CEO @ Conversion House 🏠 | On-demand design for small SaaS marketing teams so they can launch faster, position better and convert more.

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Joe Wheatley

After 2.5 years, I've closed the agency down.

In August 2023 I was completely new to business. Came from the defence industry. Didn't know what SaaS was, didn't even know the difference between marketing and sales.

Knew how to make websites and write, so started freelancing - blog posts and websites for marketing agencies.

Then started landing my own clients. Re-invested everything back into the business - courses, paid ads, tools.

A few courses said "pick a niche", so after some research and zero prior experience, niched down to SaaS.

Started posting about SaaS design on LinkedIn (around November 2024). One month later, landed my first major SaaS gig. Built a website for Summize.

A few more websites, then pivoted to content for SaaS companies. Started a podcast around this time. 

FYI, podcasts are one of the biggest growth hacks - you learn from people you wouldn't otherwise get in a room, they get free marketing.

Summer 2025, flew to San Francisco and filmed videos for a few names you'd recognize.

Came back, jumped on some disco calls. The demand was for outbound not content. Followed the demand. Learned outbound, picked up some new clients. Someone even offered equity for Demand House.

As of today: 30+ B2B companies, multi 10k+ projects, 27 five-star reviews. Not every project was a success - but when we failed, we reflected and learned from our mistakes.

At the beginning of Feb 2026, started thinking longer term. Two things kept coming to mind:

1. GTM agencies are fighting over lower market and small budgets - a race to the bottom with automation and AI.

2. The market rewards those with a top 1% skill, not a jack of all trades.

That pointed to one thing: build a career in tech sales, selling to mid-market and enterprise. Big budgets, opportunity, high-touch, human-led. Skill still matters.

Started applying for roles. Found Vertice - 13x growth in 2 years (one of the fastest growing tech companies in Europe).

Went to their office for the final interview and the floorplate was pure hustle energy. Perfect

Starting on monday as a BDR. Team look great. Very excited. All-in.

Reflections:

99% of this 2.5 year journey was raw action in the face of intense confusion & ambiguity

But push through and on the other side is clarity. Then you must repeat.

That's growth.

Everyone has been through this process, but most stop. The process defeats them. You see it all over their faces. This is what you must avoid.

Instead, you must learn to love the journey. The good, the bad. Every single part of it. Amor Fati

Like Yin and Yang, there is no light without dark.

Everything is connected.

So if you take away one thing away from this post it’s this:

- The journey is the point.
- There is no finish line.
- NEVER stop chasing growth.

GTM @ Vertice | Intelligent Procurement Platform | #1 fastest growing scale-up in UK (Sifted) | #2 in Sunday Times 100 Tech

Master these 5 areas of deliverability so you avoid the spam folder and book more qualified meetings

1️⃣ Infrastructure & Settings
→ Purchase domains with reputable providers like Porkbun
→ Use .com domains
→ Age domains for 30 days before sending
→ Buy backup domains for rotation
→ Use 2 inboxes per domain
→ For inboxes, use trusted re-sellers like Zapmail.ai
→ Diversity your sending infra (mix of Google, Outlook and 3rd party)
→ Ensure proper authentication and DNS (SPF, DKIM, DMARC, URL re-directs)
→ Warm-up inboxes (start at 5 per day, increase by 1 per day up to 15-20)
→ Set warm-up reply rate to 70%
→ When warm-up is complete, send maximum of 25 emails per day per inbox
→ Ensure warm-up stays on at 10-15, 70% reply rate
→ When starting cold email campaigns, begin with 5 emails per day in week 1
→ Then gradually increase to 25 emails per day by the end of week 2
→ Match ESPs for better deliverability (outlook to outlook, Google to Google)
→ Keep bounce rates < 2% and spam complaints < 0.1%
→ Check domains aren't blacklisted using MXtoolbox

2️⃣ Lead Lists
→ Ensure company is within your TAM or ICP
→ Ensure contact is a buyer persona
→ Use enrichment waterfalls like BetterContact to maximize both quality and quantity of contact data
→ Ensure proper enrichment, scoring, tiering, filtering and lead routing using Freckle.io or Clay

3️⃣ Offer
→ Must be compelling
→ And relevant

4️⃣ Sequence
→ Good sequence length e.g. for Tier 3 email-only outreach, max 3 emails
→ Optimize time between steps (depends on ICP and tier)

