I work with Brand & Marketing strategy at the level where growth, trust, and brand meet.

With 20+ years of experience building and growing brands, I help companies and leadership teams make better marketing decisions by understanding how attention, perception, and trust actually work together over time.

I don’t see brand as visuals or campaigns.
I see brand as the trust layer inside marketing.

I believe marketing only works when it’s intentional.
Attention creates awareness.
Trust creates brands.

That means:
• using attention deliberately, not desperately
• building awareness without eroding credibility
• aligning what companies say with how they behave
• making marketing decisions that hold up long after the campaign is over

I’ve been leading strategy and brand marketing for Lantmännen- northern Europes leading cooperation in Food, Agriculture, Machine, Energy and awarded #1 Sustainable Brand in Sweden. Also awarded with Signum Award for long-term Brand building. 

I also done marketing for companies like Coca-Cola, Polaroid, LIDL and Volvo to food startups, energy companies, and EU-funded innovation projects. 

www.annelihansson.com

Anneli Hansson

Most designers start with the brief. The best designers question it first.

I know what you're thinking:

"But isn't it my job to solve?"

Yes. But not alone.

The best work happens in co-creation with the client.
Ask the questions together, and you already have buy-in before the reveal.

5 questions to ask:

- What problem are we actually solving?
- Who is this for?
- What do I want them to feel, think, and do?
- How does this stand out in our category? 
- What makes it recognizable? 

These are not design questions.
They are strategy questions.

Do you often have these conversations with your clients?

--------------------------------
I'm Anneli. I help designers become brand strategists- after 20+ years of doing it myself.

#brandstrategy

I teach designers how to lead with strategy — not just deliver design. 20+ years in brand strategy. Author at TheFutur. TEDx speaker. Join my community of designers turning strategists.💚

Designers. Start asking strategy questions.

Branding is not strategy.

I made this carousel because I keep seeing the same mistake.

New logo. New colors. New fonts.
Everyone gets excited.

Six months later?
Still no clarity. Still no direction.

Because they skipped the foundation.

Swipe through to see the difference between branding and brand strategy, and why it matters more than you think.

Save this if it resonates. Share it with someone who needs to hear it.

What's your take? Do most businesses confuse the two? Do you?🩷

#brandstrategy

Branding is not strategy

Dhruv Patel

Co-founder @ Saleshandy

Hey there,  

I'm a guy who wears many hats, and I like it that way! 

My marketing journey kicked off at a company where I managed a team of over 25 folks as the Marketing Lead and Operations Manager. 

But my itch for something more took me down the road of content and niche marketing. That's how I ended up co-creating Saleshandy, a place where I'm still enjoying the ride and helping the company grow.

I'm a marketing junkie and a business starter, and I get my kicks from companies that encourage teamwork and don't put up roadblocks to success. I live to meet and exceed what customers want. I keep a close eye on the results and always tinkering with my game plan based on what's needed. When things go south, I don't get bent out of shape; I see it as a chance to learn. I take a good, hard look at what went wrong, figure out why, and then cook up solutions based on the facts.

As a growth hacker and digital marketing buff, I thrive on the hustle and meet life with a never-say-die attitude. My constant grin shows my love for creating strong teams and my readiness to lend a hand at the drop of a hat.

So here I am, a Co-founder at Saleshandy, extending an invitation for you to join me on this wild ride as we take over the marketing world, one success story at a time. 

Let's get together and see how we can help each other grow. What do you say?

Co-Founder

Saleshandy is a cold outreach platform that helps B2B businesses automate and scale their outbound sales efforts. 

» I am the person responsible for
- majority of marketing stuff
- people management
- developing and implementing systems & procedures throughout the organization
- operations

No outbound tool on earth can solve this debate (including Saleshandy).

I saw this exact question pop up on Reddit:

"I tried cold emails and LinkedIn DMs, but neither worked. What tool should I try?"

Here’s the thing: It’s not the tool — it’s your expectations.

Cold email is designed for reach.

LinkedIn is built for visibility.

Cold email requires you to:
> Send in volume
> Use data
> Test fast
> Have new conversations

LinkedIn requires you to:

> Have social proof
> Take a warmer entry
> Use lower volume, but with higher intent
> Provide context before outreach

But here’s the mismatch:

People expect cold email to book meetings in less than an hour.

