Brand Guarde

I created this company because I am passionate about fighting for the things that matter in life.
I started my first business with $400 and a dream of being able to provide a better life for my family and be present for them. After a couple years of hard work and dedication to that dream, we saw our first venture grow to a multiple 6 figure business that allowed me to work from home and watch our little girls grow up. This was possible largely due to the exposure and tools the Amazon platform gave our business.
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I have also experienced the pain and frustration of seeing those dreams threatened by doing business on Amazon. Our company has battled counterfeiters and unfair blemishes to our reputation while also navigating the shifting rules and confusing seller support. As we have worked to overcome those challenges, we have gained valuable insight into the processes and strategies necessary to succeed on Amazon.  We want to offer this experience from the trenches of e-commerce to help other businesses take control on Amazon and turn this marketplace into a channel of strength.​

Co-Founder

Legacy Market

I began dabbling in e-commerce with a dream of working from home and spending more time with my family. We started out primarily selling on Amazon.com in January of 2015. In our first year, my business partner (wife) and I were focused on learning about selling products online and mastering the Amazon platform. In year 2 we began to really grow our business, and by implementing some new strategies we able to grow to almost 250k in revenue in 2016. Best of all, my dream became a reality  when I left teaching in August 2016 to focus on Legacy Market, and I have loved every minute I get to spend with my family.  We are excited to work with new partners and expand in to new markets. We are poised to make 2017 the best year ever!

Owner

Hammond High Magnet School

I have the awesome privilege of helping educate students at an accredited World IB School. I love interacting with all different types of young people and inspiring them to think about the world from a different angle. I get to challenge seniors to learn wise financial principles and develop healthy money habits so that they avoid common pitfalls and have more options for the future. My Biology class constantly investigates how and why nature works the way it does. I so enjoy seeing the process of discovery take place. My vision is to see young people gain an appreciation for continual learning so that they can reach their full potential.

Biology and Financial Math Teacher

5 Stones Media, LLC

We help businesses target new customers and engage with current customers to drive action through Website Design, SEO, Social Media Management, and Email Marketing. Our mission is to see businesses thrive by becoming a strategic marketing partner.

Marketing Maestro

SLU Baptist Collegiate Ministry

Successfully planned and led a group of ten students on a three-week mission trip to East London, South Africa in June 2011.

Working with groups on the leadership team to plan and execute various events for the ministry.

Set up promotional displays on campus and actively engage college students with information about upcoming events.

Student Ministry Intern

Is your E-Com team struggling with maintaining MAP pricing or cleaning up 3p resellers online?  

If you are like many of our clients it can feel next to impossible because:
A) You don't have a great way to accurately track pricing and resellers online (especially big catalogs)
B) No one person owns the initiative or if they do it's an add on responsibility
C) You don't have a clear process to tackle the problems that gets results  

We have helped E-commerce teams for some of most respected brands regain pricing and distribution control online (Amazon, Walmart, and the across the internet).
 
We help them implement a 5 part LASER Framework:

• Legal Foundation for Enforcement (Reseller Policies / MAP Policies)
• Automated Monitoring via our Brand Guarde tracking software
• Seller Investigation and Identification
• Enforcement Module or Team (Physical letters, Email, Phone Calls) 
• Reporting key insights through your dashboard, email notices, and regular meetings

To learn more visit: www.brandguarde.com

Specialties: 
MAP Monitoring and Enforcement
Unauthorized Seller Removal
Brand Protection on Amazon and Walmart
Unauthorized Seller Investigations 
Distribution Strategy Consulting
Reseller Policy Creation
Amazon Brand Registry,
E-commerce strategy consulting