5️⃣ Copy
→ Write in plain-text (no links, no HTML)
→ Add unsubscribe option
→ Remove any spam trigger words (use spam checkers like Mail Meteor)
→ Use Spintax, messaging frameworks and AI-generated copy
→ Ask questions and personalize
→ A/B test
→ Follow copywriting best practices

Anything to add? Drop below

Copywriter e Consulente Marketing Strategico | Gestisco Lanci e Funnel da +70k aiutando InfoBusiness e Consulenti a Scalare attraverso StrateCopy™ -

I started working in Marketing and LinkedIn industry back when i was 15 years old. 

Now i'm 19 and i'm the CEO of a coaching business in Italy.

In the past years i created strategies for my Coaches, SaaS and Agencies Partners, in order to monetize their offers and skills. 

- Over $500.000 generated just with emails. 

- 13 full-funnel built in 10 different niches. 

- My "LinkedIn Clients" closed over 100 clients through linkedin in just 50 days.

- 3 years of experience in Marketing and LinkedIn industry.

- Funnels and Webinars tested in +10 niches.

...and the same fire that constantly burns my gut and takes me to the next level in this game called "life".

Oh, I almost forgot: i love helping entrepreneurs with high-ticket offers get clients and authority here on LinkedIn through automations and marketing strategies.

Gabriele Milan

Why do people hate getting pitched on LinkedIn?

I see at least 3 posts a day where people complain about getting pitched.

LinkedIn was released on May 5, 2003.
And the mission was simple:

Connect businesses with professionals.

To make that happen, they built features that support outreach:

- Posting content (so people can share the value they bring)
- Job applications (the fastest way for companies to hire)
- DMs (the fastest way to reach someone)

So if you open LinkedIn, you should expect to get pitched.
That’s the platform.

So next time…

Instead of posting content where you make fun of someone who wants to work with you (just to go viral and get engagement)...

...just reply with: "Not interested".

- No need to create a funny post about it.
- No need to block the person.
- No need to be offensive.

P.S. If you're doing outreach on LinkedIn and you're not getting positive replies, it’s your fault.

It’s not the niche.
It’s not the offer.
It’s not "the market".

99% of the time, it’s your outreach strategy :))))

I build systems that fill up your calendar with ready to pay prospects

R.I.P LinkedIn Algorithm.

Claude 4.6 just destroyed it.

Most people are still trying to “hack” LinkedIn with random posts and recycled hooks.

That’s why they stay stuck.

Low reach.
Low engagement.
Zero inbound.

Claude 4.6 changes the game when you use it properly.

Not as a writing toy.

As a LinkedIn growth engine.

Here’s what the Claude 4.6 system actually does:

•⁠ ⁠Reviews and optimises your LinkedIn profile for conversion
•⁠ ⁠Builds a viral content strategy tailored to your niche
•⁠ ⁠Creates lead magnets based on 2M+ impression frameworks
•⁠ ⁠Powers an outbound system with personalised DMs and follow-ups
•⁠ ⁠Generates scroll-stopping hooks based on 150+ viral patterns
•⁠ ⁠Analyses your competitors’ best-performing posts in seconds
•⁠ ⁠Breakdowns my 40k/mo LinkedIn acquisition System

No more guessing what to post.
No more staring at a blank screen.
No more posting content that doesn’t convert.

This isn’t “AI writes posts.”

This is infrastructure.

Profile optimisation.
Content architecture.
Hook engineering.
Outbound automation.
Competitor intelligence.

Instead of:

Post → Hope → Wait

You get:

Optimize → Publish → Convert → Scale

While everyone else fights the algorithm, you align with it.

I’m giving away the full Claude 4.6 LinkedIn System breakdown.

If you want it:

1. Connect with me
2. Comment "LK"

I’ll send the walkthrough straight to your DMs.

In 2026, LinkedIn won’t reward consistency.

It will reward structure.

I’m hiring an Appointment Setter.

This is NOT cold calling.

You’ll only work with inbound leads who already showed interest.

