CEO @ Conversion House 🏠 | On-demand design for small SaaS marketing teams so they can launch faster, position better and convert more.

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Joe Wheatley

The best GTM principle → Create abundance where there is scarcity

Credit goes to Santosh Sharan for this one!

Before ZoomInfo, B2B data was locked behind Dun & Bradstreet at $100K/year. Only the IBMs of the world could access it.

ZoomInfo dropped that to $5K/year and went from $10M to $100M (abundance for SMBs)

Then Apollo arrived and made B2B data available for under $100/mo (abundance for everyone)

Each time, data was scarce for a lower segment of the market
A company noticed → made it abundant → their growth exploded

The cycle repeats over and over. Scarcity becomes abundance. Winners look for new scarcity.

And when data becomes fully abundant (thanks Apollo) the old playbooks stop working (goodbye spray and pray). That's why the industry has shifted towards signals. 

Tools like:

- Clay
- Freckle.io
- BirdDog
- Signalbase (Previously LeadsOnTrees)

So the real money question: What’s scarce now, and what will be scarce next?

That’s where the opportunity lies.

Joe Wheatley 🏠

Founder @ Demand House | Intelligent outbound for B2B SaaS | Trusted by Warmly, Summize & Coefficient

Proof that cold outbound isn't dead, and remains the BEST channel for building predictable pipeline

Last week we sent 1,800 emails across 3 campaigns (roughly 600 leads contacted)

Reply rates between 5.7-10.6%

5 opportunities

See for yourself.

Given we only just started running outbound for ourselves (started in 2026), with only 10 secondary inboxes, I'd say this is a damn good start

Before you say outbound is dead, think again!

You need to give the recipient a reason to reply (value).

Then you need to deliver on this value and offer more value to get the call.

But most don't offer real value, and then complain no one responds. Why would they?

Others give value to the wrong people. Your fault you've got a bad list.

Also - stop relying on marketing / content as your savior. It's a long-term play that should consume 20% of your efforts max. 80% should be on near-term pipeline aka. outbound.

If you put in the work to build the right list and offer (and you deliver on your promises), you will win.

Building Curacity's top 100 prospects in 10 minutes:

1 / What they do
Demand creation platform where hotels create content, Curacity distributes to premium publishers (Travel + Leisure, Condé Nast Traveler, etc.) to drive bookings and revenue

2 / Define ICP by analyzing best customers
50% small chains (8-14 properties), 33% independent (1 property), 67% US-focused, 83% hotels

3 / Identify buyer personas
CMOs, VP Marketing, Director of Marketing, VP Revenue Management (decision makers) + Marketing Managers, Brand Managers, Revenue Managers (champions)

4 / Identify key signals
Rapid growth (headcount/revenue), hiring for marketing manager, new CMO/VP Marketing, new property launches, rebranding, recent funding/acquisition, performance issues (low direct bookings, declining occupancy)

5 / Find leads in Apollo
Filter by marketing roles, C-suite/VP/Director level, company lookalikes (Viceroy Hotels, Virgin Hotels), US location, 200-1,000 employees, hotels/hospitality industry, layer on signals

6 / Import to Freckle / Clay
Combine 4 signal lists from Apollo (lookalike + rapid growth, lookalike + hiring, rapid growth, hiring) and import to Freckle/Clay

7 / Validate emails
Zero Bounce for validation, Bounce Ban for catch-all verification

8 / Enrich with phone numbers

9 / Verify ICP + buyer persona match
Is company ICP? Is person decision-maker? Remove leads that don't match both

10 / Build messaging
Rapid growth: "Growing team = need revenue to support payroll, explore new marketing channels?" / Hiring: "What are new marketing manager's priorities? Open to exploring new channels?"

Result: 94 verified top hotel decision-makers ready for multichannel outreach to drive Curacity sales

Top 100 Prospects in 10 Minutes for Blink (Employee Engagement Platform)

- Determine ICP based on best customers
- Map TAM & signals
- Build tiering system
- Find leads in Apollo
- Enrich, validate and filter in Freckle (or Clay)
- Build messaging relevant to signal (observation), ICP and persona

Frank Sondors 🥓 is literally the 🐐 of startup sales (he books 500 demos per month and scaled Salesforge.ai 🔥 from $0-$3M in less than 1 year)

When building a team, he said to start off with 2 reps
(Do not hire from big corporate like Google - wrong mindset)

And then he talked about how to acquire customers. It's not about one channel, it's about multi-channels working together.

