CEO @ Conversion House 🏠 | On-demand design for small SaaS marketing teams so they can launch faster, position better and convert more.

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Joe Wheatley

The best GTM principle → Create abundance where there is scarcity

Credit goes to Santosh Sharan for this one!

Before ZoomInfo, B2B data was locked behind Dun & Bradstreet at $100K/year. Only the IBMs of the world could access it.

ZoomInfo dropped that to $5K/year and went from $10M to $100M (abundance for SMBs)

Then Apollo arrived and made B2B data available for under $100/mo (abundance for everyone)

Each time, data was scarce for a lower segment of the market
A company noticed → made it abundant → their growth exploded

The cycle repeats over and over. Scarcity becomes abundance. Winners look for new scarcity.

And when data becomes fully abundant (thanks Apollo) the old playbooks stop working (goodbye spray and pray). That's why the industry has shifted towards signals. 

Tools like:

- Clay
- Freckle.io
- BirdDog
- Signalbase (Previously LeadsOnTrees)

So the real money question: What’s scarce now, and what will be scarce next?

That’s where the opportunity lies.

Joe Wheatley 🏠

Founder @ Demand House | Intelligent outbound for B2B SaaS | Trusted by Warmly, Summize & Coefficient

4 layers of B2B outbound (and our go-to tech stack)

1 / Capture Layer
- Prospeo.io for cold leads, RB2B for website leads and Trigify.io for social listening

Note: since Prospeo's V2 launch, we've switched over from Apollo (see link in description for reasons why)

2 / Intelligence Layer
- Freckle.io as the GTM-brain (others use Clay - they do the same thing)
- HTTP APIs to find and validate emails, using the following providers:
--> Prospeo, LeadMagic and FullEnrich for waterfall enrichment
--> ZeroBounce for email validation
--> BounceBan to verify catch-alls
- Freckle credits for mobile numbers (only credits we use)
- OpenAI API for AI enrichments and classification
- Tier leads based on account-fit and engagement score
- Build email and cold call scripts using messaging frameworks + AI
- Route leads to right sequences (Apollo for Tier 1 & 2, Instantly for Tier 3)

3 / Outreach Layer
- Tier 1 is multi-channel, manual SDR outreach (with scripts to assist)
- Tier 2 is multi-channel, manual outreach (when out of Tier 1 leads)
- Tier 3 is fully-automated email outreach (using copy built in Freckle)
- Tier 3 also identifies who is in-market vs who is out-of-market. For in-market, send sales-focused messaging; for out-of-market, send marketing nurture

4 / Sales Layer
- If positive reply, add lead to CRM. Now over to SDR team to book a demo

Founder @ Demand House | Outbound systems for B2B SaaS | Trusted by Warmly, Summize & Coefficient

Proof that cold outbound isn't dead, and remains the BEST channel for building predictable pipeline

Last week we sent 1,800 emails across 3 campaigns (roughly 600 leads contacted)

Reply rates between 5.7-10.6%

5 opportunities

See for yourself.

Given we only just started running outbound for ourselves (started in 2026), with only 10 secondary inboxes, I'd say this is a damn good start

Before you say outbound is dead, think again!

You need to give the recipient a reason to reply (value).

Then you need to deliver on this value and offer more value to get the call.

But most don't offer real value, and then complain no one responds. Why would they?

Others give value to the wrong people. Your fault you've got a bad list.

Also - stop relying on marketing / content as your savior. It's a long-term play that should consume 20% of your efforts max. 80% should be on near-term pipeline aka. outbound.

If you put in the work to build the right list and offer (and you deliver on your promises), you will win.

