Brand Rebels for Good

Founder Brand Rebels for Good | Executive Coach | Speaker | LinkedIn Top Voice

Helping creative leaders master brand strategy and lead with confidence.
30 years of business, brand, and marketing leadership.

Founder and Brand Strategist

The Futur

In 2020-2023 I was was a subject matter expert in Brand strategy for The Futur Pro group- facilitating workshop and teaching. 

- 1:1 Coach The Futur
- Subject matter expert- Brand Strategy
- Brand Coach- Futur Pro Group
- Coaching calls for the Futur Pro Group every Monday.
- Co-producer Futur Euro Tour 2023

Brand Strategy Coach

Author to Brand Strategy Fundamentals. One of the best-seller courses who helped thousands of creatives learn Brand Strategy.

Author Brand Strategy Fundamentals

Foodloopz Sweden AB

Advisory Board Member

Happy Islands

Branding agency on a mission to create sustainable brands. We help companies grow brands with small environmental footprints. We offer creative dream teams to solve your creative challenges. I also teach and coach start-ups with sustainable business ideas for the EU-project Matlust. 
Example of clients we have done work for: Lantmännen. LIDL, Svenskt Sigill. Svenskt kött, Forestry Expo w/ Volvo, Caterpillar, John Deere and others. I also have been coaching and teaching around 70 start-ups during the last 7 years.

Founder & Brand Strategist

Lidl Sverige

Consultant & advisors to Director of Sustainability. Project manager for Lidl Future Initiative 2019. I day/week Feb-May, 3 days/week June-Nov

Sustainability strategist

Lantmännen

In this role I was responsible for developing the Corporate Brand Lantmännen. That included:

- Brand strategy and implementation of endorser strategy for 4 prioritizes Product brands; Kungsörnen, GoGreen, Korvbrödsbagarn, Gooh

- Brand marketing communication: TV-advertising campaigns, TV program sponsring, Advertising campaign, Digital marketing, In store marketing and campaigns

- Design strategy packaging

- Employer branding

- Retail marketing strategy

Awards: 

- # 1 Sustainable Brand Index- voted by Swedish people.
Best Sustainability brand in Sweden-
2014 and 2017 

- Signum Branding award

Brand & Marketing Manager Corporate Brand/CMO

I was responsible for the development and implementation of Lantmännen's brand and visual identity throughout the corporate organisation. 
From Brand identity manual to all touchppoints and retail. 
Part of the role is also internal advice and support within brand and design to companies and product brands within the Group, such as Axa, Go green, Gooh and Agrol.

Manager Corporate Brand Identity & Design/ CBO

Cayenne design AB

Founder, co-owne and Brand & Marketing strategist at Cayenne design. Our services:
- Brand strategy
- Brand Identity
- Marketing strategy
- Concept development

Brand Strategist and founder

Jefferson communication

Advertising agency with about 20 employees and clients like Telia, Polisförbundet och Etix fonder. I did  national campaigns for Telia and an internal web for Svenska polisförbundet (The Swedish police organisation)

Project Manager

Rikta

Strategic and tactical PR assignments at Rikta's department for market PR for B2C. The agency was one of the 90s leading PR agencies. I worked with clients like Coca-Cola, Levi's , Polaroid, Hasbro and others.

Public Relations Consultant

Spray

Darling magazine was the 90's revolt against Veckor-Revyn and other beauty magazines. drrling.se was an iconic fanzine that Spray wanted to make a magazine out of. Sales manager for the magazine for both the digital magazine and the paper magazine, where I had the budget responsibility for all advertising revenue.

Sales manager the magazine Darling

I help creative leaders and mission-driven brands turn strategy into a force for good.

I'm not putting green lipstick on a pig. 
I’m here to help you solve the real problem and lead change through bold, purpose-led branding.

I work with founders, marketing teams, and creatives who care deeply about the work they do. Whether you’re building something new or trying to shift a legacy brand, I bring structure, clarity, and courage to the process.

Together, we build brands that stand for something, and move people to act.

I’ve spent the past 20 years leading strategy for everything from global brands to food startups, energy companies, and EU-funded innovation projects. I do work from strategy to creative campaigns- all grounded in business strategy.

What I offer:

- Strategic brand consulting for companies that want to grow with purpose and make a dent in the world.

