CEO @ Conversion House 🏠 | On-demand design for small SaaS marketing teams so they can launch faster, position better and convert more.

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Joe Wheatley

After 2.5 years, I've closed the agency down.

In August 2023 I was completely new to business. Came from the defence industry. Didn't know what SaaS was, didn't even know the difference between marketing and sales.

Knew how to make websites and write, so started freelancing - blog posts and websites for marketing agencies.

Then started landing my own clients. Re-invested everything back into the business - courses, paid ads, tools.

A few courses said "pick a niche", so after some research and zero prior experience, niched down to SaaS.

Started posting about SaaS design on LinkedIn (around November 2024). One month later, landed my first major SaaS gig. Built a website for Summize.

A few more websites, then pivoted to content for SaaS companies. Started a podcast around this time. 

FYI, podcasts are one of the biggest growth hacks - you learn from people you wouldn't otherwise get in a room, they get free marketing.

Summer 2025, flew to San Francisco and filmed videos for a few names you'd recognize.

Came back, jumped on some disco calls. The demand was for outbound not content. Followed the demand. Learned outbound, picked up some new clients. Someone even offered equity for Demand House.

As of today: 30+ B2B companies, multi 10k+ projects, 27 five-star reviews. Not every project was a success - but when we failed, we reflected and learned from our mistakes.

At the beginning of Feb 2026, started thinking longer term. Two things kept coming to mind:

1. GTM agencies are fighting over lower market and small budgets - a race to the bottom with automation and AI.

2. The market rewards those with a top 1% skill, not a jack of all trades.

That pointed to one thing: build a career in tech sales, selling to mid-market and enterprise. Big budgets, opportunity, high-touch, human-led. Skill still matters.

Started applying for roles. Found Vertice - 13x growth in 2 years (one of the fastest growing tech companies in Europe).

Went to their office for the final interview and the floorplate was pure hustle energy. Perfect

Starting on monday as a BDR. Team look great. Very excited. All-in.

Reflections:

99% of this 2.5 year journey was raw action in the face of intense confusion & ambiguity

But push through and on the other side is clarity. Then you must repeat.

That's growth.

Everyone has been through this process, but most stop. The process defeats them. You see it all over their faces. This is what you must avoid.

Instead, you must learn to love the journey. The good, the bad. Every single part of it. Amor Fati

Like Yin and Yang, there is no light without dark.

Everything is connected.

So if you take away one thing away from this post it’s this:

- The journey is the point.
- There is no finish line.
- NEVER stop chasing growth.

GTM @ Vertice | Intelligent Procurement Platform | #1 fastest growing scale-up in UK (Sifted) | #2 in Sunday Times 100 Tech

Master these 5 areas of deliverability so you avoid the spam folder and book more qualified meetings

1️⃣ Infrastructure & Settings
→ Purchase domains with reputable providers like Porkbun
→ Use .com domains
→ Age domains for 30 days before sending
→ Buy backup domains for rotation
→ Use 2 inboxes per domain
→ For inboxes, use trusted re-sellers like Zapmail.ai
→ Diversity your sending infra (mix of Google, Outlook and 3rd party)
→ Ensure proper authentication and DNS (SPF, DKIM, DMARC, URL re-directs)
→ Warm-up inboxes (start at 5 per day, increase by 1 per day up to 15-20)
→ Set warm-up reply rate to 70%
→ When warm-up is complete, send maximum of 25 emails per day per inbox
→ Ensure warm-up stays on at 10-15, 70% reply rate
→ When starting cold email campaigns, begin with 5 emails per day in week 1
→ Then gradually increase to 25 emails per day by the end of week 2
→ Match ESPs for better deliverability (outlook to outlook, Google to Google)
→ Keep bounce rates < 2% and spam complaints < 0.1%
→ Check domains aren't blacklisted using MXtoolbox

2️⃣ Lead Lists
→ Ensure company is within your TAM or ICP
→ Ensure contact is a buyer persona
→ Use enrichment waterfalls like BetterContact to maximize both quality and quantity of contact data
→ Ensure proper enrichment, scoring, tiering, filtering and lead routing using Freckle.io or Clay

3️⃣ Offer
→ Must be compelling
→ And relevant

4️⃣ Sequence
→ Good sequence length e.g. for Tier 3 email-only outreach, max 3 emails
→ Optimize time between steps (depends on ICP and tier)

