Brand Guarde

I created this company because I am passionate about fighting for the things that matter in life.
I started my first business with $400 and a dream of being able to provide a better life for my family and be present for them. After a couple years of hard work and dedication to that dream, we saw our first venture grow to a multiple 6 figure business that allowed me to work from home and watch our little girls grow up. This was possible largely due to the exposure and tools the Amazon platform gave our business.
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I have also experienced the pain and frustration of seeing those dreams threatened by doing business on Amazon. Our company has battled counterfeiters and unfair blemishes to our reputation while also navigating the shifting rules and confusing seller support. As we have worked to overcome those challenges, we have gained valuable insight into the processes and strategies necessary to succeed on Amazon.  We want to offer this experience from the trenches of e-commerce to help other businesses take control on Amazon and turn this marketplace into a channel of strength.​

Co-Founder

Legacy Market

I began dabbling in e-commerce with a dream of working from home and spending more time with my family. We started out primarily selling on Amazon.com in January of 2015. In our first year, my business partner (wife) and I were focused on learning about selling products online and mastering the Amazon platform. In year 2 we began to really grow our business, and by implementing some new strategies we able to grow to almost 250k in revenue in 2016. Best of all, my dream became a reality  when I left teaching in August 2016 to focus on Legacy Market, and I have loved every minute I get to spend with my family.  We are excited to work with new partners and expand in to new markets. We are poised to make 2017 the best year ever!

Owner

Hammond High Magnet School

I have the awesome privilege of helping educate students at an accredited World IB School. I love interacting with all different types of young people and inspiring them to think about the world from a different angle. I get to challenge seniors to learn wise financial principles and develop healthy money habits so that they avoid common pitfalls and have more options for the future. My Biology class constantly investigates how and why nature works the way it does. I so enjoy seeing the process of discovery take place. My vision is to see young people gain an appreciation for continual learning so that they can reach their full potential.

Biology and Financial Math Teacher

5 Stones Media, LLC

We help businesses target new customers and engage with current customers to drive action through Website Design, SEO, Social Media Management, and Email Marketing. Our mission is to see businesses thrive by becoming a strategic marketing partner.

Marketing Maestro

SLU Baptist Collegiate Ministry

Successfully planned and led a group of ten students on a three-week mission trip to East London, South Africa in June 2011.

Working with groups on the leadership team to plan and execute various events for the ministry.

Set up promotional displays on campus and actively engage college students with information about upcoming events.

Student Ministry Intern

Is your E-Com team struggling with maintaining MAP pricing or cleaning up 3p resellers online?  

If you are like many of our clients it can feel next to impossible because:
A) You don't have a great way to accurately track pricing and resellers online (especially big catalogs)
B) No one person owns the initiative or if they do it's an add on responsibility
C) You don't have a clear process to tackle the problems that gets results  

We have helped E-commerce teams for some of most respected brands regain pricing and distribution control online (Amazon, Walmart, and the across the internet).
 
We help them implement a 5 part LASER Framework:

• Legal Foundation for Enforcement (Reseller Policies / MAP Policies)
• Automated Monitoring via our Brand Guarde tracking software
• Seller Investigation and Identification
• Enforcement Module or Team (Physical letters, Email, Phone Calls) 
• Reporting key insights through your dashboard, email notices, and regular meetings

To learn more visit: www.brandguarde.com

Specialties: 
MAP Monitoring and Enforcement
Unauthorized Seller Removal
Brand Protection on Amazon and Walmart
Unauthorized Seller Investigations 
Distribution Strategy Consulting
Reseller Policy Creation
Amazon Brand Registry,
E-commerce strategy consulting

Learn more at www.brandguarde.com

Joe Kovacs

Palmetto Marketing Group

Account Manager

Kodak

At Kodak, I leveraged sales analytics and market data to create data-driven marketing campaigns that enhanced brand visibility and engagement. My data analyses aligned marketing strategies with company objectives, resulting in a 15% increase in sales.

Advertising Manager - Vendor Central

Candi London

Led and grew 3 product lines across diverse brands, achieving six-figure business results.
Successfully reversed negative profit/loss situation upon joining.

Work Done:

- Analyzed market gaps and reinvigorated product lines, turning around negative performance.
- Developed a quarterly inventory plan for enhanced cost optimization.
- Implemented strategic PPC management, cross-promotions, and promotional campaigns.
- Boosted customer lifetime value (LTV) through targeted strategies.
- Launched new product variations to expand brand offerings.

Marketplace Manager - Amazon

American Lifestyle

- Created media content tailored for Amazon.
- Conducted market gap and SERP analysis to identify opportunities.
- Launched targeted advertising campaigns.
- Managed profit/loss statements, driving financial success.
- Established off-Amazon marketing campaigns.
- Led influencer campaigns on YouTube and Instagram.
- Conducted price point analysis to enhance conversion rates.
- Optimized listing backend for improved performance.
- Implemented listing alerts to stay responsive.
- Resolved suspended listings based on customer complaints.
- Executed off-Amazon marketing strategies.
- Enhanced brand visibility with Amazon Posts.
- Introduced innovative products to drive growth.
- Elevated brand to six-figure revenue.

ADL Creatives

Managing a portfolio of 15 accounts, I used data-driven insights to forecast sales trends and allocate advertising budgets effectively. Detailed traffic and conversion analyses helped optimize listing performance and achieve key performance indicators (KPIs).

PPC Manager

Empowering FBA Sellers for Profit Optimization | Amazon Marketing Expertise | Mastering Seller & Vendor Central

I'm a results-oriented Data Analyst with over 4 years of experience in e-commerce and marketing analytics. I love transforming complex datasets into actionable insights that drive strategic business decisions and optimize marketing performance. My background in data analysis, statistical modeling, and machine learning helps enhance operational efficiency and profitability. I've worked extensively with SQL, Python, and various data visualization tools to interpret data trends and support decision-making processes.

taplio

The Battle

Joe Kovacs

Daniyal S.

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