finstory.ai

I handle all things growth. Marketing, Branding, Content, Product and Story. 

Let me tell you about 4 things CFOs say about turning numbers into stories:

1. I know the story. I just don’t have time to tell it.
2. We’re stuck building slides instead of driving insight.
3. We close the books, but don’t drive the conversation.
4. The board sees the report, but not the reasoning behind it.

And when the story gets lost, so does the influence.

So we built finstory ai — a financial storytelling tool to help CFOs explain 3 things:

1. What changed?
2. Why it matters?
3. What’s next?

And to our surprise, over 419 people signed up. 

You upload your spreadsheet.
finstory.ai handles the analysis, the narrative, and the visuals.

Numbers alone don’t build trust. Stories do.

And every CFO should have the tools to tell theirs.

This is the storytelling tool CFOs want.

And we want to spend our time helping CFOs turn spreadsheet chaos into narrative clarity in minutes.

Cofounder & Growth 

AI CFO Office

The fastest-growing CFO-focused newsletter on the internet. 
Averaging 5,100 subscribers per month.

Brand and Content Advisor 

Doublefin

Chief Marketing Officer

Born Capital

Marketing and Branding Advisor

Ali Brands

Building Brands and writing content for SaaS founders to attract customers 10x Faster.

I've written thousands of compelling and trustworthy content posts for tech founders, VCs, and SaaS companies. Hundreds of ghost-written content posts have gone viral on LinkedIn. The internet is loaded with content. So how will your brand & content stand out in the sea of sameness? That's where I jump in to help you stand out with my high-end branding and content strategies to accelerate your growth, reputation and revenue because I believe you're unique and you can help others.

Build and monetize your brand and turn your reputation into revenue. I've opened my calendar for a limited time, offering Free brand strategy call. Let's get started: https://calendly.com/alibilawal/20

Founder

Indie Worldwide

Member

Audience & Income

OnPlan

Branding and Growth Advisor

StarWind Inc.

Enabling customers to cut cost and increase performance while reducing hardware footprint through the power of StarWind Software Products. Developing and closing business generated by Partners with End Customers, Lead processing, forecasting and account/opportunity detail in Sales Force. Demonstrating and presenting products, working closely with Pre-sales engineers and marketing to generate revenue.

Sales Executive

Mail.Ru Group

Designed, developed, and produced advertising campaigns for target audiences by crafting effective messaging. Worked with developers, third-party vendors, and internal teams to establish and achieve company goals.

Project Manager at myTarget 

LinkedIn Branding for tech founders and CFOs to grow revenue and authority | Posts to help you build a brand that gets attention & clients...

👋🏼 Hey, I'm Ali.

I'm a brand advisor and writer helping SaaS founders of high-growth B2B startups build powerful brands through un-ignorable content to grow influence and attract customers 10x faster.

I use the latest branding and content marketing strategies to help FP&A & FinOps founders & CFOs grow and get well known. 

The internet is loaded with content. So how will your brand and content stand out in the sea of sameness? That's where I jump in to help you stand out with my high-end branding and content strategies to accelerate your growth, reputation, and revenue.

I've written thousands of pieces of compelling and trustworthy content for tech founders, VCs, and SaaS companies. Hundreds of my written posts have gone viral on LinkedIn.

⚡I have spent the last 3 years helping VCs, founders and tech companies bring value in the digital world through branding strategies, content writing, and social selling to skyrocket their growth.

I have helped:

→ GPs scale their online brand to generate investment opportunities.
→ B2B SaaS companies with brand messaging, positioning, and content writing to attract customers. 
→ Founders generate $30 million in revenue while growing their LinkedIn following with 50 million+ views.

I'm highly skilled at personal branding, ghostwriting, and creating brand & content strategies. I believe learning never stops, so I'm always optimizing. 


📚 I have a master's in marketing & management, and on a personal level, I am someone who:

‣ Motivates people.
‣ Deals with empathy.
‣ Loves to solve problems.
‣ Focuses on bringing value.
‣ Always happy to consult with and navigate people.
‣ Love to lead an intentional life to leave a positive legacy behind.

Ali
alibilawal.com 

📧 hello@alibilawal.com

Ali Bilawal

Sonoran Capital

Acquisitions

Chief Financial Officer

OnPlan is a powerful FP&A platform that provides you with insight into your  business.  Enjoy better visibility, greater transparency and more effective benchmarking.

CEO, Founder

Texas Tax Loan

President

Boost Media

Boost is an enterprise solution for optimizing ad creative at scale across Search, Social, Display & Mobile. 
 
Boost increases advertiser profitability by using a combination of humans and software to drive increased ad relevance at scale. The Boost marketplace is comprised of over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for optimization and drives performance using a combination of workflow tools and algorithms. 
 
The Company focuses on optimizing for enterprise advertisers and generates substantial improvements in conversions-per-impression for customers. Today, Boost is trusted to drive optimization and insights for over $300 million in advertising spend across networks and premium publisher sites such as Google, Microsoft+Yahoo Bing Ads and Facebook.

Interval International (IAC Portfolio Company)

Leadership role in $110 M acquisition of Aston Hotels in Hawaii.

Director, Strategy & M&A

Plum Capital

Involved with strategic, operational and financial management of growing companies. Private equity due diligence, deal structuring, portfolio management.  Plum Capital is an early stage venture capital firm that focuses on early stage media opportunities.

Associate

Goldman Sachs

Analyst

LiveBuilding

CEO at OnPlan.co - a fast and flexible FP&A platform that makes financial reporting easy. Follow me for posts about FP&A, excel humor, startups and life in finance.

Today, I'm the CEO of OnPlan.co ...

But, if I was endowed with a better eye, I would have been a painter.

But as it turns out, my drawing skills make the Family Guy look like high art. 

Instead, I’ve been funneling my passion for creativity towards spreadsheets and entrepreneurship for the better part of two decades. I’m passionate about building companies - it allows you to delve into a multitude of disciplines from UX/UI (the closest to art that I can get) to analytics to metrics to fundraising.  

I started my career in FP&A in the travel sector and I am now a 2nd time founder of a VC backed startup. OnPlan.co is a modern budgeting and forecasting platform that works seamlessly with Excel and Google Sheets and your existing model. You can think of OnPlan.co as a Data Visualization, Data Integration, and Workflow and Collaboration platform that sits on top of Google Sheets & Excel.

I am passionate about extending the powers of spreadsheets and generating user experiences that are intuitive. My greatest joy would be to make OnPlan.co the Airtable of FP&A.  

I am interested in connecting with like minded passionate finance professionals and entrepreneurs.  Along the way I hope to impart some lessons that I’ve learned in terms of modeling, company building, culture building and harnessing one's passion for creativity into entrepreneurship.

If this resonates with you please reach out to me!

taplio

The Battle

Ali Bilawal

David Greenbaum

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