CEO @ Conversion House 🏠 | On-demand design for small SaaS marketing teams so they can launch faster, position better and convert more.

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Joe Wheatley

After 2.5 years, I've closed the agency down.

In August 2023 I was completely new to business. Came from the defence industry. Didn't know what SaaS was, didn't even know the difference between marketing and sales.

Knew how to make websites and write, so started freelancing - blog posts and websites for marketing agencies.

Then started landing my own clients. Re-invested everything back into the business - courses, paid ads, tools.

A few courses said "pick a niche", so after some research and zero prior experience, niched down to SaaS.

Started posting about SaaS design on LinkedIn (around November 2024). One month later, landed my first major SaaS gig. Built a website for Summize.

A few more websites, then pivoted to content for SaaS companies. Started a podcast around this time. 

FYI, podcasts are one of the biggest growth hacks - you learn from people you wouldn't otherwise get in a room, they get free marketing.

Summer 2025, flew to San Francisco and filmed videos for a few names you'd recognize.

Came back, jumped on some disco calls. The demand was for outbound not content. Followed the demand. Learned outbound, picked up some new clients. Someone even offered equity for Demand House.

As of today: 30+ B2B companies, multi 10k+ projects, 27 five-star reviews. Not every project was a success - but when we failed, we reflected and learned from our mistakes.

At the beginning of Feb 2026, started thinking longer term. Two things kept coming to mind:

1. GTM agencies are fighting over lower market and small budgets - a race to the bottom with automation and AI.

2. The market rewards those with a top 1% skill, not a jack of all trades.

That pointed to one thing: build a career in tech sales, selling to mid-market and enterprise. Big budgets, opportunity, high-touch, human-led. Skill still matters.

Started applying for roles. Found Vertice - 13x growth in 2 years (one of the fastest growing tech companies in Europe).

Went to their office for the final interview and the floorplate was pure hustle energy. Perfect

Starting on monday as a BDR. Team look great. Very excited. All-in.

Reflections:

99% of this 2.5 year journey was raw action in the face of intense confusion & ambiguity

But push through and on the other side is clarity. Then you must repeat.

That's growth.

Everyone has been through this process, but most stop. The process defeats them. You see it all over their faces. This is what you must avoid.

Instead, you must learn to love the journey. The good, the bad. Every single part of it. Amor Fati

Like Yin and Yang, there is no light without dark.

Everything is connected.

So if you take away one thing away from this post it’s this:

- The journey is the point.
- There is no finish line.
- NEVER stop chasing growth.

GTM @ Vertice | Intelligent Procurement Platform | #1 fastest growing scale-up in UK (Sifted) | #2 in Sunday Times 100 Tech

Master these 5 areas of deliverability so you avoid the spam folder and book more qualified meetings

1️⃣ Infrastructure & Settings
→ Purchase domains with reputable providers like Porkbun
→ Use .com domains
→ Age domains for 30 days before sending
→ Buy backup domains for rotation
→ Use 2 inboxes per domain
→ For inboxes, use trusted re-sellers like Zapmail.ai
→ Diversity your sending infra (mix of Google, Outlook and 3rd party)
→ Ensure proper authentication and DNS (SPF, DKIM, DMARC, URL re-directs)
→ Warm-up inboxes (start at 5 per day, increase by 1 per day up to 15-20)
→ Set warm-up reply rate to 70%
→ When warm-up is complete, send maximum of 25 emails per day per inbox
→ Ensure warm-up stays on at 10-15, 70% reply rate
→ When starting cold email campaigns, begin with 5 emails per day in week 1
→ Then gradually increase to 25 emails per day by the end of week 2
→ Match ESPs for better deliverability (outlook to outlook, Google to Google)
→ Keep bounce rates < 2% and spam complaints < 0.1%
→ Check domains aren't blacklisted using MXtoolbox

2️⃣ Lead Lists
→ Ensure company is within your TAM or ICP
→ Ensure contact is a buyer persona
→ Use enrichment waterfalls like BetterContact to maximize both quality and quantity of contact data
→ Ensure proper enrichment, scoring, tiering, filtering and lead routing using Freckle.io or Clay

