finstory.ai

I handle all things growth. Marketing, Branding, Content, Product and Story. 

Let me tell you about 4 things CFOs say about turning numbers into stories:

1. I know the story. I just don’t have time to tell it.
2. We’re stuck building slides instead of driving insight.
3. We close the books, but don’t drive the conversation.
4. The board sees the report, but not the reasoning behind it.

And when the story gets lost, so does the influence.

So we built finstory ai — a financial storytelling tool to help CFOs explain 3 things:

1. What changed?
2. Why it matters?
3. What’s next?

And to our surprise, over 419 people signed up. 

You upload your spreadsheet.
finstory.ai handles the analysis, the narrative, and the visuals.

Numbers alone don’t build trust. Stories do.

And every CFO should have the tools to tell theirs.

This is the storytelling tool CFOs want.

And we want to spend our time helping CFOs turn spreadsheet chaos into narrative clarity in minutes.

Cofounder & Growth 

AI CFO Office

The fastest-growing CFO-focused newsletter on the internet. 
Averaging 5,100 subscribers per month.

Brand and Content Advisor 

Doublefin

Chief Marketing Officer

Born Capital

Marketing and Branding Advisor

Ali Brands

Building Brands and writing content for SaaS founders to attract customers 10x Faster.

I've written thousands of compelling and trustworthy content posts for tech founders, VCs, and SaaS companies. Hundreds of ghost-written content posts have gone viral on LinkedIn. The internet is loaded with content. So how will your brand & content stand out in the sea of sameness? That's where I jump in to help you stand out with my high-end branding and content strategies to accelerate your growth, reputation and revenue because I believe you're unique and you can help others.

Build and monetize your brand and turn your reputation into revenue. I've opened my calendar for a limited time, offering Free brand strategy call. Let's get started: https://calendly.com/alibilawal/20

Founder

Indie Worldwide

Member

Audience & Income

OnPlan

Branding and Growth Advisor

StarWind Inc.

Enabling customers to cut cost and increase performance while reducing hardware footprint through the power of StarWind Software Products. Developing and closing business generated by Partners with End Customers, Lead processing, forecasting and account/opportunity detail in Sales Force. Demonstrating and presenting products, working closely with Pre-sales engineers and marketing to generate revenue.

Sales Executive

Mail.Ru Group

Designed, developed, and produced advertising campaigns for target audiences by crafting effective messaging. Worked with developers, third-party vendors, and internal teams to establish and achieve company goals.

Project Manager at myTarget 

LinkedIn Branding for tech founders and CFOs to grow revenue and authority | Posts to help you build a brand that gets attention & clients...

👋🏼 Hey, I'm Ali.

I'm a brand advisor and writer helping SaaS founders of high-growth B2B startups build powerful brands through un-ignorable content to grow influence and attract customers 10x faster.

I use the latest branding and content marketing strategies to help FP&A & FinOps founders & CFOs grow and get well known. 

The internet is loaded with content. So how will your brand and content stand out in the sea of sameness? That's where I jump in to help you stand out with my high-end branding and content strategies to accelerate your growth, reputation, and revenue.

I've written thousands of pieces of compelling and trustworthy content for tech founders, VCs, and SaaS companies. Hundreds of my written posts have gone viral on LinkedIn.

⚡I have spent the last 3 years helping VCs, founders and tech companies bring value in the digital world through branding strategies, content writing, and social selling to skyrocket their growth.

I have helped:

→ GPs scale their online brand to generate investment opportunities.
→ B2B SaaS companies with brand messaging, positioning, and content writing to attract customers. 
→ Founders generate $30 million in revenue while growing their LinkedIn following with 50 million+ views.

I'm highly skilled at personal branding, ghostwriting, and creating brand & content strategies. I believe learning never stops, so I'm always optimizing. 


📚 I have a master's in marketing & management, and on a personal level, I am someone who:

‣ Motivates people.
‣ Deals with empathy.
‣ Loves to solve problems.
‣ Focuses on bringing value.
‣ Always happy to consult with and navigate people.
‣ Love to lead an intentional life to leave a positive legacy behind.

Ali
alibilawal.com 

📧 hello@alibilawal.com

Ali Bilawal

I help early stage start ups with building and launching the first version of their product, validating their product market fit with data, and building a case to support their first round of VC funding (seed)

Fractional CPO for Early-Stage Start ups

Chief Product Officer

VP, Product Management

Senior Director, Product Management

- business plan and financial model preparation for start ups, strategic advisory, customer journey mapping
- fractional advisor for software implementation best practices and enablement for professional services team

Independent Management Consultant & Business advisor

Vena Solutions

In charge of designing and bringing to market a suite of FP&A best practice solutions (managed team of 3):
- Solution Roadmap and GTM strategy definition in liaison with COO, Marketing,Sales and PS departments
- Coordinated User Research and Competitive watch
- Managed business requirement collection, solution architecture and prototyping
- Managed solution development sprints and JIRA backlog
- Managed release communication, marketing content and technical support documentation

