Heather Monahan

Boss In Heels LLC

Imagine walking into any room… and owning it.
No more second-guessing your worth.
No more holding back when it’s time to close.
No more watching opportunities pass you by because fear got in the way.
That’s what The Confidence & Sales Masterclass is all about.
In just 4 weeks, I’ll walk you through the exact blueprint I used to go from broke and broken… to leading multimillion-dollar sales teams, negotiating $55M deals, and becoming a bestselling author and keynote speaker.
After 20 years as a CRO, generating hundreds of millions annually, I’m now teaching the same strategies I used to:
Pitch myself for roles that didn’t exist (and land them).
Get meetings with anyone in the world.
Sell with confidence, clarity, and impact.
My students have:
✅ Doubled their sales in 90 days.
✅ Negotiated $30K+ raises.
✅ Gone from dreading sales calls to loving them—and closing with ease.
Inside the Masterclass, you’ll get:
My Confidence Workbook
Weekly live coaching + replays
Real-time hot seat coaching with me
Sales strategies & confidence hacks you can use immediately to make more money
This isn’t just sales training. It’s a rebuild of your confidence, career, and earning power.
⚡ Enrollment closes soon. Spots are limited.
🎉 Join my FREE training this Friday to get a head start → Register Here https://us02web.zoom.us/webinar/register/WN_IQeF2k9AQSCSPeel2T2SlQ

Spend another month doing the same old thing or leapfrog over the competition and take your game to the next level?
Let’s go, ladies—the best is yet to come. 💥

Founder Confidence & Sales Masterclass For Women

Powerful communicator, motivator and changemaker that connects with audiences on an emotional level. Speaking engagements include topics on sales, leadership, motivation, empowerment, overcoming adversity among leading a life of transparency and authenticity. Click link below to book Heather.

HealthLynked

Director, Audit Committee Member, Compensation Committee Member 

HealthLynked Corp. provides a solution for both patient members and physician providers to improve healthcare. The HealthLynked Network is a cloud-based platform that allows patients to enter their medical history, medications, allergies, past surgeries and medical records in one convenient online secure location, “free of charge”. 

Participating physician providers realize benefits in the ability to see more patients, access more accurate patient information, participate in our telemedicine program, improve patient retention and increase online filling of vacancies including last minute cancelations through our “real time appointment scheduling” mobile application. Physician providers pay a monthly fee to increase online visibility, retain current patients, recruit former and new patients, and improve office efficiency. 

For additional information about HealthLynked Corp. visit www.healthlynked.com

Member Board Of Directors

HarperCollins Leadership

Overcome Your Villains: Mastering Your Beliefs, Actions and Knowledge to Conquer Any adversity in Business and Life. This powerful 3-step process will empower you to overcome any challenge you are facing and reach your potential.

Author

TEDxBocaRaton

Through this very spirited and personal 10 minute talk, Heather is asking you to re-think a relationship many look at as taboo. While the #metoo movement nailed the harassment women have endured in the workplace by men, they left out the single most destructive villain a woman will ever face at work, another woman. Join Heather to learn the 5 steps you can take to fire your villain and set yourself up to take off. This is an idea worth spreading. Please like, comment and share.

TedX Speaker 

Elite Mastermind 

	The Elite Mastermind is an exclusively curated mastermind giving you the exact step-by-step blueprint and confidence strategies to scale your personal brand, amplify your influence, and launch your speaking career so you can share your powerful message with a world that craves it. Now is your time.  20 seats available, apply now!  This is my team that elevates each other and stretches each other to grow.  Get ready to breakthrough and go for more than you ever realized possible! Apply now: https://heathermonahan.com/the-elite-mastermind/

Founder

Beasley Media Group

Heather Monahan served as the Chief Revenue Officer for Beasley Broadcast Group, Inc., a large- and mid-size market radio broadcaster headquartered in Naples, Florida. As Beasley’s Chief Revenue Officer, Ms. Monahan oversees all sales of the Company’s core radio, digital, and non-traditional revenue opportunities.
 
