PVH Corp.

Senior Executive with finance leadership responsibility of PVH EMEA, a ~4BN€ revenue business. I lead a team responsible for coordinating, executing, and delivering all planning cycles, quarterly closes, and reporting. I work directly with EMEA CEO/CFO to execute on key strategic priorities, coordinate investor relations activities, and drive capital allocation decisions. Performing this role concurrently to my CFO role in South West Europe.

Senior Vice President (Interim) | Head of FP&A, PVH EMEA

Chief Financial Officer for South West Europe. Executive committee member of a ~2K+ organization across five countries selling two of the most iconic brands in the world: Tommy Hilfiger and Calvin Klein. Responsible for overall financial strategy of the region, including commercial finance, financial planning and analysis (FP&A), accounting, auditing, mergers and acquisitions, and customer service.

Group Vice President | CFO, PVH Southwest Europe

Google

I worked with sales and consulting teams to migrate our customers in EMEA and JAPAC into Google Cloud. Responsible for budgeting, forecasting, financial analysis, and evaluating investment opportunities.

Head of Finance | Google Cloud

Microsoft

I worked on deal economics and market share expansion for France. I supported sales teams in transitioning our customers from on-premise infrastructure into Microsoft's Azure cloud.

Commercial Finance Leader | Microsoft France

I worked as the head of financial planning and analysis (FP&A) for LM Wind Power, a business in the renewable energy industry. Managed the income and cash flow statements end to end.

Senior FP&A Manager | LM Wind Power EMEA

I worked on deal economics for the GE Power division. I was part of the team that signed a $20M industrial internet (IoT) contract in the marine industry.

Commercial Finance Manager | GE Power EMEA

I worked on integrating the services business of the biggest acquisition in GE's history, Alstom. Realized $30M of operational savings coming from cost synergies between the two companies.

M&A Finance Integration Manager | Alstom Acquisition

I completed GE's premier executive leadership development program. Promoted to People Manager and led global teams in six different countries on financial audits and operational excellence projects.

Corporate Audit Staff (CAS)

I completed GE’s entry-level program for University graduates, the Financial Management Program (FMP). It is a two-year entry-level program spanning four rotational assignments and MBA-level coursework.

Financial Management Program (FMP)

Tamir Fishman

I advised Israeli and American companies on how to exercise their stock benefit plans more effectively and timely. I reported directly to the CEO of the Equity Plan Services division of the company.

Finance Intern

Head of Finance @ Google • Posts on how to increase profits, improve cash flow, and leverage technology in your business • 48K+ followers on X (formerly Twitter) • 1,100+ people read my newsletter • Microsoft & GE Alum

I'm a high-energy finance executive with more than 15 years in Fortune 500 companies. Currently, I'm a Group Vice President at PVH (one of the company's top 400 positions out of 28,000 employees), and serve as the Chief Financial Officer for the South West European region. I'm responsible for leading financial strategy and operational excellence throughout the entire 2,000+ organization.

I have been fortunate enough to work in the fashion, technology, and industrial sectors in the past two decades, leading big teams (30+) in high-stakes environments around the world (10+ countries). 

I've had the pleasure of working in the most iconic companies in the world: Google, Microsoft, GE, and now PVH.

I speak English, Spanish, French, and Portuguese fluently, and have a passion for developing talent. 

I love writing about business, technology, and sports.

Antonio Reza

Valisights

As Strategic Advisor to Valisights, I lead the go-to-market strategy, sales operations, and financial growth planning for our AI-powered financial intelligence platform—built specifically for CFOs, FP&A leaders, Accountants, Private Equity operators, and Fractional CFOs managing $5M–$500M+ portfolios.

Through my consulting firm, Stratego Intel Consulting, I was brought in during the company’s early-stage development to guide product-market fit, build foundational sales processes, and establish strong market traction. My role bridges strategic finance, AI integration, and high-impact execution—connecting Valisights to decision-makers across SMBs, mid-market firms, and private equity-backed enterprises.