Building Curacity's top 100 prospects in 10 minutes:

1 / What they do
Demand creation platform where hotels create content, Curacity distributes to premium publishers (Travel + Leisure, Condé Nast Traveler, etc.) to drive bookings and revenue

2 / Define ICP by analyzing best customers
50% small chains (8-14 properties), 33% independent (1 property), 67% US-focused, 83% hotels

3 / Identify buyer personas
CMOs, VP Marketing, Director of Marketing, VP Revenue Management (decision makers) + Marketing Managers, Brand Managers, Revenue Managers (champions)

4 / Identify key signals
Rapid growth (headcount/revenue), hiring for marketing manager, new CMO/VP Marketing, new property launches, rebranding, recent funding/acquisition, performance issues (low direct bookings, declining occupancy)

5 / Find leads in Apollo
Filter by marketing roles, C-suite/VP/Director level, company lookalikes (Viceroy Hotels, Virgin Hotels), US location, 200-1,000 employees, hotels/hospitality industry, layer on signals

6 / Import to Freckle / Clay
Combine 4 signal lists from Apollo (lookalike + rapid growth, lookalike + hiring, rapid growth, hiring) and import to Freckle/Clay

7 / Validate emails
Zero Bounce for validation, Bounce Ban for catch-all verification

8 / Enrich with phone numbers

9 / Verify ICP + buyer persona match
Is company ICP? Is person decision-maker? Remove leads that don't match both

10 / Build messaging
Rapid growth: "Growing team = need revenue to support payroll, explore new marketing channels?" / Hiring: "What are new marketing manager's priorities? Open to exploring new channels?"

Result: 94 verified top hotel decision-makers ready for multichannel outreach to drive Curacity sales

Top 100 Prospects in 10 Minutes for Blink (Employee Engagement Platform)

- Determine ICP based on best customers
- Map TAM & signals
- Build tiering system
- Find leads in Apollo
- Enrich, validate and filter in Freckle (or Clay)
- Build messaging relevant to signal (observation), ICP and persona

Frank Sondors 🥓 is literally the 🐐 of startup sales (he books 500 demos per month and scaled Salesforge.ai 🔥 from $0-$3M in less than 1 year)

When building a team, he said to start off with 2 reps
(Do not hire from big corporate like Google - wrong mindset)

And then he talked about how to acquire customers. It's not about one channel, it's about multi-channels working together.

Get data, test & iterate.

He also spoke about why you need to track first touch and last touch attribution

And finally, how to warm-up prospects before booking the demo

Head over to Frank's profile now and follow him. The guy to watch in 2026

We're getting more positive replies than we can handle.

Here's one example:

- Reached out to someone who just joined a 7/8 figure SaaS as Head of Sales
- Asked how the role was going (be human!)
- Offered genuine value

Outbound works when you do it better than everyone else.

Step 1 - Offer value to get the reply 
Step 2 - Offer value to get the call/audit

If you offer what they actually want and deliver on it, you'll win. Simple.

⚡️Freelance UX Designer voor SaaS oplossingen // Founder van The best UX

I went from unpredictable income to 100% inbound in under 3 months.

(All through LinkedIn)

In 2023 I started as a freelance UX designer for B2B SaaS companies

As with many freelancers, that looked like this:

1. Chasing new clients for 2 months
2. Handling fulfillment for 3 months
3. After fulfillment: crickets

And the whole cycle would repeat itself again.

Can’t tell you how much I hated the stress.

I was thinking about work 24/7 and became a big ol’ grumpy husband/dad, which frustrated me even more.

"What if I'd go back to my old job?"

Hell effin' no.

So I changed how I operated:

I became a PLG specialist vs. a B2B generalist.
I started solving 1 problem vs. many problems.
I started sharing content around #1 and #2.

In less than 3 months, I had:

- 4X’d my revenue
- Built a 100% inbound business
- Doubled my followers on LinkedIn

I worked with clients like ProductLed, Matterhorn, and Passguard.

Instead of chasing clients, I attracted them with my content.

Then inquiries changed:

“I really love your content, is this something we can do together?
"I want to get more clients from LinkedIn.”

Then I realized:

- Most SaaS experts have the skill
- They have the track record
- They have the results

But ideal customers have NO clue they exist.

And LinkedIn isn't working for them (yet).

That's when I created the B2B LinkedIn Flywheel:

1. 3 months of co-creating content
2. Access to my DM Conversion System
3. Visual assets that make your offer a no-brainer

I'm opening 3x spots (1-on-1) for independent SaaS experts who want to plug into my systems, co-create high-converting content, and get access to my full content library (including infographics and carousels).

Designed to attract buyers AND followers.

No course or theory-only. We create and win together.

If that sounds interesting, DM me “B2B” and I’ll send you a short doc with the details (no commitments at this stage).