People expect LinkedIn to scale like ads.

That’s where things break.

Both channels have their risks:

Cold email: Deliverability issues, spam complaints, bad targeting hurts fast.

LinkedIn: Slower scale, inactive users, platform restrictions.

Neither channel is magic.

If you understand the differences, your strategy is simple.

If you don’t, you’ll be stuck blaming tools FOREVER.

Co-founder @ Saleshandy | Automating cold emails to drive lead generation & sales

Most founders don't have a productivity problem.

They have a body problem they've renamed as a productivity problem.

The truth is:

We build systems for everything:

Pipeline. Hiring. Product. Revenue.

But very few real systems for our body.

And here's the dangerous part 

You don’t notice it breaking down in one dramatic moment.

You slowly become:
> Less sharp
>  Slower to decide
> Quicker to snap
>  Less focused after 3pm

You’ll blame it on workload, but it’s not just that.

It’s years of quiet neglect compounding.

Here’s what I now know, and wish I knew at 25:

Your body doesn’t give you one loud warning.

 It gives you a decade of small signals you ignore.

And then one day, you're 30+, dealing with back pain, lower energy, and a 
shorter focus window.

Fitness doesn’t get easier as you age.

Compounding works both ways.

If you’ve been consistent, your baseline stays high.

Recovery is faster. Focus lasts longer. Stress tolerance is higher.

If you haven’t, each year it gets harder to bounce back.

In your 20s, you can neglect your body and recover quickly.

In your 30s, the same neglect starts sending a bill.

I’ve seen founders spend their 30s trying to rebuild what could’ve been maintained in their 20s.

Don’t wait for the wake-up call.

Build systems for your body the same way you build them for your business.

Every cold email expert you follow was once a beginner figuring out who to email and who not to.

They didn’t become experts because they started early. 

They became experts because they moved to the next stage.

The groundwork for all success: Knowing your stage.

There are 3 stages:

Stage 1: 0 Certainty

You don’t know anything. You’re guessing. Your message changes every week.
 
What do most people do?

They rush out of it.

They see 2 replies, assume they’ve found product-market fit, and hire SDRs.

That’s ego, not evidence.

Stage 2: Some Certainty

Now, you see traction. But confirmation bias kicks in.

You only listen to buyers who agree, ignoring those who don’t.

You shape the story to fit your beliefs.

That’s how weak positioning is born.

And most get stuck here, not knowing how to get out.

Stage 3: Scaling 

Scaling isn’t about “doing more.” 

It’s about protecting what works and testing what might work next.

Most teams either experiment forever and never scale, or scale forever and never improve.

The best teams know when to switch gears.

ICP research isn’t a marketing task—it’s decision control.

If you don’t control the stage you’re in, the stage controls you.

And that’s dangerous.

Imagine this: Your prospect is walking a thin line of patience, and you’re piling weight on with every line you send.

How is that fair?

Your prospects aren’t lounging in the Maldives with a cocktail in hand. 

They’re knee-deep in meetings, inbox chaos, and urgent fires.

So, they don’t just read your cold email. They calculate it.

> Cognitive cost: How much effort will this take to understand?
> Social cost: Does replying risk my reputation?
> Opportunity cost: What am I giving up right now to respond?

Here’s the brutal truth: 

If you miss just one of these costs, your email won’t land.

Even one cost too high, and your email is ignored.

All three too high? 

They will remember you for the wrong reasons.

So here’s what works:

 1️⃣ Keep it one idea, one action.
 2️⃣ Make replying safe and frictionless.
 3️⃣ Respect their time and attention — short, clear, valuable.

The secret?

Your email has to be cheap enough to read, but valuable enough to reply.

taplio

The Battle

Anneli Hansson

Dhruv Patel

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Performance ScoreAnneli Hansson's LinkedIn Performance

Performance ScoreDhruv Patel's LinkedIn Performance

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taplio

The Battle

Anneli Hansson

Dhruv Patel

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anneli Hansson's LinkedIn Performance

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Performance ScoreAnneli Hansson's LinkedIn Performance