Founded in 1961, Beasley is one of the Nation’s leading radio broadcasters and one of the oldest pure-play radio companies in the United States. Today the company owns and operates 53 stations (33 FM and 20 AM) located in twelve large and mid-size markets in the United States.  Approximately 7.7 million consumers listen to Beasley radio stations weekly over-the-air, online and on smartphones and tablets and millions regularly engage with our brands and personalities through digital platforms such as Facebook, Twitter, text, apps and email.
 
Heather was named the Company’s Chief Revenue Officer in 2015.  She joined Beasley Broadcast Group in 2003 as the Director of Sales for Beasley’s Fort Myers-Naples cluster of radio stations.  In 2004, Heather was promoted to Vice President of Sales with responsibilities to create company-wide initiatives to improve revenue generation and manage the development of the sales and management team. In 2007, she was again promoted to Executive Vice President.

In addition to serving as a board member of City Year Miami, a service organization that provides mentorship opportunities for at-risk youth, Heather was selected by the National Association of Broadcasters (NAB) and Radio Advertising Bureau (RAB) as a member of the steering committee for the 2012 NAB/RAB Radio Show.

Prior to joining Beasley, Ms. Monahan served as Market Manager for Wilks Broadcasting, LLC (a WCMP II portfolio company). A native of Worcester, Massachusetts Heather is a graduate of Clark University with a liberal arts degree in Psychology. She has lived in Miami since 2005.

Chief Revenue Officer

EVP of Sales

Wilks Broadcasting

As an equity partner, I led the operation from acquiring $25M radio group driving revenues, acquiring additional assets, and diversifying revenue streams yielding a $55M sale in under three years.

Equity Partner

I help leaders, teams, and organizations build unshakable confidence, overcome adversity, and drive measurable revenue results.

I’m a keynote speaker, 2X bestselling author, executive coach, and entrepreneur who has gone from the C-suite to the global stage, sharing proven strategies on leadership, resilience, and sales. My talks are designed not just to inspire—but to deliver tactical takeaways that fuel growth, performance, and transformation.

What I Do:
✔️ Deliver high-energy keynotes that give leaders and teams tools to lead with confidence, break barriers, and win in competitive environments.
✔️ Partner with organizations as a consultant and executive coach to create cultures where people thrive and revenue accelerates.
✔️ Provide actionable strategies through bestselling books, top-ranked podcasts, and training programs.

Who I’ve Worked With:
Global brands: Google, Amazon, Verizon, MGM Resorts
Top universities: Harvard, University of Miami, FIU
International events: Headlined the LEAP Technology Conference in Saudi Arabia (250,000 attendees) in 2024 and 2025, and the WHX Tech Conference in Dubai in 2025.

Recognition:
Real Leaders Top 50 Keynote Speaker
Favikon Top 100 LinkedIn Creator
Top 20 Executive Coach (Real Leaders 2024)
Featured by Forbes, USA Today, CNN, Success Magazine

Why It Matters:
Whether it’s a Fortune 500 team, a fast-growing startup, or an audience of thousands, my mission is the same:
➡️ To equip people to own their voice, push past fear, and unlock their highest potential while driving massive revenue.

If you’re looking for a dynamic speaker, consultant, or coach who can ignite transformation and deliver results for your organization, let’s connect.
📩 Message me here on LinkedIn or reach me directly: www.heathermonahan.com/book-heather/


www.heathermonahan.com/book-heather/

I Spent 20 Years Being Loyal to Companies. Here's the $2M Mistake That Taught Me to Be Loyal to Myself Instead

For two decades, I believed loyalty to others meant everything. 😳

Stay with one company.
Build your reputation there.
Your dedication will be rewarded.

I turned down:
• A startup opportunity (now worth $100M)
• Multiple speaking circuit invitations 
• Book deals and business shows 

All because "loyalty" meant staying head down at the company I was in.