5️⃣ Copy
→ Write in plain-text (no links, no HTML)
→ Add unsubscribe option
→ Remove any spam trigger words (use spam checkers like Mail Meteor)
→ Use Spintax, messaging frameworks and AI-generated copy
→ Ask questions and personalize
→ A/B test
→ Follow copywriting best practices

Anything to add? Drop below

Open to Work & Immediate Joiner •Ex-Mahindra & Mahindra• Ex- Hero MotoCorp• Ex- Hyster Yale• Ex- Divgi Warner• R&D Specialist•Purchase,SS•NPD Specialist•SQA •Project Management Specialist• EV• IT•11+years of Experience.

Project Management.
Development of Gears & Shafts. 
New Product development.
Strategic Sourcing.
Purchase.
Supplier Management.
Data Analytics
•	Accomplished Mechanical Engineering professional with 10+ years of diverse experience in the automotive industry with different domains like – New Product Development, R&D, Strategic Sourcing, Purchase, SQE, Vendor Development, specializing in gear and shaft development, transmission systems, supplier quality assurance, and advanced manufacturing process design.

•	Proven track record of leading end-to-end development and localization of critical components (31 gears, 12 shafts, 7 sprockets) across geographies including USA, China, and Japan, enabling strategic cost savings and faster go-to-market execution.
•	Highly proficient in supplier quality management, including RFQ, costing, vendor negotiation, APQP, and PPAP, ensuring seamless collaboration between R&D, sourcing, and supplier ecosystems.
•	Certified Lean Six Sigma Green Belt and PMP, with strong exposure to operational excellence, tooling cost optimization, quality improvement, and digitized tooling lifecycle management.
•	Currently pursuing PG Program from IIM to augment strategic management acumen, reinforcing capability to transition into leadership roles in product development, NPI, and operations strategy.

Dynamic and results-driven Mechanical Engineer with over 10 years of experience in the automotive and manufacturing sectors, specializing in the development and quality management of mechanical components, especially in transmission systems. I have a proven track record of managing the complete lifecycle of components, from design and development to procurement, supplier management, and quality assurance. My expertise spans across supplier quality engineering, gear and shaft development, new product engineering, and strategic sourcing, with a focus on process optimization, lean manufacturing, and cost-effective solutions. I have been fortunate to work with industry leaders like Hero MotoCorp, Mahindra & Mahindra, and Hyster Yale, where I honed my skills in project management, vendor management, and technical feasibility. With a strong foundation in process design engineering and a deep understanding of gear manufacturing processes, I consistently strive for innovation and excellence in all my endeavors. I am currently seeking new opportunities in the fields of Supplier Quality Engineering, Purchasing, Strategic Sourcing, New Product Engineering, and HTML Development to further contribute to organizational success.

Nitish Kumar

Most people overestimate what they can do in a year…
 and underestimate what they can become in five.
Greatness is not a loud moment.
 It’s a quiet pattern.
It’s choosing discipline over mood.
 Learning when nobody is watching.
 Improving when results are still invisible.
 And believing when evidence is still missing.
Here’s an insight that changed my perspective:
👉 You don’t rise to the level of your goals.
 👉 You rise to the strength of your habits.
Your daily routine is writing your future in advance.
If you read 10 pages a day — that’s ~3,650 pages a year.
 If you improve 1% a day — that’s not small, that’s transformation.
 If you stay consistent while others quit — that’s your unfair advantage.
Positivity is not pretending everything is perfect.
 It’s deciding that progress matters more than perfection.
So if today feels slow, heavy, or uncertain — remember:
Seeds don’t look like forests.
 Training doesn’t look like strength.
 Preparation doesn’t look like success.
But give it time.
Your effort is accumulating.
 Your story is building.
 Your breakthrough is loading.
Stay patient. Stay focused. Stay positive.
Because one day, people will call you “lucky”…
 without ever seeing the years you spent becoming ready.
#GrowthMindset #Positivity #Greatness #SuccessHabits #KeepGoing

Open to Work & Immediate Joiner •Ex-Mahindra & Mahindra• Ex- Hero MotoCorp• Ex- Hyster Yale• Ex- Divgi Warner• R&D Specialist•Purchase,SS•NPD Specialist•SQA •Project Management Specialist• EV• IT•11+years of Experience

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The Battle

Joe Wheatley

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