Demand House

Founder

MASS

Analyst working on defence projects in collaboration with US Gov and Applied Physics Laboratory.

Analyst

Engineer across design, construction, commissioning and operations.

Engineer

CEO @ Conversion House 🏠 | On-demand design for small SaaS marketing teams so they can launch faster, position better and convert more.

Are you a SaaS / tech startup between $500k and $3M ARR with high retention, but low ARR growth?

If the answer is yes, then acquisition is the bottleneck. 

If we dig a little bit deeper, it's because you don't have a system for generating consistent pipeline.

In other words, you're too dependent on referrals and inbound (Spoiler: Hope is not a strategy).

The solution? Allbound:
→ Hyper-targeted outreach fills pipeline today.
→ Scroll-stopping content fills pipeline tomorrow.
→ Together, results multiply.

Want to learn more about allbound?
→ Visit my website: https://www.demandhouse.agency/
→ Subscribe to my newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7307333213792665600
→ Subscribe to my YouTube channel: https://www.youtube.com/@demand-house

Joe Wheatley

2025 reflections and plan for 2026

1️⃣ 2025

Marketing
↳ 0 → 3k+ LinkedIn followers
↳ 0 → 300+ newsletter subscribers
↳ 0 → 25 podcast episodes on YouTube

Network
↳ Built relationships and become friends with amazing founders, CEOs and GTM leaders across B2B SaaS

Social proof
↳ Worked with 4 x $5M+ ARR SaaS companies
↳ Worked with 10+ $1M+ ARR B2B companies
↳ 27 five-star Google reviews

Business
↳ Pivoted from websites → content → GTM

Who we help
↳ B2B SaaS from ~$500k ARR and up

2️⃣ 2026

Marketing
↳ 3k → 6k+ LinkedIn followers
↳ 300 → 1k+ newsletter subscribers
↳ 25 → 60 podcast episodes

Network
↳ Network better, give more
↳ Go deeper in the GTM communities I am already part of
↳ Potentially launch a startup GTM community (for those who aren't mature enough to work with us)

Social proof
↳ 10+ outbound case studies
↳ 50+ five-star Google reviews

Business
↳ $60k MRR
↳ 2 new clients per month
↳ 100% retention

Who we help
↳ DIY outbound consulting for startups with sub-5 person sales teams (under $2M ARR)
↳ DFY outbound systems for B2B SaaS with 5+ sales reps ($3M+ ARR)

Biggest Change from 2025 to 2026:
- We’re qualifying out unvalidated startups (pre-$1M ARR).
- You cannot guarantee results if they’re unproven.
- You can do everything right, but at the end of the day, if the founder isn’t made of the right “stuff”, nothing will save them.
- If you have social proof (which we do now), leave the brokies behind.

Onwards 🚀

Outbound systems for $3M+ SaaS | Trusted by Warmly, Summize, Coefficient & more | 27 x 5-star reviews on Google | Founder @ Demand House

J.Y Delmotte bootstrapped BuddiesHR to $43k MRR. But how exactly did he do it?

No. 1: He took advantage of being early to the Slack Marketplace.

He built up 700 customers, stacked reviews and now competitors are too far behind to catch up.

Slack is now their #1 source of signups.

Next biggest source is SEO.

Jean-Yves developed a real passion for culture and employee engagement while running his previous startup, PaletteHQ.

And he was living by example → No one left in two years.

Now he creates content derived from topic clusters, closely aligned with the product and what users want to know.

If it starts ranking, he optimizes.
If it drives traffic but is vanity, he kills it.

He’s also getting customers from Reddit and LinkedIn.

Two powerful lessons from J.Y. here:

1. Being early and riding a wave is a good strategy (if you’re confident the wave will get bigger). Similar to Warmly with nametags. Build on someone else’s wave (Zoom for Warmly, Slack for BuddiesHR), get in early and you’ll be miles ahead by the time everyone else catches on. We’re seeing this now with Clay / GTM agencies.

2. Choose channels that fit your own style. SEO works for BuddiesHR because they’re good at it. Podcasting works for me because I like talking to people. Pick channels you can actually win at.