Then I got fired. 💔

Not for performance.
Not for results.
Instead because the CEO I had worked for became ill and replaced himself with someone that didn't like me. 

That loyalty? It cost me $2M in lost opportunities.

But losing that job taught me what real loyalty looks like:

✨ Loyalty to YOUR growth, not their org chart
✨ Loyalty to YOUR network, not their company 
✨ Loyalty to YOUR brand, not theirs

Companies restructure. Industries shift. Bosses leave.

You know what stays with you?

Your skills.
Your relationships.
Your personal brand.
Your track record.

Now I'm:
• 2X bestselling author
• Top 50 keynote speaker 
• Board Member and Podcast Host
• Making 2X what I made being "loyal"

My network? They changed my life. 🙌

Stop trading your potential for their promises.
Stop being loyal to everyone except yourself.

Your career isn't their asset.
It's YOUR empire.

Build accordingly. 🚀

What opportunity did you miss because you were being "loyal"? 👇🏻

Ready to invest in YOU instead? Join us: https://lnkd.in/esu42pVq

The Borden Group

At The Borden Group, our purpose is to transform businesses and executives by increasing their reach, impact, and brand marketing effectiveness, turning their brands into a powerful channel for achieving growth and fulfilling their mission.

Founder & CEO

Stealth Startup

Co-Founder 

YOUnifiedAI

YOUnifiedAI helps small to medium-sized enterprises turn disconnected tools and scattered data into one intelligent system, powered by AI. We eliminate complexity, so businesses can work smarter, move faster, and grow without limits.

Advisor

House of Lola

Forbes Agency Council

Member

Dealer Marketing Magazine

Dealer Expert Panel

Matador.ai

Advisory Board Member

LotLinx, Inc.

Vice President of Marketing

Celebrity Motor Cars, LLC

Marketing Operations Manager

Netsertive

Regional Sales Manager

Visibility isn’t luck — it’s strategy.
I build visible leaders and trusted brands that drive credibility, opportunity, and growth.

Hi, I’m Melanie. 

Not too long ago, everyone around me was losing their job, and I didn’t know where I’d turn if I lost mine.

So, I turned online. I started building my personal brand, opportunities, and business from the ground up.

I’d spent years creating marketing strategies for tech companies, retail brands, and high-growth startups, so I leveraged those same frameworks to build my own.

It worked.
I grew my visibility, reach, and revenue — and discovered that building an executive brand isn’t about vanity. It’s about strategic visibility — becoming the obvious choice in rooms that matter..

Since then, I’ve partnered with executives, founders, nonprofits, and leadership teams across industries — from emerging tech to investor-backed enterprises — to build executive visibility systems that generate measurable business outcomes.

What we do at The Borden Group goes beyond ghostwriting or positioning.
It’s a full-scale visibility and go-to-market strategy — grounded in lived experience — that combines strategy, creative, and execution.

We partner best with teams ready to move fast, stay consistent, and translate brand presence into pipeline results.

Our work helps leaders and organizations:

Sell out conferences and speaking engagements
Build new sales pipelines and accelerate go-to-market traction
Skyrocket executive visibility across tech and business media
Land board seats and advisory roles
Launch books that open doors to thought leadership and revenue
Scale internal marketing systems and content operations
Create new revenue streams aligned with business growth

If you’re a founder, operator, or investor ready to grow your company and your credibility, you’re in the right place.

My upcoming book, Theatre of the Mind, is a playbook for leaders navigating mindset, visibility, and influence.
→ Available for pre-order November 1, 2025.

Connect with me here or at www.humantobrand.com

Subscribe to my weekly newsletter: humantobrand.com/newsletter

Gain actionable insights to elevate your personal brand, amplify influence, and future-proof your leadership impact.

Melanie Borden

Nothing says “powerful female founder” like being emotionally defeated by cell C14.

Anyone else?

