Alexander J Brooks

Helping speakers, coaches, training and consulting companies to book calls and close clients from LinkedIn.

My clients get results like the following:

• Brandon, CEO of a training company, found 7 new clients and collected $28k in 12 weeks.

• Sean, a career coach, went from no responses to 24 calls booked in 8 weeks.

• Nick, an executive coach, closed a $10k client within his first month.

If you’d like to learn how I’ve gotten these results, just click the link below which says, “How I Help My Clients”.

Owner & Founder

Warm Leads Today

Built the company's framework for starting warm LinkedIn conversations with ideal prospects.

Clients I helped:

• Coaches
• Training Companies
• Software Sales Reps
• IT Consulting Firms
• Construction / Builders

Grew the company from 4 to 20 clients and led the Client Success team which managed those accounts.

Co-Founder & Head of Client Success

World Financial Group (WFG)

Designed and sold financial products for families, professionals, and business owners. Led training and education for new business partners, clients, and potential clients.

Associate

CHEK Institute

Designed & implemented holistic training plans to help clients lose weight, move better, recover from and prevent future injury.

Notable results include:

• Helping a client lose 40 pounds and reach his goal weight from his 20s.
• Helping a sedentary professional restore function and gain strength in his knee.
• Helping a comedian maintain activity levels while traveling, and improve posture and core strength.
• Helping a student learn the fundamentals of diet & movement in order to lose weight and manage depression symptoms.

Holistic Lifestyle Coach

Carnegie Mellon University

Trained students & faculty privately, as well as teaching university fitness classes. Specialized in posture, core, and functional movement patterns.

Personal Trainer

“I’ve spent over $260k in marketing over the past 3 years, and this is the only thing that’s actually worked.” – Juliet

“I went from nothing in the hopper to a $24k deal with my ideal client in under a month.” – Jason

“In just a few weeks, I have new clients due to this process and I am so happy!” – Paula

Most LinkedIn outreach doesn’t work.

Mine does. Here’s the proof:

 • Sean (career coach): 0 replies → 24 calls in 8 weeks
 • Nick (executive coach): $10k “completely ideal” client in 30 days
 • Brandon (org training): 7 clients + $28k in 12 weeks
 • Kelley (sales coach): 1 high-ticket + 8 group clients in 6 months
 • Juliet (training & consulting): $30k hiding in her network
 • Maria (healthcare): 400+ responses + multiple $60k deals with top healthcare leaders

It’s not that LinkedIn is broken.

It’s that most outreach is stale, templated… and fucking weird.

“I saw your profile…”
“Thought you’d be a good fit…”
“Quick call?”

That energy gets sorted into “sales” and ignored.

Finding clients on LinkedIn comes down to two things:

1. Starting more conversations (with the right people).
2. Leading those conversations toward a decision.

If you don’t have enough conversations,
or a system for turning them into clients,
you’ll keep staring at “perfect-fit” profiles… while they don’t even know you exist.

That’s why I built a system that reliably turns strangers into paid clients. From cold LinkedIn outreach.

If your audience is on LinkedIn, but you’re not having conversations that lead to clients, let’s fix that.

I’ll take a look at what you’re doing, and tell you straight if I can help you make money.

If not, I’ll point you elsewhere. Sound good?

Just DM me, or find a time here → https://calendly.com/ajbrooks/demo

My Panda

Setting up B2B Go-To-Market positioning, messaging, systems & CRM

Vice President, B2B Sales

Empowered Engagement Consulting

Fractional Leader for Startups creating Go-To-Market systems, messaging & Rev Ops focused on recurring revenue and tech based startups. 

Empowered Engagement Consulting designs your revenue generation strategy with a playbook and execution services aligned to your brand vision and positioning. Empowering your engagement including messaging, with prospects and customers in a strategic way improving deal size, and customer lifetime value. Focusing on value perception rather than solely value communication.

Fractional Revenue Leader 

The Scale School®

Founder

ServiceSource (acquired by Concentrix)

$195M Tech B2B Sales Services Firm serving SaaS, Cloud & Opensource clients, ~2000 FTEs (Acquired by Concentrix in July 2022)   

Responsible for 15% of overall company revenue, P&L, generating YOY growth of 10-15%+ in 2019, 2020, 2021 and 35% revenue growth of the key strategic relationships I was responsible for, which included Red Hat & NetApp - Cloud, SaaS & Opensource software companies. Non quota carrying role.

Led a global inside sales team of 350+ global resources which generated 400M+ in sales bookings revenue annually for my clients.  Results include improvement of global average renewal rates in SMB, Mid market, long tail by 10% in two years (82% to 92%) in 2019-2021. Redesigned the inside selling model from renewal of existing contracts to a lifecycle selling model using a Design Thinking approach tailored  for Customer Experience. Improved NPS scores from 6.7 to 9.25 out of 10 within 1 year. Improved customer experience as end customer retention improved by a historic 4% YoY, resulting in $10M in incremental bookings annually.

Built a dream team of Global Program Management, Business Analysis, Training and Business Intelligence resources to uncover behavior trends, propensity to spend, and produce actionable insights focused on improving recurring revenue bookings in commercial & enterprise space of my $5B client. Produced historic gains which resulted in the expansion opportunities listed above.

