I work with Brand & Marketing strategy at the level where growth, trust, and brand meet.

With 20+ years of experience building and growing brands, I help companies and leadership teams make better marketing decisions by understanding how attention, perception, and trust actually work together over time.

I don’t see brand as visuals or campaigns.
I see brand as the trust layer inside marketing.

I believe marketing only works when it’s intentional.
Attention creates awareness.
Trust creates brands.

That means:
• using attention deliberately, not desperately
• building awareness without eroding credibility
• aligning what companies say with how they behave
• making marketing decisions that hold up long after the campaign is over

I’ve been leading strategy and brand marketing for Lantmännen- northern Europes leading cooperation in Food, Agriculture, Machine, Energy and awarded #1 Sustainable Brand in Sweden. Also awarded with Signum Award for long-term Brand building. 

I also done marketing for companies like Coca-Cola, Polaroid, LIDL and Volvo to food startups, energy companies, and EU-funded innovation projects. 

www.annelihansson.com

Anneli Hansson

Most designers start with the brief. The best designers question it first.

I know what you're thinking:

"But isn't it my job to solve?"

Yes. But not alone.

The best work happens in co-creation with the client.
Ask the questions together, and you already have buy-in before the reveal.

5 questions to ask:

- What problem are we actually solving?
- Who is this for?
- What do I want them to feel, think, and do?
- How does this stand out in our category? 
- What makes it recognizable? 

These are not design questions.
They are strategy questions.

Do you often have these conversations with your clients?

--------------------------------
I'm Anneli. I help designers become brand strategists- after 20+ years of doing it myself.

#brandstrategy

I teach designers how to lead with strategy — not just deliver design. 20+ years in brand strategy. Author at TheFutur. TEDx speaker. Join my community of designers turning strategists.💚

Designers. Start asking strategy questions.

Branding is not strategy.

I made this carousel because I keep seeing the same mistake.

New logo. New colors. New fonts.
Everyone gets excited.

Six months later?
Still no clarity. Still no direction.

Because they skipped the foundation.

Swipe through to see the difference between branding and brand strategy, and why it matters more than you think.

Save this if it resonates. Share it with someone who needs to hear it.

What's your take? Do most businesses confuse the two? Do you?🩷

#brandstrategy

Branding is not strategy

Poppy Content Studio

I help women entrepreneurs and creatives:
– Clarify and communicate their personal brand
– Build content strategies for Instagram, LinkedIn & Substack
– Show up consistently with smart, story-led posts
– Delegate their content with confidence — from writing to full management

andibitay.com
instagram.com/poppycontentstudio

Founder, Social Media Strategist & Content Manager

Pedig készen állsz

Kisvállalkozóknak, szakértőknek, coachoknak segítek online kiteljesedni, vonzó tartalmat készíteni, ami megszólítja az ideális ügyfeleket. 

Fő területeim: 
- Instagram és LinkedIn stratégia
- Substack, hírlevél, blog
- történetmesélés
- személyes márkaépítés

Hogyan tudunk együtt dolgozni? 
- 60 perces tanácsadás
- Ötletből Terv 4 hetes egyéni program
- workshopok, előadások

Kövess az Instagramon is: https://www.instagram.com/pedig_keszen_allsz/

Founder 🇭🇺 Content and Personal Brand Consultant

Social Media Manager

Kacatmentes Otthon

I launched Kacatmentes Otthon as a side project focused on minimalism and environmental awareness. What started as a passion project quickly evolved into a recognized platform, gaining a loyal following and exceeding my expectations.

- Content Creation: Developed engaging blog posts and podcast episodes that educate and inspire audiences on sustainable living and minimalism.
- Business Development: Created and marketed digital products, including ebooks and workshops, to provide valuable resources for my community and generate revenue.
- Brand Collaborations: Established partnerships with brands and individuals dedicated to sustainability, enhancing the platform's influence and reach.
- Recognition: Featured in various publications, showcasing my commitment to environmental awareness and thought leadership in the niche.

Founder |  Blogger and Podcaster

Social Daily

Head Of Social Media, Editor In Chief

ACG - Advanced Communication Group

Senior Social Media Manager

SocialTimes

Social Media Manager, Online Journalist

RTL Magyarország

TV editor and reporter

PR Assistant

More than a decade ago, I started blogging anonymously. It didn’t take long to realize that hiding wasn’t the way forward. If I wanted my words to resonate, I had to show up fully. Share the real story. Put my name on it.

Since then, I’ve built a blog that once made someone say:
"As little girls, you were one of the bloggers we all wanted to be like."

Along the way, I also built a career as a social media manager, working across industries and platforms. I’ve seen the content world from the inside — as a creator, strategist, freelancer, and consultant.

Over the past 15 years, I’ve gone from corporate leader to freelance mother, from invisible creator to personal brand.
Now, I run my own business helping women entrepreneurs in Hungary refine their message, create authentic content, and build social presence that actually feels good.

And with Poppy Content Studio, I’ve made another dream real — working with international clients on storytelling-led, human-centered social media content that stands out in the scroll.

What I Do:
🧠 Social Media Strategy & Consulting
Tailored 1:1 sessions and content plans that align with your values, voice, and vision.

📲 Instagram & LinkedIn Profile Audits
Let’s make sure your first impression reflects who you are.

📱 VIP Social Media Management
Not just posting — I build and manage your content with strategy, storytelling, and structure. From planning to execution, I handle the details so you can focus on the big picture (or just breathe). Perfect for brands who want a partner, not just a task-taker.

✍️ LinkedIn Ghostwriting
I write authentic posts that sound like you, so you can grow your presence and influence without doing it all alone.

🎯 Ongoing Consulting & Content Support
Regular check-ins to help you stay consistent, inspired, and strategic as you grow.

Want to work together?
Whether you're reinventing your personal brand, growing your business online, or just tired of overthinking every post, I'm here to help.

📩 Send me a DM or email andi@andibitay.com
Let’s turn your ideas into a content presence that’s true to you, and actually works.

Warmly,
Andi

taplio

The Battle

Anneli Hansson

Andi Bitay

Followers

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taplio

The Battle

Anneli Hansson

Andi Bitay

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anneli Hansson's LinkedIn Performance

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