3️⃣ Offer
→ Must be compelling
→ And relevant

4️⃣ Sequence
→ Good sequence length e.g. for Tier 3 email-only outreach, max 3 emails
→ Optimize time between steps (depends on ICP and tier)

5️⃣ Copy
→ Write in plain-text (no links, no HTML)
→ Add unsubscribe option
→ Remove any spam trigger words (use spam checkers like Mail Meteor)
→ Use Spintax, messaging frameworks and AI-generated copy
→ Ask questions and personalize
→ A/B test
→ Follow copywriting best practices

Anything to add? Drop below

Jack Gaisford

I create videos for brands that want to stand out, and I teach you (and your team) how to do it yourself. DM me, and let's chat 📩

Since launching in October 2024, our members have:

🏆 Generated over £380,000 in trackable revenue
🏆 Improved their messaging, positioning, and systems
🏆 Reduced second-guessing and avoided wasted effort
🏆 Built confidence through action rather than more learning
🏆 Gained weekly direction and feedback through live working sessions

Not by giving them more information, but through direction, accountability, and constant improvement.

Most business owners (like you) aren’t short of information. You're short of clarity, feedback, decision-making, and the systems to continually improve with every video you create. That’s why I built The Content Club. A place for business owners who are serious about using video, but don’t want to figure it out alone.

This isn’t a community for browsers, dabblers, or people ‘thinking about trying video'. It’s for those who want to finally make their videos work harder, but need direction, accountability, and feedback to actually make it work for their business.

Doors are currently closed to new members.

To join the waitlist, check out: https://the-content-club.co.uk/ 🔗

But if you know someone inside, ask them for the "sneak in" link to join today 😉

Founder & Managing Director

We make videos for brands that want to stand out 🎥 Get in touch to take your social content to the next level ⤵

I've just spent a week in Rome.

Not stuck in an office, tied to my desk.

My business didn't stop.
My content continued to work.
Nobody noticed that I wasn't online. 

Years ago, I couldn't step away for an hour.

I'd work early mornings and late evenings, catch-up on important work during the peace and quiet of the weekends, and come back in on a Monday morning feeling absolutely exhausted. 

I'd built a business with me at the centre. 

Without me there everyday, fires started and chaos unfolded. 

I needed to be the "builder", not the "doer".

Today, operating my business looks very different.

In my week away, I had 28 new lead magnet sign-ups, 3 new 1:1 clients book in for a discovery call, and over 11,000 people seeing my content across LinkedIn and YouTube. My members knew I was away, facilitated their own training, and I got to eat pizza, pasta, and try some amazing local coffees in Italy with my wife.

I've built a system where my content is planned, filmed, and scheduled weeks in advance, it converts viewers into leads, and I do all of it without intense sales calls, cold pitches, or CRMs. 

You can do this stuff, too.

It's a lot of hard work up front.

After that, it's all about maintenance. 

I've helped recruiters, solo website developers, 500+ staff manufacturing companies, small creative agencies, consultants, and more. It's not just for one-man-bands and solopreneurs; the principles are the same.

If you fancy a chat about it, drop me a DM 👌🏻

---

The waitlist for my new 4-week cohort, The Persona Brand Reset™, launches tomorrow. Keep your eyes open, LinkedIn 👀

Jack Gaisford-Miles

I help founders to create videos that actually grow their small business | Join the waitlist to take part in our next cohort 👌🏻

I've been building something special.

And tonight, I'm about to make it public.

I've hosted hundreds of sessions from on-camera confidence, videos for sales, strategy, copywriting, personal branding, techniques, systems, and more, since launching The Content Club™. 

(A big thank you to Dan Kelsall, Jim Friend, Katy Roberts, Jason Gunn, Oyinkro, Shoaib Ahmed, Dave Officer, Hannah Brady, and so many more for the support in building this incredible archive). 

To date, I've not shouted about it.

So, tonight at 4PM I'm introducing a new "Starter Membership".

A library of everything we've created, on-demand.

All for just £50/month (paid quarterly).

The price of a takeaway to invest in yourself, every month.

You'll get access to:

✅ 250+ hours of content training
✅ 2 video courses and all recorded cohorts
✅ World-class industry expert masterclasses
✅ An in-depth list of industry tools & software
✅ 4+ new workshops/session uploaded every month

Built to help you create harder-working videos for your business.

