CEO @ Conversion House 🏠 | On-demand design for small SaaS marketing teams so they can launch faster, position better and convert more.

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Joe Wheatley

The best GTM principle → Create abundance where there is scarcity

Credit goes to Santosh Sharan for this one!

Before ZoomInfo, B2B data was locked behind Dun & Bradstreet at $100K/year. Only the IBMs of the world could access it.

ZoomInfo dropped that to $5K/year and went from $10M to $100M (abundance for SMBs)

Then Apollo arrived and made B2B data available for under $100/mo (abundance for everyone)

Each time, data was scarce for a lower segment of the market
A company noticed → made it abundant → their growth exploded

The cycle repeats over and over. Scarcity becomes abundance. Winners look for new scarcity.

And when data becomes fully abundant (thanks Apollo) the old playbooks stop working (goodbye spray and pray). That's why the industry has shifted towards signals. 

Tools like:

- Clay
- Freckle.io
- BirdDog
- Signalbase (Previously LeadsOnTrees)

So the real money question: What’s scarce now, and what will be scarce next?

That’s where the opportunity lies.

Joe Wheatley 🏠

Founder @ Demand House | Intelligent outbound for B2B SaaS | Trusted by Warmly, Summize & Coefficient

Proof that cold outbound isn't dead, and remains the BEST channel for building predictable pipeline

Last week we sent 1,800 emails across 3 campaigns (roughly 600 leads contacted)

Reply rates between 5.7-10.6%

5 opportunities

See for yourself.

Given we only just started running outbound for ourselves (started in 2026), with only 10 secondary inboxes, I'd say this is a damn good start

Before you say outbound is dead, think again!

You need to give the recipient a reason to reply (value).

Then you need to deliver on this value and offer more value to get the call.

But most don't offer real value, and then complain no one responds. Why would they?

Others give value to the wrong people. Your fault you've got a bad list.

Also - stop relying on marketing / content as your savior. It's a long-term play that should consume 20% of your efforts max. 80% should be on near-term pipeline aka. outbound.

If you put in the work to build the right list and offer (and you deliver on your promises), you will win.

Building Curacity's top 100 prospects in 10 minutes:

1 / What they do
Demand creation platform where hotels create content, Curacity distributes to premium publishers (Travel + Leisure, Condé Nast Traveler, etc.) to drive bookings and revenue

2 / Define ICP by analyzing best customers
50% small chains (8-14 properties), 33% independent (1 property), 67% US-focused, 83% hotels

3 / Identify buyer personas
CMOs, VP Marketing, Director of Marketing, VP Revenue Management (decision makers) + Marketing Managers, Brand Managers, Revenue Managers (champions)

4 / Identify key signals
Rapid growth (headcount/revenue), hiring for marketing manager, new CMO/VP Marketing, new property launches, rebranding, recent funding/acquisition, performance issues (low direct bookings, declining occupancy)

5 / Find leads in Apollo
Filter by marketing roles, C-suite/VP/Director level, company lookalikes (Viceroy Hotels, Virgin Hotels), US location, 200-1,000 employees, hotels/hospitality industry, layer on signals

6 / Import to Freckle / Clay
Combine 4 signal lists from Apollo (lookalike + rapid growth, lookalike + hiring, rapid growth, hiring) and import to Freckle/Clay

7 / Validate emails
Zero Bounce for validation, Bounce Ban for catch-all verification

8 / Enrich with phone numbers

9 / Verify ICP + buyer persona match
Is company ICP? Is person decision-maker? Remove leads that don't match both

10 / Build messaging
Rapid growth: "Growing team = need revenue to support payroll, explore new marketing channels?" / Hiring: "What are new marketing manager's priorities? Open to exploring new channels?"

Result: 94 verified top hotel decision-makers ready for multichannel outreach to drive Curacity sales

Top 100 Prospects in 10 Minutes for Blink (Employee Engagement Platform)

- Determine ICP based on best customers
- Map TAM & signals
- Build tiering system
- Find leads in Apollo
- Enrich, validate and filter in Freckle (or Clay)
- Build messaging relevant to signal (observation), ICP and persona

Frank Sondors 🥓 is literally the 🐐 of startup sales (he books 500 demos per month and scaled Salesforge.ai 🔥 from $0-$3M in less than 1 year)

When building a team, he said to start off with 2 reps
(Do not hire from big corporate like Google - wrong mindset)

And then he talked about how to acquire customers. It's not about one channel, it's about multi-channels working together.

