finstory.ai

I handle all things growth. Marketing, Branding, Content, Product and Story. 

Let me tell you about 4 things CFOs say about turning numbers into stories:

1. I know the story. I just don’t have time to tell it.
2. We’re stuck building slides instead of driving insight.
3. We close the books, but don’t drive the conversation.
4. The board sees the report, but not the reasoning behind it.

And when the story gets lost, so does the influence.

So we built finstory ai — a financial storytelling tool to help CFOs explain 3 things:

1. What changed?
2. Why it matters?
3. What’s next?

And to our surprise, over 419 people signed up. 

You upload your spreadsheet.
finstory.ai handles the analysis, the narrative, and the visuals.

Numbers alone don’t build trust. Stories do.

And every CFO should have the tools to tell theirs.

This is the storytelling tool CFOs want.

And we want to spend our time helping CFOs turn spreadsheet chaos into narrative clarity in minutes.

Cofounder & Growth 

AI CFO Office

The fastest-growing CFO-focused newsletter on the internet. 
Averaging 5,100 subscribers per month.

Brand and Content Advisor 

Doublefin

Chief Marketing Officer

Born Capital

Marketing and Branding Advisor

Ali Brands

Building Brands and writing content for SaaS founders to attract customers 10x Faster.

I've written thousands of compelling and trustworthy content posts for tech founders, VCs, and SaaS companies. Hundreds of ghost-written content posts have gone viral on LinkedIn. The internet is loaded with content. So how will your brand & content stand out in the sea of sameness? That's where I jump in to help you stand out with my high-end branding and content strategies to accelerate your growth, reputation and revenue because I believe you're unique and you can help others.

Build and monetize your brand and turn your reputation into revenue. I've opened my calendar for a limited time, offering Free brand strategy call. Let's get started: https://calendly.com/alibilawal/20

Founder

Indie Worldwide

Member

Audience & Income

OnPlan

Branding and Growth Advisor

StarWind Inc.

Enabling customers to cut cost and increase performance while reducing hardware footprint through the power of StarWind Software Products. Developing and closing business generated by Partners with End Customers, Lead processing, forecasting and account/opportunity detail in Sales Force. Demonstrating and presenting products, working closely with Pre-sales engineers and marketing to generate revenue.

Sales Executive

Mail.Ru Group

Designed, developed, and produced advertising campaigns for target audiences by crafting effective messaging. Worked with developers, third-party vendors, and internal teams to establish and achieve company goals.

Project Manager at myTarget 

LinkedIn Branding for tech founders and CFOs to grow revenue and authority | Posts to help you build a brand that gets attention & clients...

👋🏼 Hey, I'm Ali.

I'm a brand advisor and writer helping SaaS founders of high-growth B2B startups build powerful brands through un-ignorable content to grow influence and attract customers 10x faster.

I use the latest branding and content marketing strategies to help FP&A & FinOps founders & CFOs grow and get well known. 

The internet is loaded with content. So how will your brand and content stand out in the sea of sameness? That's where I jump in to help you stand out with my high-end branding and content strategies to accelerate your growth, reputation, and revenue.

I've written thousands of pieces of compelling and trustworthy content for tech founders, VCs, and SaaS companies. Hundreds of my written posts have gone viral on LinkedIn.

⚡I have spent the last 3 years helping VCs, founders and tech companies bring value in the digital world through branding strategies, content writing, and social selling to skyrocket their growth.

I have helped:

→ GPs scale their online brand to generate investment opportunities.
→ B2B SaaS companies with brand messaging, positioning, and content writing to attract customers. 
→ Founders generate $30 million in revenue while growing their LinkedIn following with 50 million+ views.

I'm highly skilled at personal branding, ghostwriting, and creating brand & content strategies. I believe learning never stops, so I'm always optimizing. 


📚 I have a master's in marketing & management, and on a personal level, I am someone who:

‣ Motivates people.
‣ Deals with empathy.
‣ Loves to solve problems.
‣ Focuses on bringing value.
‣ Always happy to consult with and navigate people.
‣ Love to lead an intentional life to leave a positive legacy behind.

Ali
alibilawal.com 

📧 hello@alibilawal.com

Ali Bilawal

Jirav

What is our CX team?
Customer Experience spans across Product, Support, Services and Training to deliver the best customer journey possible for Accounting & Finance professionals across the world.

Chief Customer Experience Officer, Co-Founder

Beautiful Dashboards, easy Custom Reporting, and integrated real-time Forecasting & Planning.
Check out www.jirav.com for more info!

CEO, Co-Founder

Zephyr Health Inc.

