Brand Rebels for Good

Founder Brand Rebels for Good | Executive Coach | Speaker | LinkedIn Top Voice

Helping creative leaders master brand strategy and lead with confidence.
30 years of business, brand, and marketing leadership.

Founder and Brand Strategist

The Futur

In 2020-2023 I was was a subject matter expert in Brand strategy for The Futur Pro group- facilitating workshop and teaching. 

- 1:1 Coach The Futur
- Subject matter expert- Brand Strategy
- Brand Coach- Futur Pro Group
- Coaching calls for the Futur Pro Group every Monday.
- Co-producer Futur Euro Tour 2023

Brand Strategy Coach

Author to Brand Strategy Fundamentals. One of the best-seller courses who helped thousands of creatives learn Brand Strategy.

Author Brand Strategy Fundamentals

Foodloopz Sweden AB

Advisory Board Member

Happy Islands

Branding agency on a mission to create sustainable brands. We help companies grow brands with small environmental footprints. We offer creative dream teams to solve your creative challenges. I also teach and coach start-ups with sustainable business ideas for the EU-project Matlust. 
Example of clients we have done work for: Lantmännen. LIDL, Svenskt Sigill. Svenskt kött, Forestry Expo w/ Volvo, Caterpillar, John Deere and others. I also have been coaching and teaching around 70 start-ups during the last 7 years.

Founder & Brand Strategist

Lidl Sverige

Consultant & advisors to Director of Sustainability. Project manager for Lidl Future Initiative 2019. I day/week Feb-May, 3 days/week June-Nov

Sustainability strategist

Lantmännen

In this role I was responsible for developing the Corporate Brand Lantmännen. That included:

- Brand strategy and implementation of endorser strategy for 4 prioritizes Product brands; Kungsörnen, GoGreen, Korvbrödsbagarn, Gooh

- Brand marketing communication: TV-advertising campaigns, TV program sponsring, Advertising campaign, Digital marketing, In store marketing and campaigns

- Design strategy packaging

- Employer branding

- Retail marketing strategy

Awards: 

- # 1 Sustainable Brand Index- voted by Swedish people.
Best Sustainability brand in Sweden-
2014 and 2017 

- Signum Branding award

Brand & Marketing Manager Corporate Brand/CMO

I was responsible for the development and implementation of Lantmännen's brand and visual identity throughout the corporate organisation. 
From Brand identity manual to all touchppoints and retail. 
Part of the role is also internal advice and support within brand and design to companies and product brands within the Group, such as Axa, Go green, Gooh and Agrol.

Manager Corporate Brand Identity & Design/ CBO

Cayenne design AB

Founder, co-owne and Brand & Marketing strategist at Cayenne design. Our services:
- Brand strategy
- Brand Identity
- Marketing strategy
- Concept development

Brand Strategist and founder

Jefferson communication

Advertising agency with about 20 employees and clients like Telia, Polisförbundet och Etix fonder. I did  national campaigns for Telia and an internal web for Svenska polisförbundet (The Swedish police organisation)

Project Manager

Rikta

Strategic and tactical PR assignments at Rikta's department for market PR for B2C. The agency was one of the 90s leading PR agencies. I worked with clients like Coca-Cola, Levi's , Polaroid, Hasbro and others.

Public Relations Consultant

Spray

Darling magazine was the 90's revolt against Veckor-Revyn and other beauty magazines. drrling.se was an iconic fanzine that Spray wanted to make a magazine out of. Sales manager for the magazine for both the digital magazine and the paper magazine, where I had the budget responsibility for all advertising revenue.

Sales manager the magazine Darling

I help creative leaders and mission-driven brands turn strategy into a force for good.

I'm not putting green lipstick on a pig. 
I’m here to help you solve the real problem and lead change through bold, purpose-led branding.

I work with founders, marketing teams, and creatives who care deeply about the work they do. Whether you’re building something new or trying to shift a legacy brand, I bring structure, clarity, and courage to the process.

Together, we build brands that stand for something, and move people to act.

I’ve spent the past 20 years leading strategy for everything from global brands to food startups, energy companies, and EU-funded innovation projects. I do work from strategy to creative campaigns- all grounded in business strategy.

What I offer:

- Strategic brand consulting for companies that want to grow with purpose and make a dent in the world.

- Workshops and sprints that unlock alignment, clarity, and action

- Executive coaching for creative leaders stepping into their voice

- Team training for agencies and marketing teams who want to level up their strategic skills. 

- Keynotes and talks on brand leadership, sustainability branding, and how to go from creative order-taker to change-maker.

Who I work with:
The rebels, the rethinkers, the reimaginers.
Founders, creatives, and leaders who are done doing things the old way and ready to build brands that actually make a difference.

If that’s you, we should talk.🩷

www.annelihansson.com

Anneli Hansson

Black Friday is everywhere right now. It's the biggest short term sales moment of the year.

And yes, it can drive a lot of revenue fast. But I think this is the perfect moment to pause and ask a bigger question:
What does this do to your brand long term?

Because discounts will give you a spike. They will also train your customers to only buy when you run a sale. I see some product have a sales for 80 %. It makes me question if the product is over priced. 

And if you are not careful, you end up building a brand that depends on urgency and price instead of meaning and value.

There is nothing wrong with running a Black Friday offer.
But there is a huge difference between a strategy and a reaction.

A strategy is when your offer fits your brand story, your pricing architecture, and your long term customer relationship.
A reaction is when you drop your price simply because everyone else is doing it.

Black Friday is a good reminder that every short term decision has a long term effect.
Do your discounts strengthen your brand or weaken it? 
Do they build trust or undermine it? 
Do they align with your positioning or contradict it?
I think I know the answer. 