Melanie Borden in a patterned cardigan holding a mug with a funny Excel quote, half-hidden behind it, with a chandelier glowing in the background. A candid, relatable snapshot highlighting humor and humanity in work.

When I became active on LinkedIn, I was unaware of several conversions that would start happening once I began posting. 

I didn’t set out to “be a brand.” I just wanted a rainy-day plan (or plan b) for my future. 

Then the ripple effects started:

1. Silent supporters reappeared from decades ago. (I do have a 19 in my birth year)

2. The opposition showed up too: trolls, doubts, noise. (This is where most quit. I didn’t)

3. Companies asked for contract help. 

4. I became my company’s de facto ambassador.

5. Career doors opened. A dozen of job offers in ‘20–‘21. I accepted one. 

6. PR followed: features, a magazine cover, news appearances, 100+ podcasts.

7. Inbound leads scaled me from solo to agency.

8. Paid brand partnerships arrived.

9. Speaking + training invitations piled up.

10. Talent started pitching ME to join my team. 

The “secrets” of your favorite creator aren’t secret: show up daily, engage thoughtfully (posts + DMs), tell real stories, A/B test everything, keep learning (set Google Alerts), and ignore algorithm doomsday threads. 

I’m not special. I’m consistent. This deal is 90% consistency 10% talent. If you don’t promote yourself, no one else will. 

Leaders reading: your team(s) collectively have more potential reach combined than your company page will ever have. Invest in their success, theirs is yours.

Have you experienced any of the above? 
What did that feel like? 

P.S. It has been very fun too.

Melanie Borden stands confidently in a bright, minimalist workspace, facing the camera with an easy, professional smile. She wears a tailored, neutral-toned outfit and simple jewelry, arms relaxed at her sides, posture open and assured. Soft natural light and a clean background keep the focus on her presence—approachable, credible, and composed. This image supports her post about LinkedIn’s hidden conversions that start after you hit “post”: showing up consistently, rebuilding dormant relationships, navigating trolls, unlocking PR, speaking, partnerships, and inbound opportunities. Visual cue: leader energy, personal brand clarity, and the message that consistent visibility compounds.

My life has taught me something you’ll want to know.

In 2005, I had my real estate license in NYC.

My motivation was driven by: ‘Operation I am never moving back in with my parents’

Back then, B2B was D2D or ‘Door to Door’
Or in my case, 'Book to Book' 

The real estate office had thousands of books for condo and co-op associations, each listing owners and their phone numbers.

So I called. and I called. and I called.
I experienced a lot of “feedback” from potential sellers.

“I’m not selling. I actually like where I live.” click.
“Even if prices go up or down, I’m not moving just to move.” click.
“I am not making a huge life decision with a child.” (I was 21).  
click.
"Hi! This is Melanie Radford"...click.

New Yorkers are a tough crowd. 
It was rough, all the negativity was getting to me. 

But, I had an idea.

I decided to start a marketing campaign: ask other brokers for advice, work their open houses, and partner with anyone who’d let me take on anything. 
Stamp envelopes, get coffee, run packages, pick up dry cleaning. Anything. 

Then part 2: a physical newsletter-turned-mini-magazine and postcards with recipes and design tips, which I mailed before I ever picked up the phone. 

The idea took off. 

I started co-listing with agents on their listings, working with buyers, and then those buyers became sellers.

“Suddenly” I was busy (and popular). 
By the end of that first year, I’d closed a few million in sales.

I WAS a real estate agent, I just didn't believe it myself yet. Until I did.

Your path expands the second you stop waiting for permission and start acting like what you’re building already exists.

The moment I changed how I saw myself everything changed. 

That’s what I now call ‘Theatre of the Mind’ a skill I have learned to hone over the years when everyone says, "How did you do that?"

You can create progress long before anyone else believes it’s possible, even yourself. But once you feel it, it's yours. 

Anything can happen after that mental switch. 😉

And P.S. I never moved back in with my parents. 
P.P.S. This job led to the start of me working in advertising.


