Jackie Hermes

Growing B2B software co's w/ marketing that *actually works* | founder + CEO @ Accelity | built from $0 to 7-figures with no funding

It all started in 1986 in Lansing, Michigan.

Kidding. (Well, not really, but that’s not how I’m going to start this story.)

I started my entrepreneurial journey with cookies. Really. A vegan cookie company… and I wasn’t vegan (I gave it a shot and dang, it was hard!). I turned four cookie recipes into a business—designing packaging, finding a kitchen and making the cookies, eventually outsourcing production, then selling and establishing distribution to 12 grocery stores around Wisconsin.

The cookies taught me how to hustle. As a 24-year-old MBA, I definitely didn’t picture myself hoisting up tents at farmers markets to hand out $5 bags of cookies, or being the demo lady at the grocery store, but there I was. I still had a full-time job running the marketing department at a SaaS company, and a baby.

I’m so grateful for that experience because the money I made helped me start Accelity. What began as a one-woman consultancy blossomed into a kick-ass team of 20 and counting and a group of amazing, loyal clients all over the US.

LinkedIn has been a HUGE contributor to our growth over the past few years. I got talked into—okay, almost forced; I really, really didn’t want to do it—publishing videos about my entrepreneurial experiences in mid-2018 and have steadily grown an audience since. The LinkedIn community has given me so much love and support and I could not possibly be more grateful for the opportunities.

Outside of my professional life, I was a foster parent for two years and two of my three beautiful kiddos were adopted in Milwaukee. People always ask about hobbies, so here you go: lots of travel, fitness, exploring Milwaukee, and playing a lot of Taco vs. Burrito with my kids.

Founder & CEO

We help B2B software companies grow faster with bold sales and marketing processes that actually work—not the “push content and say a prayer” method that many agencies use.

We’re different. An agency born from software, our team has years (and years) of hands-on experience working with high-growth B2B software companies.

Want to know how we do it? Check out the links below.

In all my years selling, I’ve found that when people say you’re “too expensive,” that’s actually rarely about price.

Hear me out.

You have to establish these things in order to make your price worthwhile:

1. clear ROI
2. the right comparison
3. a sense of urgency

And it’s HARD to establish all of these things especially when your buyer is in a hurry or providing limited time.

That means you probably don’t have a pricing problem. You have a value problem.


Taking the following steps makes all the difference:

> Anchoring to emotional impact
As an agency, we’re not delivering strategy or content. We’re delivering relief for marketers that are doing it all.

> Give context for them to compare to
If you don’t show what your work replaces (a hire, wasted spend, lost time), buyers will compare you to whatever is top of mind for them.

> Tie yourself to real business goals
When your product or service clearly ladders up to revenue, retention, or growth, price becomes easier to justify.


Final PSA: Discounting doesn’t solve this problem! The buyer needs clarity, not just a cheaper price. (You get what you pay for!)


I break this down more in Episode #304 of The Art of Entrepreneurship, including how to raise perceived value without sounding salesy or desperate.

🎧 Full episode link in comments!
📩 Send this to a founder who keeps second-guessing their pricing

CEO @ Accelity | Growing companies w/ marketing that *actually works*

BOSS Business Ownership Simplified for Success

BOSS provides online resources and guidance for business owners so they can grow their business faster and make more money today and the day they sell it.

BOSS provides business coaching, online courses, networking events, webinars, mastermind groups, podcasts, professional resources, and more…

Founder & CEO | Small Business Coach

Small Business Pivots Podcast

Tired of fluff-filled business advice? Small Business Pivots delivers raw, honest conversations with entrepreneurs, content creators, and industry experts who’ve made bold pivots to grow—whether to six figures, seven, or simply the next stage of success.

Hosted by nationally recognized small business coach and BOSS founder Michael Morrison, this show shares the unfiltered stories, mindset shifts, and behind-the-scenes strategies that help real business owners overcome burnout, build momentum, and grow a business that works—without working themselves into the ground.

With over 100 episodes, Small Business Pivots is a trusted resource for small business owners who are serious about growth. From the early struggles to the key turning points, you’ll walk away with practical tools, honest encouragement, and actionable insight every week.

Want to visit with our host, Michael Morrison, about business coaching services for your small business? Go here: https://www.michaeldmorrison.com/consultation

Podcast Host

Michael D Morrison Enterprises

Michael D Morrison Enterprises provides 1:1 business coaching, leadership, and personal development for small business owners and leaders. 

Working with Michael D Morrison Enterprises, you will have a trusted partner with 20 plus years of entrepreneurial experience that will support you and help you navigate through the difficult seasons of owning a business. We share systems and processes that help you work "on" the business and not "in" the business so that you can grow a profitable business. 

Michael D Morrison Enterprises provides products, services, keynote speaking, tools and resources that inspire people to achieve their wildest dreams in business and in life.

Are you ready to reduce your stress and grow your business? Let's get started.

- “You need a coach! Michael Morrison is that guy. I can attest to his character, fortitude and that his systems work. With the measurable improvements we have seen in a short amount of time, hiring him may very well be the best business decision we've made since opening over 5 years ago!” 

Brent Todd, CEO

Specialties include guidance, coaching, speaking, marketing, culture building, leadership, foundations, strategies, sales, and support.

Comtech Design Print & Mail

Comtech is a strategic marketing partner for organizations looking to grow and retain their current business! Comtech offers a careful balance of creativity, strategy and practicality.

Comtech helps clients make smart marketing decisions for their business. We know how to break through the noise. We're in the business of breakthroughs.

Since 1999, Comtech has supplied a broad class of services to thousands of clients including but not limited to: graphic design, printing services, direct mail services and a wide array of online marketing services and strategies.

Founder & CEO | Entrepreneur 

Sooner Mailing Service

IT, Database Specialist, Database Management,  Database Processing, Client Retention, Direct Marketing, Management

Database Specialist | Marketing Strategist

I help small business owners who are working hard and not getting anywhere | I help them increase sales, improve cash flow, and build the right team to succeed | Small business specialist | Small business coach

Let's Grow Your Business!

Tired of feeling like your business is stuck? Not sure what to do next?

You’re working harder than ever, but you're not getting anywhere. Sound familiar?

I’ve been there. I’ve built businesses, made big mistakes, and learned what actually moves the needle.

Now, I help small business owners break through the frustration—whether that means securing the right business loan or building a strategy that actually works with business coaching.

💡 What I Do:
I work with small business owners who want to grow but aren’t sure how. Sometimes, that means securing the right business loan. Other times, it’s about strategy, systems, and business coaching. Most of the time, it’s both.

🚀 Why It Works:
I don’t believe in cookie-cutter advice. Every business is different, and I take the time to understand your goals before jumping to solutions. It’s not just about getting funding—it’s about making sure that funding actually helps your business grow.

👋 Who I Work With:
Business owners who want to scale but feel stuck.
Entrepreneurs who need cash flow but aren’t sure where to start.
Anyone who wants an honest, practical conversation about business growth.

📩 Let’s talk. Tell me what’s holding your business back, and I’ll share the best next step—whether it’s with me or another resource that makes sense for you.

📞 Book a Growth Call: https://calendly.com/businessownershipsimplified/30min
🌍 Website: businessownershipsimplified.com
📧 Email: michael@michaeldmorrison.com

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The Battle

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