PVH Corp.

Senior Executive with finance leadership responsibility of PVH EMEA, a ~4BN€ revenue business. I lead a team responsible for coordinating, executing, and delivering all planning cycles, quarterly closes, and reporting. I work directly with EMEA CEO/CFO to execute on key strategic priorities, coordinate investor relations activities, and drive capital allocation decisions. Performing this role concurrently to my CFO role in South West Europe.

Senior Vice President (Interim) | Head of FP&A, PVH EMEA

Chief Financial Officer for South West Europe. Executive committee member of a ~2K+ organization across five countries selling two of the most iconic brands in the world: Tommy Hilfiger and Calvin Klein. Responsible for overall financial strategy of the region, including commercial finance, financial planning and analysis (FP&A), accounting, auditing, mergers and acquisitions, and customer service.

Group Vice President | CFO, PVH Southwest Europe

Google

I worked with sales and consulting teams to migrate our customers in EMEA and JAPAC into Google Cloud. Responsible for budgeting, forecasting, financial analysis, and evaluating investment opportunities.

Head of Finance | Google Cloud

Microsoft

I worked on deal economics and market share expansion for France. I supported sales teams in transitioning our customers from on-premise infrastructure into Microsoft's Azure cloud.

Commercial Finance Leader | Microsoft France

I worked as the head of financial planning and analysis (FP&A) for LM Wind Power, a business in the renewable energy industry. Managed the income and cash flow statements end to end.

Senior FP&A Manager | LM Wind Power EMEA

I worked on deal economics for the GE Power division. I was part of the team that signed a $20M industrial internet (IoT) contract in the marine industry.

Commercial Finance Manager | GE Power EMEA

I worked on integrating the services business of the biggest acquisition in GE's history, Alstom. Realized $30M of operational savings coming from cost synergies between the two companies.

M&A Finance Integration Manager | Alstom Acquisition

I completed GE's premier executive leadership development program. Promoted to People Manager and led global teams in six different countries on financial audits and operational excellence projects.

Corporate Audit Staff (CAS)

I completed GE’s entry-level program for University graduates, the Financial Management Program (FMP). It is a two-year entry-level program spanning four rotational assignments and MBA-level coursework.

Financial Management Program (FMP)

Tamir Fishman

I advised Israeli and American companies on how to exercise their stock benefit plans more effectively and timely. I reported directly to the CEO of the Equity Plan Services division of the company.

Finance Intern

Head of Finance @ Google • Posts on how to increase profits, improve cash flow, and leverage technology in your business • 48K+ followers on X (formerly Twitter) • 1,100+ people read my newsletter • Microsoft & GE Alum

I'm a high-energy finance executive with more than 15 years in Fortune 500 companies. Currently, I'm a Group Vice President at PVH (one of the company's top 400 positions out of 28,000 employees), and serve as the Chief Financial Officer for the South West European region. I'm responsible for leading financial strategy and operational excellence throughout the entire 2,000+ organization.

I have been fortunate enough to work in the fashion, technology, and industrial sectors in the past two decades, leading big teams (30+) in high-stakes environments around the world (10+ countries). 

I've had the pleasure of working in the most iconic companies in the world: Google, Microsoft, GE, and now PVH.

I speak English, Spanish, French, and Portuguese fluently, and have a passion for developing talent. 

I love writing about business, technology, and sports.

Antonio Reza

ÉTER

Product as a service (PaaS) company building audience-first products.

We believe products can be copied, but communities don't:


This is the spot if you have a community looking for a product-led growth strategy.

We can help you with: 
| ÉTER consulting: community growth and monetization
| ÉTER academy: master product-led growth strategies
| ÉTER growth: products conversion rate optimization

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Join the community of next-gen leaders building audience-first products! 
Apply for your spot by DM 'ÉTER community' only by invitation.

CEO & Co-founder

MATERIA D

Co-Founder & COO

Smart Foods

Partner

go4clic

Advisory Board

MATERIABIZ

Digital strategy Professor

Academia aprehender

Acquired by ÉTER to expand our vision of developing next-gen audience-first products. 
You can productize yourself too so now Academia Aprehender is ÉTER academy. 

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Tech Academy on how to achieve peak performance with personalized habit design. 

Learn how to use your fitness tracker data to discover what optimizes your uniqueness. 

Join us to master Biohacking, Productivity, and Timeless Mental Models for personal growth. 

We are a community of tech entrepreneurs, product managers, doctors, and like-minded people.

Founder

Universidad de Palermo

Product management professor

Winter Capital

Business Consultant

HC  Corporation

Business Development Consultant

Coderhouse

Chief Product Officer

Helping others to transform their ideas into real successful products. 

Teaching the theory of Product Management with focus in UX and Web Analytics, relating always with my experience and other successful business. 

4.9 Stars calification

Product Management Professor & Industry expert 

x3 Founder | x2 Investor | I build community-led businesses to scale growth | Currently building ÉTER, product studio focused on audience-first products

Over the last 13 years, I’ve helped build and scale businesses across Latin America, leading product and growth teams at companies like Rappi, Despegar, ICBC, and Coderhouse.

But in 2021, I hit a wall.

I felt burnt out and disconnected from my purpose, so I decided to walk away from the corporate world and pursue my true calling: empowering others through technology and knowledge.

Before I made the leap, I had a hypothesis: Community-led businesses are the future, and tech-driven education will empower entrepreneurs to lead them. I believed in the power of personalized growth through bioindividuality—leveraging health and technology to unlock potential.

So, I launched ÉTER, a product studio focused on designing community-driven business models. In just 3 months, we grew the community to over 17,000 members.

I also founded MATERIA D, where over 5,000 people have learned to optimize their personal growth and business through technology and AI, helping them scale both professionally and personally.

My mission is simple: To empower people with knowledge and technology to reach their highest potential.

My Results:
→ Scaled ÉTER to 17,000+ community members in 3 months. → Helped 5,000+ people optimize their growth and business with MATERIA D. → Led product and growth teams at some of the largest tech companies in Latin America. → Grew my Hearth Rate Variability to 80ms average 

If you want to learn more about how I help people unlock strategic functional growth, you can join my community or explore my courses.

Follow me for content to grow everyday!

taplio

The Battle

Antonio Reza

Franco T. Hernandez

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