Head of Finance @ Google • Posts on how to increase profits, improve cash flow, and leverage technology in your business • 48K+ followers on X (formerly Twitter) • 1,100+ people read my newsletter • Microsoft & GE Alum

I'm a high-energy finance executive with more than 15 years in Fortune 500 companies. Currently, I'm a Group Vice President at PVH (one of the company's top 400 positions out of 28,000 employees), and serve as the Chief Financial Officer for the South West European region. I'm responsible for leading financial strategy and operational excellence throughout the entire 2,000+ organization.

I have been fortunate enough to work in the fashion, technology, and industrial sectors in the past two decades, leading big teams (30+) in high-stakes environments around the world (10+ countries). 

I've had the pleasure of working in the most iconic companies in the world: Google, Microsoft, GE, and now PVH.

I speak English, Spanish, French, and Portuguese fluently, and have a passion for developing talent. 

I love writing about business, technology, and sports.

Antonio Reza

🎯 CFO: I help companies achieve their talent acquisition goals! - Chief Financial Officer that values PEOPLE over FINANCIALS. Helping companies find THE BEST talent, and job seekers find THE BEST career

👋 I’m Albert Ramos — a Fractional CFO for $500K –$30M fitness, wellness, and HALO brands that are scaling fast but flying blind on cash.

I work with owner-led and franchise brands that need a real finance partner, not another spreadsheet or “fractional advisor” who’s never run a P&L.

What I help fitness & wellness operators fix
• Clean up messy multi-location QBO books and cash blind spots
• Build AI-powered 13-week cash flow + KPI visibility for every studio/location
• Prove unit economics by modality, campaign, and location
• Turn “we think we’re fine” into investor- and board-ready numbers

I’m the Fractional CFO behind fitness, wellness, longevity, and franchise brands that need both finance leadership and AI-powered FP&A — cash flow, forecasting, and dashboards that operators can actually use.

I also host The Owner Seat Podcast (formerly The Valisights Podcast), where founders, franchisors, and studio owners talk openly about the real P&L, debt stack, and unit economics behind the highlight reel.

Why people trust me with their numbers
• 16+ years leading real businesses with full P&L accountability
• Area VP of Ops, Lori’s — 130+ stores across 12 states (PE-backed)
• Director of Ops & Finance, Life Time Inc. — 16 large clubs, 70K+ visits/month
• $200M+ revenue, $75M profit, and $45M EBITDA under direct oversight

Who I’m best for
• Fitness & wellness studio owners scaling past 3+ locations
• Multi-unit HALO and longevity/IV chains backed by PE or private investors
• Franchisors and franchisees between $500K–$30M who need a Fractional CFO, not a bookkeeper

Start with the framework I use with clients
🎁 Get the free Stratego CFO Playbook for Fitness & Wellness Brands
👉 https://forms.gle/bJo3BZJv6KWTFkwb7

Ready to see if we’re a fit?
📞 Book a CFO Strategy Call (cash flow, unit economics, and next steps):
👉 https://calendly.com/albertramosjr-strategointel/about-linkedin

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Antonio Reza

Albert Ramos Jr.

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