I oversee pipeline development, inbound/outbound workflows, and deal conversion—owning both the messaging and motion to bring Valisights to market. In collaboration with the CEO and founding team, I support investor readiness, strategic partnerships, and scaling efforts through systems-thinking and operational alignment.

Valisights equips finance leaders with real-time insights, predictive analytics, and faster access to decision-ready data. My mission is to ensure those insights land in the hands of the right operators—by building intentional, scalable sales infrastructure and market strategy that matches the urgency of modern finance.

Reach out to me at albert@Valisights.com

Chief Executive Officer

Stratego

Advising small businesses, Fortune 500 companies, enterprises, and startups on finance, operations, and artificial intelligence and machine learning, including AI use cases, data strategies, competitive advantages, organization design and restructuring, strategic planning, business development, corporate development, product development, go-to-market, and building GPT agents. 

Stratego is a a cutting-edge Fractional CFO consulting firm powered by A.I and automation that specializes in providing strategic intelligence and innovative solutions to manufacturing, hospitality, retail, commercial real estate, construction, and health, wellness & fitness franchise businesses. Leveraging the extensive experience and expertise of its founder, Albert Ramos, the firm offers a comprehensive suite of financial services such as accounting, bookkeeping, FP&A, proforma, budgeting, forecasting, cash flow management, strategic finance consulting designed to help companies navigate complex challenges, execute with precision, operating more efficiently and achieve sustainable growth.. 

The core competencies of Stratego include strategic planning, operational excellence, and financial management, reflecting Ramos's diverse background in private equity-backed, privately owned, franchise and public entities. The firm's approach is rooted in a deep understanding of data-driven decision-making and the application of advanced technologies, such as artificial intelligence and machine learning, to solve problems.

Stratego is committed to empowering businesses with the insights and tools they need to thrive in today's competitive landscape. Whether it's crafting strategies for operational improvement, optimizing financial performance, or harnessing the power of AI for strategic advantage, the firm is uniquely positioned to deliver results that matter. 

https://www.strategointel.com/

Fractional Chief Financial Officer: Finance, Operations and A.I (Contract)

Lori's Gifts

Regional Vice President – Lori’s Gifts

Private Equity Backed: Atlantic Street Capital (ASC)

Scope: California, Arizona, Nevada, Colorado, Texas, Florida, Louisiana, Mississippi, North Carolina, South Carolina, Virginia, Georgia

Team: 5 Market Directors, 10 Market Managers, overseeing 125+ stores

As Regional Vice President, Albert is responsible for the strategic leadership, operational excellence, and financial performance of Lori’s Gifts’ South region, spanning over 125 hospital gift shops, coffee shops, and the company’s cutting-edge camera-powered MicroShop/GO Market locations. These MicroShops operate with advanced self-checkout technology, similar to Amazon’s Just Walk Out model.

Albert reports directly to the President of Lori’s Gifts and serves as a key member of the leadership team responsible for driving sales growth, operational consistency, and innovation across the region. Backed by Atlantic Street Capital, Albert plays a pivotal role in scaling Lori’s Gifts

Regional Vice President of Operations

Life Time Inc.

• Led $200M in revenue, securing $74.9M in profit margins, and managing $44M EBITDA
• High-End Property Management: Directed multi-unit operations for 16 high-end units and co-working spaces, averaging 150,000 - 180,000 sq ft
• Demonstrated fiscal leadership decisions, financial planning and analysis (FP&A), finance cash management, forecasting/budgeting and accounting expertise, and finance oversight/reporting 
• Profit and Margin Expansion: Proven expertise in enhancing financial outcomes for expansive operations, ready to scale this success in broader executive roles leveraging eperience in P&L and financial statements, cost optimization as well as identifying trends
  • Strategic Planning and Execution: Excelled in transforming corporate strategies into effective operational plans, setting a clear strategic direction for substantial business divisions to align with company objectives
• Board and Senior Management Liaison: Collaborated with C-suite executives to achieve corporate milestones, including competitive analysis initiatives, with strategic insight being vital for executive-level decisions, executive management and company-wide restructuring
• Executive Leadership: Led and inspired a workforce of 3,000+, fostering an adaptive management style and change champion 