Headed Finance/Accounting/G&A across all departments and countries (US/EMEA/India)
- Responsible for finance work during Series B Fundraising process. Resulted in $15.6M Series B from Kleiner Perkins & Jafco Ventures. 
- Built operating budgets & financial plan
- Manages equity investment, venture debt, and banking matters
- Brought company in line with GAAP (implemented SOP 97-2, FAS123R and others)

Finance Director

GradeEdge Inc

Grade Edge brings transparency to education through deep analytics and insights

Advisor

Limeade

• Responsible for Finance, Accounting, and HR across all functional departments
• Built team of Controller, Analyst, Bookkeeper/Office Manager, HR/Recruiter

• Managed Finance, Accounting, HR across all functional departments
• Officer of the company, appointed by CEO & Board
• Managed all equity related matters (fundraising, stock options, warrants)
• All finance work to close $5M Series B growth capital
 http://www.pehub.com/172600/limeade-adds-5m/
• Responsible for all financial reporting/tax
• User data analytics within the Limeade product suite
• Company Dashboards
• Managed first line of legal functions and employment related matters
• Resident Excel Ninja
• P/T Controller on contract basis July 2008-2011

Sr. Business Intelligence & Finance Manager

Atlas Accelerator

• Consultant to over 20 high tech startups, actively providing controllership for three at any given time.

• Directly involved in managing and supporting seed/angel/vc investment rounds for various clients from start to finish (~$10M over 4 client companies). Directly involved with at least one part of the process (pitch, financial model, funding documents, b-plan etc for 15+ others, all whom received angel funding.)

• Excel Guru - cannot be stumped in modeling any business situation within Excel.

Focus on startup tech companies.
Experience building & managing for multiple clients:
- Budgets & Financial Models
- Business Analysis on KPIs and Metrics
- Cap Tables
- Business Plans
- Angel/VC Investor Pitches
- Private Investment Rounds (Seed/Angel/Series A etc)
- Mergers / Acquisitions
- Stock & Option Plans / Grants
- Preparing Monthly/Quarterly Financial Statements
- Annual Shareholder Reports
- Sales Pipelines & Forecasts
- 409a Valuation
- Managed Bookkeepers/Office Managers/HR Admin
- Accounts Receivable / Payable
- Payroll / Benefits / 401k
- Private Equity Fund
- Licensing & Tax Compliance
- Human Resource Functions
- Maintaining SAS70/SSAE16 compliance
- Liaison with Legal

Controller

• Specialized in advanced Excel reporting & development
• Built financial models for small-medium sized tech companies
• Incorporated Market/Sales/Expense/Staffing projections into Pro-forma financial models
• Created ad-hoc analytical reports with client data

Sr. Financial Analyst (P/T)

Independent Consultant

Consulting projects building excel tools, templates, models, and various reports as needed for multiple clients in various industries (Biofuel, Food, Retail, Telecom, Tech)

Consultant

Microsoft (Contractor)

• Replaced two employees to support field finance for US West Sales organization, consisting of two districts (nine states).
• Prepared reporting on Regional Budgets, Quota setting, Revenue Reporting, Compensation Analysis
• Found new revenue opportunities via non-reported licenses and complementary products by analyzing license data.
• Teamed with database engineers on OLAP Cube design and usage
• Built out weekly & monthly automated reports for various business sectors

Financial/Business Strategy Analyst

Global Market Insite

• Built out reporting strategies and processes globally and regionally.
• Provided analytical consulting support to all of GMI's Regional and Global Account Managers.
• Researched and wrote requirements documentation for business process improvements and their implementation.
• Managed over 20 various software/market research projects at any given time with cross functional and international teams.

Associate Director, Business Performance & Analytics

Co-founder of Jirav - Financial modeling & data analytics expert for high growth companies. Follow me for posts about FP&A, Finance & Accounting Humor and tech.

Before becoming the CEO at Jirav, I spent 10 years working in finance, accounting, and tech.

I’ve worked as a Controller, Finance Director, and CFO. I helped multiple businesses grow from early startups to established corporations. Both in-house and with outsourced teams. And helped raise over $250 million in funding for clients across the globe.

During my time working in diverse environments, I came to realize that financial planning and analysis were outdated and cluttered, causing finance teams to lose a good night’s sleep.

There was a clear lack of efficient solutions to simplify important processes like planning, budgeting, forecasting, and reporting. Existing tools were too expensive and complicated, mostly designed for big enterprises. It was clear to me that smaller and mid-sized businesses needed an easy, intuitive, and data-driven platform for financial planning and analysis (FP&A).

Recognizing this gap, I took on the challenge and created Jirav.

Jirav is designed to help the very people who run small and mid-sized businesses, including founders, owners, accounting firms, and part-time CFO teams.

I'm proud to say that Jirav has already helped thousands of businesses better understand their financial situation, allowing them to make informed decisions. Jirav helps businesses see their financial and operational data clearly. It uses technology to simplify budgeting and forecasting and offers insights they can act on faster.

Now finance pros don’t have to worry about losing a good night’s sleep. Jirav frees them up to focus on growth and driving meaningful business outcomes.

Anyways…

When I'm not at Jirav, I'm a dad to two kids and a fan of Seattle sports teams. I also love outdoor activities like hiking and snowboarding, and you might even catch me discussing financial strategies on a mountain trail!

I believe in building strong connections, sharing knowledge, and helping others in their professional journey. As Jirav continues to grow, I'm committed to sharing our experiences with other entrepreneurs and finance professionals.

If you resonate with my journey or have an interest in financial planning and analysis, let's talk!

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The Battle

Ali Bilawal

Martin Zych🦒

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