CEO @ Conversion House 🏠 | On-demand design for small SaaS marketing teams so they can launch faster, position better and convert more.

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Joe Wheatley

After 2.5 years, I've closed the agency down.

In August 2023 I was completely new to business. Came from the defence industry. Didn't know what SaaS was, didn't even know the difference between marketing and sales.

Knew how to make websites and write, so started freelancing - blog posts and websites for marketing agencies.

Then started landing my own clients. Re-invested everything back into the business - courses, paid ads, tools.

A few courses said "pick a niche", so after some research and zero prior experience, niched down to SaaS.

Started posting about SaaS design on LinkedIn (around November 2024). One month later, landed my first major SaaS gig. Built a website for Summize.

A few more websites, then pivoted to content for SaaS companies. Started a podcast around this time. 

FYI, podcasts are one of the biggest growth hacks - you learn from people you wouldn't otherwise get in a room, they get free marketing.

Summer 2025, flew to San Francisco and filmed videos for a few names you'd recognize.

Came back, jumped on some disco calls. The demand was for outbound not content. Followed the demand. Learned outbound, picked up some new clients. Someone even offered equity for Demand House.

As of today: 30+ B2B companies, multi 10k+ projects, 27 five-star reviews. Not every project was a success - but when we failed, we reflected and learned from our mistakes.

At the beginning of Feb 2026, started thinking longer term. Two things kept coming to mind:

1. GTM agencies are fighting over lower market and small budgets - a race to the bottom with automation and AI.

2. The market rewards those with a top 1% skill, not a jack of all trades.

That pointed to one thing: build a career in tech sales, selling to mid-market and enterprise. Big budgets, opportunity, high-touch, human-led. Skill still matters.

Started applying for roles. Found Vertice - 13x growth in 2 years (one of the fastest growing tech companies in Europe).

Went to their office for the final interview and the floorplate was pure hustle energy. Perfect

Starting on monday as a BDR. Team look great. Very excited. All-in.

Reflections:

99% of this 2.5 year journey was raw action in the face of intense confusion & ambiguity

But push through and on the other side is clarity. Then you must repeat.

That's growth.

Everyone has been through this process, but most stop. The process defeats them. You see it all over their faces. This is what you must avoid.

Instead, you must learn to love the journey. The good, the bad. Every single part of it. Amor Fati

Like Yin and Yang, there is no light without dark.

Everything is connected.

So if you take away one thing away from this post it’s this:

- The journey is the point.
- There is no finish line.
- NEVER stop chasing growth.

GTM @ Vertice | Intelligent Procurement Platform | #1 fastest growing scale-up in UK (Sifted) | #2 in Sunday Times 100 Tech

Master these 5 areas of deliverability so you avoid the spam folder and book more qualified meetings

1️⃣ Infrastructure & Settings
→ Purchase domains with reputable providers like Porkbun
→ Use .com domains
→ Age domains for 30 days before sending
→ Buy backup domains for rotation
→ Use 2 inboxes per domain
→ For inboxes, use trusted re-sellers like Zapmail.ai
→ Diversity your sending infra (mix of Google, Outlook and 3rd party)
→ Ensure proper authentication and DNS (SPF, DKIM, DMARC, URL re-directs)
→ Warm-up inboxes (start at 5 per day, increase by 1 per day up to 15-20)
→ Set warm-up reply rate to 70%
→ When warm-up is complete, send maximum of 25 emails per day per inbox
→ Ensure warm-up stays on at 10-15, 70% reply rate
→ When starting cold email campaigns, begin with 5 emails per day in week 1
→ Then gradually increase to 25 emails per day by the end of week 2
→ Match ESPs for better deliverability (outlook to outlook, Google to Google)
→ Keep bounce rates < 2% and spam complaints < 0.1%
→ Check domains aren't blacklisted using MXtoolbox

2️⃣ Lead Lists
→ Ensure company is within your TAM or ICP
→ Ensure contact is a buyer persona
→ Use enrichment waterfalls like BetterContact to maximize both quality and quantity of contact data
→ Ensure proper enrichment, scoring, tiering, filtering and lead routing using Freckle.io or Clay

