Chris Do

Loud Introvert with a big mission: Teach 1B people how to make a living doing what they love. I run Business Bootcamp/Futur Pro Community.

As the Founder and CEO of The Futur, I have over 27 years of experience in brand design, strategy, and consultancy, working with clients such as Microsoft, Sony, Nike, and Starbucks. I am passionate about helping people realize their value and communicate it to others, whether through design, content, education, or coaching.

I am also a sought-after public speaker and mentor, delivering keynote speeches, workshops, and courses at various events, conferences, and organizations around the world. I share my insights and expertise on topics such as branding, business, creativity, and social media marketing, reaching millions of people through my YouTube channel, podcast, and online platform. My mission is to empower the next generation of creative entrepreneurs and leaders to achieve their full potential.

Founder, CEO

I help people realize their value and communicate it to others.

My friend watched me work for 10 minutes and said:
“I think I’ve been using AI wrong this entire time.”

He’s an AI phenom. Years deep in platforms, prompts, and processes. A wizard with AI. There’s very little he can’t do with it.

Me? I’m an old-school Photoshop and Illustrator guy.

We spent the last week jamming on new projects. While making YouTube thumbnails, he hit a wall. The AI kept producing images that were almost right. Close, but not quite.

Weird facial expressions. Odd skin detail. Missed references. Strange lighting. No extra fingers anymore (progress), but mystery hands holding things up.

We laughed every time it output something absurd. Prompt. Re-prompt. Prompt again. Tokens burning.

After his 47th iteration, I said, “Let’s do this like it’s 1999.”
I jumped into Photoshop. Fixed faces. Adjusted lighting. Painted over the weird bits. Combined three outputs into one image.

Fifteen minutes later: done.

He stared at the screen. Then at me.
“I forgot I could do that.”

That’s when it hit us both. He’d become obsessed with one-shotting it. Slowly, conveniently, he outsourced judgment to the machine.

“Lost in the gloss” of shiny AI output.

There’s a "reported" Apple finding that AI isn’t intelligence. It’s sophisticated mimicry. Like a knock-off luxury bag. Good from afar. Far from good.

The irony of AI?
It reminds us to be human.

Back to craft.
Back to taste.
Back to judgment.

Not for nostalgia. But to get it right.
He thanked me—not for fixing the image—but for reminding him why he fell in love with design.

AI didn’t replace his creativity.
It just made him forget he had it.
AI is great for ideation. Terrible for precise, nuanced execution.

The ideal workflow:
Intent and ideas (you).
Repetitive labor (AI).
Judgment, refinement, editing (you).

The best work still happens when you don’t export thinking to the machine.

Are you trying to one-shot your work?
What skills have you let atrophy?
What happens if you pick them back up?

This post reflects how I use Stanley (AI):
Human input. AI output. Human refinement.

I’ll drop a link if you’re curious.
#sponsored #designthinking #creativity

Success requires all of you. I’ll make the introductions. Reformed introvert turned omni-channel educator & influencer. Get help with your personal brand → Content Lab.

I turned 54 this year. (But it’s not my birthday)

One year away from official "senior citizen" status.
Senior. Citi. Zen?!!! (It's hard to even acknowledge)

I am not old. People older than me are old.
54 is the new 44 right?

Or, maybe I'm kidding myself?
There are benefits to getting older.

Knowing who I am.
Being comfortable in my own skin.
Giving less F***s about other people's opinions.
Enjoying the passage of time with family and friends.
Confident in my life experiences.

And…
Discounts.

Movie tickets. 
Museum entry. 
The early bird special at Denny's.

I'm not above it.

"Sir, that'll be $12."
"Actually, I'm 55." 𝘴𝘭𝘪𝘥𝘦𝘴 𝘐𝘋 𝘢𝘤𝘳𝘰𝘴𝘴 𝘤𝘰𝘶𝘯𝘵𝘦𝘳
"That'll be $9."

Worth every gray beard hair, hyper pigmentation spot, and deepening Marionette line.

But here's what's funny.
I don't feel like a senior anything.

I still dress like a retired anime villain.
I still stay up too late on "brain rot" mode scrolling through IG.
I still get carded at—okay, no I don't.

People expect you to "act your age" at 55.
You know what acting my age looks like?

Cargo shorts. New Balance 624s. Golf shirt. Dad bod.
Dreaming about retirement.
Slipping into irrelevance.

Not happening.
I refuse to go gently into that beige night.

My plan?
Take the discounts.
Ignore the expectations.
Keep dressing like I have a stylist (I don't).
Challenge the status quo.
Make dad jokes and use Gen Z slang until my kids disown me.

55 is coming.
But boring? Never.

I'm not slowing down.
This is just the warm up for the third act.