Learn more at www.brandguarde.com

Joe Kovacs

Red Bull

Director, Brand Marketing

Senior Manager, Brand Marketing

L'Oréal

- Leading Amazon and other beauty pure player accounts for L'Oreal. Ownership of P&L, Revenue, Trade spends and Retail Media spends
- Orchestrated transformative initiatives, achieving a 3.5x surge in market shares and surpassing set profitability benchmarks
- Presented impactful channel investment strategies to leadership, securing the necessary funds for robust channel growth
- Driving the launch of essential NPD through a holistic content and multi-channel marketing strategy to maximize market penetration
- Restructured media strategy, yielding improved performance with a dual emphasis on acquiring and retaining customers
- Led discussions on capability building with Amazon Retail and Ads teams, addressing on + off Amazon traffic management, ML-assisted buying guides, content, and customer experience
- Guiding brand and marketing teams through detailed briefings on content best practices and requirements, fostering the development of best-in-class A plus content and brand representation on retailer platforms

Group Account Head Ecommerce

Ariston Thermo Group

- Founded the eCommerce business vertical, securing investments, and orchestrating a comprehensive strategy inclusive of channel strategy, business model strategy (1P, 3P, hybrid and D2C), multi-year roadmap, and global stakeholder management
- Directed the holistic strategic vision and execution of the Digital Commerce business, engaging closely with major eCommerce retailers, notably Amazon and Walmart, driving 90% of the business
- Outperformed expectations in all 3 JBPs and 12 Quarterly business plans, driving hyper growth as the eCommerce vertical surged from < 2% weight of business in year 0 to an exceptional 16% in year 3
- Directed the product offering gap analysis and orchestrated the successful launch of 3 ecommerce exclusive product groups, resulting in a significant contribution of over 50% to the weight of business
- Spearheaded the ideation and broad adoption of a Supply Chain and Operational SOP blueprint, ensuring the company's eCommerce readiness 
- Directed the mandate for developing digital shelf and analytics capabilities for Ariston, driving enhanced digital presence and analytical prowess

Business Head Ecommerce

IFB Industries Ltd

Business Development Manager Ecommerce

Bajaj Electricals Ltd

Assistant Manager Ecommerce and D2C

Mangement Trainee (Sales and Marketing)

I am a seasoned Sales and Marketing leader with a proven track record in all aspects of eCommerce business management. Go to expert on all eCommerce topics- Commercial, Retail Media, Content, Digital Shelf and Category Management. Having successfully set up eCommerce verticals from the ground up, scaled businesses, and managed product offering, positioning, pricing, performance marketing, merchandising and negotiations, I bring comprehensive expertise to the table.

In my latest role as Group Account Head - Ecommerce at L'Oréal, I led transformative scale-up initiatives, resulting in significant market share growth on Amazon. From orchestrating impactful brand positioning strategies to exceeding profitability goals, I've consistently delivered outstanding results. My proficiency spans across managing high-performing teams, stakeholder engagement, and P&L management.

In a career spanning almost a decade, I've achieved triple-digit revenue growth and secured prestigious awards for specialized eCommerce campaigns. Founding the E-commerce business vertical for Ariston Group, I led strategic negotiations for investments, demonstrating an entrepreneurial spirit.

Key Achievements-
- Launched and scaled multi-million dollar brands on Amazon, Walmart, eBay and other eRetailers 
- Leveraged multi-million dollar trade and media spends to gain leadership on retailer.com
- Beat profitability goals for the channel

Key Skills:
- Revenue and Profitability 
- E-commerce media planning
- Channel management
- Merchandising and Content management
- Account management
- Omni-Channel Strategy
- Demand planning
- Joint Business Planning
- Cross-functional team management
- Project Management 
- Business Development
- Product strategy
- GTM strategy
- Category management
- Onsite and offsite media
- Digital marketing
- Digital Shelf analytics

Key Technologies:
- Edge by Ascential, 
- Stackline
- Profitero
- Amazon Vendor Central
- Amazon Pi and Retail Analytics
- Amazon and Walmart Ad 
- Amazon Brand Registry
- Amazon Transparency 
- Nielsen
- GFK

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