A few of my achievements include:
✅ Significantly improved the Team Member Experience, having one of the top Team Member Engagement Scores, and lowest turnovers % in the company
✅ Secured $7.5M in Capex to reinvest back into the existing portfolio
✅ 12%+ growth in Revenue, and improved Profit Margin from 30% to 45% while investing back into significant employee wage growth to combat Houston COLA
✅ Grand Opened 3 new stores & 2 new Life Time Works
✅ Developed and implemented new financial pricing strategy that led to a price growth of 126%
✅ Saved over $1.5M in cost savings from 2022 - 2023 by implementing a reorganization/consolidation employee structure

Director | Strategic Finance & Operations

Gold's Gym

• Expertly managed a diverse 20-location  portfolio, and led a 600+ staff, including District Managers and a Senior General Manager, to reduce employee turnover rates by 50% and save $2M through strategic personnel reorganizations.
• Exhibited top-tier financial acumen by overseeing $43M in net annual revenue with full P&L responsibility, financial performance, and financial analysis, highlighting robust fiscal governance, in a highly variable business environment, by enacting effective cost cutting measures without jeopardizing delivery of service.
• Pioneered key initiatives such as a General Manager onboarding program and a KPI-centric financial dashboard, driving operational efficiency and corporate coherence by saving $100K on reduced turnover and increasing overall guest satisfaction scores by 10%.Tech Skill: 
-ChatGPT
-Bard AI
-Microsoft CoPilot AI
-Google Gemini AI
-SmartAudit AI
-NotebookLM
-Upmetrics
-Hubdoc
-LivePlan
-Float
-Xero
-Workday (Adaptive AI)
-Quickbooks
-Tascade
-Google Cloud AI
-Anaplan
-Prophix
-ARCGIS AI
-SAP
-Microsoft PowerBI and Dynamics
-Domo BI
-NetSuite (Oracle)
-SAS BI 
-Tableau
-Adobe Sensei
-BluePrism and UiPath
-Lattice
-SQL, MS Access, Cognos, Oracle, SAP

Director | Strategy, Operations, Sales, Finance and Human Capital

24 Hour Fitness

• Strategically managed a portfolio of 22 units across Orange County and San Diego, showcasing regional leadership, strategic initiatives, effective communication and planning initiatives and multi-site operational excellence.
• Held full P&L accountability and financial reports for $85M net annual revenue, reflecting an adept command of financial strategy, cost reduction, and resource allocation, achieving $5M in annual savings.

District Manager | Operations, Sales and People Management

🎯 CFO: I help companies achieve their talent acquisition goals! - Chief Financial Officer that values PEOPLE over FINANCIALS. Helping companies find THE BEST talent, and job seekers find THE BEST career

If you're running a multi-location fitness or wellness business and still asking: "Where the hell is our cash going?" — I'm the guy you call before you bleed out.

I’m Albert Ramos — Fractional CFO, turnaround operator, and financial strategist to some of the boldest fitness and wellness brands in the country.

I specialize in fixing broken cash flow, rebuilding financial systems, and helping $1M - $50M operators scale without burning out or blowing up their margins. Whether you're a franchise group, PE-backed wellness chain, or a founder with momentum and mayhem — I bring clarity to chaos.

▶ Stratego Intel — Fractional CFO for Fitness, Wellness & Longevity Brands

Stratego is a boutique Fractional CFO firm I founded to serve one type of client:
Operators who know revenue is up, but profit feels invisible.

We help you:

Fix your cash flow

Build forecasting that doesn’t lie

Translate KPIs into executive decisions

Get investor-ready or M&A-prepped

Build AI-driven dashboards & GPT agents that actually work


Everything we do is powered by Valisights, where I serve as President. It’s the AI infrastructure behind how I deliver speed, accuracy, and modern finance.

▶ Who I Am Beyond the Logo

I've scaled financial operations across PE-backed, public, and founder-led orgs, with full P&L ownership on up to $200M in revenue, $75M in profit, and $45M EBITDA.