I'll see you backstage in the green room, on the runway, on the tarmac, out in the wilderness, or in the streets of Dubai, Tokyo or Sydney.

Who else plans to collect senior discounts while refusing to act like one?

What's the most "age-inappropriate" thing you do?
Drop it below. No judgment.

Photo: (Rodrigo Tasca 🎥) Two guys wearing "kilts" meeting in Dubai at the 1 Billion Followers Summit.

The LinkedIn hack you probably forgot about.

It costs nothing.
Requires no strategy.
And it might be the most powerful thing you can do on this platform.

Like. Comment. Repost. Share.

That's it.

A few days ago, Uma Thana Balasingam posted something raw and vulnerable. She shared a hateful comment she received—someone called women like her "mediocre." Instead of shrinking, she stood tall and responded with clarity and conviction.

It was the kind of post that deserved to be seen.

So I commented. Not because I was trying to "boost engagement" or play the algorithm. I commented because I believed in what she said.

That single comment helped her post reach 18,000 additional impressions.

One comment.

You are not a passive consumer of your feed.
You are an active curator.

Every like is a vote.
Every comment is an amplifier.
Every share is a signal to LinkedIn—"show more of this."

We spend so much time worrying about our own reach, our own content, our own growth. But what if we spent just as much energy lifting the voices that matter?

The algorithm isn't some mysterious force.
It's trained by us. By our behavior. By what we engage with.

If you want a feed full of noise, engage with noise.
If you want a feed full of substance, engage with substance.

You have more power than you think.

Who's a creator you believe in that deserves more visibility? Tag them below. Let's give them their flowers.



#personalbranding #linkedin #community

Success requires all of you. I’ll make the introductions. Reformed introvert, Professional Weir-Do on a mission to help you Unbland yourself. Get help with your personal brand → Content Lab.

I have 47 posts sitting in my drafts folder.
​​Most of them will never see the light of day.
​​
​​Not because they're bad ideas.
​​Because I couldn't stick the landing.
​​
​​Last Tuesday, I spent 45 minutes rewriting the same hook. Over and over. Nothing felt right. I closed the tab and moved on.
​​
​​Sound familiar?
​​
​​Then I heard a transportation planner explain something called the "last mile" problem.
​​
​​Public transit can be fast, cheap, and reliable. But if the train drops you off one mile from where you actually need to go?
​​
​​Most people will still drive.
​​Nothing changes.
​​
​​That hit me.
​​
​​Content works the same way.
​​
​​You don't have an idea problem.
​​You have a last-mile problem.
​​
​​The train line is built. Your draft exists.
​​But the final stretch—that's where momentum dies.
​​
​​The headline that won't land.
​​The ending that feels cheesy.
​​The fear of sounding "too salesy."
​​The perfectionism whispering, "Not yet."
​​
​​So I changed my approach.
​​
​​Drafting is the train line.
​​Publishing is the last mile.
​​Stanley is the shuttle that closes the gap.
​​
​​Not by writing for me. By getting me unstuck:
​​
​​→ Learns my voice from my past posts—so drafts sound like me, not a robot
​​→ Pulls from my best-performing content to suggest what's working
​​→ Gives me feedback like a coach—what's strong, what needs work
​​→ Helps me refine without starting from scratch
​​
​​You have a folder full of posts that could build your reputation. Open doors. Maybe even change someone's day.
​​
​​But they're trapped behind a hook you can't crack.
​​
​​Stanley helped me close that gap. I’ll include a link if you want to give it a try.
​​
​​What's the one post you've rewritten three times but still haven't shipped?
​​
​​Drop it below. Maybe today's the day it finally crosses the last mile.
​​
photo: Rodrigo Tasca 🎥
​​#sponsored #contentmarketing #aiworkflows

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What is a brand?
While we're at it, what is a personal brand?

And… is it valuable?
Isn't it just vanity metrics, attention seeking, and a desperate cry for help?

Allow me to share the 5Rs of personal branding.
• Reputation
• Relationship
• Revenue
• Retention
• Renewal

When done right, they spin like a flywheel generating positive sentiment, invitations to opportunities, business inquiries, partnerships, longer lifetime customer value and the willingness to renew or enroll in a program.

Brand is a "gut feeling".
We make buying decisions on "gut feelings" more than logic.

Your customers, clients and professional network are making decisions about you right now—

Do I like you?
Can I trust you?
Would I want to hang out with you?
Do we share the same values?
Do I believe what you believe?

Your brand/personal brand is a "force multiplier" for everything you do (Dan Martell). It accelerates and amplifies everything you do.

Is having a strong personal brand valuable?
You tell me.

Based on your content alone, if it weren't you, what would you think about you? What would that gut feeling be?

Let me know in the comments. 

#personalbranding #personalbrand #brand #branding

What is the ROI of Personal branding?