2005, Anxiously waiting for that train back into the city.
-

P.S. If this resonated, that’s exactly what my book is about—the mindset and personal brand work that keeps your visibility real, durable, and scalable, no matter where you’re starting.

Preorder coming soon!!


Throwback photo of Melanie Borden in 2005 standing on a New York City train platform with a very “Jersey” early-2000s hairstyle, looking off to the side with a tired, reluctant expression. Captures the early chapter of her reinvention journey—before personal branding, visibility strategy, and Theatre of the Mind shaped her career. A moment that reflects resilience, future-proofing, and learning to market herself long before her executive presence work began

My number one referral source these days isn’t LinkedIn or people...it’s machines.

I didn’t expect that sentence or this story to ever be real, but here we are. 

Four years ago, my marketing strategy was simple:
Show up on LinkedIn. Stay consistent. Build relationships. 
Build a brand strong enough to survive uncertainty.

In hindsight it was a bad strategy to rely on one platform. 

But the strategy worked until it didn’t. That “didn’t” period finally hit me in early 2025.
I remember sitting at my desk thinking, ‘Is this it? Did I break my own brand that I have invested thousands of hours into?’

My number one lead source was failing me, and I was stuck.

So I did what I always do when I’m backed into a corner: I researched. I studied. I had to figure it out. 

Then I found a few problems. The one we are talking about today: I wasn't evolving with the times. 
(and the times are moving fast)

Large language models were finding me, but they couldn’t clearly tell what I do.
So I got to work.

And then something crazy started happening.
On discovery calls and in LINKEDIN DMs, people started telling me the same thing:

“I found you through ChatGPT.”
 “I saw you sourced on Reddit.”
 “You came up in an AI search.”
YESTERDAY: "When I asked ChatGPT to evaluate the strongest PR and visibility partner for my goals, here is the exact recommendation provided:" (I was # 1) 

At first I thought: holy sh*t, maybe it worked.
But then it kept happening.

Your personal brand isn’t just talking to people anymore.
It’s talking to machines and the machines are talking back.

It brought me right back to 2020/2021, when I first started posting on LinkedIn and the inbound trickled in with: “Will you do for me what you did for yourself?”

Only now, it’s happening at scale. 

Visibility has officially entered a different era.
It’s no longer just about who follows you on LinkedIn.
 
It’s about how well machines understand you, categorize you, and recommend you.

Machines don’t refer what you aspire to be.
They refer what you’ve proven over time.

I built those signals long before I understood how AI would use them or even understood what AI is; and now they’re working on my behalf, 24/7.

Your distribution of content helps builds your audience. 
Your consistency with that distribution helps build your reputation. 
But speaking clearly about what you do?

That’s what machines pick up on and amplify.

If you want to future-proof your career: Don’t just show up so people understand you. 

Show up so machines can’t misunderstand you. 

Has AI ever “recommended” a partner to you? 

-
I go much deeper into this in my upcoming book, Theatre of the Mind, in a chapter called “Searchable Leadership.” It’s on the way!!

—with East Coast oysters and a French Burgundy red and white from a few weeks ago (curated by my dinner date, not a machine).

Melanie Borden sits at a white table with a glass of French Burgundy red and white framed by a clean french backdrop that mirrors her minimalist personal brand aesthetic. She looks toward the camera with a calm, confident expression, embodying executive presence and leadership visibility. The visual supports a story about how her number one referral source is no longer LinkedIn or people, but machines and large language models like ChatGPT. This image represents AI-era personal branding, “searchable leadership,” and being discoverable by machines as well as humans. Melanie’s posture and setting suggest a founder in deep strategic work—refining positioning, clarifying her message, and building an AI-ready brand ecosystem that works 24/7. The contrast of the rich red and white wines and a background adds a sophisticated, editorial feel aligned with her Theatre of the Mind book and her work helping leaders future-proof their careers through clarity, consistency, and reinvention.