See it as a way to start taking your content/videos seriously without the pressure of attending live training sessions, and feeling guilty for not showing up to support others when you're still figuring it out for yourself. 

Genuinely, this could be huge for so many of you! 

And excited is an understatement.

---

Want an invite?🔗

Drop the comment "VIDEO" below, and I'll send you a private joining link tonight at 4PM (GMT) when the doors open. 

I know this will be something that helps many of you to get started on your own terms, and am really excited to finally share the news!

None of these necessarily are wrong:

1. Chasing more views
2. Posting content every day
3. Building an ‘audience’ of followers

They’re just expensive distractions if you want sales.

This is a reminder to anyone trying to build, market, and grow a small business by putting hours of time (and money) into creating content on the internet. 

❌ Vanity metrics boost your ego.
✅ Sanity metrics boost your business.

It's not about getting more likes and followers.

It's about starting conversations, generating enquiries, and doing that predictably by investing your effort into creating content that's built to turn the right people into buyers.

How's your content going for you right now?💬

---

PS: I'm Jack, and I help small business owners create videos that work harder to generate leads and sales. My new cohort gets announced next week. Keep your eyes open 👀

Be honest with yourself.

Do you get caught up in the classics:

- Overthinking your decisions
- Comparing yourself to others
- Questioning what you're doing 

I do. 

There's no "cheat sheet" to growing a business.

I run an education/information company. But instead of pulling people in with the "achieve infinite leads in 17 hours" approach, I'm transparent in that growing a business (and marketing one) takes a long time.

It's why I live by this mantra:

"𝘎𝘦𝘵 1% 𝘣𝘦𝘵𝘵𝘦𝘳 𝘦𝘷𝘦𝘳𝘺𝘥𝘢𝘺".

I support business owners who embrace slow and methodical work, with the vision of one day having a thriving business that supports them financially, and supports their family. All through creating videos on the internet.

It's not sexy.

But you either work hard, or you live a hard life.

I choose the work hard option. What about you?

--- 

📌 I'm Jack, and I help small business owners to confidently create videos that work harder for their business.

Everyone's creating videos this year.

But I can see that the majority are making easy mistakes.

⊖ Focusing on likes over leads.
⊖ Prioritising comments over customers.
⊖ Wanting to increase impressions over sales.

That's fine if you want to become a fluffy influencer.

But, like you, I create videos to market and grow my business.

Sadly, I can't pay my mortgage with views and vanity.

I've condensed over 15 years of creating videos into 15 minutes. 

Watch it on your lunch break, or don't. I don't care.

I'm just here to help those who want to take their content seriously 👌🏻

---

PS: Doors close at 4PM tonight ⏰

If you want to create content that actually gets leads and sales for your small business, drop me a DM, and I'll send a joining link to check out the new Starter membership inside The Content Club 🔗

What do these statements have in common?

"Earn your first six-figures in 30 days".
"Build a sales-focused personal brand with no effort".
"Create content that generates leads in 5 minutes a day".

I'll tell you. 

They sell on short-term urgency. 

Do they actually work? Sure. 

I've spent upwards of £10K to test these out myself. 

But just as fast as you rise, you fall.

The problem with these products, or mindsets, is that they teach and instil fast-track knowledge that in a few months, due to changes in trends/algorithms, they don't work as well as they once did.

The reality is this.

I've been building businesses for over a decade.

There is NO such thing as fast/quick/easy.

Everything you do requires testing, trial and error, and the mindset to turn every short-term failure (because there will be a lot of those) into long-term lessons that you can use to improve yourself/your business/your content.

At least, that's how I've got to where I am today.

Being mindful that there's no such thing as a quick win.

Just lots of practice, patience, and routine 👌🏻

---

📌 Want your content to work harder for your business?

I'm launching a new membership for The Content Club™ that's just £50/month tomorrow evening. Join the waitlist to find out more: https://lnkd.in/e2B9uheN  🔗

"Stay consistent"
"Tap into influencer networks"
"You can make £1M in 30 days, easy"

All of this is bottom-of-the-barrel fluff.

I've been around the block.