But the most important thing you can learn from Jean-Yves:

“Ship code and talk to users” 😉

If you're looking for a fresh pair of eyes on your GTM strategy going into 2026 and already dreading Q1, DM me.

In under 2 hours, I’ll review your GTM system and give you the 3 growth levers you should focus on next.

No sales pitch. Just honest advice that will move the needle.

DM me - I’ve worked with 4 × $5M ARR SaaS businesses in 2025 alone (plus 10+ at ~$1M ARR), building GTM systems that book demos.

Frank Sondors 🥓 (Founder of Salesforge.ai 🔥) is booking 500 demos per month by dogfooding

He’s solving a real problem:
- Sales reps are split across too many tools → forced to stitch workflows together and deal with unnecessary complexity

And he has a solution:
- An apple-like experience for sales teams

How:
- Mailforge, Primeforge, Infraforge and Warmforge for infrastructure & deliverability
- Leadsforge for finding leads (larger DB than Apollo)
- Salesforge for outreach execution (LinkedIn + email)
- The suite integrates together seamlessly giving you an 'apple-like' experience

Proof of value:
- Forge has a huge TAM (sales teams worldwide)
- They're dogfooding with 250 domains and 500 inboxes
- A sh*t ton of email & LinkedIn outreach (and they’re adding a dialer in 2026)
- Booking 500 demos per month

And before you assume that with this number of inboxes they’re just spamming the TAM - watch the full episode.

Frank used to lead sales teams of up to 100 people. At the end of the show, we actually talked tactics and that there's an unreal amount of gold there

Frank is an absolute authority on building sales teams & outreach and the results speak for themselves.

Will you be bringing home the bacon 🥓 like Frank in 2026?

P.S. They went from 0 to $3M+ ARR in less than 12 months (so clearly, they are very good demos)

Copywriter e Consulente Marketing Strategico | Gestisco Lanci e Funnel da +70k aiutando InfoBusiness e Consulenti a Scalare attraverso StrateCopy™ -

I started working in Marketing and LinkedIn industry back when i was 15 years old. 

Now i'm 18 and i'm the CEO of a coaching business in Italy.

In the past years i created strategies for my Coaches, SaaS and Agencies Partners, in order to monetize their offers and skills. 

- Over $500.000 generated just with emails. 

- 13 full-funnel built in 10 different niches. 

- My "LinkedIn Clients" closed over 100 clients through linkedin in just 50 days.

- 3 years of experience in Marketing and LinkedIn industry.

- Funnels and Webinars tested in +10 niches.

...and the same fire that constantly burns my gut and takes me to the next level in this game called "life".

Oh, I almost forgot: i love helping entrepreneurs with high-ticket offers get clients and authority here on LinkedIn through automations and marketing strategies.

Gabriele Milan

This TOOL got my client almost 500,000 impressions.

(It took me 5 minutes to write the post).

Everybody struggles with going viral on LinkedIn.

-They copy their favorite LinkedIn guru
-They post generic content that gets 200 impressions
-They waste hours trying to find content ideas that work

I found a FREE tool that creates viral posts in under 5 minutes.

It’s trained on 1,000+ top performing LinkedIn posts from the last 60 days.

The capabilities are insane:

→ Finds viral post ideas automatically (based on what’s trending right now)
→ Writes the full post in minutes (hooks included)
→ Plans your next 30 days of content (topics + angles + format)
→ Turns your raw ideas into posts that actually generate leads

This isn’t “just a GPT”.
It’s a tool.

And it’s free.

Want access?

1. Connect with me
2. Comment “TOOL” below

I’ll DM it to you.

P.S. Must be connected or LinkedIn blocks the message.

I build systems that fill up your calendar with ready to pay prospects

I generated 18,000+ comments and booked 300+ meetings.

(I’m giving away every resource I used in 2025).

This year, 90% of LinkedIn creators:

- built lead magnets with zero substance
- didn’t even deliver the resource in DMs
- used "lead magnet posts" just for visibility

Me?

I treated lead magnets like a sales asset.

So I put ALL my 2025 resources into ONE single doc.

Here’s what you’ll find inside:

→ Outreach strategies to hit 18%+ reply rates
→ Inbound tactics to turn comments into calls (on repeat)
→ My GPTs, prompts, scripts, and templates
→→→ EVERY Resources I created and used to book +300 meetings.