I’ve watched market-defining leaders, people with decades of wins, freeze over when publishing a newsletter, LinkedIn post, or appearing on a podcast.

Not because they didn’t have anything to say.

But because they couldn’t guarantee how it would "land"

**Enter: The abyss of the unknown.** Imagine the Law & Order ‘DUN-DUN’ right here.

I have been here more than I want to admit, mainly when I worked for someone else.

“Does this sound like me?”
“Is this how people see me?”
“How will this change…?”
“What if…?”

That loop is what keeps a lot of accomplished people invisible online. 

*Especially* the ones who have been successful in their careers without a digital footprint.

Here’s how I’d reframe it for you:

Number 1. The people you lead already see you as influential.

Number 2. The people around you already expect you to have a voice and a perspective, not just a title. 

Number 3.  Your influence doesn’t just come from your decisions; it comes from how you show up.

Number 4. Those who don’t know you are already using your online presence to validate your credibility. 

Last one: there are “guardrails” that you will follow or create for yourself, but don’t restrict yourself SO much that you end up showing up as someone else. 

Most of this is basic in theory, but the moment we have to share our own voice, many times everything shifts, and all of a sudden it's not so straightforward.

The only way to work through it is to go through it.

So, if you were looking for a sign this week, consider this it. 

What’s one post, story, or message you’ve been sitting on because you weren’t sure how it would be received?

Melanie Borden wearing a white blazer and jeans, standing against a clean, neutral backdrop with a calm, reflective expression. The image represents the internal hesitation many high-achieving executives feel when using their voice publicly—publishing a newsletter, a LinkedIn post, or showing up on a podcast. The thoughtful pose mirrors the psychology of visibility: fear of misalignment, worry about perception, and the mental spiral that keeps accomplished leaders silent. This visual supports Melanie’s message about executive presence, personal brand clarity, and learning to show up despite discomfort.


If you haven't seen me a lot lately, know I'm on a call somewhere, improvising.

We make it work and, somehow, it always does.

What’s the thing you’re “making work” this week?

P.S. Random household items will forever be my favorite computer stands.
P.P.S. More book content is on its way…!

Melanie Borden sits at her laptop in a bright, modern workspace, symbolizing the freedom and credibility she’s built through her personal brand. The image reflects the evolution from doubt to proof—five years after being told personal brands weren’t real and remote work was just a phase. The scene conveys confidence, clarity, and momentum, capturing the message that results speak louder than opinions. It reinforces the power of visibility, consistency, and belief in your own path as the foundation of a successful remote personal brand.


Not everyone will understand why you show up on LinkedIn, and that used to bother me.

People around you, even in 2026, still won't understand:

1. why you show up online
2. why you care about your visibility
3. or why you’re investing time in platform(s) “when you have a job”

They won't understand what you’re called to do no matter how much you explain it. 

I lost count years ago on how many conversations I have had on this topic.

Take my word for it, please start, don't stop, and let them watch how you take the lead. 

Also: save this post for the days you need it or share it with someone who needs a reminder. 🤍

What are you building right now that others won’t understand until later?

A bold text graphic about LinkedIn visibility, employee-led content, and trusting your own direction when others question your presence online. The message encourages confidence, clarity, and personal brand growth.

Visibility is the new credibility | Executive Brand & AI Visibility Strategy Leader | GTM Advisor | Author, Theatre of the Mind | Founder @ The Borden Group

A navy-blue tweet-style quote graphic featuring Melanie Borden’s profile photo and handle, @humantobrand. The text reads: “Being famous on LinkedIn is a bit like being rich at monopoly.” The design uses clean, minimalist typography to convey a witty message about personal branding and online influence—reminding professionals that visibility means little without real-world credibility, relationships, and business impact.

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The Battle

Heather Monahan

Melanie Borden

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taplio

The Battle

Heather Monahan

Melanie Borden

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Heather Monahan's LinkedIn Performance

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