🟡 Roelof Otten

”Why do I never get inbound leads on LinkedIn?” 

He was angry. We had our first call.   

Before we worked together, he never landed leads.  

4 weeks in: 

775% increase engagement
200+ new followers
4 inbound leads

We started working together on December 1st.
 
3 days later, I got this DM from him: 

"First lead through DM."

1 week later

"Another lead came in. Huge SaaS company from Dubai"

This morning, I got a DM from him that he got 2 more leads during my holiday. 

Boooom! 

Here's how we did that in less than 3 weeks:

1. Define his ICP.
In week one, we answered 20 simple questions to define his ICP. Was it perfect? F*ck no. That's not the point. We wanted to start testing. Fast.

2. Defined his positioning
We picked the biggest problem his ICP has, and the thing that he does best, fixing it. Then build his positioning around that.
 
3. Build his profile
We rebuild his profile. Clear tagline, vibrant banner, and an info section that's not about him, but is about his ICP's biggest problem, and how he helps them.

4. Created his content strategy
There was no strategy yet. So we made one. 3 main topics followed by 10+ subtopics. All of them are connected to what he thinks, knows, and does.

5. Reviewed his copy and visuals.
Everyone can write.  My job is just to make it better suited for LinkedIn. We improved every post in Notion.  Each post now tells the right story.  Each post attracts the right ICP.

6. Started conversations
We left meaningful comments and reached out to profile visitors, making him visible everywhere. 

So many people keep posting without ever really landing a single client.   

But it’s much more tactical than just posting.  

Want to start 2026 strong and tactically?   

Send me a DM with "Start" and I'll share everything around my 14-day trial

Roelof Otten 

Learn how to get inbound leads in my 4-week cohort | Kick-off February 2nd | Join the waitlist for early-bird tickets

I've roasted 10s of posts this week

I keep seeing this 1 mistake ↓

Unformatted post.

One wall of text your audience has to go through, hoping to find the golden nuggets.

And because of that, I usually see this:

30+ likes
2 comments

Within seconds, it's clear to me:

People don't read your post.
They only support you.

They don't actually read what you have to say.

Sure, it could have multiple reasons like:

- Boring
- Bad hook / rehook
- Not speaking to your ICP

But even if you fix those problems. 
If your content isn't optimized for scanning. 

No one will actually read it. 

(Unless you're like Justin Welsh or Lara Acosta. They can do whatever F they want)

So my advice? 
Start formatting.

Example:

[hook]

[rehook]

[1 or 2 lines]

[1 word - (it's called the break)]

[1 or 2 lines]

[bullet points]

[1 line]

[3 lines]

Think you see the picture now. 

The goal is to guide your audience through your posts, and you do that by using whitespace.

It lets your post breathe

Without that, it's just one blob, which no one will ever read.

Including your ICP.

ps. In my February cohort, we’ll dive deeper into formatting.
 
Join the waitlist to get 24-hour early access to the early-bird tickets, which go live on Tuesday.

Join the waitlist: https://lnkd.in/eQeiUwfR

Helping SaaS founders and consultants get clients through LinkedIn | Learn the skills in my 4-week cohort | Kickoff February 3 | Join the waitlist for early-bird tickets

"You have all your posts planned for the holiday, right?"
 
Someone asked me this during a jeu de boule tournament
 
December was slowing down.
 
People started focusing on the holidays, and tbh I was ready to take a break from work.
 
I shared a last kind of OOO post in LI, closed my MacBook and...
 
Spent a lot of time with my girls. 
→ Love this
 
Bought and drank lots of craft beer 
→ I mean a lot.
 
Competed in a jeu de boules competition 
→ 1 win / 4 losses
 
During that jeu de boules competition, someone asked me...
 
"You probably have all your posts scheduled for the holiday, right?"
 
I laughed and said no.
 
I only post wheen i can reply to comments.
 
Why?
 
Because it's not about posting or making sure people see my tagline every single day.
 
LinkedIn works best if you:
 
- Start conversations in comments and DMs
- Build new relationships
- Help others grow
 
I've done this for the bigger part of 2025.
 
And it's the thing I teach all my clients too.
 
It significantly drives more revenue if done right.
 
