Brand Guarde

I created this company because I am passionate about fighting for the things that matter in life.
I started my first business with $400 and a dream of being able to provide a better life for my family and be present for them. After a couple years of hard work and dedication to that dream, we saw our first venture grow to a multiple 6 figure business that allowed me to work from home and watch our little girls grow up. This was possible largely due to the exposure and tools the Amazon platform gave our business.
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I have also experienced the pain and frustration of seeing those dreams threatened by doing business on Amazon. Our company has battled counterfeiters and unfair blemishes to our reputation while also navigating the shifting rules and confusing seller support. As we have worked to overcome those challenges, we have gained valuable insight into the processes and strategies necessary to succeed on Amazon.  We want to offer this experience from the trenches of e-commerce to help other businesses take control on Amazon and turn this marketplace into a channel of strength.​

Co-Founder

Legacy Market

I began dabbling in e-commerce with a dream of working from home and spending more time with my family. We started out primarily selling on Amazon.com in January of 2015. In our first year, my business partner (wife) and I were focused on learning about selling products online and mastering the Amazon platform. In year 2 we began to really grow our business, and by implementing some new strategies we able to grow to almost 250k in revenue in 2016. Best of all, my dream became a reality  when I left teaching in August 2016 to focus on Legacy Market, and I have loved every minute I get to spend with my family.  We are excited to work with new partners and expand in to new markets. We are poised to make 2017 the best year ever!

Owner

Hammond High Magnet School

I have the awesome privilege of helping educate students at an accredited World IB School. I love interacting with all different types of young people and inspiring them to think about the world from a different angle. I get to challenge seniors to learn wise financial principles and develop healthy money habits so that they avoid common pitfalls and have more options for the future. My Biology class constantly investigates how and why nature works the way it does. I so enjoy seeing the process of discovery take place. My vision is to see young people gain an appreciation for continual learning so that they can reach their full potential.

Biology and Financial Math Teacher

5 Stones Media, LLC

We help businesses target new customers and engage with current customers to drive action through Website Design, SEO, Social Media Management, and Email Marketing. Our mission is to see businesses thrive by becoming a strategic marketing partner.

Marketing Maestro

SLU Baptist Collegiate Ministry

Successfully planned and led a group of ten students on a three-week mission trip to East London, South Africa in June 2011.

Working with groups on the leadership team to plan and execute various events for the ministry.

Set up promotional displays on campus and actively engage college students with information about upcoming events.

Student Ministry Intern

Is your E-Com team struggling with maintaining MAP pricing or cleaning up 3p resellers online?  

If you are like many of our clients it can feel next to impossible because:
A) You don't have a great way to accurately track pricing and resellers online (especially big catalogs)
B) No one person owns the initiative or if they do it's an add on responsibility
C) You don't have a clear process to tackle the problems that gets results  

We have helped E-commerce teams for some of most respected brands regain pricing and distribution control online (Amazon, Walmart, and the across the internet).
 
We help them implement a 5 part LASER Framework:

• Legal Foundation for Enforcement (Reseller Policies / MAP Policies)
• Automated Monitoring via our Brand Guarde tracking software
• Seller Investigation and Identification
• Enforcement Module or Team (Physical letters, Email, Phone Calls) 
• Reporting key insights through your dashboard, email notices, and regular meetings

To learn more visit: www.brandguarde.com

Specialties: 
MAP Monitoring and Enforcement
Unauthorized Seller Removal
Brand Protection on Amazon and Walmart
Unauthorized Seller Investigations 
Distribution Strategy Consulting
Reseller Policy Creation
Amazon Brand Registry,
E-commerce strategy consulting

Learn more at www.brandguarde.com

Joe Kovacs

With a Why Marketing

In marketing, it's easy to get caught up in what you’re selling, who you are selling it to, or how you’re selling it. But the real magic? It starts with why.  Why is the motivation -- the North star -- so understanding that and aligning on it within an organization means a company can make better, smarter and more efficient decisions.  Let's rediscover your why.