Your tasks:

- Call inbound leads (and handle back-and-forth WhatsApp chats)
- Make sure they attend a webinar
- Follow up after the webinar to book a sales call

Requirements:

- You speak English with a clear, easy-to-understand accent
- You’re organised, consistent, and good at following up
- You can handle objections calmly and keep people moving

Payment:

- Fixed fee 
- % per closed deal (we’ll agree the structure together)

If you’re interested:

👉🏼 Comment or DM me “SETTER” and send me a LinkedIn voice note where you:

1. introduce yourself
2. share your experience
3. explain why I should work with you

Cheers.

Eduardo Middleton and I are hosting a FREE live event.

And we’re breaking down the 5(+1) Pillars System that generated $500K in 2025...

Without AI spam, without automation tools, and without "spray & pray" outreach.

If LinkedIn feels random to you…

(One post dies at 300 views, another randomly spikes… and you don’t know why).

This is for you.

Here’s what we’ll cover:

✅ The 5 invisible pillars the LinkedIn algorithm is quietly using to decide who gets reach… and who gets ignored.

✅ The secret 6th pillar that gives me +5 extra calls/week on autopilot - without sending a single DM or connection request.

✅ Why most AI tools are useless...and the Anti-AI approach we used to hit $500K.

✅ The outreach strategy that still books me ~5 calls/week without AI - and how our clients are replicating it.

No fluff. No motivation talk.

Just the framework + how to apply it starting the same day.

If you want the invite link...

1. Comment or DM me “EVENT”
2. Connect with me. 

And I'll send your free ticket in the DMs.

I’ve received 30+ messages from friends and family in the last 24 hours.

“Gabri, what’s going on in Dubai? Are you okay? Is there a lot of damage?”

Yes, I’m fine.
I’m calm.

And honestly… nothing is happening around me.

Italian media is monetising this situation.

How?

By creating a problem.

By spreading fear and doubt.
By turning uncertainty into a headline.
By making people feel like something terrible is about to happen.

That’s the most powerful marketing strategy that exists:

Problem creation.

Most people try to sell solutions.

I sell problems you can’t solve without me.

Selling solutions = prospects compare you to competitors.

Selling problems = prospects trust you because you become the only solution to the problem you created.

Problem marketing >>> solution marketing.

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R.I.P Media Buyers.

GoMarble + Claude 4.6 just replaced your entire Meta ads research team.

Most advertisers still operate like this:

Scroll ad library
Guess angles
Test randomly
Burn budget

That’s not strategy.

That’s expensive gambling.

Now imagine this:

GoMarble pulls your live Meta data.
It scans competitors instantly.

Not surface-level insights.

Deep logic.

Here’s what this stack does:

• Connects directly to Meta, Google, TikTok, and Shopify
• Search ads from 150M+ ads
• Enter your website → find competitors → analyze their ads
• Creates a new creative strategy for paid campaigns
• Best Meta ad tracker
• Generates high-converting ad copy based on 7,000+ winning ads
• Finds the best-performing competitor ads in second

This isn’t creative AI.

This is decision intelligence.

Claude 4.6 thinks.
GoMarble sees.
You execute faster.

While competitors guess, you know.

Also, GoMarble built a Competitor Intel report. 

Enter your website and GoMarble instantly shows competitors’ ads, their best hooks, winning angles, and a gap analysis against your own ads.

If you want it:

1. Connect with me
2. Comment MARBLE

I’ll send it straight to your DMs.

P.S. Repost for priority access.

This ONE skill saved my life, business, and career.

Forget sales.
Forget media buying.
Forget AI and automations…

Because the REAL skill that changes everything is:

Copywriting.

And I don’t mean "Claude prompts that write decent copy".

I mean REAL copywriting.
The skill of understanding human behavior.

Because if you’re a top 1% copywriter, you automatically become better at:

- Sales (you know what people really want, and how to frame it)
- Media buying (you understand hooks, angles, creatives, demand)
- Product/offer (you can make value feel obvious)
- Strategy (you see the market through the customer’s brain)
- Hiring/training (you can explain and transfer clarity)

Copywriting is not “writing”.

Copywriting is:

- Reading emotions behind words
- Predicting objections before they show up
- Knowing why someone says “I’ll think about it”
- Turning confusion into clarity
- Turning attention into action

Most people lose money because they’re doing the right actions with the wrong words.

They run ads.
They send outreach.
They post content.

But the message is weak.