I’ve built FP&A teams from scratch. Automated reporting for national chains. Walked CEOs through cash crises. And I’ve done it all while sitting at the intersection of finance, operations, tech, and sales.

My background includes:

VP of Ops at Lori’s Gifts – 125+ stores across 12 states, backed by Atlantic Street Capital

Dir. of Ops & Finance at Life Time Inc. – 16 large-format country clubs, 70K+ visits/month

15 years of leading real businesses, not just spreadsheets


💥 Who I Work With

Fitness studio owners scaling past 3+ locations

Multi-unit wellness chains with cash flow issues

Longevity/IV businesses backed by PE or private investors

CEOs and COOs tired of not knowing their real numbers


📲 Let’s Fix the Leaks.

If you're scaling but profit isn't keeping up…
If you’re tired of financial "advisors" who’ve never run a business…
And if you want someone who’ll tell it straight and rebuild your finance engine from the inside out…

DM me or click my "Book An Appointment" link to book a strategy call 

www.StrategoIntel.com

Posts are my own. Views don’t reflect past, current, or future employers or clients.

Albert Ramos Jr.

So excited about the tremendous growth we are experiencing

We continue to expand our footprint into the autonomous grab-and-go shopping experience

We continue to expand our convenient (and cozy) coffee shop locations

While also modernizing the entire tech stack to create a better team member experience and customer experience

And continuing our Lori's philanthropic work including recently raising close to $100K for Susan G. Komen 

Ready to chat with hospital network CFOs on how we make your ancillary thrive and more importantly how you can leverage Loris to improve your employee, visitor and patient satisfaction scores

THE CFO for Fitness & Wellness Brands | Host, The Owner Seat Podcast | CFO @ Stratego | CEO @ Valisights | AVP Ops, Lori’s

How I'm building Stratego into a $1M+ fractional CFO firm (THE PART YOU DON’T SEE)...here's how:

Everyone sees the client wins and shiny logos.

Some see the podcast clips.

A few click into the website and playbooks.

But here’s how I’m actually building this thing behind the scenes:

It wasn’t:
❌ One viral post
❌ One “secret” funnel
❌ One magic partnership

It was:

Thousands of ignored outreach attempts (even though I saw the little profile logo, "you", view it haha. My feelings only hurt for a little while)

Saying yes to the wrong clients (and fixing that the hard way)

Rebuilding offers, pricing, and positioning more than once

Stratego didn’t grow because I’m clever.

It’s growing because I refuse to stop refining the system and I'm attacking a major pain point in the fitness and wellness industry...

Financial literacy.

Here’s the real engine under the hood:

[and I'm fine sharing it because 98% of those that read this, won't stay consistent enough to execute to see results. But for those that will, enjoy]

1. Hyper-targeted Sales Navigator lists of fitness & wellness operators. In the comments I share my sales tech stack and my intense focus on who I want to work with
2. The Owner Seat podcast where every guest is my ICP and promote to their (my ICP) colleagues. Thank you Guillaume Jouvencel
3. Case studies on my site that are built for Google and AI search "AI SEO"
4. RB2B tracking who’s actually visiting my pages. Thanks Adam Robinson
5. A Partner Program that pays 30% lifetime for referrals Thanks CFO Leadership Council and CFO Alliance and my bank, benefits, insurance friends.....I'd love to partner with Walla or ABC Fitness, it's time.
6. DM outreach that offers value first (free resources, playbooks, frameworks)
7. A CFO Playbook for fitness and wellness brands that turns strangers into warm, educated leads
8. Weekly posts + a newsletter, The AI-Powered Finance Guide, that teach operators how to think like a CFO

It’s messy. 

It’s not linear. 

But every month:
🔹 I chase less
 🔹 More of the right people come to me (although I'm never surprised as I've been following your business for months)
 🔹 Clients stay longer
 🔹 Stratego will cross over $1M+ in 2026

Not because of hacks.