Get data, test & iterate.

He also spoke about why you need to track first touch and last touch attribution

And finally, how to warm-up prospects before booking the demo

Head over to Frank's profile now and follow him. The guy to watch in 2026

We're getting more positive replies than we can handle.

Here's one example:

- Reached out to someone who just joined a 7/8 figure SaaS as Head of Sales
- Asked how the role was going (be human!)
- Offered genuine value

Outbound works when you do it better than everyone else.

Step 1 - Offer value to get the reply 
Step 2 - Offer value to get the call/audit

If you offer what they actually want and deliver on it, you'll win. Simple.

I edit Video that brings Growth | Helping Content Creators + YouTubers | Building Book Agency

Most creators don’t fail because they lack ideas.

They fail because video production breaks consistency.

You know video works.
You know your message deserves attention.
But editing eats time you don’t have.

- Deadlines slip.
- Posting becomes irregular.
- The algorithm cools off.
- Growth slows - quietly.

That’s the real problem.
And that’s exactly what we solve.


What do we do?

We run a dedicated video editing team for founders, YouTubers, and coaches who want consistent, high-quality content without touching the edit timeline.

You record.
We handle everything after that.

- Cuts.
- Pacing.
- Sound.
- Structure.
- Delivery.

So your content keeps moving - even when your calendar is full.


Why this works?

We’ve spent 5 years editing content in finance, business, and content-marketing niches.

Thousands of videos.
Multiple large channels.
Real audiences. Real data.


We know:

1. What makes people click

2. What keeps them watching

3. What turns views into trust — and trust into customers

We’ve already made the mistakes most creators are about to make.
You don’t need to repeat them.


What you actually get?

1. Consistency
No gaps. No last-minute panic. Your posting schedule stays intact.

2. Stronger reach
Video builds trust faster than text ever will. People see you. Hear you. Remember you.

3. Professional branding
Clean visuals. Clean audio. Clear structure.
Your content looks like it comes from someone serious about their business.

4. Real channel growth
Better pacing → higher watch time
Higher watch time → more recommendations
More recommendations → more subscribers
More subscribers → more business


Why are we different?

1. We’re not a one-person freelancer who vanishes mid-project.
2. We’re not a cheap service delivering cheap output.

3. We’re a team, trained to understand:

Story | Attention | Audience psychology

Our editors don’t just “cut clips.”
They think like content creators.

When you work with us, you’re working with editors who’ve already performed on channels with millions of subscribers.


Who is this for?

Founders who want video marketing but no editing workload

YouTubers are stuck because editing slows everything down

Coaches who know video works but hate the production side

If that’s you, we should talk.


Let’s talk-----

Send me a free DM (no premium needed)
Email Us: Saranshkushwaha90@gmail.com

I’ll be honest:

If we’re not a fit, I’ll say it.
If we are, I’ll show you exactly how we’d handle your videos and what to expect.


Your content matters.
Editing shouldn’t be the reason it stalls.

Saransh Kushwaha

ALERT:
Is your editor promising your next video will go viral?

It’s time for a wake-up call.......

The fact is, virality is a "Rare Guess"

Predicting it is a headache.
Yes, for a strategist, it might look like knowing America's next weapon.


That's why, if you see words like Go Viral, Hack, Masterr, 
"Stay cautious"


Here’s what my clients actually got after working with me:

"Convenience"

- They just record. I handle everything.
- Theme, branding, music, and style on me.
- I understand their audience’s taste.
- I charge only for what I deliver.
- I don’t miss deadlines. Even when there isn’t one.

Without convenience, they wouldn’t have worked with me.


If you want that same convenience in your content creation,

Reach out at Saranshkushwaha90@gmail.com
Or just DM me, we can talk about it. 


SRK
Signing off.

I edit Videos that bring Growth | Book Designing Side hustle

I went from dreaming of an Air Force officer to momo sellers in age of 18....

Yes, when students are dreaming of going to IIT, cracking UPSC and becoming their parents' idol child. 

The fact is, I wasn’t even aware of these IIT and UPSC.

All I knew was to open the shop every day.