Branding isn't about logos.
It's about mental real estate.

The best personal brands don't just "build awareness."
They own a word.

A concept so deeply embedded in your mind that when you hear it, a specific face pops up. Instantly. Without thinking.

Don't believe me? Let's play a game.
Read these 15 words. Who comes to mind? Don't overthink it.

1. Atomic Habits
2. The 5-Second Rule
3. Extreme Ownership
4. Start With Why
5. Stay Hard
6. 4-Hour Workweek
7. Vulnerability
8. Spark Joy
9. Rich Dad
10. Peak State
11. Radical Candor
12. Longevity
13. Thinking Hats
14. Purple Cow
15. "One more thing..."

How many names/faces appeared?
6-10: You're paying attention.
11-15: You just witnessed the power of owning your lane.

These people didn't get famous by being "well-rounded."
They got famous by being specific.
They picked a word. They built a world. 
They repeated it. They became it.

Now, it’s your turn.
What word do YOU currently own or would like to?

If you can't answer that in 3 seconds, neither can your audience.
I've been working on something to help with this—a mini-workbook called Brand Bingo™: The 7-Point Map to Owning Your Lane.

It's a framework to help you find your word, define your enemy, and claim your corner of the market.
Dropping soon.

For now, play the game. Drop your score below.
And if you're feeling bold—tell me the word (or phrase) you want to own.
If you don’t own it currently, can you with some effort?

(Answer key in the comments)

#Branding #Positioning #PersonalBrand #BrandBingo #UnblandYourself

"I knew that was you, just by the sound of your voice."
My voice? What?

That's what a sales associate at the Adidas store in Berlin said to me as I was walking up the staircase.

This was pre-pandemic. I was traveling with my family. My youngest, Mattias, and I were dipping into an Adidas store.

We were talking about something random, but as soon as we hit the landing on the second floor, a young man turned around and recognized me immediately.

That was years ago.
Now…

400+ episodes in.

What started as a fan request from our YouTube channel has become its own entity. Along the way, I've become a conversationalist. I enjoy the slow revealing of the person I'm talking to.

I've learned to be a better listener and to let the conversation go wherever it wants to go. No script. No agenda. Just real conversations.

I've had the benefit of talking to some of the most interesting, intelligent, creative, determined people in the world.

I've learned from them.
Laughed with them.
And occasionally cried with them.

Some of the guests have become IRL friends. As an introvert, large social settings—surrounded by unfamiliar faces—fill me with dread.

But podcasting? It's the opposite.

Scott Galloway said something like this: He knows just by the approach whether someone is a fan of the podcast, YouTube, CNN, or some other source.

The relationship people have with you is different when it's the podcast. It's more intimate. More focused. You're speaking directly into their head through AirPods or their car speaker.

No stage. No distractions. Just you and them.

That Adidas employee didn't recognize my face.
He recognized my voice.

Because he'd spent hours with it—on his commute, at the gym, while doing dishes.

That's the strange magic of audio.

You become a familiar stranger.
A friend they've never met.
A voice they trust.

400 episodes later, I finally understand what I'm actually building.

Not a show.
A relationship.

One person at a time.

What type of podcast do you enjoy the most?
What's resonated with you the most?

Always looking to learn and grow.

For the Futur podcast, what is the ideal cadence for consumption? What is your preference?

The author can see how you vote. Learn more

Marketing, Communications & Design

Starbucks, Seattle, Washington

Working with the Global Social Impact Program and the newest Partner Network, Welcoming Refugee Alliance (WRA) to launch a new product, create a partner network guide, and promote the 1st Annual Inclusion & Diversity Street Fair on World Refugee Day.

Casa Azul Beach House 11, Roatan Island, Honduras

Helping a life-long dive addict, who bought a beach house next to her favorite dive resort, keep the beach house rented. Provided solutions for a full brand development that included a website with booking integration, search engine optimization, and incorporate social media.

Switch Salon, Salt Lake City, Utah

Created a website that addressed their needs to work on multiple devices and integrate online booking. With a communication strategy that included their philosophy, commitment to sustainability, and the owner’s industry influence & innovation, lifetime achievement award, and his educational workshops.

Freelance

IBI Group

Unlike traditional R&D units, TH!NK works as a decentralized knowledge network that leverages the intellectual capital of IBI Group employees across disciplines and geographies. As a TH!NK Innovator I helped shape TH!NK’s next steps, selected Pocket R&D projects, and engaged in other TH!NK initiatives, including international design competitions.

NYC Driverless Future Challenge – 1 of 4 finalists from more than 200 participants from 20 countries, organized by Blank Space, City of New York, New Lab, AIANY, and Fast Company.

For the competition, helped conceptualize an app solution and illustrate a three-minute video animation, posters, and develop the narrative as part of the final design competition submission.