And a weak message kills:

reply rates
conversion rates
trust
pricing power
authority

So instead of chasing the next tactic…

Master the skill that makes every tactic work better.

Because tools change.
Platforms change.
Algorithms change.

Human psychology doesn’t.

And if you can write in a way that makes people feel understood… 
You’ll never be “stuck” again.

That’s the real leverage.

If you had to master ONE skill for the next 12 months…what would it be?

R.I.P Google Slides.

Claude + Gamma just turned presentation building into a 20-minute task.

Most founders still approach decks backwards.

They open Google Slides.
Start dragging boxes.
Add bullet points.
Polish slides.

And only then realize…

The message isn’t clear.

Design doesn’t fix weak positioning.

Strategy does.

So I rebuilt the process.

Claude handles the thinking.
Gamma handles the execution.

You focus on shipping.

Here’s the new workflow:

•⁠ ⁠Use Claude to clarify your positioning and value proposition
•⁠ ⁠Build a persuasive narrative structure before touching design
•⁠ ⁠Generate a complete deck outline in minutes
•⁠ ⁠Push it into Gamma for instant visual execution
•⁠ ⁠Turn the same narrative into landing pages
•⁠ ⁠Repurpose it into ad creatives and content calendars

One core message.
Multiple distribution channels.
Zero friction.

This is not slide automation.

It’s message leverage.

Instead of:

Design → Hope → Revise

You now:

Clarify → Architect → Generate → Deploy

Inside the system I’m giving away:

•⁠ ⁠My Claude positioning and narrative prompt stack
•⁠ ⁠The exact Gamma structure for investor decks, sales decks, and webinars
•⁠ ⁠Frameworks for consultants, agencies, founders, and PE firms
•⁠ ⁠The asset multiplier workflow to turn one deck into ads, outbound and content
•⁠ ⁠The exact process I use to go from idea to deck-ready in under 30 minutes

No blank slides.
No creative bottlenecks.
No waiting on designers.

Just a repeatable narrative engine.

If you want the Claude + Gamma execution system:

1.⁠ ⁠Connect with me
2.⁠ ⁠Comment “DECK”

I’ll send you the full breakdown.

In 2026, the winners won’t design better.

LinkedIn in 2026.
Facebook in 2015.
Bitcoin in 2008.

If you built a personal brand on Facebook in 2015…
today you wouldn’t struggle to book meetings.

If you took Bitcoin seriously in the early days…
you’d be sitting on a stupid number of zeros.

And I think we’re in the same kind of window right now with LinkedIn.

I’m not a prophet. Nothing is guaranteed in business.

But the data is hard to ignore:

- LinkedIn is the world’s largest professional network with 1B+ members across 200+ countries. 

- LinkedIn’s own ad tools showed 1.20B reachable members in January 2025 (up +176M year over year). 

- 4 out of 5 members use LinkedIn to inform business decisions. 

So if you start building your personal brand on LinkedIn today…
in 5 years you might not need to "hunt" for clients anymore.

Because you’re not building "content".

You’re building distribution.
You’re building trust.
You’re building relationships.

And later, results become a consequence:

- inbound opportunities
- warmer conversations
- partnerships
- hiring faster
- deals that start from trust, not from zero

Most people will wait until LinkedIn feels "too crowded".

Same thing they said about Facebook.
Same thing they said about Bitcoin.

Start now, while it still feels early.

AI is never going to replace me.

Why?

Because my clients don’t buy "a service".

They buy Gabriele Milan.
They buy my brain.
My standards.
My speed.
My way of solving problems.

That’s the game in 2026 if you sell services:

Become irreplaceable.

Because if your clients are only buying:

"content"
"ads"
"outreach"
"funnels"

…then yes, you’re in trouble.

Someone cheaper will show up.
Someone faster will show up.
An AI tool will show up.

And your client will leave.

But if they’re buying:

- your thinking
- your decision making
- your positioning
- your ability to adapt when things break

…then AI doesn’t replace you.

It amplifies you.

I use AI every day.

But AI is not "the service".
It’s just one of the tools I use to deliver better results.

So if you sell services, stop asking:

"How do I protect myself from AI?"

Ask:

"How do I become so valuable that AI makes me even harder to replace?"

That’s the real move.

Don’t just sell execution.

- Sell perspective.
- Sell judgment.
- Sell outcomes.

