I work with Brand & Marketing strategy at the level where growth, trust, and brand meet.

With 20+ years of experience building and growing brands, I help companies and leadership teams make better marketing decisions by understanding how attention, perception, and trust actually work together over time.

I don’t see brand as visuals or campaigns.
I see brand as the trust layer inside marketing.

I believe marketing only works when it’s intentional.
Attention creates awareness.
Trust creates brands.

That means:
• using attention deliberately, not desperately
• building awareness without eroding credibility
• aligning what companies say with how they behave
• making marketing decisions that hold up long after the campaign is over

I’ve been leading strategy and brand marketing for Lantmännen- northern Europes leading cooperation in Food, Agriculture, Machine, Energy and awarded #1 Sustainable Brand in Sweden. Also awarded with Signum Award for long-term Brand building. 

I also done marketing for companies like Coca-Cola, Polaroid, LIDL and Volvo to food startups, energy companies, and EU-funded innovation projects. 

www.annelihansson.com

Anneli Hansson

Most designers start with the brief. The best designers question it first.

I know what you're thinking:

"But isn't it my job to solve?"

Yes. But not alone.

The best work happens in co-creation with the client.
Ask the questions together, and you already have buy-in before the reveal.

5 questions to ask:

- What problem are we actually solving?
- Who is this for?
- What do I want them to feel, think, and do?
- How does this stand out in our category? 
- What makes it recognizable? 

These are not design questions.
They are strategy questions.

Do you often have these conversations with your clients?

--------------------------------
I'm Anneli. I help designers become brand strategists- after 20+ years of doing it myself.

#brandstrategy

I teach designers how to lead with strategy — not just deliver design. 20+ years in brand strategy. Author at TheFutur. TEDx speaker. Join my community of designers turning strategists.💚

Designers. Start asking strategy questions.

Branding is not strategy.

I made this carousel because I keep seeing the same mistake.

New logo. New colors. New fonts.
Everyone gets excited.

Six months later?
Still no clarity. Still no direction.

Because they skipped the foundation.

Swipe through to see the difference between branding and brand strategy, and why it matters more than you think.

Save this if it resonates. Share it with someone who needs to hear it.

What's your take? Do most businesses confuse the two? Do you?🩷

#brandstrategy

Branding is not strategy

Virtual Assistant to business owners | Admin task, Social media support, repetitive task, off your hands.

You built a fitness & wellness business to transform lives.

‎
‎Now you spend 15 hours weekly uploading client data, fixing platform errors, answering the same questions 47 times.
‎
‎This is not what you built a business to do.
‎
‎What complete operational ownership looks like:
‎
‎The founder of Gulf Active Industry Network (GAIN) was struggling with operational challenges while trying to grow his network across the Gulf.
‎
‎Community management. 
‎Member onboarding. 
‎Admin workflows. 
‎Support coordination.
‎
‎All consuming time he needed for the work that actually grows the business like networking at Dubai Activ, PerformX live, Les Mills, and The Running Show.
‎Closing partnerships. 
‎Building relationships. 
‎
‎He couldn't do both.
‎
‎I took complete ownership of his operations.
‎
‎Now while he's closing deals at industry events, I'm running everything else:
‎- Managing his entire community & platforms 
‎- Onboarding new members
‎- Handling daily admin operations
‎- Troubleshooting issues before they reach him
‎
‎He focuses exclusively on growth, ‎i own everything else.
‎
‎That's the model.
‎---------------------
‎
‎How we work:
‎1. Build + Launch (90 days):
‎I design your systems, build the infrastructure, implement automation, test everything, document it, then hand off for independent management. 
‎You get working systems. I exit.
‎
‎2. Build + Run (Ongoing):
‎I own your operations permanently. Build the systems, launch them, manage daily execution indefinitely. You never touch admin again. This is the GAIN model.
‎
‎_________
‎
‎If you're spending 5+ hours weekly on:
‎
‎Manual client onboarding  
‎Platform troubleshooting  
‎Repetitive support questions  
‎Integration issues  
‎Work that doesn't require your specific expertise
‎
‎DM me and I'll fix your admin to give you more time, to focus on areas only you can handle.

taplio

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Anneli Hansson

Sanutu Daniel

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taplio

The Battle

Anneli Hansson

Sanutu Daniel

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anneli Hansson's LinkedIn Performance

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