finstory.ai

I handle all things growth. Marketing, Branding, Content, Product and Story. 

Let me tell you about 4 things CFOs say about turning numbers into stories:

1. I know the story. I just don’t have time to tell it.
2. We’re stuck building slides instead of driving insight.
3. We close the books, but don’t drive the conversation.
4. The board sees the report, but not the reasoning behind it.

And when the story gets lost, so does the influence.

So we built finstory ai — a financial storytelling tool to help CFOs explain 3 things:

1. What changed?
2. Why it matters?
3. What’s next?

And to our surprise, over 419 people signed up. 

You upload your spreadsheet.
finstory.ai handles the analysis, the narrative, and the visuals.

Numbers alone don’t build trust. Stories do.

And every CFO should have the tools to tell theirs.

This is the storytelling tool CFOs want.

And we want to spend our time helping CFOs turn spreadsheet chaos into narrative clarity in minutes.

Cofounder & Growth 

AI CFO Office

The fastest-growing CFO-focused newsletter on the internet. 
Averaging 5,100 subscribers per month.

Brand and Content Advisor 

Doublefin

Chief Marketing Officer

Born Capital

Marketing and Branding Advisor

Ali Brands

Building Brands and writing content for SaaS founders to attract customers 10x Faster.

I've written thousands of compelling and trustworthy content posts for tech founders, VCs, and SaaS companies. Hundreds of ghost-written content posts have gone viral on LinkedIn. The internet is loaded with content. So how will your brand & content stand out in the sea of sameness? That's where I jump in to help you stand out with my high-end branding and content strategies to accelerate your growth, reputation and revenue because I believe you're unique and you can help others.

Build and monetize your brand and turn your reputation into revenue. I've opened my calendar for a limited time, offering Free brand strategy call. Let's get started: https://calendly.com/alibilawal/20

Founder

Indie Worldwide

Member

Audience & Income

OnPlan

Branding and Growth Advisor

StarWind Inc.

Enabling customers to cut cost and increase performance while reducing hardware footprint through the power of StarWind Software Products. Developing and closing business generated by Partners with End Customers, Lead processing, forecasting and account/opportunity detail in Sales Force. Demonstrating and presenting products, working closely with Pre-sales engineers and marketing to generate revenue.

Sales Executive

Mail.Ru Group

Designed, developed, and produced advertising campaigns for target audiences by crafting effective messaging. Worked with developers, third-party vendors, and internal teams to establish and achieve company goals.

Project Manager at myTarget 

LinkedIn Branding for tech founders and CFOs to grow revenue and authority | Posts to help you build a brand that gets attention & clients...

👋🏼 Hey, I'm Ali.

I'm a brand advisor and writer helping SaaS founders of high-growth B2B startups build powerful brands through un-ignorable content to grow influence and attract customers 10x faster.

I use the latest branding and content marketing strategies to help FP&A & FinOps founders & CFOs grow and get well known. 

The internet is loaded with content. So how will your brand and content stand out in the sea of sameness? That's where I jump in to help you stand out with my high-end branding and content strategies to accelerate your growth, reputation, and revenue.

I've written thousands of pieces of compelling and trustworthy content for tech founders, VCs, and SaaS companies. Hundreds of my written posts have gone viral on LinkedIn.

⚡I have spent the last 3 years helping VCs, founders and tech companies bring value in the digital world through branding strategies, content writing, and social selling to skyrocket their growth.

I have helped:

→ GPs scale their online brand to generate investment opportunities.
→ B2B SaaS companies with brand messaging, positioning, and content writing to attract customers. 
→ Founders generate $30 million in revenue while growing their LinkedIn following with 50 million+ views.

I'm highly skilled at personal branding, ghostwriting, and creating brand & content strategies. I believe learning never stops, so I'm always optimizing. 


📚 I have a master's in marketing & management, and on a personal level, I am someone who:

‣ Motivates people.
‣ Deals with empathy.
‣ Loves to solve problems.
‣ Focuses on bringing value.
‣ Always happy to consult with and navigate people.
‣ Love to lead an intentional life to leave a positive legacy behind.

Ali
alibilawal.com 

📧 hello@alibilawal.com

Ali Bilawal

Aimplan

Aimplan is a SaaS/Software company with a mission to help organizations reach and exceed their goals with superior financial planning and reporting capabilities all within the Microsoft Power BI platform. The Aimplan™ SaaS solution is extending Power BI adding planning and input capabilities to support forecasting, simulations, budgeting and many other use-cases. Aimplan enhances the Power BI structured reporting capabilities and also adds master data management capabilities.
 
aimplan.com

CEO & Founder

Sherpas Group AB

Senior Advisor and Product Manager

insightsoftware

Cloud and Integration
Coordinating the work with the Insightsoftware Cloud Connector integration platform to connect the different products within the portfolio with leading ERP systems.

