Jackie Hermes

Growing B2B software co's w/ marketing that *actually works* | founder + CEO @ Accelity | built from $0 to 7-figures with no funding

It all started in 1986 in Lansing, Michigan.

Kidding. (Well, not really, but that’s not how I’m going to start this story.)

I started my entrepreneurial journey with cookies. Really. A vegan cookie company… and I wasn’t vegan (I gave it a shot and dang, it was hard!). I turned four cookie recipes into a business—designing packaging, finding a kitchen and making the cookies, eventually outsourcing production, then selling and establishing distribution to 12 grocery stores around Wisconsin.

The cookies taught me how to hustle. As a 24-year-old MBA, I definitely didn’t picture myself hoisting up tents at farmers markets to hand out $5 bags of cookies, or being the demo lady at the grocery store, but there I was. I still had a full-time job running the marketing department at a SaaS company, and a baby.

I’m so grateful for that experience because the money I made helped me start Accelity. What began as a one-woman consultancy blossomed into a kick-ass team of 20 and counting and a group of amazing, loyal clients all over the US.

LinkedIn has been a HUGE contributor to our growth over the past few years. I got talked into—okay, almost forced; I really, really didn’t want to do it—publishing videos about my entrepreneurial experiences in mid-2018 and have steadily grown an audience since. The LinkedIn community has given me so much love and support and I could not possibly be more grateful for the opportunities.

Outside of my professional life, I was a foster parent for two years and two of my three beautiful kiddos were adopted in Milwaukee. People always ask about hobbies, so here you go: lots of travel, fitness, exploring Milwaukee, and playing a lot of Taco vs. Burrito with my kids.

Founder & CEO

We help B2B software companies grow faster with bold sales and marketing processes that actually work—not the “push content and say a prayer” method that many agencies use.

We’re different. An agency born from software, our team has years (and years) of hands-on experience working with high-growth B2B software companies.

Want to know how we do it? Check out the links below.

In all my years selling, I’ve found that when people say you’re “too expensive,” that’s actually rarely about price.

Hear me out.

You have to establish these things in order to make your price worthwhile:

1. clear ROI
2. the right comparison
3. a sense of urgency

And it’s HARD to establish all of these things especially when your buyer is in a hurry or providing limited time.

That means you probably don’t have a pricing problem. You have a value problem.


Taking the following steps makes all the difference:

> Anchoring to emotional impact
As an agency, we’re not delivering strategy or content. We’re delivering relief for marketers that are doing it all.

> Give context for them to compare to
If you don’t show what your work replaces (a hire, wasted spend, lost time), buyers will compare you to whatever is top of mind for them.

> Tie yourself to real business goals
When your product or service clearly ladders up to revenue, retention, or growth, price becomes easier to justify.


Final PSA: Discounting doesn’t solve this problem! The buyer needs clarity, not just a cheaper price. (You get what you pay for!)


I break this down more in Episode #304 of The Art of Entrepreneurship, including how to raise perceived value without sounding salesy or desperate.

🎧 Full episode link in comments!
📩 Send this to a founder who keeps second-guessing their pricing

CEO @ Accelity | Growing companies w/ marketing that *actually works*

Nathan Vaughn

Systemized Wealth

Helping 6 Figure Earning Millennials stop needing to make constant choices around their finances. Setting up a Money System that automatically runs for you is a not a revolutionary new fad but one that has been proven over and over by the successful.

Creating an Automated System:
-Builds Increased focus on specific Goals
-Helps identify the next step you need to take with your finances
-Cuts out the fluff you don't need to be focused on
-Eliminates the Day-to-Day stress of making choices around money

So instead of questioning where money is going and constantly being in the hamster wheel, you'll be able to identify and make vast improvements in your financial lives so you can focus on what really matters.

Founder

Self-Employed

Having worked with over 100+ families, I realized that most families are unable to identify and focus on specific financial goals.

Mainly because no one has ever sat down with them 1:1 to walk them through how to.

Being able to pinpoint the exact number you need to be saving and where it needs to be going is a powerful concept when establishing goals. And having helped saved over $10,000's in taxes, fees, and other pains, I recognized how important it is to have proper financial education and structure.

Personal Finance Advisor

Pivot

Community Manager | Meme Guy

I help 6 figure earners know where to put money | Finance Advisor | Certified Meme Guy

Feel like you've done everything with money and still feel behind?

That unshakeable feeling of knowing there is more out there but you don't know where to find it?

You're not alone.

The Financial Industry holds many secrets that often times feel like they're only reserved for:

-People who have millions
-Have a family connection
-Obsessed learners who have more time than you.

But you don't have to be one of these people to get direction.

In fact, most people can start taking advantage of tools previously only reserved for the wealthy today.

All it takes is having the right person in your corner.
Which is where I come in.

Instead of representing a company, I represent you. My job is to make you look, feel, and be good with money.

I bring all the resources you'll ever need to start maximizing money & start building your future.

What are you waiting for?

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