Is your E-Com team struggling with maintaining MAP pricing or cleaning up 3p resellers online?  

If you are like many of our clients it can feel next to impossible because:
A) You don't have a great way to accurately track pricing and resellers online (especially big catalogs)
B) No one person owns the initiative or if they do it's an add on responsibility
C) You don't have a clear process to tackle the problems that gets results  

We have helped E-commerce teams for some of most respected brands regain pricing and distribution control online (Amazon, Walmart, and the across the internet).
 
We help them implement a 5 part LASER Framework:

• Legal Foundation for Enforcement (Reseller Policies / MAP Policies)
• Automated Monitoring via our Brand Guarde tracking software
• Seller Investigation and Identification
• Enforcement Module or Team (Physical letters, Email, Phone Calls) 
• Reporting key insights through your dashboard, email notices, and regular meetings

To learn more visit: www.brandguarde.com

Specialties: 
MAP Monitoring and Enforcement
Unauthorized Seller Removal
Brand Protection on Amazon and Walmart
Unauthorized Seller Investigations 
Distribution Strategy Consulting
Reseller Policy Creation
Amazon Brand Registry,
E-commerce strategy consulting

Learn more at www.brandguarde.com

Joe Kovacs

Brand Growth Leader | Transforming Market Opportunities Into Revenue Through Mutually Beneficial Solutions, Meaningful Relationships, And Impactful Execution

Growth Mindset | Integrity | Service Leadership | People Focused | B2B & B2B2C Sales

I am a sales and revenue operations leader passionate about scaling profitable revenue, and delivering impactful customer experiences. With over 15 years of leadership across sales, marketing, operations, and business development, I specialize in transforming underperforming portfolios, identifying high-value market opportunities, and building strategies that yield superior results.

Throughout my career, I have spearheaded strategic initiatives that have led to substantial sales growth, revitalized brand positioning, and strengthened customer loyalty. In my current role as Senior Brand Manager at Recom, I've managed a portfolio value of $50M in annual sales with premium CPG brands in various product categories on Amazon. My ability to connect strategic vision with hands-on execution has allowed me to resolve critical business challenges that generated a boost in market share, increased profitability, and streamlined processes to maximize efficiency.

I thrive in fast-paced environments where innovation, data-informed decision-making, and influential leadership fuel success. Whether leading a team, market positioning, or directing business expansion efforts, my goal remains the same: sustainable growth through strategic execution and meaningful relationships.

If you are looking for a leader who can align a GTM strategy with business objectives in order to propel top-line growth, let’s connect!

A few of my career highlights include:

• Achieved 3x sales growth for multiple brand partners within 12 months as Senior Brand Manager at Recom.

• Built lead generation systems and optimized a CRM that yielded a 5x ROI while serving as Broker Associate at Coldwell Banker Realty. 

• Grew territory sales by over 150% within 3 years as a Territory Sales Manager at VT Industries.

"Know your audience and serve them what they need, not just what you want to sell." – Seth Godin

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