"Because when past life karma hits you, 
there is no way out. You have to pay off"

Being lower middle class is not simple:

- Financial Situation up and down
- Your father is just earning money
- Your family network is not so rich 
- Stuck chasing your parents' dreams 
- There will bea  limit to your belief (It’s a tough one)


In 2019, when my family reached the peak of failure, I started settling down with a momo seller, no joking.

You could have gone through a lot this year:

- Couldn’t keep that client 
- Couldn’t make the expected revenue
- Failed in business
- Couldn’t achieve a goal

But don’t assume yourself as a failure, I call you a survivor. 


The Survivor who knows how to run like a cheetah in 2026, 

Now you will not see the same error again in this business, because you have 2025 knowledge. 


UP and down will happen, does it mean we will stop?
Obviously not, we have to keep going. 

because “The Show Must Go on”


P.S. Drop your Wishlist for 2026, I'm gonna copy some of them. 


SRK
- Signing off

Wrapping up 2025 year 🎊 

I want you tell me about my first freelancing gig...

I have a clear memory of it,

February 28, 
I left my 8,500rs job for it
Accepted the gig like a sacrifice   

I worked for it for all year (March to December)

Amount = 25,000rs/Project Only

That's it, I know this is too much for a project that went all year. 
But I didn't do anything. 

I worked all day to complete the project, 
and it nearly broke me, mentally and physically. 

- 6 revisions of 1500 Pages of the books
- Content Changes in the middle of work 
- Over-demanding staff
- They promised me they would give me some of the profit, 
   The thing is, they are still in a loss. 

"Just guess you have to edit a video 11 times, which is 24 hours long."


Before it gets late, learn not to make mistakes: 

1. Get Contract not promises
2. Lock the content, No change 
3. Limit Revisions (Only 2/3)
4. Set project deadlines, and after that, "Red Period": Project is in loss. 


- Big Name doesn't mean Big money 
- Say NO to projects that are not worth your effort 
- Good Talker doesn't mean the Good culture 


Struggle is good, but is it taking you somewhere? 
That's the question. 


P.S. I repeated the same mistake this year, but I had my other work to cover up. But Loss is Loss, Beginners can't take it, that's why they complain. 

Would you take a deal that you don't understand?


SRK 
- Wrapping up with the last insight of 2025.

If money were never a problem for me, I wouldn't be on LinkedIn today.

I can't deny it anymore; I can't lie to anyone now.

I started LinkedIn for a job because I was desperate. I was kicked out of a job where I couldn't perform and had already left the last one. 

They saw incompetence in me for their role, so I left on the second day. 

Desperate, I applied everywhere and finally got a place to earn some money. 

I got better at freelancing, started earning money, and LinkedIn started working for me. Not much, only 3000rs/month. 

I kept moving from one client to the next to increase my paycheck. 

After August, I started making twice, thrice the amount I could have made in the last job. 

I am now at 2500+ Followers, beyond I can imagine myself at. 

But in this journey.......

I have ghosted a client in the middle of a project.
I have been ghosted by a client.
I have said yes to the worst project.
I have said no to the good project.
I have failed more than I have won in my life.
I have been freelancing all the time.
I have thought the worst about myself.
I get jealous when someone gets more likes than me.
I have been blocked by many people while connecting.
I have felt insecure when my post flops.
I have edited my posts after posting.
I have felt bad when a fellow editor gets more attention.
I don't like posting insightful content.
I want to help people, not teach.
I want to make friends

These are things I wanted to tell you because you people can guess. 

Whatever I did on LinkedIn till now, I wanted it to look Smart so I could attract Buyers. All those for you, it was all a selfish act.

"In 2026, I will post not to look smart but for the community."

I am Saransh Kushwaha, and I am taking a pivot from this pretendful experience of an asshole who just made his life better in one year and now focusing on building community.


I am Saransh, and please try to accept the real me now. 


Signing off

taplio

The Battle

Joe Wheatley

Saransh Kushwaha

Followers

Posts

Engagements

Likes

Performance ScoreJoe Wheatley's LinkedIn Performance

Performance ScoreSaransh Kushwaha's LinkedIn Performance

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taplio

The Battle

Joe Wheatley

Saransh Kushwaha

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joe Wheatley's LinkedIn Performance

Performance ScoreSaransh Kushwaha's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJoe Wheatley's LinkedIn Performance