Sell you.

I posted on LinkedIn to hire 1 setter.

After 1 day: 13 people reached out.
After 2 days: +6 more.
After 3 days: setter hired - exactly the person I was looking for.

Most people think building a personal brand on LinkedIn is only about:

- getting more clients
- positioning yourself better in the market
- booking more calls

Truth is:

A strong personal brand also means you can hire someone in 3 days by investing 10 minutes to write a post.

Don’t underestimate the power of a personal brand.

It’s your lifeboat when you need clients.
And it’s your lifeboat when you need to hire people.

You can build a successful company without obsessing over sales.

Let me explain.

I do at least 1 consultation a day with clients (90% are agency owners or info-product owners).

And almost all of them have the same problem:
Sales.

- "I need more sales reps".
- "My sales reps can’t close".
- "Our sales process is f*cked".

And they always try to fix these problems with...
More sales.

- Hire more people
- Add new sales tactics
- Rebuild the sales process
- Buy another script / framework / CRM setup

But what if the real problem is not sales?

What if the real problem is marketing?

Because marketing has one job:
Cook leads.

Cook leads for the sales team.

Meaning:

- Better positioning
- Better messaging
- Better content
- Better demand generation
- Better trust before the call

So when the lead gets to sales, the conversation is already warm.
And this changes everything.

Because most "sales problems" are actually marketing problems in disguise:

Low close rate → wrong leads
Long sales cycles → weak trust
Endless objections → unclear positioning
Reps struggling → lead not ready

Better marketing = easier sales.

That’s why I ALWAYS start from marketing.

I’d rather build a company where sales reps are working with qualified, trust-ready leads...

...than build a company where sales has to perform miracles every day.

A Marketing First company is easier to scale, easier to manage, and way less stressful.

Sales matters, of course.
But sales should convert momentum, not create it from zero.

Sales is not the engine.

Marketing is the engine.
Sales is the transmission.

If your sales team is struggling, don’t just ask:
"How do we close more?"

Ask first:

"What are we sending them to close?"

Environment is everything.

Who you surround yourself with.
What you see every day.
The inputs you get from where you live.

Sometimes you're not lacking discipline, motivation, or willpower.
You just need a different environment.

Sometimes the best thing you can do is take a flight, get around like-minded people, and lock in until the job is done.

Because you’re not going to perform at 100% of your potential if:

- you’re surrounded by lazy people
- you live in a place where comfort is too cheap
- you step outside and get zero stimulation to think bigger
- your daily environment keeps pulling you back to the old version of you

A lot of people are trying to "fix themselves"... 
...when the real problem is the room they’re in.

Your standards, your focus, your ambition, your speed - all of it gets shaped by your environment.

So if you want better results, don’t just change your habits.

- Change your environment.
- Change the people.
- Change the inputs.
- Change the standards.

Scale into the best version of yourself.

And the results will become a consequence.

“AI is not going to replace you. Someone with AI will".

WRONG.

You’re not going to be replaced by "someone with AI".
You’re going to be replaced by someone who is replacing himself with AI.

And let’s be honest:

We’re all getting replaced.
Every single one of us.

The real question is: who does it first?

Because the most important thing you can do right now is to replace yourself with AI, on purpose.

Before someone else does it for you.

That’s why every day I build systems for myself.
I don’t "learn AI".

I turn my existing skillset into AI-powered workflows.
I’m not trying to become the best at doing the work.
I’m trying to become the best at building a machine that does the work.

I don’t want to:

- create offers from scratch
- hire more people to scale
- train my team everyday
- build marketing strategies from zero

One day, AI will do that for me.
Not because I’m lazy.

Because I want leverage.

I want to ship faster.
I want fewer bottlenecks.
I want to earn more without adding stress.

And honestly…

I want to buy back time.

Replace yourself with AI.
Before the market replaces you.

So you can make more money and live longer :)))

taplio

The Battle

Joe Wheatley

Gabriele Milan

Followers

Posts

Engagements

Likes

Performance ScoreJoe Wheatley's LinkedIn Performance

Performance ScoreGabriele Milan's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Joe Wheatley

Gabriele Milan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joe Wheatley's LinkedIn Performance

Performance ScoreGabriele Milan's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJoe Wheatley's LinkedIn Performance