Key Accomplishments:
- Designed and rolled out a suite of turn-key FP&A solutions ("Vena Foundation") for Revenue, COGS, HR, CAPEX and Balance Sheet planning
- Solutions deployed successfully on 250+ clients since May 2019
- Average implementation time reduction vs. custom implementations = 42%

Senior Product Manager

- Led FP&A solution discovery sessions & provided CFO advisory for 40+ Mid-market and Enterprise clients in North America

- Researched & Developed FP&A solution best practices, structured internal knowledge assets, managed confluence knowledge base and articles

- Managed feedback loops with the product management group, active contributor in new product features definition, prioritization, development, and iterative testing

- Designed and evolved methodological tools and artefacts to improve implementation velocity and consistency across projects (scoping tool, project tracker, solution design document, technical specifications)

- Delivered enablement training session, provided mentoring and guidance to consultants on complex FP&A solutions implementations

Solution Architect (Professional Services)

Project Lead (Professional Services)

Senior Consultant (Professional Services)

Keyrus Management

Project management assistance for Schneider Electric corporate Finance department:

• Assisted clients into defining business requirements through interviews, workshops and business cases to improve Consolidated Contributions ("CCO") corporate measurement process (financial inter company eliminations on 700 reporting entities)

• Wrote functional specifications for relational and OLAP databases carrying monthly P&L statements and KPIs by reporting entity, business, product, in line with Schneider Electric organizational matrix

• Managed the execution of multiple ETLs (data bridges between databases) and OLAP databases implementation with third-party and internal developer teams

• Prepared end-user documentation, managed unit testing and quality, training material

Senior Consultant - Management Consulting

Administrator of Schneider Electric CCO Financial Performance Measurement process :

• Monitored monthly closing of contributive CCO P&L at group level (700+ reporting entities involved, 500+ users) ; accountable for the overall functional consistency of the process

• Provided the Performance Management Director with "flash" analysis of CCO results on a monthly basis

• Provided quick-response and assistance to group controllers and country VPs for variance analysis and trouble-shooting during closings

• Managed online training sessions

• Designed automated controls tools for CCO process monitoring; increased overall quality and time efficiency of the process (technology used: Excel, VBA, Oracle API calls)

IT environnement : Oracle HFM, Oracle Essbase, Oracle Hyperion Planning, SAP BW, MS Access, Oracle SQL developer, Excel/VBA

Consultant - Management Consulting

Cabinet C5P

• Provided financial modeling expertise to private consortiums and public institutions on Building & Infrastructure deals (hospitals, universities, highways, airports...)

• Successfully developed and tested complex iterative Financial Models (advanced Excel/VBA) for 9 major public-private partnership contracts in France

• Conducted financial stress tests and scenario analysis for project managers, banking partners, public clients and private equity sponsors.

• Structured financial proposals, notes and appendix

• SME and key contact person for auditors during financial model certification process

• Contributed to 2 major deal closings (CAD$40 million and CAD$65 million investments)

Main achievements : 
• Designed the financial model of the first Energy Performance Contract (EPC) in France providing 35% reduction of energy consumption in 14 secondary schools in Alsace region (EUR30 million investment)
http://www.cofely-gdfsuez.mobi/index2.php?lang=en

• Designed the financial model of Mayotte new airport (EUR47 million investment)
http://www.snclavalin.com/news.php?lang=en&id=1386

Financial Modeler - PPP Project Finance Advisory

Henkel

• Assisted the IT cost controller in the preparation of budget and forecasts for Information System department

• Prepared ad hoc reporting and gap analysis (actual vs. forecast) for the IT division

• Assisted the IT controller into maintaining and improving internal allocation methods of the department costs to the profit centers

• Preparation of next year budget

Junior Cost Controller

AXA Seguros - Madrid

• Assisted project manager during the launch of ACCUMULATOR financial product on spanish market

• Produced a 80 pages presentation of Sales Argument for spanish market salesforce (in spanish)

• Developped a custom VBA reporting tool for national sales monitoring

• Produced content for the Product Catalogue, leaflets and technical sheets

Project Manager Assistant

Dedicated to empowering early-stage startups and founders to transform their product dreams into reality.

🔹 Expertise:
✅ Product Vision & Strategy Refinement
✅ User-Centric MVP Definition
✅ Rapid Prototyping & UI Design
✅ Product Roadmap & Backlog Development
✅ Traction Assessment for Market Fit
✅ Seed Funding Support & Business Case
✅ Building Product Teams & Processes

My mission is to help founders navigate the uncharted waters of product development, from ideation to market validation. I excel at developing product roadmaps and backlogs that guide startups toward their goals, putting development in motion, and measuring product traction to assess product-market fit.

I go the extra mile by supporting founders in securing seed funding, crafting a compelling business case supported by data, and putting in place the right product teams and processes to ensure self-sufficiency.

Let's connect and explore how we can collaborate to make your startup's product vision a reality. 🌐

#FractionalCPO #EarlyStageStartups #ProductStrategy #MarketFit #StartupGrowth

taplio

The Battle

Ali Bilawal

Mathieu Delisee

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?