My course Brand Strategy Fundamentals with The Futur is on a 25 % sales with all of their products. I support that because I know we have many followers in developing countries that save money to buy during this week.

So if you run a Black Friday deal, do it with intention.
If you do not, that can also be a powerful brand choice.

Let your brand lead, not the calendar.

What are your thoughts on Black Friday?

Brand Leadership Strategist and Executive Coach | Speaker on Brand Led Marketing and Purpose Driven Growth | Advisor to Creative and Marketing Leaders

 Brand vs sales

People like to buy.
They don’t like to be sold to.

And they are way smarter than we give them credit for.

Most people create content as if their audience can't smell the sales pitch from miles away.  
But content is not advertising.

Today our Brand Rebels for Good community starts our 30 day content challenge.🥳
It is not about likes or perfection.
It is about voice, visibility and courage.

Everyone who posts for 30 days wins a one-on-one coaching session with me.
Value 750 euro.

Swipe the carousel to see the why and what behind the challenge.

Let's begin my dear Rebels! 🥳

#brandrebelsforgood

Speaker on Human Branding in Today’s AI Driven World | Brand Strategist | Creative Leadership Coach

Content is branding

Grab attention in 17 milliseconds with Cheat-Sheets.

95.4% of Founders have no idea that

Online presence = Paying Customers ✅

In this era of AI, Your only chance to stand out is to be more human.
Show your face and get ahead of 99% of people. 
As a LinkedIn Content Designer, I can help you grow your personal brand online and stand out in a crowd.  

✅ Online persona = Build trust
✅ Online persona = Build credibility
✅ Online persona = Make purchase easy


If you don't know how to create your 
➡ Message
➡ Personality
➡ Tone of voice
➡ Brand consistency

You will waste your money and time on LinkedIn.

I help founders grow their personal brands by creating jaw-dropping visuals.  
I have spent more than half a decade designing graphics for founders, executives, and coaches.

I can help you get more
➡ Attention
➡ Visibility
➡ Clients
➡ Trust

Let's rock on LinkedIn 🔥🔥

Talha Hanif

1 weak line in your profile…
can cost you 10 strong clients.

Everyone says they want to grow on LinkedIn.
But very few know how.

— You can write great hooks.
— You can post every day.
— You can try every trend.

But if your profile doesn’t pull people in,
your follower count stays stuck at 500.

Here’s the real truth..
Your profile decides if people:

✔ Trust you.
✔ Follow you.
✔ Work with you.
✔ Or scroll past you.

Today, I broke down my favorite creator (Jasmin Alić) who went from 0 → 340K followers.

Not by luck.
Not by hacks.
But by clarity.

If you want the same growth, fix these things:

- The language your About section uses.
- The message your banner sends.
- The promise your CTA makes.
- The story your pictures tell.
- The energy your posts give.
- The consistency you keep.

Tiny changes. Huge impact.
Because one clear profile can change your whole path.

P.S. What’s the first thing you look at when you land on a profile… the photo, the banner, or the headline?

Grab attention in 17 milliseconds with Better Designs

Want Clients? Fix How You Explain Yourself:

LinkedIn life is fancy

“I made $1M last year.”
“I just got my dream job.”
“Do you see my $200K Rolex?"
“I started a business and it blew up.”
”Look! I bought a brand new Lambo.”
“I am making $50K in a side hustle as a student.”

Everyone is winning, and I am happy for them.

But no one talks about the failures and setbacks they go through,

So, Today I want to talk about mine.
Setbacks I faced in the last 11 months.

→ Worked 12+ hours daily
→ Fired 6 of my best designers
→ Lost 4 of my high-paying clients
→ Did not close 54 high-ticket clients out of 63
→ 1 of my clients said our onboarding process sucks
→ Only had 2 in-person interactions with other LinkedIn creator
→ My content design business dropped from $40K MRR to $27.6K MRR
→ 20+ times I thought about shutting down the business and finding a job

I know that you want to be an entrepreneur cz it looks fancy from the outside.

But I am telling you, it's really hard.

If you are thinking about becoming an entrepreneur,

Ask yourself:
↳ Can I handle stress?
↳ Can I juggle between things?
↳ Can I learn new things quickly?
↳ Am I a risk taker?

If the answer is “Hell Yeah”
Then go ahead. 

Don’t fall into the trap of sunshine and rainbows.

It's hard, that’s why most people don’t do it.
So, if you do

It gives back 100-fold.

No alternative text description for this image

In the last 8 years, over 500 founders have asked me how to get more clients.

The real issue? 
They focus on features, not feelings.

Here’s how to shift and start selling smarter:

- Sell outcomes, not products.
- Speak their language, not yours.
- Show the future they’ll get with you.
- Build trust before asking for the sale.

Most businesses get stuck saying:

“4-week coaching program.”
“Monthly design service.”
“Content package.”

But the best brands I know?

➡️ They don’t lead with what they offer.
➡️ They lead with how it makes people feel.

That’s where real selling starts:

- Making your audience feel seen
- Solving the emotions behind the need
- Showing the life they want after working with you

I’ve helped 500+ founders shift from “services” to “solutions.”

— They turned dry offers into booked calendars.
— Services into strong brands.
— Features into feelings.


How?

They stopped selling the program.
And started selling the result.

The best part?
Anyone can learn this.

taplio

The Battle

Anneli Hansson

Talha Hanif

Followers

Posts

Engagements

Likes

Performance ScoreAnneli Hansson's LinkedIn Performance

Performance ScoreTalha Hanif's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Anneli Hansson

Talha Hanif

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anneli Hansson's LinkedIn Performance

Performance ScoreTalha Hanif's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAnneli Hansson's LinkedIn Performance