Jackie Hermes

Growing B2B software co's w/ marketing that *actually works* | founder + CEO @ Accelity | built from $0 to 7-figures with no funding

It all started in 1986 in Lansing, Michigan.

Kidding. (Well, not really, but that’s not how I’m going to start this story.)

I started my entrepreneurial journey with cookies. Really. A vegan cookie company… and I wasn’t vegan (I gave it a shot and dang, it was hard!). I turned four cookie recipes into a business—designing packaging, finding a kitchen and making the cookies, eventually outsourcing production, then selling and establishing distribution to 12 grocery stores around Wisconsin.

The cookies taught me how to hustle. As a 24-year-old MBA, I definitely didn’t picture myself hoisting up tents at farmers markets to hand out $5 bags of cookies, or being the demo lady at the grocery store, but there I was. I still had a full-time job running the marketing department at a SaaS company, and a baby.

I’m so grateful for that experience because the money I made helped me start Accelity. What began as a one-woman consultancy blossomed into a kick-ass team of 20 and counting and a group of amazing, loyal clients all over the US.

LinkedIn has been a HUGE contributor to our growth over the past few years. I got talked into—okay, almost forced; I really, really didn’t want to do it—publishing videos about my entrepreneurial experiences in mid-2018 and have steadily grown an audience since. The LinkedIn community has given me so much love and support and I could not possibly be more grateful for the opportunities.

Outside of my professional life, I was a foster parent for two years and two of my three beautiful kiddos were adopted in Milwaukee. People always ask about hobbies, so here you go: lots of travel, fitness, exploring Milwaukee, and playing a lot of Taco vs. Burrito with my kids.

Founder & CEO

We help B2B software companies grow faster with bold sales and marketing processes that actually work—not the “push content and say a prayer” method that many agencies use.

We’re different. An agency born from software, our team has years (and years) of hands-on experience working with high-growth B2B software companies.

Want to know how we do it? Check out the links below.

In all my years selling, I’ve found that when people say you’re “too expensive,” that’s actually rarely about price.

Hear me out.

You have to establish these things in order to make your price worthwhile:

1. clear ROI
2. the right comparison
3. a sense of urgency

And it’s HARD to establish all of these things especially when your buyer is in a hurry or providing limited time.

That means you probably don’t have a pricing problem. You have a value problem.


Taking the following steps makes all the difference:

> Anchoring to emotional impact
As an agency, we’re not delivering strategy or content. We’re delivering relief for marketers that are doing it all.

> Give context for them to compare to
If you don’t show what your work replaces (a hire, wasted spend, lost time), buyers will compare you to whatever is top of mind for them.

> Tie yourself to real business goals
When your product or service clearly ladders up to revenue, retention, or growth, price becomes easier to justify.


Final PSA: Discounting doesn’t solve this problem! The buyer needs clarity, not just a cheaper price. (You get what you pay for!)


I break this down more in Episode #304 of The Art of Entrepreneurship, including how to raise perceived value without sounding salesy or desperate.

🎧 Full episode link in comments!
📩 Send this to a founder who keeps second-guessing their pricing

CEO @ Accelity | Growing companies w/ marketing that *actually works*

Steve P Brady -Job Search Coach

Full circle job search coach providing resumes, LinkedIn profiles, and email coaching to job seekers.

I help professionals clarify the direction they’re moving toward and shape a career story that supports it. Most people don’t get stuck because they lack experience. They get stuck because their narrative is hard to place.

My work focuses on three things:
✅ Direction — identifying the lane that fits the season you’re in
✅ Story — shaping a résumé and LinkedIn profile that reflect that direction
✅ Momentum — aligning your search with the opportunities that match your trajectory

I’ve spent years helping people move from scattered to clear, from overwhelmed to grounded, and from “I’ve done a lot” to “I know where I’m going next.”

Whether someone is early‑career, mid‑career, or stepping into leadership, the goal is the same: a placeable story that opens the right doors.

If you’re ready to move forward with clarity, let’s connect. 
📩 steve@stevepbrady.me

Executive Resume Writer

WHAT I DO: I write ATS friendly resumes that get past the screeners and into the hands of hiring managers.

WHO I WORK WITH: I partner with leaders on the rise in a variety of industries.

WHY IT WORKS:  We'll work together step-by-step to create a resume that not only gets through ATS but also tells your career story in a way that shows employers how you can be an asset to their company.

WHAT MAKES ME DIFFERENT: ​There are many companies that focus on getting you past the bots, but a quality resume also has to be written for humans. Every employer has a problem they are trying to solve. The key is to position you as the solution.

HOW IT WORKS: After reviewing your current resume and seeing your target job I'll create your resume in 3 steps, sending you each piece along the way for comments. The total process takes less than a week.

READY TO TALK? Reach out to me directly here on LinkedIn, email me at steve@stevepbrady.me or visit my website at stevepbrady.me.

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The Battle

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Steve P Brady -Job Search Coach

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