3️⃣ Offer
→ Must be compelling
→ And relevant

4️⃣ Sequence
→ Good sequence length e.g. for Tier 3 email-only outreach, max 3 emails
→ Optimize time between steps (depends on ICP and tier)

5️⃣ Copy
→ Write in plain-text (no links, no HTML)
→ Add unsubscribe option
→ Remove any spam trigger words (use spam checkers like Mail Meteor)
→ Use Spintax, messaging frameworks and AI-generated copy
→ Ask questions and personalize
→ A/B test
→ Follow copywriting best practices

Anything to add? Drop below

I edit Video that brings Growth | Helping Content Creators + YouTubers | Building Book Agency

Why are B2B Founders and LinkedIn Creators not able to create video content? 

Because you can't be famous with one video, you need consistency 

And you can't do it while buried under your files.

- You skip uploads.
- You lose reach.
- You miss business opportunities.

So, I solved that for you

I am Saransh, a professional Video Editor, 
I edit videos for B2B founders and Creators who want to stay consistent, look professional, and grow their audience.

You record.
I handle the rest:

I’ve edited 1000+ videos over the last 5 years.
My work has helped agency teams close $100K+ clients.
I know what keeps people watching and what builds business trust through content.

When we work together, you get:

- Consistent video output
- Hours of your time saved
- A content system that grows your brand

If you're a founder, creator, or consultant using video to grow but don’t want to touch editing…

DM me: Saransh Kushwaha
Email: Saranshkushwaha90@gmail.com


If we’re a fit, I’ll walk you through the process.
If not, I’ll say it straight.

Clear content. Built for business. Delivered on time.

Saransh Kushwaha

You need to be working on your passion projects,

Neither for client or portoflio, just for you. 


Working with a client has one downside, 
that you won't get time for different things.

- Same routine
- Same template
- Same voice

F8ck it! 

1. Pick a podcast and make a banger reel on it, 
2. Pick an ideal client and repurpose their video 

You want to make SAAS Videos = Do it 
You want to make skits = Do it 
You want to edit for OF model = No! No! No! 


Don't hold yourself.
It doesn't need to have a deadline.

Just like I did with this, 

My clients would hate this style, 
But that energy, I have to let go. 



Share your thoughts in the comment section.

P.S. Are you losing all that fun because of your work?


~ SRK
I am building a media agency 🚀

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flippage

Video Editor

Content Creator 

Founder & Designer

Senior Video Editor

Accountant

I Edit Videos for B2B Founders & LinkedIn Creators | 
Trusted By $100K Media Agencies + YouTuber | Freelancer

I edit Videos for B2B Founders & LinkedIn Creators | Worked With $100K Media Agencies + YouTuber | Building Cult Visuals

Few Glimpse of Video from a recently closed client,

He has 40,000subs and surprisingly...........

Some YouTubers are really specific about their work.

– Their style = Not flashy, but understandable
– Their Tone = Not salesy but informative
– Their videos = No sleek but bold text for readability.

Technically, they are in their UNC arc,
They want their job get done,
Without any "Jhamela" 


I will share the full story of how we closed him. 
You will enjoy reading it ✨ 


P.S. Please share your thoughts on this Draft 


~SRK 
Building Cult Visuals 🚀

I posted consistently on LinkedIn for 60 days,

Here are my results & Message for ya!

1. 102,000+ impressions [Updated]
2. 50% Income increment
3. 3000+ Followers

Someone like me who is always confused, 
Someone who refines every post before sending
Someone who was underconfident 
Someone who wanted to earn Rs20,000/month 

For him, this is a GOOD Achievement. 


I am handling all these things;

– My Work, 
– Building Agency, 
– And My Content Creations

I write all my posts and prepare all the images on Saturday & Sunday.

It's exhausting, but when I see your comments and likes 
I am chuffed, and I love it. ❤️


"I always wanted to do it."

There will be a sudden change in my content from March. 
As I am building 𝗖𝘂𝗹𝘁 𝗩𝗶𝘀𝘂𝗮𝗹𝘀, my first media house.


𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿, when you show up in my inbox, it makes all my efforts justified. 

P.S. Share your tips on 


– SRK
Signing Off

No alternative text description for this image

My First Podcast with Talha turned into a 2hrs long network call.

It lasted 2+hrs, and we shared lots of interesting insights and information about ourselves. He has lots of interesting secrets behind him.


We are planning to have a proper podcast soon. 
Where we will be covering many topics, 

- Outreach, 
- Client Management
- Making Serious Money

I am excited to go all in. 

P.S. Please drop your questions in the comments section.


~SRK
Signing Off

I had to negotiate for the whole night to close a deal.

A client wanted his podcast trailer edited


February first task dropped,

- We accepted with some questions,
- Analysed the work and brief
- Deliver the sample on time

Result? Satisfaction

”Chuffed reaction as we were expecting from him”


But we got stuck; He wasn't sure about "Commitment"

 1. For him, the price was high (without a discount)
 2. Wasn't sure about the work output

After 2 days, we cleared:

- Real Promises
- Work expectation
- Included discounts%

We concluded: 𝗛𝘆𝗯𝗿𝗶𝗱 𝗥𝗲𝘁𝗮𝗶𝗻𝗲𝗿 LOL!


- Without clear talk, 
- Without a clear offer, 
- Without a clear room, 

This deal had only 10% closing possibility.


P.S. Do you have a discount policy?


~SRK
Building "Cult Visual" Media Agency

"I had the worst experience with you, Saransh"

I received this feedback from my ideal client; 


My Ideal clients offered me “12$/Min in every deal,
Well, I was hoping 10$/min".


I was given a Video project to work on, 
He thought I would do it, and what I gave him

1. Nonstop Revisions 
2. 100s of Mistakes
3. Late-night schedule


On the final day, He Told me; 
“Your editing is good, but your service is Zero”

Last Call: June 2025

All Because:
→  I was Ignorant.
→  I was reckless; 
→  I was super unprofessional;


That's when I restructured my entire Service System"

1. I stopped accepting work I couldn’t handle calmly.
2. I stopped treating revisions casually.
3. I stopped shipping chaos disguised as effort.

I decided:

4. If I take someone’s money, I carry responsibility with it.
5. If someone trusts me, I protect that trust.

"That single shift took me from ₹1000 to $1000"
because I became responsible for one.


See, Freelancing is a service-based business. If you don’t get it right, you will be lost. 

“Clients don’t just want a 'good editor.” They want someone they can rely on”



P.S. Share your embarrassing moment that grew from zero

Note: There is no resentment. It was important for me. 


~ SRK
Signing off!


♻️Repost this if you believe a better attitude matters.

It's a little controversial, but you’re underpaid, 
not because the market is tough, 
But because you don't know your value.

When I started freelancing, my thinking was simple:

“Let’s charge ₹250 for this reel so they feel comfortable.”

The fear was real; 
At least one client is coming.
At least something is coming this week.
It’s okay….don’t lose him.

Because the truth was brutal:

- No following
- No portfolio
- No credibility
- Literally nothing

So I played small to survive.


One day, a guy from LinkedIn, hiren varia​ asked me my price.

I said ₹500.

He said, “I’d give you ₹1000.”

Not a favour.
But because he knew I was undercharging myself.


We could make a deal together, but that moment changed everything.

That’s when I realised something: 
The ocean is big, and I was in the Pond. 


Clients don’t always push your price down. 
Sometimes, you do it for them.

P.S. What's the one service you want to increase the price of? 


~SRK
Signing Off

I Edit Videos for B2B Founders & LinkedIn Creators | Trusted By $100K Media Agencies + YouTuber | Freelancer

I turned my “little freelance” into a ₹100K business.

You can guess the secret behind it ....

I didn't quite do my job blindly

- I had already reached out to 7 people.
- One conversation turned into work.
- From ₹250 to $250 pricing increment.