For the finalist presentation, designed a clickable app prototype based on four customer experiences with the sAVe App that matched the stories being told at NYU’s Skirball Center for the Pitch the City event.

TH!NK R&D Innovator

I got involved with IBI Group's Intelligence Sector when they were attending an Intelligent Transportation System (ITS) conference here in Utah at Snowbird. I designed and coordinated everything they needed for their booth at the conference and also ran the booth for them so they could attend the event. We hosted a live technology demo at the booth showing in real time how we were collecting data with drones and delivering that to our Event App for the PanAm Games in Toronto. The Intelligence team was impressed with my skills, knowledge, and personality and wished they had help with their business development In the US West Region. Once I started helping the three of them, word started to spread quickly and I started helping out across the company with many things that include: responsive website mock-ups, app mock-ups and demonstrations, video demonstrations, illustrations, icon development, brochures, and a new tradeshow display just for the US Intelligence Sector.

Intelligence Sector - Marketing & Communications

Recruited to multiple global teams that managed the brand messaging and its social media accounts.

Developed tools for the IBI rebrand that included brand guides, an illustrative tool-kit, icon development, and educational webinars.

Instrumental in the strategy and development of unique social media campaigns, averaging a 200% - 500% improvement in engagement over our daily content postings.

IBI Group Corporate - Global Communications Team

Managed the marketing and graphics department for the Salt Lake City and Park City offices. Working with four separate disciplines on business development, marketing, events, and award-winning projects developing placemaking (visioning/branding) for cities and resorts.

Orem State Street Corridor Master Plan Project – 2 Merit Awards

Spearheaded a cross-channel strategy to drive the community engagement website and increased stakeholder participation from +/-40 people per traditional public outreach meetings to over 800 active
participants online.

Achieved over 35,000 page views and over 11,000 unique visitors on the website over the 26 week project.

Recognized as Client of the Month, from Mindmixer, for generating high stakeholder engagement via their platform where participation in topics received 500% to 1,500% more than the average.

IBI Group Utah Offices - Marketing, Communications & Graphics Lead

SearchOpps

Led production, expanded the services offered and developed the brand that helped grow the company to double the gross annual revenue in two years. Improved processes and efficiencies that tripled the number of projects the company was able to handle.

Managed 100+ websites averaging a new project a week. 

Developed processes and efficiencies that tripled the number of projects the company was able to handle.

Client Success

Developed a full brand identity and digital marketing strategy for a local transportation business startup.

Launched a website within a very competitive local market. The SEO strategy helped the startup begin on the right foot by creating 300 unique customers visits a month within the first two months.

Startup was acquired by the largest transportation company in Utah due to the disruption of their page one rankings on Google and subsequent loss of sales.

Partner in Charge of Production

PC Printink

As the graphic designer and pre-press manager for this small print shop, I took it upon myself to learn the other roles in this company. By learning and understanding the whole process, from customer ordering and interaction, to design and production prep, to final production whether in-house or off-site through vendors, and to final delivery and payment with the customer. This did help me move into a role as one of the decision makers and to work with the vendors on outside services and products.

Graphic Designer, Prepress Manager

Print Depot

As the graphic designer for this small print shop, I worked closely with the customers to either redesign existing graphic material or create new materials 
for them. 

DUTIES: Design, photo editing, pre-press coordination, customer service and bindery.

Graphic Designer

Yavapai College

As a graphic designer for this Arizona College, I worked closely with other team members to design an maintain the graphic material for online and video conference classes. 

DUTIES: Design, logo design, web maintenance & design, assisted with video production and multi-media design.

Graphic and Web Designer

maurices

As a graphic design intern at the corporate offices of this retail clothing store chain, I worked along side multiple teams to help brand the stores for their upcoming seasonal fashions. I also was put in charge of creating a corporate identity manual for the entire company.

DUTIES: Design, store design and layout, store signage, branding and corporate identity manual.

Graphic Design Intern

Northstar Publishing

As a graphic design intern at this publishing company, I worked on the print shop side. Which worked mostly with the tourist industry creating marketing material such as brochures, flyers, postcards and business cards. 

DUTIES: Design, photography, photo editing and prepress.

Growing up my father was a gifted carpenter, from creating the design to handcrafting a finished piece. Because of his dedication and influence, I look at my work as a craftsman. I approach each project with a hands-on mentality, creating pieces with lasting value that create meaningful experiences. I believe that different projects require different tools and enjoy the challenge of creating a unique product for the personal needs of each individual client. I am interested in working with other enthusiastic people who have a vision and who believe in what they do. 

taplio

The Battle

Chris Do

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The Battle

Chris Do

Andrew Lager

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Chris Do's LinkedIn Performance

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