LinkedIn isn't posting.
 
It's interacting.
 
ps. Want inbound leads within 30 days?  

I'm opening up 3 new spots for my 1-on-1 LinkedIn Inbound starting in February. 

Sent me a DM with "SPRINT", and I'll share all the details.

pps. the girls insisted we take a photo in front of the tree (Outvoted 3–1)

I’m launching my first-ever LinkedIn Inbound cohort.
 
3 years ago, I committed myself to LinkedIn.
 
In the first 6 months, I landed 0 clients
 
I couldn't figure out what I did wrong, so I obsessively spent 100s of hours analyzing high-performing content, profiles, and comments. 
 
I started building a system:
 
- Branded content that grew my following
- Visuals that simplified complex ideas
- Copy that mirrored my ideal clients
 
Since then, I:
 
→ 4X’d my income 
→ Grew my following by 300%
→ Built a 100% inbound business 
→ Worked with companies all over the globe
 
This system has been life-changing for me.
 
Now I’m teaching everything I learned in a 4-week, hands-on cohort.
 
You’ll get access to my system to:
 
1. Create your personal brand identity
2. Write and design content that attracts clients
3. Turn conversations into conversions
 
What you get:
 
→ 4 hands-on 90-minute workshops
→ Templates and resources
→ Private community space
→ Content co-creation sessions
→ I personally review content every week
 
Perfect for founders, consultants, and creators who want to attract better leads with better content.
 
A few recent results:
 
- I'd 4X’d my revenue applying this system
- One client got 4 inbound leads in less than 23 days
 
It’s my system to give you clarity, structure, and content that drives business.
 
And I'm I’m heavily undercharging for this (more on that later)
 
I’m starting with 8 spots (might open more if demand is high).
 
Kick-off on February 2nd.
 
Join the waitlist for updates ↓

https://lnkd.in/eQeiUwfR

10 things you’ll learn during my LI Inbound cohort
 
 1. How to decide what to post
 2. How to create visuals that sell
 3. How to run LinkedIn with a system
 4. How to talk about your offer without selling
 5. How to write comments that grow your profile
 6. How to start conversations without being awkward
 7. How to position yourself for the right people
 8. How to attract people ready to hire you
 9. How to share results without hype
10. How to attract inbound DMs

This is the same system I teach in my 1:1 program, but now for a fraction of the price.
 
It works.
 
- One client got their first inbound lead in 11 days.
- Another client got 2 inbound leads worth $30K+ in 6 h.
 
I’m starting with 8 spots (may open more if demand is high)
 
Kick-off is on February 2nd.
 
Everyone on the waitlist gets 24 hours early access to the early-bird price.
 
Join the waitlist to be notified first ↓

https://lnkd.in/eQeiUwfR

Want steady inbound leads?

Take my Flywheel ↓

Many of my clients have the same problem:

They want consistent inbound leads.

They've tried it all:

- Post 3-5 times a week
- Change their message again and again
- Send random DMs to people they don’t know

But the result stays the same:

Spending hours on LinkedIn with zero ROI

It's not them. It's their system.

(Or the lack of it)

So use mine.

In less than 3 months, I had:

→ 4X’d my revenue 
→ Built a 100% inbound business 
→ Doubled my followers on LinkedIn

Al, because I've followed this simple flywheel.

Here is how it works:

1. Niche
Ask your best 3 clients about their pains, frustrations, and goals. That’s your (lightweight) niche.

2. Problem
Find the main problem. Ask why/how/when?

3. ICP
From the niche and problem, pick who you want to reach by asking: who feels this problem most, who can pay for it, and where you can make the biggest impact.

4. Offer
Use your skills to make a clear fix for the problem. It can be design, strategy, data work, or something else. Make it feel like a product.

5. Message
What do you help people get? More users? Less churn? Use this in every message you write.

6. Profile
Set up your profile for your ICP. It should feel like a landing page, not a resume.

7. Content
Write about your ICP’s problems, frustrations, and goals. Add your own view, wins, or lessons.

8. Comments
Leave smart comments.
Talk with people in your niche. Be active in more than one place.

9. (Warm) DMs
Don’t wait for people to DM you. Look at who follows you, likes your posts, or views your profile. Reach out and start a simple chat.