If you combine these properly, booking 3-5 calls a week stops being a guess.

Want EVERY lead magnet I created this year?

1. Connect with me
2. ⁠Comment “2025” below

I’ll DM you everything.

P.S. We must be connected, otherwise LinkedIn blocks the message.

NEVER struggle with Content again.

This new GPT 5.2 content generates viral content in seconds.

Everybody struggles with going viral on LinkedIn.

They try to copy their favorite LinkedIn guru
They write generic content that then gets 200 impressions 
They burn out trying to post daily
They spend hours to find content ideas that work

So, I built a viral Content Engine using the new GPT 5.2.

And trained it on 500+ top performing posts on LinkedIn in the last 60 days.

The capabilities are insane:

→ Turns one generic idea into a full viral post 
→ Generates scroll stopping hooks instantly 
→ Mimics your tone of voice (no AI tone) 
→ Plans your entire 30 day content strategy 
→ Formats the post for maximum readability and virality

This isn't just a prompt. 
It's a SYSTEM.

The best part?

I tested it on a client of mine recently that did 300k impressions and 1k likes.

Want access to the System?

1.⁠ ⁠Connect with me
2.⁠ ⁠Comment "GPT" below

I'll send it straight to your DMs.

P.S. Repost to get priority access.

NEVER use GPT for your outreach again.

This Claude Skill creates 20% reply rate messages in seconds.

Most agencies and founders still struggle with LinkedIn outreach.

They send generic messages that barely get a 5% reply rate.
They spam prospects with endless follow ups.
They change strategy every day.

↳ So they end up booking 1 call a week.

Claude just changed that.

I built a Claude Skill that does the work for you.

No "creativity".
No voice notes.
No hours wasted on strategies that don’t convert.

You upload my Skill.
You tell Claude your ICP + your current outreach.
It rewrites everything into a message that actually gets replies.

What it does:

- Audits your current message and tells you why it’s getting ignored
- Generates 5 plug and play openers tailored to your ICP + offer
- Writes 3 full DM scripts (soft, direct, ultra-short) to test
- Creates 2 follow ups that revive dead chats (without sounding needy)
- Adds a simple qualification question that makes booking the call easy

This is not a tool.
It’s a system.

I’m sharing this Claude Skill for free.

Want it?

1. Connect with me
2. Comment 'CLAUDE' below

I’ll send it straight to your DMs.

I booked 300+ meetings in 2025.

And I did it using only 3 GPTs.

Most people are still doing LinkedIn like it’s 2020:

- posting "value" with no plan
- sending random DMs with no system
- building lead magnets that get comments but zero calls

So they stay "busy"…
…and their calendar stays empty.

Here’s what changed everything for me and my clients:

I stopped trying to be a genius every day.

And I started using 3 GPTs that handle the boring parts on autopilot.
I’m giving them away for free.

Inside you’ll get:

→ Content Strategy GPT

It builds your weekly plan, post types, angles, and what to publish to attract buyers.

→ Outreach GEM

It fixes your messaging, writes plug-and-play openers, follow-ups, and improves reply rates.

→ Lead Magnet GPT

It turns any idea into a viral lead magnet post, plus the delivery DM scripts to turn comments into calls.

Want the 3 GPTs?

1. Connect with me
2. Comment “3X” below

I’ll DM you everything.

P.S. Must be connected, otherwise LinkedIn blocks the message.

You’re not a "hustler" if you work on Christmas.

You’re poor.
And valueless.

Stop working and spend time with your family.

Telling yourself you’ll "never give up" because you’re working on Christmas is ridiculous.

Poor people work on holidays because they didn’t build something that puts money in their pocket even when they’re not working.

Spend time with your loved ones.

Thanks God I got bullied for 5 years.

By classmates, "friends", and even teachers.

I was 10.

For 3 years straight I got picked on because I hadn’t hit puberty yet.
I looked younger than everyone else.
No facial hair, baby face, small body.

So to them I was an easy target.

Then I started high school.
And for 2 years, some teachers made it worse:

"You’re not enough".
"You’ll never make it".
"Stop trying to do things your way".