President & Founder

Ruder Finn

Lead expanding (team size and revenue) digital-first integrated marketing team for the agency’s B2C, DTC and B2B clients. Brand strategy, category insights and research, data, audience segmentation, marketing planning, budgeting, execution and measurement against clients’ revenue-focused KPIs.

Part of the executive leadership team, helping to shape the agency's approach to paid marketing for new and existing clients across all agency sectors. Part of new business teams that won some of the agency's largest client programs.

Managing Director, Integrated Marketing & Media

RLA Collective, A Ruder Finn Company

Manage strategic, integrated marketing team at Ruder Finn, with a focus on digital-first paid media and servicing a variety of existing and new RLA and Ruder Finn clients in consumer, healthcare, corporate, tech.

Managing Director/Partner

RLA Collective has extensive expertise and results in integrated marketing for CPG brands, particularly the marketing of health and wellness brands for humans and pets. Offering strategy and execution across digital, social media, traditional media, PR, influencer, content marketing, brick-and-mortar retail and ecommerce/Amazon/online, etc. -- we create the best brand stories to distribute over the most strategic mediums to effectively reach brand audiences to move the needle.

Transitioned company and team for acquisition by Ruder Finn.

President/Partner

Oversees creative strategy, client services, agency partnerships and new business development of this bustling NYC-area health, personal care and wellness marketing firm. Responsible for strategy, messaging, budgets, and tactical oversight of the in-house team and the firm's collective of industry partners , all of which are customized for each client's needs, implemented efficiently and measured effectively. Alyson has her thumb on the pulse of existing and emerging communications platforms, ranging from traditional channels to the ever-evolving social media/digital arenas, including Facebook, Twitter, Instagram, Pinterest, mobile, video, social/digital content development, behavioral targeting and more. She and the agency's president/founder, Robin Russo, were featured speakers on implementing social media platforms for consumer OTC and personal care brands at the annual Consumer Healthcare Products Association meeting, Mom2Mom and various industry webinars. She has set up and implemented best practices for social/digital marketing of OTC brands within the portfolios of several highly-regulated pharmaceutical clients (FDA, FTC, DSHEA expertise). She is regularly consulted by clients, partners and industry media on new ways to successfully and efficiently market to consumers and those who influencer them in all the places brand-purchase decisions are being made today, and where they will be made tomorrow.

Grew from Assistant Account Executive to Managing Director/Partner
Helped company evolve from PR agency to integrated marketing agency (digital, social, influencer, advertising, marketing, etc.) which was then purchased by Ruder Finn, a global comms agency in 2018.

Executive Vice President/Partner

Westchester County Department of Parks & Recreation

Publicized major parks events and weekly classes/symposiums for County residents.  Increased attendance via individual facility calendars for monthly events.

Public Relations Coordinator

Integrated marketing strategist with full-funnel approach for B2C, DTC and B2B brands and services. Deep expertise in consumer health (OTC, nutritional supplements, medical devices, baby, pet and personal care). 

Offering:
Marketing Strategy & Planning
Data Insights and Market Research
Marketing Audits  
Customer Journey Review & Optimization
Web Strategy, UX & Content
Brand Messaging & Positioning
Brand Content Planning, Creation and Copywriting
Digital Advertising Strategy and Execution 
Social Strategy/Marketing
Search Engine Marketing (SEM)
Native Content Marketing
Video Marketing
Brand Storytelling/Engagement
Influencer Activation
TV/Radio/OTT/OOH/Podcast Advertising 
KOL/HCP Communication
Email Marketing Strategy & Content
Promotions/Sweepstakes
Sampling
Analytics/Measurement
Trade/Retail Support
PR Support
Ecommerce Strategy

As an agency leader for more than two decades, I have been responsible for evolving two PR-centric agencies (RLA Collective, which was then acquired by Ruder Finn) into integrated marketing & communications firms, significantly growing each agency's digital marketing capabilities, mar-tech stacks, integrated marketing teams, budgets, clients, awards and agency revenue.

taplio

The Battle

Joe Kovacs

Alyson O'Mahoney

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