That’s it.

Go through the complete cycle every 3 months and update your strategy.

Why?

- New insights
- New ideas
- New leads

Now it's your turn.

ps. In February, I’m running my first Inbound Cohort where I’ll teach this system step by step.
 
Everyone on the waitlist gets 24 hours early access to next week’s early-bird tickets (Only 10 spots are available)
 
Join the waitlist here: https://lnkd.in/eQeiUwfR

Everyone sees your post.

No one sees what’s blocking it from going live
 
Doubt  
“Is this even worth sharing?”
 
Self-judgment  
“I sound like an F'king idiot.”
 
Comparison  
“Others are so much better at this”
 
Fear 
“People will think I'm an idiot.”
 
Impostor syndrome  
“Who am I to talk about this stuff”
 
Perfection paralysis  
“One more rewrite. Just one.”
 
Second-guessing 
“Should I delete this?”
 
Adrenaline  
Clicks 'Post'.
 
Temporary relief  
“Okay. It's out there.”
 
Fixation
“Why isn’t this blowing up?”

Here’s the pattern most people miss:
 
The fear isn’t about being seen.  
It’s about being seen...

and ignored.
 
After watching 100s of people post consistently over time, one thing keeps showing up:

Newbies obsess before posting.  

The OG's ignore outcomes after posting.

The difference isn’t confidence. 
It's seeing the bigger picture.
 
They don’t ask:  

“Will this perform now?”
 
They ask:  

“Will this build my brand over time?”

Visibility feels risky.  
Silence feels safe.
 
Only one of those works.
 
What usually stops you from hitting publish?

I'm sharing 25 of my best infographics for free.
 
Yep, they are all yours.
 
Over the last 3 years i’ve created 100s of infographics.

Some we great.
Some still make me cry 

Over the last year or so, more and more people slid into my DM asking:

"Do you offer this as a digital product?"
"Can I grab one of your visuals?"
"Let's do a service trade."

Most of the time, I just shared it with them.

Why?

Because I think in the end, helping others will pay off in the long run. 

So, with those beliefs, I created the following:

1 Figma file
25 of my best-performing visuals.

All yours, free to use for whatever you want.

Want it?

Just grab it here: https://lnkd.in/ePZWjaB7

A client went from 0 leads to a €15k deal in 1 month. 

No outreach. No daily posting
 
Last November, we had our first call.

 During that call, he told me:
 
"Over the last year, I got maybe 1 or 2 inbound leads, whom didn’t buy from me. "
 
We looked at his profile, content, and comments.
 
They weren't bad, but they spoke to his peers. 
Not his ICP.
 
I told him that if we worked together, I would guarantee him that he would get the investment back. If not, I would work with him until we did.
 
He smiled. 

He was already convinced, but this guarantee made it a no-brainer.
 
We started in December
 
Pulled in his first lead within 11 days just by:
 
1. Defining his ICP
2. Repositioned him
3. Optimizing his offer
4. Turning his profile into a landing page
5. Posting client-focused content 3x p/w
6. Leaving 10 comments to increase visibility

He didn’t do outreach.

his ideal customers reached out to HIM because his content finally attracted them. 
 
That first lead didn't become a client.
 
"I screwed up the call" he DM'd me
 
I analyzed his call and gave him tactical advice like:

- Tackle objections by counter questions
- Ask why they need to fix their problem now.
- Hind to other clients similar to those you've helped

After that call, new leads came in.

And this time, he nailed the DM and the call.
 
Resulting in a $15k client signed in just 6 weeks.
 
And you know what.
 
We still have 8 weeks to double that.
 
If you're reading this, thinking I want that too:
 
Just send me a DM with: "GO", and I'll share how I can help you.

I’m doing 10 Profile + Content Roasts for FREE

Yep, people are going to cry 

I'm doing a full LinkedIn Roast focusing on:

- profile
- ⁠comments
- content (copy + visuals)

Why?


Because during my last ROAST I saw a lot of:

- Taglines confused the hell out of me
- Content that has AI written all over it
- Visuals that were straight-up crap.

Time to fix that.

My last roast went pretty viral, so today I'm capping it to 10 in-depth roasts only.