Get data, test & iterate.

He also spoke about why you need to track first touch and last touch attribution

And finally, how to warm-up prospects before booking the demo

Head over to Frank's profile now and follow him. The guy to watch in 2026

We're getting more positive replies than we can handle.

Here's one example:

- Reached out to someone who just joined a 7/8 figure SaaS as Head of Sales
- Asked how the role was going (be human!)
- Offered genuine value

Outbound works when you do it better than everyone else.

Step 1 - Offer value to get the reply 
Step 2 - Offer value to get the call/audit

If you offer what they actually want and deliver on it, you'll win. Simple.

I don’t just run campaigns. I partner with CEOs, founders, and marketing leaders to build growth machines that take businesses beyond $1M and keep scaling.

When we work together, I’m not just “the marketing person.” I’m your strategic growth partner, involved in everything from refining your offers to optimizing sales processes, so every piece of your business works toward the same goal: predictable, scalable revenue.

Over the past 8 years, I’ve partnered with 70+ clients across industries, generating over $30M in revenue through strategies that blend precision marketing, operational efficiency, and sales enablement.

I combine strategy, execution, and accountability, overseeing the moving parts of growth:
•LinkedIn growth & account management: Positioning you as an authority and generating high-quality leads
•Email campaigns & automated funnels: Converting interest into loyal clients
•Paid ads & targeting strategies: Reaching the right audience at the right time
•CRM, sales coaching & automations: Closing more deals with less friction

I’ve helped businesses:
•Break through revenue plateaus
•Create systems that generate leads on autopilot
•Build sales and marketing processes that work together seamlessly

If you’re ready for more than a marketing vendor, and want a partner who’s as invested in your results as you are...

Let’s talk!

Stan Timi

💻 This MacBook cost me €3,300 4.5 years ago. That number felt huge to me.
At the time, it was one of the biggest investments I’d ever made (more expensive than the car I was driving 😅)

Fast forward to today:
I’ve used this laptop to help my partners generate €60M+ in deals over the last 3 years.

Looking back, it wasn’t expensive at all.
It was one of the best investments I’ve ever made.
Before switching to this MacBook, I burned through 3 cheaper laptops.

They broke. They slowed me down. They cost me time, energy, and focus.

Now?

This laptop is still running strong, and I’d make the same decision 100 times again.

And this is exactly how premium services work.
In the short term, they look “expensive.”

In the long term, they save you money, time, and stress.
A lot of leads tell me:
“You’re too expensive.”

But in the same breath, they expect me to:
-fix their systems
-clean up their funnel
-improve sales
-bring clarity
-and help them scale sustainably

That costs time, energy, focus, and responsibility.

I’ve reached a point where I can choose who I work with.
 
And honestly? It’s a great place to be.
I’ve said NO to 5 projects recently. Not just because of money, but because of:
-vision
-goals
-mindset
-and how we’d work together

Yes, I work for money.
But what matters more is this:

At the end of the day, I’m happy.
And so are my partners.

That’s the real ROI.

B2B Growth Consultant | I don’t just bring you clients, I build the systems so you can handle and scale them | From lead generation to automation & infrastructure | LinkedIn, Email & Full-Funnel Strategy

This one was hard to write.
Thank you, 2025. For everything!

You gave me some of the best months in business
...and also some of the lowest moments of my life.

But every single one of them shaped me.

I’m grateful to God for everything He allowed and everything He taught me.
Grateful for my family and friends.
And especially grateful for my wife, who stood next to me when it felt like the world was collapsing.

2025 was a year of learning.
Of breaking.
Of rebuilding.
Of growing.

2026 will be a year of applying.

Wishing you all a healthy, strong, and blessed 2026 🤍

taplio

The Battle

Joe Wheatley

Stan Timi

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The Battle

Joe Wheatley

Stan Timi

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joe Wheatley's LinkedIn Performance

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