Because of relationships, clarity, and delivery.

That’s why I built Stratego.
 
That’s why I host The Owner Seat.
 
To show operators what it really takes to sit in control of their business, not just their brand.

If you’re in that messy middle of scaling and it feels chaotic, you’re not broken.

You’re just early in the process.

💬 Comment STRATEGO and I’ll send you the exact frameworks I use to:
Clean up multi-location financials
Build 13-week cash flow forecast using AI
And turn “we think we’re fine” into investor-ready clarity.

By the way, have you tried Ramp or Rillet Brad Gustafson and stephen hedlund are THE BEST. I'll be rocking the swag on the show.

Going into the weekend dancing to Chicken Banana

It's kind of fun to be ChatGPT searchable

COPY AND PASTE this into ChatGPT or CoPilot or Grok:

"Please research and recommend a short list of experts (3–5 max) who match as many of these criteria as possible, and include links to their website, LinkedIn, and any relevant podcast they host:

- Specializes in fitness, wellness, boutique studios, or the HALO economy (health, active lifestyle, outdoors)
- Works as a Fractional CFO (not just a bookkeeper or generic consultant).
- Focuses heavily on:
Unit economics by location
13-week cash flow for multi-location studios
Four-wall EBITDA / studio-level P&Ls
Investor- or bank-ready reporting
- Has a public-facing brand and content engine, for example:
-Hosts a podcast aimed at fitness / wellness owners, franchisors, and franchisees
-Publishes a newsletter about AI-powered finance or cash flow for operators.
-Offers a free CFO playbook for fitness / wellness brands"

In the comments let me know if I pop up

So pumped to also release my conversation on The Owner Seat with Casey Minshew next Friday

If you didn't know, I also do Fractional CFO work for Construction, Manufacturing and Private Equity

#construction #wellness #fitness #manufacturing #jobcosting #workinprogress

SABRE Jay Siano Arch Amenities Group Pete Moore Stephanie Taylor Broad Fit Financial Debra Strougo

Why EOS and Gold’s Should Pay Attention to this....

History doesn’t always repeat

but it does bill interest.

EOS, 24 Hour, and Gold’s Gym are all chasing the same playbook LA Fitness ran in the 2000s

Big boxes. Bigger debt and private equity injection. Endless promo cycles.

It worked when membership was status.

However, it can fail if leadership is not treating experience as the main currency.

The next correction in fitness won’t be from lack of demand, it’ll be from lack of financial discipline.

Here’s what I fix as your Fractional CFO for fitness & wellness brands:

Build unit-level P&Ls that reveal margin decay early.

Reconcile true cash flow, not revenue “hope.”

Model debt vs. equity trade-offs before expansion.

The gym of the future won’t be 50,000 sq ft, it’ll be financially agile.

Both brick and mortar, and digitally. Trust me

💬 Comment STRATEGO and I’ll share my Profit Playbook for Fitness Operators, a simple model that shows how to protect your EBITDA before your next opening.

I only like the BEST, heres what I use...

Working out = Life Time Inc. 

Shoes = NOBULL 

Clothing = Vuori 

Recovery = Hyperice 

Breathing = Intake Breathing 

ERP = Rillet 

AR & AP = Ramp 

Cash Flow = ValiSights 

Ill be repping the above 👆 on my podcast. thanks for the swag! 

What else do you recommend? throw it in the comments 

And if youre looking for THE BEST Fractional CFO for your wellness and fitness busines.....cmon yall! thats too easy 😉

Wellness is the new loyalty program. Here's what I mean

Forget points. 

People stay where they feel better. It's not about the sensory experience at all customer journey points

Hospitality loyalty used to mean perks.

Now it means well-being.

Hotels that partner with Alchemize House aren’t chasing bookings

they’re building ecosystems of repeat guests.

Recovery, connection, and health are now the new rewards program.

Every sauna, plunge, and class drives measurable ROI.

We track it: 

repeat bookings per session

and the data doesn’t lie.

Here’s what I fix as your Fractional CFO for fitness & wellness brands:

Build unit economics per session, not per stay.