Ex-agency. 10+ years in the industry. I've grown multiple 6/7-figure companies through building a "personal brand", all without following the fluffy advice that you hear shouted by the top creators and gurus here.

I'm not a personal branding expert.

But I've built a very strong reputation and name for myself over a decade of trial and error on the internet. From YouTube and LinkedIn, to TikTok and Email. I've never used fancy systems or frameworks, and I don't proclaim to have all the answers.

And that's why I'm launching The Personal Brand Reset™. 

To help you remove the fluff, reset, and build a professional reputation (through content) that actually supports your business.

It's a 4-week accelerator designed to help small business owners build authority online and attract clients through building what I'm calling a Magnetic Personal Brand, without becoming an influencer.

Will you have all answers? 
No.

Will you be rich in 30 days? 
No.

Will you be a viral sensation? 
No. 

But I promise to help you to become confident in how you present yourself online, build a clear content system that you can easily maintain, and establish your authority online to turn viewers into new leads and customers for your small business.

All without the influencer fluff. 

As it's all hosted within The Content Club™, you'll have my full support during and after the cohort to help you with any questions or feedback you need.

Enrolment opens in late April. To stay updated, join the waitlist here: https://lnkd.in/et9pBKzW 🔗

See you there 🍾

I've been making videos for 15 years.

More people than ever now want to create their own.

But big names are already capitalising on this "movement".

Building editing tools, tick-box courses, and AI-infused software.

These only add to the frustration. 

❌ They give people capability, but not knowledge.
❌ They give people a linear path, but don't teach thinking.
❌ They give people back their time, but they lose their personality.

Tools make creating videos easy and effortless.

Sure.

But arguably, without the "why":

⊕ Why should I make this video?
⊕ Why do I need to create a strategy?
⊕ Why does this video work, and this doesn't?

...every video you create is just filler, fluff, and noise.

You don't need more tools.

You need feedback, accountability, and support from experts who aren't capitalising on a quick demand, but instead have spent many years (over a decade in my case) literally in the trenches within the industry.

By all means, go and buy these products from ex-workers turned viral video-masters in 12 months, or LinkedIn Gurus who've built a bit of a name and now they're rinsing every opportunity to earn a quick buck, dry. 

But without real-world feedback, accountability from others doing the same thing, and support from experts who've been where you are, I feel confident in saying you'll be back at the drawing board in 3 months.

When you're there, I'm here to help👌🏻

This is why your videos don't get leads.

(𝘢𝘯𝘥 𝘩𝘰𝘸 𝘵𝘰 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘧𝘪𝘹 𝘵𝘩𝘦 𝘱𝘳𝘰𝘣𝘭𝘦𝘮, 𝘧𝘢𝘴𝘵).

1. You never adapt your video ideas 
2. You're doing the same thing over and over
3. You're not learning from the data of what works

So, I've created a short video to solve these problems.

Implement it. Or don't. I don't care - I'm just trying to help 👌🏻

---

PS: If you're creating videos that aren't getting you the results you want, chances are, you're in need of a reset. You can do that here: https://lnkd.in/e85h_ks9 🔗

I'm absolutely blown away.

Steve Wright joined TCC back 1 year ago.

Today he's still an active member of the community. 

It makes me feel incredibly proud to read testimonials like this from members that have been here for such a long time, started the wild ride of creating videos that actually grow their business, and are still here today.

For Steve, his content is completely transformed.

From low views and engagement early on, a whopping 6X increase in engagement and reach from when he first started, and such a diverse range of styles and formats of videos created, I'm so happy to see the results that Steve has managed to achieve. 

Now, there's a clear difference between videos that get likes, and videos that actually drive conversations that grow his small business.

A big congratulations are in order, Steve!🍾

---

PS: If you're exhausted from spending hours creating content that isn't moving the needle for your business, drop me a DM I'd love to explore how I could help you 😊

taplio

The Battle

Joe Wheatley

Jack Gaisford

Followers

Posts

Engagements

Likes

Performance ScoreJoe Wheatley's LinkedIn Performance

Performance ScoreJack Gaisford's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Joe Wheatley

Jack Gaisford

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joe Wheatley's LinkedIn Performance

Performance ScoreJack Gaisford's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJoe Wheatley's LinkedIn Performance