Inbound is not the leverage I take, 
My Wins came from 𝗖𝗼𝗹𝗱 𝗘𝗺𝗮𝗶𝗹𝗶𝗻𝗴.

Yet people tell you, “Just post content, and the client will come”
That’s luck, not a system.


Freelancers flex their inbound leads,
But they won't share the real method behind their work. 

- Because cold outreach is boring.
- It gets ignored 90% of the time.
- It hurts the ego when rejected

Selling your freelancing service was never supposed to be easy.

Nothing in life comes without effort. At least not in my mine.

1. Find your ICP
2. Outreach
3. make contact 
4. Close the deal
5. Repeat 

Best of System.


P.S. Have you build your business on Luck or With Planning?


~SRK
Building 𝗖𝘂𝗹𝘁 𝗩𝗶𝘀𝘂𝗮𝗹𝘀 🚀

LinkedIn guru said to have 500+ connections ASAP!

While I am chilling with my 375 connection....

But why?
Don't I want to own a bank
Won't the number impress my clients?

Maybe, but amigo! 
My cult belief is to get 𝗯𝗲𝘁𝘁𝗲𝗿 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀 than 𝗿𝗮𝗻𝗱𝗼𝗺 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀.

You heard me? 
Better Connection.....means,

- The related audience (𝘦𝘥𝘪𝘵𝘰𝘳𝘴, 𝘧𝘰𝘶𝘯𝘥𝘦𝘳𝘴)
- The Ideal clients (𝘸𝘩𝘰 𝘩𝘢𝘷𝘦 𝘮𝘰𝘯𝘦𝘺)
- dude with a 𝘨𝘰𝘰𝘥 note
- Amigo himself (𝘥𝘢𝘱*)


I used to send Bulk connection to get fast followers,


And it took nowhere but the void 
where sales were not happening. 

I had a goal to achieve 100,000rs per month
And that thing couldn't take me there. 


This did: Cleaning Up Framework,

Send Connection only to...
2. Ideal clients
3. People in Niche 
4. Your Ideal Audience 

- Follow those you want to see the content of
- Follow those who look genuine

"Just see, do they really hold potential?" 


Rest....remove them and unfollow them, 
Don't need to feel guilty about it. 
Focus on your Sales, nothing matter than that. 


P.S. How many connection you have that are in your niche audience? 
P.S. If you want to make sells this is important. 



SRK
I am Building Media Agency🚀

Feeling like an imposter isn’t the problem in freelancing.

Lack of evidence is… let me prove it,

When I started freelancing, I was confident
I knew I could do the work.

But confidence doesn’t get you clients,
Evidence does.


Back then, I had potential (only in speaking)

- No real work
- No social proof
- No wins

Not unlucky, what I used to think about myself,
I was just a rookie, 

No client would hire a invsibile seller
No client would hire a rookie seller
No client would hire a talkative seller


Today, I work with B2B creators on YouTube.
Helping agencies doing $100K+
I have dozens of projects that speak for me.

"The difference is clear. Evidence must be for you."


First: Accept you’re an underdog by default
Second: Start Putting Work on the public; 

1.  posting on LinkedIn,
2. sharing your process,
3. talking to people publicly 


You stop asking for belief, you give proof.
“Tag me in your Proof Post” 


P.S. Are you afraid of posting your work because you 
        think it’ll prove you’re not ‘good enough’?



SRK
I am Building My Media Agency.

I don't want to play a guessing game on LinkedIn anymore I want to be specific about my audience, for you. So I need some input.
would you please give me your honest vote on your?

I Edit Videos for B2B Founders & LinkedIn Creators | Worked With $100K Media Agencies + YouTuber | Building Media Agency 2026

What content you like to see more in my profile?

taplio

The Battle

Joe Wheatley

Saransh Kushwaha

Followers

Posts

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Performance ScoreJoe Wheatley's LinkedIn Performance

Performance ScoreSaransh Kushwaha's LinkedIn Performance

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taplio

The Battle

Joe Wheatley

Saransh Kushwaha

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joe Wheatley's LinkedIn Performance

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Performance ScoreJoe Wheatley's LinkedIn Performance