CEO @ Conversion House 🏠 | On-demand design for small SaaS marketing teams so they can launch faster, position better and convert more.

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Joe Wheatley

After 2.5 years, I've closed the agency down.

In August 2023 I was completely new to business. Came from the defence industry. Didn't know what SaaS was, didn't even know the difference between marketing and sales.

Knew how to make websites and write, so started freelancing - blog posts and websites for marketing agencies.

Then started landing my own clients. Re-invested everything back into the business - courses, paid ads, tools.

A few courses said "pick a niche", so after some research and zero prior experience, niched down to SaaS.

Started posting about SaaS design on LinkedIn (around November 2024). One month later, landed my first major SaaS gig. Built a website for Summize.

A few more websites, then pivoted to content for SaaS companies. Started a podcast around this time. 

FYI, podcasts are one of the biggest growth hacks - you learn from people you wouldn't otherwise get in a room, they get free marketing.

Summer 2025, flew to San Francisco and filmed videos for a few names you'd recognize.

Came back, jumped on some disco calls. The demand was for outbound not content. Followed the demand. Learned outbound, picked up some new clients. Someone even offered equity for Demand House.

As of today: 30+ B2B companies, multi 10k+ projects, 27 five-star reviews. Not every project was a success - but when we failed, we reflected and learned from our mistakes.

At the beginning of Feb 2026, started thinking longer term. Two things kept coming to mind:

1. GTM agencies are fighting over lower market and small budgets - a race to the bottom with automation and AI.

2. The market rewards those with a top 1% skill, not a jack of all trades.

That pointed to one thing: build a career in tech sales, selling to mid-market and enterprise. Big budgets, opportunity, high-touch, human-led. Skill still matters.

Started applying for roles. Found Vertice - 13x growth in 2 years (one of the fastest growing tech companies in Europe).

Went to their office for the final interview and the floorplate was pure hustle energy. Perfect

Starting on monday as a BDR. Team look great. Very excited. All-in.

Reflections:

99% of this 2.5 year journey was raw action in the face of intense confusion & ambiguity

But push through and on the other side is clarity. Then you must repeat.

That's growth.

Everyone has been through this process, but most stop. The process defeats them. You see it all over their faces. This is what you must avoid.

Instead, you must learn to love the journey. The good, the bad. Every single part of it. Amor Fati

Like Yin and Yang, there is no light without dark.

Everything is connected.

So if you take away one thing away from this post it’s this:

- The journey is the point.
- There is no finish line.
- NEVER stop chasing growth.

GTM @ Vertice | Intelligent Procurement Platform | #1 fastest growing scale-up in UK (Sifted) | #2 in Sunday Times 100 Tech

Master these 5 areas of deliverability so you avoid the spam folder and book more qualified meetings

1️⃣ Infrastructure & Settings
→ Purchase domains with reputable providers like Porkbun
→ Use .com domains
→ Age domains for 30 days before sending
→ Buy backup domains for rotation
→ Use 2 inboxes per domain
→ For inboxes, use trusted re-sellers like Zapmail.ai
→ Diversity your sending infra (mix of Google, Outlook and 3rd party)
→ Ensure proper authentication and DNS (SPF, DKIM, DMARC, URL re-directs)
→ Warm-up inboxes (start at 5 per day, increase by 1 per day up to 15-20)
→ Set warm-up reply rate to 70%
→ When warm-up is complete, send maximum of 25 emails per day per inbox
→ Ensure warm-up stays on at 10-15, 70% reply rate
→ When starting cold email campaigns, begin with 5 emails per day in week 1
→ Then gradually increase to 25 emails per day by the end of week 2
→ Match ESPs for better deliverability (outlook to outlook, Google to Google)
→ Keep bounce rates < 2% and spam complaints < 0.1%
→ Check domains aren't blacklisted using MXtoolbox

2️⃣ Lead Lists
→ Ensure company is within your TAM or ICP
→ Ensure contact is a buyer persona
→ Use enrichment waterfalls like BetterContact to maximize both quality and quantity of contact data
→ Ensure proper enrichment, scoring, tiering, filtering and lead routing using Freckle.io or Clay