Think of:

→ Change your tagline to this
→ Structurize your posts like this
→ Rewrite your info section like this

Here's how it goes

You:

1. Drop 'ROAST' in the comments.

Me:

1. Select 10 random people before 5 am today.
2. Deliver a 10-minute in-depth recording in the DM

Just that simple!

Ready!

Go ↓

Within 6 hours: 2 inbound leads worth $30k+.  

It happened to my client yesterday.

We've been working together since December.
 
During our first call, he told me:
 
"I've been active on LI for almost 2 years, but got maybe 1 or 2 real inbound leads."
 
He was:
 
• Posting 3x p/w
• Commenting on others
• Connecting with ICPs and Peers.
 
Still 0 leads.
 
"I really don't understand," he told me. 

So we did a full reset. 
Starting from the foundation:
 
 1. We redefined his niche
 2. We made his ICP crystal clear
 3. We learned their goals and problems
 4. We fixed his positioning to attract the right people
 5. We added a low-tier option to his offer
 6. We turned his profile into a landing page
 7. We changed his writing to fit LinkedIn
 8. We made visuals that people wanted to save
 9. We left helpful comments that people noticed
10. We sold in DMs without pushing to sell
 
We went all in.
 
And my client?
 
He worked his ass off, and with just 6 weeks, he already got 6 solid inbounds leads.
 
2 of them came in on the same day with a potential worth $30k+

If he keeps up this pace, he’ll get his investment back 5×.
 
So if you think LinkedIn isn’t working for you.

just look at this.
 
ps. I’m running a LinkedIn Inbound cohort in February where I share the same system. If you’re interested, get on the waitlist ↓

(32 people already subscribed)
 
https://lnkd.in/eQeiUwfR

A 10-minute ICP exercise I use in my 1:1 program.

It's easy, fun, and I'm sharing it for free ;)

When I start working with new clients, the first thing we do is:

1. Choose a niche
2. Define the ICP
3. Understand problems and goals

We chose a niche based upon previous experience, current market, and, of course, their own preference. 

The ICP is defined by:

1. A list of 20 in-depth questions.
2. A 10-minute exercise.

By combining this, we have a great starting point for further iteration.

It's not perfect. 
But it doesn't have to be.

The goal is to test, optimize, and test again.

I've recorded a 5-minute video explaining the 10-min exercise

Watch it here: https://lnkd.in/eWpKd-_T

"I'm not buying time back from you."
A prospect told me this. 
And he's 100% right.

Last month, I was in a discovery call with a GTM consultant. 

He was struggling with LI. 

So he reached out, and we planned a discovery call. 

During the call, we went through his biggest struggles:

- I don't know what to post
- I'm not getting any leads
- It eats up most of my time

The struggles all my clients face before we work together.

When I knew enough, we moved over to my slides.

Showing:

- Common struggles
- How I help
- How we work together
- My LinkedIn Flywheel
- The Notion workspace
- The visual assets that are included
- Personal and client results
- The investment. 

"Any questions up till here?"

I asked.

"It's exactly what I need."

But then came the big objection

"The problem is that I'm not buying time back. I need to invest more time in LinkedIn to get this to work."

It's true. 

My 1:1 program isn't a quick fix, and it's defenitly not a done-for-you.

It's a system that we need to implement together.

The first month is intense

You'll learn to:

→ Generate content ideas quickly
→ Create scroll-stopping visuals
→ Build an offer that sells 
→ Turn your profile into a landingpage
→ Create a habit of daily commenting
→ Convert DMs into sales calls

It's a process.
But it works.

One client got 4 inbound leads in 22 days

Another one closed his first €10k deal within 1 month

And I've used this to 4x my revenue with 3 months

As a matter of fact I'm so confidend of this system that I guarantee my clients they break even. 

If not. 

I'll work with them until they do.

So no, you're not buying your time back (yet).

But if you do this right.

The system you have in place will.

ps. If you want a system that generates steady inbound leads from LinkedIn. 

Send me a DM with: "B2B" And I'll share the options in which I can help (no commitment at this stage)

3 years ago, I was trading time for money.
 
Now I offer an ecosystem.
 
I started freelancing as an interim UX designer.
 