Back then it felt like a curse.

Now I see it for what it was:
Pressure.

And pressure either breaks you…or builds you.
It built me.

It gave me:

Thick skin
Zero fear of judgement
A weird level of hunger
The need to prove things with results, not words.

And it also taught me something important:

When you’ve been on the receiving end of it, you never want to become the person who does it to others.

So if you’re going through it right now, hear me:

It’s not happening because you’re "wrong".
It’s happening because you’re different.

And different people don’t fit in early…

They stand out later.

Now I’m 19, and I’ve accomplished more than they will in 85 years.

NEVER train VAs for LinkedIn Outreach again.

I just built a Gemini GEM that turns any VA into a top performing SDR.

It’s already helped 10+ VAs book up to 2 qualified calls every single day for my clients.

Most founders waste months trying to train an offshore team.

- ⁠Endless Loom videos that get ignored
-⁠ ⁠⁠Boring SOPs that nobody reads
- ⁠⁠1 call / week booked

That manual training era is officially over.

I’ve packaged my entire 2026 outreach playbook into a custom Gemini Gem. 
It acts as a 24/7 coach that ensures every message sent is perfect.

The capabilities are insane: 

→ Writes unique and personalized messages for each lead
→ Follows ups that get positive replies
→ Ready to send messages that get up to 20% reply rate
→ VAs can easily book up to 2 calls a day

The best part? 
You don't need to be a "trainer" anymore. 

The AI handles the training, the quality control, and the scripts.

VAs go from "confused" to booking 2 calls a day in under 72 hours.

Want access to the Gemini Gem that trains your VAs?

1. Connect with me
2. Comment "VA"

I’ll DM it straight over.

PS - Repost for priority access.

I spend at least 1 hour a day training people.

Video tutorials. SOPs. GPTs. Frameworks.

I train everyone.

My team.
My clients.
My clients’ teams.

Yes, even my prospects.

Because we live in the information era.

If you don’t know, you can’t get results.
If you know + you execute, you win.

Most people don’t have a "motivation problem".

They have a clarity problem.

They don’t know what to do today.
They don’t know what matters.
They don’t have a process.

So they waste months "staying busy" and calling it work.
Training fixes that.

A good SOP saves 10 hours of mistakes.
A good tutorial saves weeks of trial and error.
A good GPT saves your team from writing the same thing 100 times.

And selfishly?

Training is how I scale.

If I can teach a VA to do something at 80% of my level, I buy my time back.

If I can teach a client how to think, not just what to do, they stop depending on me for every tiny decision.

That’s real leverage.

And honestly, I don’t want to die thinking I kept everything in my head.
I want to leave behind systems, lessons, playbooks.

So other people can move faster than I did.

If you’re building a business, here’s a simple rule:

Don’t just work in the business.
Train the business.

"10 minutes a day on LinkedIn is enough to fill up your calendar".

Yes, and LinkedIn is full of LIES.

Three years ago, when I first used LinkedIn to find clients, I spent three hours a day on it. Every day.

I was a 15-year-old copywriter wannabe.

No case studies.
No authority.
Zero relevance in the market.

Today, I spend 30 minutes a day on LinkedIn because 70% of the work is delegated.

But here’s what I’d do if I were starting from scratch again:

1. Optimise my profile
Tagline, banner, about section, proof. 
Make it clear who I help and how.

2. Send connections
Max out Sales Navigator (200/week). Target tightly.

3. Do outreach
Start a conversation with every single person who accepts the connection request.

4. Post content
Once a day.
Lead magnets, personal stories, practical value, timely topics.

5. Use lead magnets properly
Not just to go viral. A lead magnet is a sales asset you can send to almost any prospect to move them forward.

6. Comment strategically
Add useful comments under viral posts to drive targeted eyeballs to your profile.

Eventually, once you’ve found a winning approach (content, outreach, or both), you can start delegating/automating.

And yes, you can get away with “only 10 minutes a day” on LinkedIn.

Just because your posts get 100 impressions…

Doesn’t mean going viral is a vanity metric.

It just means you don’t have enough volume yet.