3️⃣ Offer
→ Must be compelling
→ And relevant

4️⃣ Sequence
→ Good sequence length e.g. for Tier 3 email-only outreach, max 3 emails
→ Optimize time between steps (depends on ICP and tier)

5️⃣ Copy
→ Write in plain-text (no links, no HTML)
→ Add unsubscribe option
→ Remove any spam trigger words (use spam checkers like Mail Meteor)
→ Use Spintax, messaging frameworks and AI-generated copy
→ Ask questions and personalize
→ A/B test
→ Follow copywriting best practices

Anything to add? Drop below

Helping startups and SMEs find their next (or first) remote talent | Full cycle global recruiter and TA | Co-Founder @ Jobzzard

Not your average recruiter, more like your eCom hiring shortcut when you're tired of wasting time on the wrong people.

I started in recruiting by accident, but stuck around because I saw how broken most hiring processes are; suuuper slow, 0 quality, and full of bs traditional practices that lead nowhere. Hence, Jobzzard.

We help eCom remote teams hire better, not just faster (but good to have speed as well right?)
That means fewer “maybe” and below-average candidates and more real A-fits; especially for remote and async roles.

We've worked on hires across ecom, tech, product, ops, and GTM

Some roles we’ve helped fill most recently:
→ Email Marketers, AMs, Klaviyo Experts, Designers, CSM, CSR
→ Fullstack & Frontend Devs, Data Engineers, SDRs, BDRs, EAs

Whether you're in eCom hiring or job hunting, I’m one DM away.
If not now, keep us in your back pocket. 
We’re here when it gets messy.

Katarina Perisic

Most eCom brands waste 3–6 months on the wrong Klaviyo hire.

Not because the person was bad, but because the role was wrong (or hired at the wrong time).

When email underperforms, founders panic and hire a Klaviyo Tech.
It feels logical (+ cheaper): 
“Let’s clean up integrations.”
“Let’s fix tracking.”
“Let’s optimize flows.”

But here’s what actually happens:
- Perfect backend.
- Clean events.
- Still no meaningful revenue growth.

So after 1 month, clients start complaining and no one is there to address it. Because the real issue wasn’t infrastructure. It was ownership and strategy.

In my new video, I break down:
- The real difference between a Klaviyo Account Manager and a Klaviyo Tech
- When to hire each
- The one question that instantly tells you which one you need

And keep in mind, it's not about WHICH role you need; it's WHEN. Order matters more than the title.

If you’re debating this hire right now, watch this first. Link below👇

I find your 🦄 remote e-com talent in no time | Global recruiter and TA | Remote hiring for e-commerce agencies & brands

Another Creative role🚨 We’re hiring: Sr Web Designer (eCommerce) 🚨
Remote, Full-Time | Europe preferred (or 4h CET overlap required)

- Own the design direction of Shopify store redesigns & migrations for DTC brands
- Blend aesthetics with CRO to build storefronts that actually convert

We’re looking for someone who:
- Leads Shopify redesign projects end-to-end (mockups, templates, component systems)
- Designs with conversion intent, not just “nice visuals”
- Collaborates smoothly with developers and prepares clean, dev-ready handoffs
- Understands eCommerce UX, hierarchy, and A/B testing logic
- Takes ownership from concept to QA without dropping details

This role is your chance to:
✅ Directly influence conversion rates and revenue growth
✅ Work alongside experienced CRO and dev teams
✅ Build scalable Shopify design systems
✅ Grow toward a future Design Director-level path

💰 Compensation: €2,200–€3,800/mo (gross) depending on exp
🕘 9–5pm CET (or 4h CET overlap if outside Europe)
📌 eCommerce portfolio required (Figma or Behance); applications without relevant webshop work won’t be considered

👉 To apply: send your CV + portfolio to mario@jobzzard.com

♻️ Know a Senior Web Designer who understands both Shopify and conversion psychology? Tag them or share.

JD link in comments ⤵️

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The Battle

Joe Wheatley

Katarina Perisic

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The Battle

Joe Wheatley

Katarina Perisic

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joe Wheatley's LinkedIn Performance

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Performance ScoreJoe Wheatley's LinkedIn Performance