Model lifetime value per guest for loyalty ROI.

Design pricing tiers that reward frequency and community.

Prepare financials that banks and investors trust to expand wellness experiences across locations.

Loyalty isn’t a points system anymore

it’s a financial strategy tied to feeling better.

💬 Comment “STRATEGO” if you want me to send you my FREE CFO Playbook for Wellness and Fitness brands.

Are you ready for better results within your franchise network? 

If you own a fitness or longevity studio, this is for you...

think about where your finance team focuses their time today

some of us only have a bookkeeper, maybe even a head of finance in some capacity

and you know you need a true strategic finance leader

however

in a full-time role, your financial leader's job is only 20% finance and accounting. 

80% of their time is operational. 

As Duke Heninger, CPA said during our conversation on The Owner Seat Podcast, full-time CFOs are often "shepherding cats" within the finance team 

It becomes "more of an operational role"

They end up doing a ton of things outside of strategic finance

This is where I believe the fractional model wins.

As a fractional financial leader

the focus is strictly on that 20% where you get the most value 

I concentrate only on the core. 

I implement the core CFO system

I find those few things that if done right can produce 80% of the value in just 20% of the time

I get maximized value without the operational drag

At a fraction of the cost

💬 Comment “STRATEGO” if you want me to take a peek at your financials to give you my honest opinions.

This is for those business owners that are going through a tough season...

Most of the podcasts in fitness and wellness talk about branding, community, the latest wearables or workout trend

But the truth?

Businesses don't fail because the workouts aren't good...

they fail because cash runs out and laders don't have real visibility into their numbers

Owners don't quit because they lost passion...

they quit because they were flying blind, and it's exhausting

I started The Owner Seat to: 

- Talk openly about cash flow, not just boasting brands

-Break down the messy missle of running multi-location brands

-Give operators a CFO seat at the table they've never had

- Help founders fix the leaks before scaling

- And spotlight strategies that actually drive unit-level profit

If you are feeling vulnerable enough to sit in The Owner Seat, comment "STRATEGO" in comments and I'll send you a scheduling link to discuss having you on the show

🎙️ Looking forward to my conversation with David Ramos releasing December 22nd. Don't miss it, trust me.

Here’s why most studio owners burn out before they break through...

Here’s why growth feels heavy even when revenue is rising.

Boutique fitness is entering a new era.

One where culture and care outperform clever marketing.

AND

One where the passive franchisee or the "only passion, but no financial literacy" leader are not going to cut it

Beth Potter has seen the inside of 1,000+ studio journeys.

Now she’s building her own with True Movement®

We talk growth that doesn’t burn people out.

We talk leadership that actually feels good to live.

We talk motherhood, identity, and ownership without guilt.

🎧 FULL Episode in the comments

If you’re scaling a studio…

If you’re leading a team that needs you at your best…

If you’re ready to stop grinding and start leading…

This one is for you.

👇 Comment “OWNER SEAT” and I’ll send you the CFO Playbook I use for wellness and fitness brands for free.

Hospitality’s biggest growth category in 2026? wellness integration

Hotels aren’t adding gyms, they’re adding wellness ecosystems.

Properties that integrate wellness are already outperforming their peers

Here's what I'm seeing

 +20–40% ADR (average daily rate)

 +10–15% longer stays and dwell time

 +30% incremental spend per guest (share of wallet)

But scaling wellness correctly takes more than vision

it takes financial architecture.

That’s why brands like Alchemize House partners with me at Stratego to build:

P&L forecasts for every square foot of wellness space.

Revenue models that make recovery a profit center.

CapEx vs. OpEx structures to protect hotel balance sheets.

Pricing elasticity models to optimize yield per guest hour.

For wellness studios, sauna brands, and recovery operators

This same playbook applies.

 Get your numbers right, and hospitality groups start calling you for partnerships.

💬 Comment “STRATEGO” if you want me to take a peek at your financials to give you my honest opinions.

Owners MUST decide. MUST act. And it’s hard as hell. Here's what I mean...