Senior Global Director, Account Management - Global B2B Sales, Customer Experience, Renewals Growth

Gartner

About $4B company revenue during my tenure. Developed and partnered with Executive level, strategic relationships at Accenture in order to understand their business; mutually formulating meaningful, tailored engagement with our Analysts.  These solutions include insights contributing to more informed decision making regarding product/service innovation, go to market strategy, and positioning & messaging in the era of digital transformation and security consolidation.

Global Client Director - Accenture Relationship

130% of quota, 196.17% Net contracts value increase YOY, 29% product revenue increase YOY, 30% increase in client retention levels YOY in 2017.

Lead Symantec client relationship globally.  Responsible for becoming expert in my client's business strategy, drivers, goals, initiatives and investment strategy; in order to develop and execute on a global account strategy relevant to these mission critical priorities.  Lead a disparate team of 18 remote global Sales Executives, Gartner Consulting, Executive Programs Leaders, Global Events leaders together in order to take our relationship from tactical to solution oriented at the Executive levels.  Developing relationships with our Security Analysts, I was able to understand high level trends and work with my client to help them make more informed product innovation, portfolio / M&A investment, go to market, and messaging decisions.

Global Client Director - Symantec Relationship

Achieved 196% quota attainment in 1H2015, Achieved 122% overall quota attainment for 2015. 
Awarded IBM’s 2015 Retail Award for “Think, Prepare, Rehearse” practices
Top 1% hire to be selected out of 10,000 applicants to be trained in IBM's Summit Program

Responsible for the overall IBM relationship with key IBM Retail client Safeway Albertsons as a Client Executive during their $100B merger.  Highly transactional business during a time of emerging security related threats. Represented  total IBM portfolio of software, hardware and services. Drove growth of the IBM relationship specifically in the areas of cloud, analytics, mobile, social and security solutions.  Lead specialists of independent IBM Brands and business partners to collaborate in efforts to craft new, cohesive solutions such as thought leadership, efficiency and opportunities for enterprise wide innovation and simultaneous cost optimization to address emerging challenges during merger and simultaneous market consolidation and threats to enterprise security.

Client Executive - Albertsons & Safeway Relationship

Randstad Technologies US

YTD ranking of #2 SAE nationwide.  Generated reoccurring weekly revenues of $10-12K.  
Sole Senior Account Manager in our Georgia office, I was responsible for identifying IT project opportunities, filling exclusive job orders, and work with clients as an exclusive partner.  I was also responsible for helping to mentor other Account Managers on our team, and training new Recruiters. Initiated internal IT staffing relationship direct with CIO of new parent company Randstad during our firm's acquisition.

Senior Account Manager

Generating revenue through consistently signing new business with new clients, and managing existing account relationships. Core areas of focus were contract, contract to hire and direct hire technical staffing opportunities.

Account Manager

As a Southeastern Regional Technical Recruiter, I was responsible for placing Technical talent in permanent, contract and contract to hire positions around the Southeast. My role entailed building relationships with Account Managers in our Georgia, Florida, Texas and Illinois offices in order to understand their technical job requirements; and place candidates in these positions. I spent my time networking with IT professionals in these markets, learned about the technical skills required for each position, screening/interviewing candidates and generating leads for our Account Management teams throughout the Southeast.

Regional Technical Recruiter

The first 15 years of my career I unknowingly would build the blueprint to create the most exciting and fulfilling thing I’ve done in my career yet: Help early stage CEOs with strategies to attain and retain corporate clients to accelerate their startup growth.

I’ve taken all the lessons, experience and hard knocks – the wins and the headwinds – and created a methodology incorporating value based, empathetic communication techniques, human centered sales process design, into sales people and processes while improving efficiency, and repeatability for scale. I call it “Value Perception” sales. 

➡️Improves Conversion of Strategic Prospects to Clients
➡️Improves Deal Size and Scope
➡️Improves Customer Retention

👉To more predictably drive revenue growth with corporate clients

In order to drive and retain revenue optimally, if we can train our sales people on strategic listening, then value can be communicated in a way that the customer needs to perceive it to make larger deals with a relationship foundation that is set up for further growth. 

Value communication is no longer enough to secure and retain, or defend pricing in a competitive market.  It’s about gaining the insight into how customers perceive your value on an ongoing basis. That’s what allows us to close and retain customers more effectively.  

So with my hands on leadership and sales experience selling to CEOs and Executives spanning solutions selling, strategic account management, enterprise sales, talent recruitment and global subscription renewals, paired with my background in human design thinking, Masters in Business Administration, and personal affection for working smarter versus harder, I was ready to use all of these skills at once. 

➡️I was able to begin consulting in a Fractional CRO capacity for female led startups to advise on Founder-led sales 

Additionally, I packaged up all the tips, tricks and strategic selling I've learned in my first 15 years and founded The Scale School, the #1 membership-based platform supporting female founders specifically in B2B sales through sales training, coaching, expert speakers, and community.

In my spare time, I reside in Midtown Atlanta with my husband, lab mix puppy, and volunteer at my local YMCA as a Board Member to support program experiences for families in my area, and serve on The University of Georgia's Women of UGA Alumni Committee.

taplio

The Battle

Alexander J Brooks

Kelley O’Keeffe, MBA

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