelling
→ And relevant

4️⃣ Sequence
→ Good sequence length e.g. for Tier 3 email-only outreach, max 3 emails
→ Optimize time between steps (depends on ICP and tier)

5️⃣ Copy
→ Write in plain-text (no links, no HTML)
→ Add unsubscribe option
→ Remove any spam trigger words (use spam checkers like Mail Meteor)
→ Use Spintax, messaging frameworks and AI-generated copy
→ Ask questions and personalize
→ A/B test
→ Follow copywriting best practices

Anything to add? Drop below

Founder | OSINT | Big Data | Python (NLTK, TensorFlow) | Data Mining | Multi-Language Processing | Network Analysis | ETL | Cryptographic Protocols | Geospatial Analysis | Intelligence Analysis | Cloud Computing

With over two decades of experience in technology and business development, I combine deep technical expertise with strategic thinking and creative problem-solving abilities.

My expertise spans:
- Full-stack development and multiple programming languages
- Web development and design
- Project management
- Digital marketing and strategy

What sets me apart is my ability to bridge the technical and business worlds, drawing on both analytical skills and emotional intelligence to deliver results that matter.

I thrive in innovative environments where I can leverage technology to create meaningful solutions. My focus is on driving excellence through collaboration and continuous improvement.

Currently open to opportunities where I can contribute to forward-thinking projects and teams.

✡︎ Elazar Lebedev

Co-Founder & CTO | Empowering Founders to Build & Scale Startups

״צאו לשטח!!!״
אם יש משפט אחד שאני אומר לכל יזם, זה:
צאו לשטח כמה שיותר מהר.
כי רק שם מגלים את האמת:
1️⃣ האם באמת קיימת בעיה.
2️⃣ האם אפשר להגיע לאנשים שסובלים ממנה.
3️⃣ או שאולי צריך לשנות כיוון.

בפעם האחרונה שהמלצתי את זה - יזמת קיבלה 800 פניות.
כן… 800.

אבל למה כשזה מגיע אלי אני עדיין מרגיש את הפחד הזה.
🤔 שאולי אין בעיה.
🤔 שאולי זה רק רעיון יפה בתיאוריה.
🤔 שאולי הכול יתנפץ במפגש עם המציאות.

אבל אין ברירה - יוצאים לשטח. 💪 
בדיוק בשביל זה אני ו Tal Catran משיקים קהילה חדשה:
🚀 StartupAcademy Network

דווקא עכשיו ולמרות המצב, זה הזמן הכי נכון להיות האחד בשביל השני!!!

תוכנית שכוללת:
✔️ מפגש עבודה שבועי קבוצתי עם יעדים ברורים ומדידים.
✔️ מסגרת שמכריחה להתקדם.
✔️ קהילה איכותית של יזמים שרוצים לתת.
✔️ הרצאות תוכן בנושאים עסקיים וטכנולוגיים.
✔️ גישה למנטורים ואנשי מקצוע בעלות מסובסדת.

זה פיילוט ראשון - ולכן תיבחר קבוצה מצומצמת בלבד.
אנחנו אוספים כעת מועמדויות לקבוצה הראשונה, ולאחריו ייקבע מפגש היכרות שממנו תיבחר הקבוצה שתצא לדרך.

⚠️ אם אתם מרגישים לבד ורוצים צוות יחד אתכם שעוזר ודוחף - זה כנראה בשבילכם.
רוצים פרטים?
כתבו Network בתגובות ואשלח קישור 👇

taplio

The Battle

Joe Wheatley

✡︎ Elazar Lebedev

Followers

Posts

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Performance ScoreJoe Wheatley's LinkedIn Performance

Performance Score✡︎ Elazar Lebedev's LinkedIn Performance

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taplio

The Battle

Joe Wheatley

✡︎ Elazar Lebedev

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joe Wheatley's LinkedIn Performance

Performance Score✡︎ Elazar Lebedev's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJoe Wheatley's LinkedIn Performance