- Workshops and sprints that unlock alignment, clarity, and action

- Executive coaching for creative leaders stepping into their voice

- Team training for agencies and marketing teams who want to level up their strategic skills. 

- Keynotes and talks on brand leadership, sustainability branding, and how to go from creative order-taker to change-maker.

Who I work with:
The rebels, the rethinkers, the reimaginers.
Founders, creatives, and leaders who are done doing things the old way and ready to build brands that actually make a difference.

If that’s you, we should talk.🩷

www.annelihansson.com

Anneli Hansson

Black Friday is everywhere right now. It's the biggest short term sales moment of the year.

And yes, it can drive a lot of revenue fast. But I think this is the perfect moment to pause and ask a bigger question:
What does this do to your brand long term?

Because discounts will give you a spike. They will also train your customers to only buy when you run a sale. I see some product have a sales for 80 %. It makes me question if the product is over priced. 

And if you are not careful, you end up building a brand that depends on urgency and price instead of meaning and value.

There is nothing wrong with running a Black Friday offer.
But there is a huge difference between a strategy and a reaction.

A strategy is when your offer fits your brand story, your pricing architecture, and your long term customer relationship.
A reaction is when you drop your price simply because everyone else is doing it.

Black Friday is a good reminder that every short term decision has a long term effect.
Do your discounts strengthen your brand or weaken it? 
Do they build trust or undermine it? 
Do they align with your positioning or contradict it?
I think I know the answer. 

My course Brand Strategy Fundamentals with The Futur is on a 25 % sales with all of their products. I support that because I know we have many followers in developing countries that save money to buy during this week.

So if you run a Black Friday deal, do it with intention.
If you do not, that can also be a powerful brand choice.

Let your brand lead, not the calendar.

What are your thoughts on Black Friday?

Brand Leadership Strategist and Executive Coach | Speaker on Brand Led Marketing and Purpose Driven Growth | Advisor to Creative and Marketing Leaders

 Brand vs sales

People like to buy.
They don’t like to be sold to.

And they are way smarter than we give them credit for.

Most people create content as if their audience can't smell the sales pitch from miles away.  
But content is not advertising.

Today our Brand Rebels for Good community starts our 30 day content challenge.🥳
It is not about likes or perfection.
It is about voice, visibility and courage.

Everyone who posts for 30 days wins a one-on-one coaching session with me.
Value 750 euro.

Swipe the carousel to see the why and what behind the challenge.

Let's begin my dear Rebels! 🥳

#brandrebelsforgood

Speaker on Human Branding in Today’s AI Driven World | Brand Strategist | Creative Leadership Coach

Content is branding

NatH2investing.com

Bringing more attention to the evolution of the natural hydrogen space, and how investors can take advantage of this opportunity:
‣ Hosting the Natural Hydrogen Investment audio and video podcast alongside Founder, Morten Stahl
‣ Managing NatH2Investing.com's news feed and social media updates
‣ Forming close relationships with natural hydrogen exploration and service companies
‣ Building an investment network in this space

Co-Founder

Grevitate

Helping investment gravitate towards deeptech startups, by:
‣ Networking: inbound/outbound investor networking, including introductions and event organization.
‣ Crafting powerful stories around deeptech: Why are you pursuing this? Why should investors care? What is the opportunity here?
‣ Investor readiness, profile and website revamp, pitch deck writing and design, business plan writing.
‣ Targeted content creation, including high-impact video, to reach your target audience faster.

Founder

Lingo Mastery

‣ Update (July 2025) - 802k downloads since October 2021.
‣ 100% Organic Growth
‣ Researching and writing scripts for the "Learn Spanish with Stories" podcast.
‣ Hosting the weekly podcast (Find it on LingoMastery.com; Spotify and iTunes).
‣ Directing the editing, transcription and translation team for the podcast.
‣ Managing the marketing efforts for the podcast on social media.

Podcast Writer & Host

• Directing the content creation processes involved in the production of new books and learning materials for customers and students affiliated with our brand, including our language-learning app, Storyling.
• Managing a team of over 50 professionals in 26 languages simultaneously, increasing this number annually with each new language being added to our product lines.
• Leading the talent recruiting process for the acquisition of new professionals, as well as the training involved to introduce them to our content creation system.
• Producing marketing and sales-related content for the brand, including but not limited to product descriptions, social media posts, SEO blog posts, commercial emails, and more. 
• Providing creative and managerial insight while working directly under the CEO.