Going viral has endless benefits:

- you get a ton of traffic
- you can filter that traffic (and only talk to the right people)
- you look more authoritative overnight

"Yeah but if you don’t convert that traffic, it’s useless".

True.

But here’s the part people ignore:

You can be amazing at converting…
but if you don’t have volume, you don’t have sales.

Example:

Post A: 100 impressions, 10% qualified = 10 qualified people
Post B: 100,000 impressions, 1% qualified = 1,000 qualified people

Even with WORSE targeting, Post B wins.
Because volume gives you options:

→ more DMs
→ more followers
→ more trust signals
→ more chances to sell
→ more data to improve your offer + messaging

So no, don’t chase virality like a clown.
But also don’t cope and call it "vanity".

In 2025, attention is leverage.

First you get volume.
Then you get better at converting it.

Cold emails are dead.
LinkedIn is dead.
Meta ads are dead.

So… 

How are we supposed to get clients lol.

Nothing is dead.
What’s actually dead:

- 2020 strategies copy pasted in 2026
- "quick question" sales tactics that never worked
- Bad delivery, overpromising, underdelivering
- Spray and pray outreach with zero targeting
- Automation that feels like a robot talking to a robot

You know what’s more alive than ever?

Authenticity.

Yep. 

The market is getting tired of robots.
Tired of fake "personalization".
Tired of people who hide behind tools instead of building trust.

The winners will use AI to be more human, not more spammy:

- Better research, better relevance
- Cleaner writing, clearer offers
- Faster execution, more consistency
- More touchpoints, but with real intent

Cold email still works.
LinkedIn still works.
Ads still work.

But only if you stop treating them like hacks.

Channels don’t die.
Lazy strategy dies.

The question isn’t "which channel is dead?"

It’s: 

Are you running a system…or just hoping?

If you’re in the AI or Marketing space and you’re not posting lead magnets…

you’re leaving 15k-30k month on the table.

Not because you "need more followers".

Because lead magnets are the fastest way to turn attention into booked calls.

Here’s the exact system I use to get 500+ comments and 20 calls/month from lead magnets.

1.⁠ ⁠Choose the WHAT.

Pick one complementary problem your service solves.
Not "everything". 
One specific pain.

2.⁠ ⁠Choose the HOW

Deliver it in a format people actually consume:
map, video, doc, templates (copy paste, prompts, GPTs, etc)

3.⁠ ⁠Write the post

I personally use a GEM (Gemini 3 Pro) that writes content on autopilot both for me and my clients.

4.⁠ ⁠Manage comments

This is where most people lose.
My VAs qualify the commenters and pull the right people into DMs.

5.⁠ ⁠Book meetings

The client only steps in with warm prospects who are ready to pay.
No endless back and forth with broke leads.

Final tip:

Reuse the same resource everywhere.
YouTube video, outreach follow-up, nurture funnel, DM asset.

Most agencies and consultants in AI/marketing already have enough resources to give away.

They just don’t package them.

It’s like having money on the table and walking past it.

P.S. One client got 1100+ comments from just 2 lead magnet post.
He booked 22 calls in December.

Everyone is planning 2026.

But here’s the thing:

Most people won’t follow that plan.

Not because they’re unmotivated.
Not because they lack discipline.
Not because they’re "lazy".

They won’t follow it because they plan before they start.

They build a perfect calendar.
A perfect routine.
A perfect strategy.

…based on zero real data.

Then reality hits:

You miss one day.
The plan breaks.
You feel behind.
You “restart on Monday”.

And the year becomes another loop.

What I do instead:

1) I start first.
2) I take action for 7-14 days.
3) I track what actually works.

Then I build a plan around the things that are already producing results.
Planning should be a result of execution.
Not a replacement for it.

So if you’re writing your "2026 master plan" right now…

Ask yourself this:

What have you done consistently in the last 14 days that deserves a plan?

taplio

The Battle

Joe Wheatley

Gabriele Milan

Followers

Posts

Engagements

Likes

Performance ScoreJoe Wheatley's LinkedIn Performance

Performance ScoreGabriele Milan's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Joe Wheatley

Gabriele Milan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joe Wheatley's LinkedIn Performance

Performance ScoreGabriele Milan's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJoe Wheatley's LinkedIn Performance