Senior Product Manager

Bizview Systems

Leading the Swedish and Norwegian Bizview operation. Post-acquisition integration and supporting the global Bizview go-to-market initiatives.

General Manager Bizview

Responsible for the development and customer success of the FP&A software Bizview. Leading the engineering-, support- and cloudops teams. Member of the executive leadership team, co-owner, and board member. In September 2019 we finalized the sales transaction where Bizview was acquired by Insightsoftware Inc (Raleigh, North Carolina).

CTO and Product Manager

IFRONT AB

Worked as an independent CPM/BI consultant in Scandinavia and UK with enterprise customers. Specialized in customer- and product net profitability analysis (i.e. profit and margin after smart allocation of overhead costs using cost drivers, down to each sales transaction). SQL Server, ETL-processes, large data volumes, data analytics.

Senior Management Consultant

EBI Systems AB

Swedish start-up, and award winning company developing the document and issue management system "Platina". Developed using by the time the not even released .NET-framework and related web technologies. Later acquired by Formpipe. Worked with software product strategy, implementation project management, development team lead.

Product Manager

Prodacapo

Worked as a consultant and later as the product manager for Prodacapo. At that time one of the leading global software vendors within the customer- and product profitability modelling area (rated by Gartner). Product strategy/positioning, development planning, pre-sale, evangelist, user conferences etc.

Vice President Product Management

Management Consultant

CEO & Founder at Aimplan - plan, budget, and forecast directly inside Power BI.

Hi, I’m Erik!

I have spent 25 years of my life working in the FP&A / EPM / CPM space, both as a consultant and within software companies delivering FP&A solutions. Now, I'm the CEO and founder of Aimplan, with the purpose of changing how companies work with planning, forecasting, budgeting, and financial reporting.

So finance professionals always ask me this:
“Why do we need to buy separate FP&A software when we already have Power BI?”

The answer is simple - Power BI is not a FP&A tool! Users can’t edit any data in Power BI to create plans, budgets, and forecasts. Controllers and CFOs cannot easily create the structured reporting (P&Ls, etc.) that management wants. And there is no way in Power BI to manage different scenarios, mappings of accounts, or other critical structures (i.e. no master data management).

That’s the reason we started Aimplan!

We want our customers to be able to extend their usage of Power BI and extend their existing Power BI models to also solve the needs of the office of the CFO. And move away from manual, disconnected, error-prone spreadsheet way of working into highly efficient, automated, integrated, and Power BI supported processes.

I feel so privileged to help companies get better at FP&A.

I personally love building products, companies, and teams. I have a wife and two grown-up girls, one still living with us and one living in Stockholm.

When I'm on vacation, you'll see me near the lake house in the summer, cutting the boards to the right length or driving a Seadoo Spark watercraft. During the winter season here in northern Sweden, with abundant snowfall, snowmobiling is the way to go when seeking fun and excitement.

I believe a healthy body equals a healthy mind. So here at Aimplan the team loves running out of the office to the gym and coming back with a refreshed brain, ready to take on challenges.

That’s it!

Please reach out to me if you need help or would like to talk FP&A and Power BI!

Erik Lidman

Bad FP&A: The variance report shows we're 12% over budget. I'll send out the standard email asking departments to cut spending.

Great FP&A: I noticed the spending increase and mapped it against our growth initiatives. Here’s what I found: 80% of the overages are tied to high-ROI projects driving revenue. I’ve identified areas where we can optimize without cutting key investments. Let’s review this with the business partners and adjust our forecast.

One reports numbers.

The other tells the story behind them.

FP&A can become the trusted advisor everyone turns to.

Your job isn't to be the budget police.

It's turning numbers into winning decisions.

Reports don't drive success.

Impact does.

CEO at Aimplan - Extending Power BI and Fabric with Operational and Financial Planning, Budgeting and Forecasting

How an Excel error cost JP Morgan $6 billion:

In 2012, JP Morgan Chase, a leading financial services firm, faced a $6 billion loss, due to an Excel error in their Value-at-Risk (VaR) model. 

This happened when an employee was transferring data between spreadsheets and accidentally used a sum total instead of an average.

"This incident, detailed in a 129-page report by JP Morgan, highlighted the dangers of relying too heavily on manual processes in complex financial models. The report revealed that the modeler was under pressure from traders to accelerate the review process, which likely contributed to overlooking operational flaws and the Excel error."

Heavy reliance on Excel for financial modeling comes with big risks.

The JP Morgan case demonstrates that even small mistakes in Excel can have bad consequences. 

An error that makes risks appear lower than they are can make any company vulnerable to more risks.

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