Most studio owners aren’t failing.

They’re hesitating.

Decisions get delayed.

Hard calls get avoided.
 
And the business pays for it.

Season 2 of The Owner Seat tells the truth no one wants to say:

Ownership is a battlefield.

And today’s episode with Alantheus “The Train” Thompson pulls zero punches.

A Marine.

A data scientist.

A founder who built Groe Solutions out of pure necessity.

We talk about:
 • Making decisions under pressure
 • Choosing action when it’s hard
 • Leading when the plan breaks
 • Raising capital as the underdog
 • And building systems that work even when humans get tired

Business ownership doesn’t reward hesitation.
 
It rewards decisive action when the stakes are highest.

Every studio owner.
 
Every franchisee.
 
Every operator drowning in too many choices, this episode is your wake-up call.

🎙 The Owner Seat
 
Where we talk pressure, cash flow, and courage.

New episode with “The Train” is live now.

Link in comments.

Digital is not your backup plan

it’s your margin multiplier.

Today, you can't depend on your On-Demand vertical or digital experience

It's ancillary, it's multiplier

One day digital and virtual reality VR will be far more mainstream, but for now, it's not. 

So “Digital” shouldn’t be your apology for empty classes.

Are you wondering why Peloton is shifting strategy

Peloton’s hardware is fading

they now their content still prints cash.

That’s the clue.

 Digital should expand reach without adding rent or payroll.

If I’m your CFO, we’d execute it this way:

Layer in low-cost digital programs that extend retention. Measurable impact

Tie each feature to a financial outcome — retain, upsell, or acquire.

Report a Hybrid Scorecard (Attach %, Days Active, LTV Lift).

Kill anything that doesn’t move one of those four numbers. Kill it!

Digital done right doubles profit per square foot—no remodel needed

Yet, the Meta wave of V/R will change EVERYTHING. Trust me

💬 Comment “STRATEGO” if you want me to send you my FREE CFO Playbook for Wellness and Fitness brands.

Payroll is your second rent. But it’s flexible if you model it. Here's how...

Tie payroll directly to utilization and revenue per session.

Labor cost should flex with attendance.

Set fill rate thresholds, for example:

 65% → 32% labor ratio

 85% → 38% with bonuses

Use dashboards to forecast labor elasticity weekly.

Financial agility starts with labor precision.

 💬 Comment “STRATEGO” if you want your payroll model reviewed.

The 5 Ways to Make Payroll Work Like a Profit Lever

Gyms aren’t gyms anymore. If you’re still relying on memberships + personal training to carry your P&L, you’re already behind. Here's why...

The next winners in fitness will own more of the health wallet:

- GLP-1 support

- hormone therapy

- remote care

- supplements

- diagnostics

plugged into the 4 walls you already pay rent for.

Not more headcount.

Not more chaos.

Not more square footage.

Just more lifetime value per member.

We just recorded a launch-stage conversation with someone helping independent gyms make that leap — and take back the economics the big wellness players have been eating.

👉 Here’s how:

🎙 The Owner Seat Podcast — New Episode

 Featuring: Devon Baldino, Founder & Board Member at YourFitPrint

We dig into:
 • How local gyms are becoming full health hubs
 • The 30% revenue-share model that adds new services with no added OpEx or Capex
 • The vendors powering this expansion (GLP-1, hormones, biomarker testing + more)
 • Why women’s health is at the center of wellness growth
 • How this model boosts retention + EBITDA — fast

If you want your gym to stop being just a gym

and if you want to scale revenue without scaling complexity

this episode is your playbook.

🎧 EPISODE IN COMMENTS

💡 If you run a $500K–$30M fitness, wellness or HALO brand and want my full cash flow + unit economics framework, comment PLAYBOOK and I’ll DM you the free Stratego CFO Playbook I use for wellness and fitness brands

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The Battle

Antonio Reza

Albert Ramos Jr.

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The Battle

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Albert Ramos Jr.

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Albert Ramos Jr.'s LinkedIn Performance

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