Content Project Manager

Self Employed

I utilize my experience, knowledge and skills as a Chemical Engineer to boost the growth and sales of chemical, oil and gas companies, as well as any other start-up or venture that requires heavy technical content to attract industrial attention. Additionally to writing technical content, I work alongside CEOs to direct content strategies and improve the performance of companies in their markets, expanding their reach and putting them a level above any competition.

Freelance Technical Writer

Circularity | Blockchain & Hydrogen

Connecting retail web3 investors with early-stage green hydrogen startups.
‣ Building a cryptocurrency/NFT project focused on funding early green hydrogen startups.
‣ Researching and talking with early-stage founders.
‣ Delving deeper into web3 marketing and community building.
‣ Project shut down after the (unfortunate) crypto crash of Summer 2022.

Freelance (Self employed)

Top-rated freelancer specializing in creative and commercial content writing. I specialize in storytelling and copywriting, whether it includes producing a work of fiction for a publishing company or a collection of SEO blog posts for an established company looking to reach more customers in its market. 100% Job Success Score, with an extremely high rate of 5-star reviews.

Freelance Writer

Environmental Fluids

•	Working alongside the CEO to perform material and process research for future company endeavors, specifically in the field of green chemistry.
•	Performing lead generation techniques to acquire contacts across several states, as well as producing specific content for companies we are planning to reach out to.
•	Creating content for the company website (www.efmaterials.com), helping put together its new, revamped appearance and improve traffic.
•	Developing posts for the company blog that touch upon green chemistry, harmful substances and the vision that Environmental Fluids has for making chemicals safer.

Chemical Engineer

PDVSA Petroleos de Venezuela S.A.

Development of a thesis based on the feasibility of manufacturing commercial products using raw paraffin wax produced at the San Roque refinery.

Student Intern

Oxford Institute

English written and conversational classes to students of all ages and levels.

English Teacher

Making LinkedIn bring you dollars, not just likes and followers. | Social Sales Coaching for Technical Consultants & Founders | LinkedIn Top Voice

I used to have a long bio here. The truth is, nobody reads all that.

I build relationships with deeptech investors to accelerate capital deployment and fast-track the advancement of human technological capabilities.

I'm also a big clean hydrogen and industrial decarbonization enthusiast, especially natural hydrogen (and co-founder of NatH2Investing).

Interested in collaborating? Let’s talk.

Anthony Muhye

This is Clemens Behrend, and I'm very grateful to him.

To be precise, he's the person who got me back into hydrogen after I had lost my way.

I started creating hydrogen-related content on LinkedIn in 2022, but soon gave up. Criticism, skepticism, and trolls made me feel awkward, and I soon pivoted to safer subjects.

Clemens and I worked together in early 2024, and I realized that none of that phased him.

"It's just engagement", he told me. "Every negative comment helps my post get more views and reach more people."

This positive outlook blew my mind. Since then, I've come back to hydrogen, and I'm loving every second.

Now I want to help him, too.

Clemens is currently looking for work, having taken a new step in his career.

Here’s how he can add value to your company:

Marketing & sales (energy): He's built an audience of ~15k followers across oil & gas, renewables, and manufacturing.
• Customer service leadership: He built and scaled the customer service function at Austria’s first unicorn.
• Web3 business development / junior developer roles: He's built products in the space for over 3 years.
 • Sports & fitness roles: He's also open to roles in the sports and fitness space - having competed for the first time this year.

(Preferences: Remote only.)

Please reach out directly to him. Let's help Clemens, like he helped me when I needed it.

P.S. Even a repost is enough! Thanks 😊

Deeptech & Energy | Co-Founder @ NatH2Investing | Engineer | Podcast Host x2 (Top 3.5% Global by downloads) | LinkedIn Top Voice

taplio

The Battle

Anneli Hansson

Anthony Muhye

Followers

Posts

Engagements

Likes

Performance ScoreAnneli Hansson's LinkedIn Performance

Performance ScoreAnthony Muhye's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Anneli Hansson

Anthony Muhye

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anneli Hansson's LinkedIn Performance

Performance ScoreAnthony Muhye's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAnneli Hansson's LinkedIn Performance