Hourly rate.  
Easy to sell.  
Hard to scale.
 
After a year, I was ready for a change.
 
So I switched to project-based work only.
 
Stopped trading time for money.  
Started productizing my offer.
 
That worked.
 
But I still had one problem:

- One offer
- No upsell
- No downsell
- No continuity
 
Everything depended on selling the same thing, repeatedly.
 
So I changed my approach.
 
Instead of selling an offer, I now sell an ecosystem.
 
Here’s how it works:
 
1. Community (coming soon)  
A paid space focused on inbound fundamentals, feedback, and momentum.
 
2. 4-week Cohort  
Learn within 4 weeks how I implemented my LinkedFlywheel that 4x'd my revenue in 3 months.
 
3. 30-day Sprint  
Short, focused execution.  Remove bottlenecks, fix what’s blocking inbound, and create momentum fast.
 
4. 1:1 Inbound Program  
For those who want speed, pressure, and direct guidance.
 
Everything is connected.
 
Clients can move up or down, depending on what they need.
 
Same philosophy.  
Different depth.
 
No forcing people into bigger offers.  

Just the right next step.

PS. 3 pm today: 10 early-bird tickets (€250 off) go live for the waitlist

Everyone else gets access tomorrow
 
Join the waitlist for first dibs ↓

(134 people already signed up)

 https://lnkd.in/eQeiUwfR

Tomorrow I’ll share something new

Hint → Check my banner + Featured Section

F'ck these 3 things up

And you'll never get clients through LI

You can post 7x a week and leave 100s of comments, but without these 3 foundations, none of it will work.

ICP
Outcome
Offer

Storytime:

When I started as a UX freelancer, I made a mistake I now see everywhere.
 
I worked with everyone.

No Niche
No ICP.
No urgent problem

Just “UX help” for any company that needed it.

My LinkedIn reflected that.
 
It spoke to everyone.  
Which meant it resonated with no one.  
0 leads.

I was spending 2–3 hours a day posting, commenting, staying consistent, without a single meaningful conversation to show for it.
 
Nothing was wrong with LinkedIn.  

My positioning was.
 
I hired a coach who told me something simple:
 
“Don’t touch content until these 3 are clear.”

ICP.  
Outcome.  
Offer.
 
I wasn’t being ignored.  
People simply didn’t understand:
 
- who I was for
- what problem I solved
- or why it mattered now
 
So I rebuilt those 3 first.

Here’s exactly how I fixed it:

1. ICP
I chose a niche (B2B SaaS) and searched for companies that were hiring UX designers. Most of the time, they were interested in freelancers as well to plug-and-play them into their organisation. 

2. Problem
I reached out to a lot of SaaS founders to discover their biggest problem and what their dream outcome would look like. Most of the time, it was the fact that predecessors screwed up, and that they needed an expert to level up their SaaS product.

3. Offer
Based upon those convo's, I created an offer that laddered up. So I had an audit give quick advice, a sprint to work 2 weeks intensively with them, or a full-blown program.

The DMs that followed weren’t the win.  
They were data.

Every DM.
Every call.  
Every objection.

They forced me to sharpen my ICP, go deeper than surface-level outcomes, and design an offer the market actually said yes to.

That’s how this compounds.

Don’t aim for perfection.  
Aim for clear. 
Then iterate.
 
If you’re still posting without a trigger, this is probably why.

ps In my February cohort, I break down this exact system, including how one client used it to close a €15k deal in under 30 days.

If LinkedIn feels busy but empty,  start here.

I have 10 early bird tickets available (1 already claimed)

Grab yours here ↓

https://lnkd.in/em_zUQWX

3 years ago, I committed myself to LinkedIn. In the first 6 months, I landed 0 clients I couldn't figure out what I did wrong, so I obsessively spent 

Open article: I’m launching my first-ever LinkedIn Inbound cohort. by Roelof Otten • 2 min read

I’m launching my first-ever LinkedIn Inbound cohort.

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🟡 Roelof Otten

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taplio

The Battle

Joe Wheatley

🟡 Roelof Otten

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joe Wheatley's LinkedIn Performance

Performance Score🟡 Roelof Otten's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJoe Wheatley's LinkedIn Performance